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Schedule at a Glance:
eMetrics Marketing Optimization Summit

San Jose, May 4-6, 2010

The Official Meeting App of the eMetrics Marketing Optimization Summit.

Sunday, May 2 - Workshop

Monday, May 3 - Workshops

Tuesday, May 4

8:00-9:00	Registration & Breakfast Room: Regency Foyer
9:00-9:45	Keynote: Social Media-Time to Rethink Your Marketing Metrics • Jim Sterne, Founder, eMetrics Marketing Optimization Summit Room: Regency
9:45-10:15	Diamond Sponsor Presentation Managing Forward: Customer Experience Analytics that Predict Future Success Room: Regency
10:15-10:25	Gold Sponsor Presentation Don’t do web analytics blindfolded: iPerceptions will be announcing major product developments to boost online results. • Claude Guay, iPerceptions Room: Regency
10:25-11:00	Break / Exhibits open Room: Imperial Ballroom
	Web Analytics Fundamentals Moderator: Massimo Paolini Room: Regency	Deep Data Diving Moderator: Brooks Bell Room: Gold	Search Analytics Moderator: Kevin Lee Room: Valley
11:00-11:50	Web Analytics Career Management Strategies • Anil Batra, POP • June Dershewitz, Semphonic • Allison Hartsoe, Semphonic	Tell Me Something I Don't Know: Data Discovery • Neil Mason, Foviance	Wheat and Chaff of Search Analytics • Andrew Spoeth, Enquiro Search Solutions, Inc.
11:50-1:00	Lunch Room: Market Street Foyer
1:00-1:50	Keynote: Business Optimization-A Study in Change Management • Lizzie Schreier, Allstate Insurance Room: Regency
1:50-2:00	Gold Sponsor Presentation What’s New with Google Analytics • Brett Crosby, Google Analytics Room: Regency
2:00-3:00	Vendor Line-Up The fastest way to find out who YOU need to see in the exhibit hall. Room: Regency
3:00-3:30	Break / Exhibits Open Room: Imperial Ballroom
3:30-4:20	Lab A • Foresee Results Bridging Analytics Silos for an Integrated Understanding of User Behavior Room: Regency Lab B • SAS Listening, Understanding and Predicting the Impacts of Social Media on Your Business> • Katie Delahaye Paine, KDPaine & Partners • Mark Chaves, SAS Room: Gold Lab C • iPerceptions Buyers Exposed! • Claude Guay, iPerceptions Room: Valley Lab D • Tealeaf Online Customer Experience: Why is the New What • Moderator: Denise Jack, Tealeaf • Mirelle Mallouh, CafePress.com • Kuntal Goradia, Zadpi Room: Garden
4:25-6:00	Web Analytics Fundamentals Moderator: Massimo Paolini Room: Regency	Deep Data Diving Moderator: Brooks Bell Room: Gold	Search Analytics Moderator: Kevin Lee Room: Valley
4:25-5:15	Inside the WAA Certification Program • Jim Novo, Drilling Down	Using Online Marketing Simulations To Optimize Long-Term Profitability • Kevin Hillstrom, Mine That Data	Serious Search Panel-Graduate Level • Barbara Coll, Webmama.com Inc. • John Troyer, VMware
5:20-6:00	Free & Cheap Tools, Establishing a Baseline and Delivering Insight • Andrew Janis, Evantage Consulting • Benjamin Rudolph, Relevance Advisors • Jason Ten-Pow, OnResearch Inc.	Actionable Data from Multiple Digital Touch Point • Jason Burby, ZAAZ	New Signals to Search Engines: Future-Proofing Your Search Marketing Strategy • Mike Grehan, Incisive Media
6:00-7:30	eMetrics Reception in Exhibit Hall Room: Exhibit Hall
9:30-12:00	Produced by: WebMaster Radio Pearl Nightclub, 8 Sth 1st St, San Jose See details

Wednesday, May 5

8:00-8:55	Registration & Breakfast Room: Regency Foyer
8:00 -8:50	Lab E • OnResearch "The New Normal". Find out what you may be missing that can boost your site satisfaction now! • Gregory Yee, Intel • Jason Ten-Pow, OnResearch Room: Regency		Lab F • Stratigent Room: Gold
9:00-9:50	Keynote: Leveraging Bleeding Edge Analytics Goodies • Avinash Kaushik, Google Room: Regency
9:50-10:20	Diamond Sponsor Presentation Exploiting Emerging Business Opportunities with Meaning Based Marketing Room: Regency
10:20-10:35	Platinum Sponsor Presentation Facebook, Analytics, and Your Future – Unveiled! Room: Regency
10:35-11:05	Break / Exhibits open Room: Imperial Ballroom
	Web Analytics Advanced Moderator: Karen Bellin Room: Regency	Social Media Moderator: Susan Scobie Room: Gold	Marketing Management Moderator: Joy Billings Room: Valley
11:05-11:55	Graduate Level Testing • Dylan Lewis, Intuit	Tracking Social Traffic • Scott Calise, MTV Networks	Customer Data Ethics - Privacy, Personalization, Legislation • Lynn Lanphier, BestBuy.com • Bob Page, Yahoo! Analytics • John Zell, Razorfish
11:55-12:55	Lunch
12:55-1:55	Keynote: Measuring Online Success: Top Down and Bottom Up • Bryan Eisenberg, Online Marketing Authority • Eric T. Peterson, Web Analytics Demystified Room: Regency
1:55-2:05	Gold Sponsor Presentation Thinking Outside the dashboard: Moving your web analytics program from reporting to action Room: Regency
2:05-2:50	Roundtable Discussion - Our Five Most Pernicious Problems Room: Regency
2:50-3:10	Break / Exhibits Open Room: Imperial Ballroom
	Web Analytics Advanced Moderator: Karen Belin Room: Regency	Social Media Moderator: Susan Scobie Room: Gold	Marketing Management Moderator: Joy Billings Room: Valley
3:10-4:00	Behavioral Analysis and Use Case Analysis in Usability Studies • Gary Angel, Semphonic • Russ Rueden, Kohler Company	How Social Media Created all this Delicious Data • John C. Fernandez, IntraLinks	No Shopping Cart? No Problem - Digital Marketing Metrics in Non E-Commerce Settings • Vicky Brock, Highland Business Research • Sue Feldman, National Cancer Institute • Alex Langshur, PublicInsite
4:05-4:50	Behavioral Driven Marketing Attribution • Angel Morales, LightsOutMarketing • Dean Abbott, Abbott Analytics	Reputation Management in a Social Media World • Katie Delahaye Paine, KDPaine & Partners	Global Enterprise Management Panel • Keith Boswell, Kaiser Permanente • Kim Stegner, IBM • Ed Wu, Dell
4:50-5:40	Keynote: Managing the Metrics at Expedia • Joe Megibow, Expedia Room: Regency
5:40-5:50	Gold Sponsor Presentation Are bloggers representative of a brand’s customers and prospects or do they mainly represent outliers? Room: Regency
6:00-7:30	Web Analytics Wednesday Room: Market Street Foyer

Thursday, May 6

Friday, May 7 - Workshops

Saturday, May 8 - Workshops