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Sponsor Presentations

Accelerated Darwinism Online and the Evolution of Web Metrics

Tuesday, May 5, 2009 - 9:45-10:15

Larry Freed, ForeSee Results

Have your metrics kept up with the lightning-quick pace of online evolution during a recession? The web is no longer a place where success comes easily; itís an ultra-competitive environment where only the strong survive. The good news is that the right complement of online metrics can help you make decisions that will keep your business healthy and able to keep pace, IF you know what they are and how to use them. Join Larry Freed to learn more.

Major Gaps: Is it Your Web Analytics Software? Or How it was Implemented?

Tuesday, May 5, 2009 - 1:50-2:00

David Millrod, Technology Leaders

Youíve invested in a leading web analytics platform and spent effort implementing it. Why are your reports often incomplete, inaccurate or irrelevant? Or for those that are good, why isnít anyone reading them? Conventional wisdom says that itís not the tool, its how you implement it. After hundreds of web analytics consulting engagements over more than seven years, weíre convinced success requires more than choosing a leading platform and implementing it by the book. Whatís really needed is a combination of a leading tool, strategy, creativity, and custom or add-on software that fills the gaps that remain. Weíll share examples of where this recipe has led to success.

Optimizing Social Media, Mobile, Video and Multi-channel Data to Engage Customers

Wednesday, May 6, 2009 - 9:50-10:20

Aseem Chandra, Senior VP, Product Marketing, Omniture

As emerging customer interaction channels - such as mobile, video and social media - continue to proliferate, the marketer's view of the customer continues to fragment. Customers expect to be able to interact with your business via the channel that is most convenient to them. At the same time, marketers are being held accountable for not just the initial touch, but for the end-to-end customer experience. This session highlights the challenges marketers face in engaging customers across multiple interaction channels, and discusses several case studies of customers that have successfully overcome these challenges.

Meaning Based Marketing: The Next Generation in Online Optimization

Wednesday, May 6, 2009 - 10:20 - 10:35

Mark Wachen, Managing Director, Optimost

The ability to effectively engage and convert customers as well as retain their attention over time is determined by the ability to listen to them, understand their true intent, and respond appropriately with an engaging experience that matches the goals of your business. In this session, you will learn how Autonomy Optimost, a cornerstone of Autonomyís Meaning Based Marketing paradigm, uniquely blends multivariable experimentation with deep online information analysis, content targeting, and automated clustering to discover new segments of customers and the content that moves them to take action, driving continuous gains in online business performance.

What's new with Google Analytics?

Wednesday, May 6 1:50-2:05

Brett Crosby, Group Manager of Google Analytics

Join us for the latest news. We only have about 10 minutes to tell you, so we'll pack it in and make it worth attending. Come early to grab a seat. As usual, this is an event you won't want to miss!

Cross-Channel Analytics Without Crossing Wires

Wednesday, May 6, 2009 - 2:50-3:00

Eric Tobias, Unilytics

As web data loses its novelty and takes its place as a valuable marketing data stream, it's necessary to explore new strategies for determining cross-channel KPIs. When measuring the interaction of various channels such as web sites, customer service, phone support and print media it becomes apparent how analytics ties them all together. Drawing on years of helping a wide variety of companies wrestle with a myriad of data integration issues, Eric itemizes the important steps you must take and the potential pitfalls you are likely to encounter.

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