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WAA Web Analytics Vendor Standards Compliance

San Jose, May 5, 4:25 - 5:15

Angie Brown, Elsevier
Judith Pascual, ZAAZ

The Web Analytics Association's Standards Committee published a list of 29 Web Analytics Definitions. Then, they sent a "compliance matrix" document to all the WAA member vendors including all of the "ask your vendor" questions. The matrix also contained scenarios to compare actual calculations from tool to tool. How do the various vendors match the industry's independent definitions? Come see how Coremetrics, Google, Omniture, Nedstat, Sitebrand, Unica, WebTrends and Yahoo stack up and help keep the standards conversation rolling.


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