Schedule at a Glance:
eMetrics Marketing Optimization Summit
San Jose, May 4-6, 2010
The Official Meeting App of the eMetrics Marketing Optimization Summit.
Sunday, May 2 - Workshop
9:00-4:30 | WAA Base Camp: Introduction to Web Analytics 101 - full day • Instructors Room: California |
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Monday, May 3 - Workshops
9:00-4:30 | WAA Base Camp: Applying Web Analytics 102 - full day • Instructors Room: California |
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9:00-4:30 | Google Analytics Training • Caleb Whitmore, Analytics Pros Room: Empire |
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9:00-4:30 | Roadmap to Online Analytics Success • Stéphane Hamel, Immeria Room: Valley |
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10:00-4:00 | eMetrics Think Tank
Room: Plaza |
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4:30 - 6:30 | Web Analytics Association Community Meeting & Panel Discussion Room: Crystal |
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6:30 - 8:00 | Web Analytics Association Reception Room: Market St. Foyer |
Tuesday, May 4
8:00-9:00 | Registration & Breakfast Room: Regency Foyer |
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9:00-9:45 |
Keynote: Social Media-Time to Rethink Your Marketing Metrics • Jim Sterne, Founder, eMetrics Marketing Optimization Summit Room: Regency |
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9:45-10:15 | ![]() Diamond Sponsor Presentation Managing Forward: Customer Experience Analytics that Predict Future Success Room: Regency |
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10:15-10:25 | ![]() Gold Sponsor Presentation Dont do web analytics blindfolded: iPerceptions will be announcing major product developments to boost online results. • Claude Guay, iPerceptions Room: Regency |
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10:25-11:00 | Break / Exhibits open Room: Imperial Ballroom |
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Web Analytics Fundamentals Moderator: Massimo Paolini Room: Regency |
Deep Data Diving Moderator: Brooks Bell Room: Gold |
Search Analytics Moderator: Kevin Lee Room: Valley |
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11:00-11:50 |
Web Analytics Career Management Strategies • Anil Batra, POP • June Dershewitz, Semphonic • Allison Hartsoe, Semphonic |
Tell Me Something I Don't Know: Data Discovery • Neil Mason, Foviance |
Wheat and Chaff of Search Analytics • Andrew Spoeth, Enquiro Search Solutions, Inc. |
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11:50-1:00 | Lunch Room: Market Street Foyer |
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1:00-1:50 |
Keynote: Business Optimization-A Study in Change Management • Lizzie Schreier, Allstate Insurance Room: Regency |
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1:50-2:00 | ![]() Gold Sponsor Presentation Whats New with Google Analytics • Brett Crosby, Google Analytics Room: Regency |
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2:00-3:00 |
Vendor Line-Up The fastest way to find out who YOU need to see in the exhibit hall. Room: Regency |
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3:00-3:30 | Break / Exhibits Open Room: Imperial Ballroom |
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3:30-4:20 |
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4:25-6:00 | Web Analytics Fundamentals Moderator: Massimo Paolini Room: Regency |
Deep Data Diving Moderator: Brooks Bell Room: Gold |
Search Analytics Moderator: Kevin Lee Room: Valley |
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4:25-5:15 |
Inside the WAA Certification Program • Jim Novo, Drilling Down |
Using Online Marketing Simulations To Optimize Long-Term Profitability • Kevin Hillstrom, Mine That Data |
Serious Search Panel-Graduate Level • Barbara Coll, Webmama.com Inc. • John Troyer, VMware |
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5:20-6:00 |
Free & Cheap Tools, Establishing a Baseline and Delivering Insight • Andrew Janis, Evantage Consulting • Benjamin Rudolph, Relevance Advisors • Jason Ten-Pow, OnResearch Inc. |
Actionable Data from Multiple Digital Touch Point • Jason Burby, ZAAZ |
New Signals to Search Engines: Future-Proofing Your Search Marketing Strategy • Mike Grehan, Incisive Media |
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6:00-7:30 | eMetrics Reception in Exhibit Hall Room: Exhibit Hall |
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9:30-12:00 |
![]() Pearl Nightclub, 8 Sth 1st St, San Jose |
Wednesday, May 5
8:00-8:55 | Registration & Breakfast Room: Regency Foyer |
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8:00 -8:50 | Lab E • OnResearch "The New Normal". Find out what you may be missing that can boost your site satisfaction now! • Gregory Yee, Intel • Jason Ten-Pow, OnResearch Room: Regency |
Lab F • Stratigent Room: Gold |
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9:00-9:50 |
Keynote: Leveraging Bleeding Edge Analytics Goodies • Avinash Kaushik, Google Room: Regency |
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9:50-10:20 | ![]() Diamond Sponsor Presentation Exploiting Emerging Business Opportunities with Meaning Based Marketing Room: Regency |
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10:20-10:35 | ![]() Platinum Sponsor Presentation Facebook, Analytics, and Your Future – Unveiled! Room: Regency |
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10:35-11:05 | Break / Exhibits open Room: Imperial Ballroom |
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Web Analytics Advanced Moderator: Karen Bellin Room: Regency |
Social Media Moderator: Susan Scobie Room: Gold |
Marketing Management Moderator: Joy Billings Room: Valley |
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11:05-11:55 |
Graduate Level Testing • Dylan Lewis, Intuit |
Tracking Social Traffic • Scott Calise, MTV Networks |
Customer Data Ethics - Privacy, Personalization, Legislation • Lynn Lanphier, BestBuy.com • Bob Page, Yahoo! Analytics • John Zell, Razorfish |
11:55-12:55 | Lunch | ||
12:55-1:55 |
Keynote: Measuring Online Success: Top Down and Bottom Up • Bryan Eisenberg, Online Marketing Authority • Eric T. Peterson, Web Analytics Demystified Room: Regency |
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1:55-2:05 | ![]() Gold Sponsor Presentation Thinking Outside the dashboard: Moving your web analytics program from reporting to action Room: Regency |
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2:05-2:50 | Roundtable Discussion - Our Five Most Pernicious Problems Room: Regency |
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2:50-3:10 | Break / Exhibits Open Room: Imperial Ballroom |
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Web Analytics Advanced Moderator: Karen Belin Room: Regency |
Social Media Moderator: Susan Scobie Room: Gold |
Marketing Management Moderator: Joy Billings Room: Valley |
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3:10-4:00 |
Behavioral Analysis and Use Case Analysis in Usability Studies • Gary Angel, Semphonic • Russ Rueden, Kohler Company |
How Social Media Created all this Delicious Data • John C. Fernandez, IntraLinks |
No Shopping Cart? No Problem - Digital Marketing Metrics in Non E-Commerce Settings • Vicky Brock, Highland Business Research • Sue Feldman, National Cancer Institute • Alex Langshur, PublicInsite |
4:05-4:50 |
Behavioral Driven Marketing Attribution • Angel Morales, LightsOutMarketing • Dean Abbott, Abbott Analytics |
Reputation Management in a Social Media World • Katie Delahaye Paine, KDPaine & Partners |
Global Enterprise Management Panel • Keith Boswell, Kaiser Permanente • Kim Stegner, IBM • Ed Wu, Dell |
4:50-5:40 |
Keynote: Managing the Metrics at Expedia • Joe Megibow, Expedia Room: Regency |
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5:40-5:50 | ![]() Gold Sponsor Presentation Are bloggers representative of a brand’s customers and prospects or do they mainly represent outliers? Room: Regency |
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6:00-7:30 | ![]() ![]() Web Analytics Wednesday Room: Market Street Foyer |
Thursday, May 6
8:00-9:00 | Registration & Breakfast Room: Regency Foyer |
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9:00-9:50 |
Keynote: Social Media Metrics Panel • Guy Fish, Purina/Nestlé • Xavier R. Jiménez, Spring Creek Group • Daniel Lu, Slideshare Room: Regency |
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9:50-10:00 | Passport Prize Winners Announced Room: Regency |
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10:00-10:55 | Roundtable Discussion - Our Next Steps Room: Regency |
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10:55-11:15 | Break Room: Regency Foyer |
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Business to Business Moderator: Daniel Waisberg Room: Regency |
Social Media Moderator: Sean Power Room: Gold |
Marketing Management Moderator: Chris Book Room: Valley |
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11:15-12:10 |
Small Team? Measure Big: How Lead Gen and Social Media Boost Marketing’s Influence on Sales • Erica St. Angel, Sonic Foundry |
Social Media Metrics Panel - Real Life Measurement • Luane Kohnke, R/GA • Tim O'Shaughnessy, Living Social • Breanna Wigle, Military Advantage |
Making the Most of Marketing Dashboards • William Flaiz, Razorfish • Patricia Seybold, Patricia Seybold Group • Joseph Stanhope, Forrester • Jennifer Veesenmeyer, Stratigent |
12:10-1:10 | Lunch Room: Market Street Foyer |
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Business to Business Moderator: Daniel Waisberg Room: Regency |
Social Media Moderator: Sean Power Room: Gold |
Marketing Management Moderator: Chris Book Room: Valley |
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1:10-2:00 |
Integrating Web Analytics and CRM • Adam Greco, Salesforce.com |
eMetrics Case Studies or Doctor, Heal Thyself • Liana Evans, Serengeti Communications • Eric Feinberg, ForeSee Results • Caleb Whitmore, Analytics Pros |
Sharing Insights Across the Organization • Mildred Munjanganja, CableOrganizer.com • Juan Ribero, CableOrganizer.com |
2:05-2:55 |
Virtual Monetization: Hard Currency or Funny Money? • Peter Sanborn, Microsoft |
Social Media, Measure Thyself! • Bob Buch, Digg • Daniel Lu, Slideshare |
Going Mobile • Greg Dowling, Semphonic |
3:00-3:30 | A Few Sterne Words - Jim Wraps it All Up |
Friday, May 7 - Workshops
9:00-4:30 | Pimp Your Reports • Jennifer Veesenmeyer, Stratigent Room: California |
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9:00-4:30 | Predictive Analytics • Eric Siegel, Predictive Analytics World Room: Valley |
Saturday, May 8 - Workshops
9:00-4:30 | Predictive Analytics • Eric Siegel, Predictive Analytics World Room: Valley |
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