Mar 18-21, 2013
San Francisco
April 14-18, 2013
June 10-13, 2013
Sept 29-Oct 3, 2013
Oct 14-15, 2013
Oct 23-24, 2013
Nov 4.-5, 2013

eMetrics Marketing Optimization Summit

San Jose, MAY 3-7, 2010


Dean Abbott, President, Abbott Analytics permalink ]

Dean Abbott Dean Abbott is President of Abbott Analytics in San Diego, California. Mr. Abbott has over 21 years of experience applying advanced data mining, data preparation, and data visualization methods in real-world data intensive problems, including fraud detection, risk modeling, text mining, response modeling, survey analysis, planned giving, and predictive toxicology. In addition, Mr. Abbott serves as chief technology officer and mentor for start-up companies focused on applying advanced analytics in their consulting practices.

Mr. Abbott is a seasoned instructor, having taught a wide range of data mining tutorials and seminars for a decade to audiences of up to 400, including PAW, KDD, AAAI, IEEE and several data mining software users conferences. He is the instructor of well-regarded data mining courses, explaining concepts in language readily understood by a wide range of audiences, including analytics novices, data analysts, statisticians, and business professionals. Mr. Abbott also has taught applied data mining courses for major software vendors, including SPSS-IBM Modeler (formerly Clementine), Unica PredictiveInsight (formerly Affinium Model), Enterprise Miner (SAS), Model 1 (Group1 Software), and hands-on courses using Statistica (Statsoft), Tibco Spotfire Miner (formerly Insightful Miner), and CART (Salford Systems).

Web Analytics Advanced: Behavioral Driven Marketing Attribution

Gary Angel, President and CTO, Semphonic permalink ]

Gary Angel, President and CTO, SemphonicGary is co-founder and President of Semphonic, one of the leading web analytics consultancies in the United States. Semphonic’s clients include some of the largest Financial Services, Media, and Health and Pharma companies in the world. Clients he manages at Semphonic include American Express, Charles Schwab, Nokia, Turner Broadcasting, the BBC and Genentech.

Semphonic concentrates on web analytic verticals without a clear ecommerce transaction component and has built substantial practice specialties around lead assessment and integrated marketing communications, web analytics data integration, SEM Analytics, mobile measurement and measuring engagement.

Gary is a frequent speaker at analytics events (and hosts Semphonic’s X Change Web Analytics Conference for enterprise analytics managers), publishes frequently on DM Review, ADOTAS and a variety of print and online publications, and blogs at

A graduate of Duke University, Gary has 20+ years of experience in data analytics for marketing and operations and lives in San Francisco with his wife and two daughters.

Web Analytics Advanced: Behavioral Analysis and Use Case Analysis in Usability Studies

Akin Arikan, Director of Product Strategy, Online Marketing Solutions Group, Unica permalink ]

Akin ArikanAkin Arikan is Director of Product Strategy at Unica Corporation, responsible for ensuring customer satisfaction with Unica's web analytics and Internet marketing solutions. Arikan has worked with analytics practitioners for more than a decade. A noted speaker and writer, he has presented at many conferences throughout the world, and in 2008 wrote the book, Multichannel Marketing: Metrics and Methods for On and Offline

Success. Arikan is also an avid blogger; you can read his work at

Arikan received a degree in computer science and business administration from the University of Hamburg, Germany.

Anil Batra, VP Search and Analytics, POP permalink ]

Anil Batra Anil Batra is Vice President of Search and Analytics at POP, an interactive agency in Seattle. Anil has over 13 years of experience in Consulting, Business Intelligence, Web Analytics, Online Advertising and Behavioral Targeting. In his current role at POP, Anil helps companies use Web channel data to improve online business results. In past, Anil has worked at Ascentium, ZAAZ, and Audience Science (formerly Revenue Science), a Behavioral Targeting company. Anil has helped several fortune 500 customers effectively use web analytics and increase their ROI on the web. Anil has worked with customers such as Microsoft,, ESPN, T-Mobile, Hoovers, Realnetworks, Starbucks, and Anil holds a B. Tech in Electronics and Communication Engineering from India and an MBA from University of Washington, Seattle. Anil is the author of one of the top Blogs ( in Web Analytics and Behavioral Targeting and speaker at various online marketing conferences including eMetrics.

Web Analytics Fundamentals: Web Analytics Career Management Strategies

Brooks Bell, President and CEO, Brooks Bell Interactive permalink ]

Brooks Bell Brooks leads Brooks Bell Interactive to design creative solutions, online conversion strategy, and A/B test plans for clients including Chase Bank, Nickelodeon, ServiceMaster and AARP. She is a 2002 graduate of Duke University with a BA in Psychology. Prior to founding Brooks Bell Interactive in 2003, she was a Co-founder and Creative Director at novelProjects, a web design firm. Brooks is the Learning Chair at the Raleigh-Durham Chapter of Entrepreneurs' Organization (EO). She is also a recipient the prestigious Triangle Business Journal 2009 Women in Business award.

Brooks has spoken at the MarketingSherpa Email Summit, the Internet Summit, and Duke University Entrepreneurship classes for several years. Additionally, Brooks has been established as an expert in the fields of email marketing and conversion path optimization by the DMA Email Marketing Certification, iMedia Connection, Tech Journal South, and Duke Magazine.

Karen Bellin, Web Analytics Director, Digitaria permalink ]

Karen Bellin Karen Bellin is the Web Analytics Director at Digitaria - an award-winning digital agency specializing in Web development, technology, marketing and analytics. She leads the Web Analytics department and is the account strategist and team lead for analytics intensive accounts like Comcast and Intel. She began her career in NYC, developing Web sites and a kiosk for the American Museum of Natural History, and has held senior positions at DoubleClick and frog design. She also worked as an independent consultant for in NYC and Sony Music Entertainment in Tokyo.

Joy Billings, Sr. Web Analyst, Digitaria permalink ]

Joy Billings Joy Billings is a Web Analytics Manager and industry contributor at Digitaria - an award-winning digital agency specializing in Web development, technology, marketing and analytics. At Digitaria, Joy provides strategic web insights and recommendations for global companies to make data-driven decisions. Prior to Digitaria, Joy contributed to the analytics and testing teams at Intuit, specifically the TurboTax division. Outside of work, Joy participates in the Web Analytics Association Marketing Committee, and is a mentor in the Analysis Exchange.

Chris Book, Digital Marketing Analyst, Digitaria permalink ]

Chris Book Chris Book is a Digital Marketing Analyst, frequent speaker and industry contributor at Digitaria - an award-winning digital agency specializing in Web development, technology, marketing and analytics. At Digitaria, Chris provides performance marketing and strategic web insight and analysis for ecommerce companies such as Church and Dwight, International Speedway Corporation and Skinit. Prior to Digitaria, Chris lead e-commerce analytics at The Walt Disney Company where he focused on marketing and site optimizations for Disney retail merchandise. Before moving to Disney, Chris was with leading Phoenix agency Off Madison Ave, working in all capacities of marketing for clients including Nike, Cold Stone Creamery, Pulte Homes and Arizona State University.

Keith Boswell, Director of Digital Marketing Strategy, Kaiser Permanente permalink ]

Keith Boswell Keith is the Director of Digital Marketing Strategy for Kaiser Permanente, America's leading integrated health plan. Founded in 1945, our mission is to provide high-quality, affordable health care services to improve the health of our members and the communities we serve. We currently serve 8.6 million members in nine states and the District of Columbia. Keith has previously worked in the digital marketing agency world for over 13 years before joining Kaiser Permanente. In 2002, he joined Marketleap, a niche search engine marketing firm as COO. He helped write and execute a business plan which led to Marketleap's acquisition by Digital Impact. Their online marketing newsletter "The Marketleap Report", which he created and wrote, reached 11,000 marketing and media professionals regularly. Keith is an accomplished speaker and has presented at Search Engine Strategies and other industry conferences.

In his time away from work, he loves being a father of two young daughters, helping create an environment that feeds their brains properly. He and his wife Wendy live in Rockford, Michigan.

Marketing Management: Global Enterprise Management Panel

Vicky Brock, Co-Founder, Highland Business Research permalink ]

Vicky Brock Vicky co-founded Highland Business Research, an insight and intelligence agency. Vicky is involved in analytics and research for the public, education and tourism sectors with clients such as the UK and Scottish Governments, VisitScotland and universities across the UK. She is a Board Director of the WAA, a regular WAA Basecamp trainer and a contributor to the UBC Web Analytics Course.

Marketing Management: No Shopping Cart? No Problem - Digital Marketing Metrics in Non E-Commerce Settings

Bob Buch, VP of Business Development, Digg permalink ]

Bob Buch Bob Buch is VP of Business Development at Digg, where he is responsible for the company's strategic partnerships, publisher syndication relationships, and the new Digg Ads platform.  Bob joined Digg in 2007 and has been instrumental in driving audience development and increasing revenue for Digg by negotiating key distribution partnerships with major sites and publishers including, the New York Times, Dow Jones, Facebook, CBS and CNN.  Bob also plays a key role in influencing product direction as Digg continues to expand its relationship with publishers and advertisers.

Bob holds a B.A. in Political Science from UCLA and a J.D. from UC Hastings School of Law.

Social Media: Social Media, Measure Thyself!

Jason Burby, Director of Web Analytics/Optimization, ZAAZ permalink ]

Jason BurbyJason leads one of the worlds largest and most recognized strategic web analytics consulting firms serving fortune 2000 web clients. He is Co-Chair of the WAA Association Standards Committee, author of regular web analytics column on ClickZ for past four years and author of Actionable Web Analytics: Using Data to Make Smart Business Decisions (Wiley, 2007). Jason has spoken at the eMetrics Summit each of the past three years.

Deep Data Diving: Actionable Data from Multiple Digital Touch Point

Scott Calise, Senior Manager of Digital Research for the Entertainment and Games, MTV Networks permalink ]

Scott Calise Scott began his professional career in analytics in 2004 at a pharmaceutical development company in North Carolina. In 2006, he made his way to New York City and the world of web analytics where he held the role of Site Metrics Manager at Martha Stewart Living Omnimedia until 2009. While at Martha Stewart, Scott worked to develop and expand the company's use of their analytical tools and data to support business goals and decisions. He also helped advise Martha on how to best use Twitter. In March 2009, Scott joined MTV Networks as a Senior Manager of Digital Research for the Entertainment and Games group which includes such sites as,, and Scott is an active member of the Web Analytics Association (WAA), the Interactive Advertising Bureau (IAB), the Online Publishers Association (OPA) and can often been found talking shop at a Web Analytics Wednesday in New York City.

Social Media: Tracking Social Traffic

Ying Chen, leads the Business Anaytics Services group in the IBM Almaden Services Research Division, IBM permalink ]

Ying Chen Ying Chen received her Ph.D from the Computer Science Department at University of Illinois Urbana-Champaign in 1998. She has 10 years of industry experience in established IBM research center and startup companies. She is currently working in the services research division in IBM Almaden Research Center as a research staff member and manager. She leads the Business Anaytics Services group in the IBM Almaden Services Research Division. Her research interests are primarily in Information analytics, Text mining, and SOA. She led the development of multiple significant text mining solutions, and is currently focused on applying analytics to social media.

Social Media: Social Media Metrics Panel

Barbara C. Coll, CEO, Inc.permalink ]

Barbara C. Coll Barbara "WebMama" Coll is an internationally recognized expert in search engine marketing (SEM) with a firm grasp on the industry offerings and their direction. Her knowledge extends to how search engines use and display fresh content; blogs, RSS, and video and she has strong beliefs on why her clients need to get involved in these marketing tactics. She founded in 1996 and along with the WebMama Team has been highly successfully in helping brand-name clients achieve their goals of driving high quality visitors to their websites.

Barbara has been involved with product and program marketing in Silicon Valley for 19 years, including marketing positions with Sun Microsystems and other leading edge startups.

Barbara was a co-founder, first President, and the first Chair of the Search Engine Marketing Professionals Organization (SEMPO). Her passion about the industry leads her to be an entertaining speaker and an advisor to many Valley start-ups and venture capitalists. She was instrumental in promoting the value of search engine advertising to enterprise businesses and influential in the feature set and construct of the past and current evolutions of the search advertising products available today.

Search Analytics: Serious Search Panel-Graduate Level

June Dershewitz, Vice President of Analytics, Semphonic permalink ]

June Dershewitz As Vice President of Analytics at Semphonic, June Dershewitz enjoys helping companies improve their practice of web analytics. She held her first web analyst job at a San Francisco startup in 1999 and has worked in the field ever since. Between 2004 and 2007 she took freelance consulting assignments with enterprise clients throughout the Bay Area. In 2007 she joined the leadership team at Semphonic, the world’s largest independent web analytics consultancy.

She has been actively involved with the Web Analytics Association since its inception in 2005; she currently serves as an elected official on the WAA Board of Directors. As an original instigator of Web Analytics Wednesday, she continues to organize and attend WAW events throughout the San Francisco Bay Area. She has spoken at conferences such as eMetrics and X Change. She blogs at

Web Analytics Fundamentals: Web Analytics Career Management Strategies

Greg Dowling, Vice President of Mobile Strategy & Measurement, Semphonic permalink ]

Greg Dowling An expert in mobile measurement and enterprise analytics with fifteen years in the industry, Greg heads Semphonic’s New York office and leads their mobile strategy and measurement practice. Prior to Semphonic, Greg was Head of Analysis for Nokia’s Services Intelligence & Analytics organization and responsible for the analysis of all consumer data within the organization’s Music, Media, Messaging, Games, and Social Location domains. He was also Vice President of Strategy & Analysis for Digitas, where he led web analytics efforts for clients including Delta, Kraft, Heineken, and Time Warner Cable. Greg has also worked for Jupiter Research as a senior analyst focused on the best practices for Web site operations including web site analytics, site search, content management and usability. Prior to JupiterResearch, Greg was Senior Manager of Strategic Web Analysis for Scholastic Inc., Director of Web Design & Production for Cendant Marketing Group, and Regional Operations Manager for an online database service distributing digital maps and data to the environmental consulting industry. Greg began his career as a professional Geologist supporting clients such as Mobil, Shell, and Exxon.

Marketing Management: Going Mobile

Bryan Eisenberg, Professional Speaker, Best Selling Author, Online Marketing Authority permalink ]

Bryan Eisenberg Bryan Eisenberg is the co-author of the Wall Street Journal, Business Week, USA Today and New York Times bestselling books "Call to Action", "Waiting For Your Cat to Bark?" and "Always Be Testing". Bryan has been the keynote speaker for Search Engine Strategies,, Direct Marketing Association, MarketingSherpa, E-consultancy, Webcom, SEM Konferansen Norway and the Canadian Marketing Association. He is also the co-founder and Chairman Emeritus of the Web Analytics Association. Bryan serves as an advisory board member of Search Engine Strategies, the eMetrics Marketing Optimization Summit and several venture capital backed startup companies (ie. Bazaarvoice, iPerceptions,, ClickEquations, etc.).

Bryan Eisenberg is the recognized authority and pioneer in online marketing, improving online conversion rates, Persuasion Architecture, and persona marketing. Bryan was recently recognized by eConsultancy members as one of the top 10 User Experience Gurus and and he was selected as one of the inaugural iMedia Top 25 Marketers.

Keynote: Measuring Online Success: Top Down and Bottom Up

Liana Evans, Director of Social Media, Serengeti Communications permalink ]

Liana Evans Since 1999, Liana "Li" Evans has been active full-time in the search marketing arena, becoming well versed in all avenues of social media and search marketing. Li runs the Search Marketing Gurus blog and is the Director of Social Media for Serengeti Communications, a Washington DC based Online Marketing firm that focuses on building Social Media Strategies for companies and training companies to bring online marketing in-house.

Li has led the SEO strategy for an Internet Retailer 500 company, and was the SEO and Social Media architect for a Fortune 500's multi-million page entertainment Web site. As a database designer and programmer since 1992, Liana has developed technical expertise in dealing with large-scale retail sites and their dynamic natures.

She holds degrees in both Public Relations and Information Technology which lend well to working with client strategies in Social Media and Search Marketing. She speaks and trains Social Media and SEO at Search Engine Strategies and other industry conferences.

Social Media: eMetrics Case Studies or Doctor, Heal Thyself

Sue Feldman, Web Analytics Program Manager, National Cancer Institute permalink ]

Sue Feldman As the Web Analytics Program Manager at the National Cancer Institute (NCI), Sue has been instrumental in NCI's evidence-based, data-driven & customer centric approach to Web development and has served as the principal advisor to the Office of Communications & Education on matters relating to web metrics and evaluation, including customer satisfaction surveys and user experience.

Sue has focused on strategies for communicating cancer information and effectively delivering this information to patients, health professionals, scientist researchers and the public throughout the world in the most useful and usable way possible. She implemented the NCI Web Analytics Program to better understand user needs for health information and user motivations for seeking and using such information, and to respond more quickly and effectively to customers' changing demands, impacted by the ever-evolving web environment.

Marketing Management: No Shopping Cart? No Problem - Digital Marketing Metrics in Non E-Commerce Settings

John C. Fernandez, Senior Manager, Online Marketing, IntraLinks permalink ]

John C. Fernandez John C. Fernandez is a global online marketing leader with over a decade of experience in positioning, branding and building businesses. John currently manages Search Engine Marketing (SEO & PPC), web analytics, social media, corporate blog, website content and lead conversion optimization at IntraLinks, the leading provider of critical information exchange solutions. At, John led Business Development efforts including development and tactical sales execution in addition to public relations efforts.

As Director of Marketing Management at Accoona, Mr. Fernandez strategically positioned, branded, and built awareness for multiple business lines in the United States, Europe and China. As Executive Vice President of, John oversaw global marketing initiatives for the world’s largest pay Internet chess server. An industry thought leader, Mr. Fernandez has spoken at conferences such as Coremetrics Client Summit and eMetrics Marketing Optimization Summit.

Social Media: How Social Media Created all this Delicious Data

Guy Fish, Assistant Interactive Brand Manager, Nestlé Purina PetCare permalink ]

Guy Fish Guy leads Nestle Purina’s digital analytics, search and gaming efforts. He supports and helps lead the digital strategy for Purina’s pet care brands including Friskies, Beneful and Tidy Cats among others. Guy is leading the change from focusing on traffic to looking at outcomes as the measures of success. He joined Purina after running a consulting practice for several years that helped start up companies design and implement marketing strategy. He has been involved in digital marketing for over 8 years.

Guy received his MBA from the University of Missouri-Kansas City.

Keynote: Social Media Metrics Panel

William Flaiz, General Manager, Razorfish permalink ]

William Flaiz William Flaiz is the general manager of Razorfish global solutions, a centralized unit providing services to clients within the US, Europe and Asia. Global Solutions encompasses business intelligence, search engine marketing, site optimization, analytics and CRM solutions.

William joined the Philadelphia office Razorfish in 2002 to establish the web development practice there. During this time, he managed the creative, technology, delivery management, user experience, and customer insights groups. More recently, William served as vice president of search engine optimization and web analytics, defining the needs and providing solutions that help clients measure and optimize their web site investments.

Marketing Management: Making the Most of Marketing Dashboards

Eric Feinberg, Industry Director, ForeSee Results permalink ]

Eric Feinberg Eric Feinberg is an Industry Director at ForeSee Results, the leading customer satisfaction management company with solutions based on the American Customer Satisfaction Index (ACSI). Eric’s background includes roles as web marketing analyst at financial services company Gruntal & Co., multi-channel strategy consultant at Wheelhouse, usability specialist at Vividence (Keynote Systems) and focus group moderator at Kelton Research. His current relationships include companies like StubHub, Shutterfly, Chase, Adobe, Levi Strauss & Co., McKesson, and CBS Interactive. As technologies and trends change and evolve, Eric maintains his awareness and command of how best to understand and motivate the online consumer on behalf of his clients.

Social Media: eMetrics Case Studies or Doctor, Heal Thyself

Larry Freed, President and CEO, ForeSee Results permalink ]

Larry Freed Larry Freed is President and CEO of ForeSee Results, a leading customer satisfaction management company with solutions based on the American Customer Satisfaction Index (ACSI). With nearly 20 years senior management experience, Mr. Freed has directed numerous e-commerce and technology initiatives. His background also includes 15 years of experience in the banking sector, holding senior level positions with First Chicago NBD and Bank One. An expert on web customer satisfaction, he is a frequent commentator on measuring online customer satisfaction and has been quoted in numerous publications and media, including: The Wall Street Journal, The Washington Post, Internet Retailer, Computerworld, ClickZ, Information Week, Investor's Business Weekly, CNN, CBS Market Watch, CRM Today, Destination CRM and Federal Computer Week, among others.

Claude Guay, President and CEO of iPerceptions permalink ]

Claude Guay Claude Guay is the President and Chief Executive Officer at iPerceptions. Guay joins iPerceptions from PhoCusWright where he provided actionable intelligence and strategic consulting to companies in the travel and tourism industry. Guay previously served as Executive Vice President and Chief Information Officer of Gildan Activewear, a global apparel manufacturer listed on the NYSE and TSX. During his two-year tenure, Gildan Activewear grew from $773 million to $1.25 billion in annual sales. Between 2000 and 2005, Guay served as President and CEO of international travel packaging solution company Accovia, where he drove the successful and complete image makeover, introduced new strategic solutions and premier customers, and led the sale of the company.

Prior to his CEO role at Accovia, Guay worked in management consulting, business development, marketing and sales roles for 16 years at IBM, most recently as an executive in the company’s Global Travel and Transportation Industry unit, where he focused on leveraging new digital technologies. A widely recognized and often quoted expert in ecommerce and technology publications, Guay has served as a speaker at many industry conferences.

Buyers Exposed!

Adam Greco, Director of Web Analytics, Salesforce.compermalink ]

Adam Greco Adam manages all aspects of web analytics for various websites.  Previously, Adam was one of the leaders of the Omniture Consulting team and author of the popular Inside Omniture SiteCatalyst blog.

Business to Business: Integrating Web Analytics and CRM

Mike Grehan, VP, Global Content Director, Incisive Mediapermalink ]

Mike Grehan Mike is VP, Global Content Director with Incisive Media, publisher of Search Engine Watch, ClickZ and producer of the Search Engine Strategies international conference series. Mike previously worked as a search marketing consultant with a number of international agencies, handling global clients such as SAP and Motorola. Recognized as a leading search marketing expert, Mike came online in 1995 and is author of numerous books and white papers on the subject. He is also chair of the Search Engine Strategies Global Advisory Board and is currently in the process of writing his third book on search marketing, due in spring 2010.

Search Analytics: New Signals to Search Engines: Future-Proofing Your Search Marketing Strategy

Stéphane Hamel, Principal, Immeriapermalink ]

Stéphane Hamel Stéphane is a leading voice for web analytics, helping businesses understand the value of online optimization. With over twenty years of experience, he has been on both sides of the fence, including client and agency, small projects to complete multi-site, multi-cultural ecosystems overhaul. Recipient of the Web Analytics Association Leadership and Technical Excellence Recognition and frequent speaker at the eMetrics Marketing Optimization Summit (San Jose, Washington, Toronto), and other conferences, he is also lecturing at the “Award of Achievement in Web Analytics” and “Introduction du Business Analysis” classes at the University of British Columbia.

Stéphane is completing a Master in Business Administration specializing in eBusiness at Laval University (Québec City) and is involved in various research and development activities with the prime focus to making web analytics easier through the popular Web Analytics Solution Profiler tool and concepts such as “Just-In-Time Tagging”. Involved in various professional and education local events, he is also a member of the International Institute of Business Analysis and on the board of directors as treasurer of the Web Analytics Association.

Roadmap: Roadmap to Online Analytics Success

Allison Hartsoe, VP Analytics, Semphonicpermalink ]

Allison Hartsoe Allison is an experienced manager and developer of online services at Semphonic. She is a Certified Omniture Implementation Consultant as well as a 14 year internet veteran. Allison built the first and largest online media syndicate through her previous company, iSyndicate. With her second company she optimized global ecommerce strategies for the top 1% of eBay sellers. She has been a guest speaker or moderator at over 50 conferences around the world including eMetrics, eBay Live, Internet World and also appeared on CNN International, NPR and CNBC. She has worked on measurement projects and complex implementations with some of the largest internet brands and Fortune 1000 web sites.

Web Analytics Fundamentals: Web Analytics Career Management Strategies

Kevin Hillstrom, President, Mine That Data permalink ]

Kevin Hillstrom MineThatData is a consultancy that helps CEOs understand the complex relationship between customers, advertising, products, brands, and channels.  After spending twenty years at leading multichannel retailers (Vice President of Database Marketing at Nordstrom, Director of Circulation at Eddie Bauer, Manager of Analytical Services at Lands’ End), Kevin now focuses his efforts on helping direct marketers achieve long-term profitability by forecasting sales totals by advertising channel during the next five years, using Online Marketing Simulations to understand customer behavior.  Kevin’s clients include more than three dozen billion dollar retailers, online pureplays, international brands, and catalog marketers.

Deep Data Diving: Using Online Marketing Simulations To Optimize Long-Term Profitability

Andrew Janis, Senior Marketing Consultant, Evantage Consulting permalink ]

Andrew Janis Andrew's focus is providing strategic, data-driven recommendations to clients to enhance their online presence and better integrate overall marketing efforts. Janis recently authored the white paper Making Progress: The State of Marketing Analytics in the Twin Cities.

Web Analytics Fundamentals: Free & Cheap Tools, Establishing a Baseline and Delivering Insight

Andrew Jenks, CEO, Autonomy Optimost permalink ]

Andrew Jenks As the CEO of Autonomy Optimost, Andy Jenks is responsible for the vision, strategy, and execution of Autonomy's marketing optimization solutions which are a key part of Autonomy's Meaning Based Marketing offering. Prior to Autonomy Optimost, he was the founder and architect of Discovery Mining, an electronic discovery company. Before Discovery Mining, Andy was in charge of the team at Compete, Inc. that developed the software used to analyze the click stream data of more than two million internet users. Andy started his career within the Research division at Alexa Internet, where he developed software that was used to aggregate the multi-terabyte web crawl for analytics, search, relationships, and retrieval. Alexa was subsequently acquired by, where he continued to contribute to Amazon's recommendation engine. Andy holds a BS in Economics from the University of Utah.

Diamond Sponsor Presentation: Exploiting Emerging Business Opportunities with Meaning Based Marketing

Xavier R. Jiménez, Principal & Analytics and Measurement Practice Head, Spring Creek Group permalink ]

Xavier R. Jimenez Xavier focuses on Social Media Analytics and Measurement in his role as Principal at Spring Creek Group. Xavier joined Spring Creek Group after running Arete Analytics, a web analytics consultancy with clients that include Microsoft, Infospace and Ascentium. Before owning his own business Xavier built the Web Analytics Group for Publicis In the West, where he was instrumental in driving the growth of the Interactive direct response channel for the Agency’s largest account, T-Mobile. Prior to Ad Agency life Xavier held senior management roles, (an American Greetings Company), RealNetworks, and

A confessed rugby addict, he’s played competitively for 19 years and is currently engaged with USA Rugby as a Division III Coach for the Seattle Quake. Xavier also Co-Founded and he, his wife Erica, sons Kai and Rio, and dog Jackson, all eat hot peppers at nearly every meal.

Xavier has a B.A. in Philosophy from Rockford College, a small liberal arts school in the Midwest, where he studied the Philosophy of Science and Objectivism.

Keynote: Social Media Metrics Panel

Farris Kahn, Product Director, ForeSee Results permalink ]

Farris Kahn As Product Director at ForeSee Results, Farris handles product strategy and deployment and acts as a liaison with ForeSee Results' client services, marketing, technical development, and sales teams. His current responsibilities include CS Session Replay, CS Mobile, True Conversion, and ForeSee Results public sector products

Prior to ForeSee Results, Farris was both a consultant and practitioner in the website and marketing strategy fields in numerous industries including automotive, non-profit, travel and insurance. He also has experience testing automobiles and performing probabilistic risk assessment for a nuclear power plant.

Farris holds an M.B.A. degree from the University of Michigan, Ann Arbor. He also has a M.S. in Industrial and Operations Engineering and a B.S. in Mechanical Engineering, both from the University of Michigan, Ann Arbor.

He can be most easily reached @bobbleheadguru on Twitter.

Bridging Analytics Silos for an Integrated Understanding of User Behavior!

Avinash Kaushik, Author, Blogger, Analytics Evangelist, Google permalink ]

Avinash Kaushik Avinash Kaushik is the author of the best selling book Web Analytics: An Hour A Day. He is also the Analytics Evangelist for Google and the co-founder of Market Motive Inc.

As a thought leader Avinash puts a common sense framework around the often frenetic world of web research and analytics, and combines that with this philosophy that investing in talented Analysts is the key to long term success. He is also a staunch advocate of listening to the consumer, and is committed to helping organizations unlock the value of web data.

Avinash works with some of the largest companies in the world to help them evolve their online marketing and analytics strategies to become data driven and customer centric organizations.

He is a frequent speaker at industry conferences in the US and Europe, such as Ad-Tech, Monaco Media Forum, iCitizen, and SES, as well as at major Universities, such as Stanford, University of Virginia and University of Utah.

You’ll find Avinash’s web analytics blog, Occam’s Razor at

Keynote: Leveraging Bleeding Edge Analytics Goodies

Luane Kohnke, SVP, Managing Director, Analytics & Accountability, R/GA permalink ]

Luane Kohnke Luane Kohnke leads R/GA’s growing analytics practice worldwide, which supports clients across multiple industry verticals, including CPG, technology, financial services, and online retail. Her team provides web, social media, and advanced statistical approaches for measuring, optimizing, and monetizing clients’ marketing programs.

Prior to joining R/GA, Luane co-led the 40+ person strategic services practice at Wunderman NY and managed the print production team. Before Wunderman, she worked on both the agency and client sides for companies such as Grey Direct, Prudential Financial, AT&T, and Chase Manhattan. Her extensive experience in consumer insights, marketing information, strategic planning, and statistical analysis was honed over several decades in client and agency settings.

Luane worked on a PhD in criminal justice at SUNY Albany and holds a BA in sociology and political science from Valparaiso University, graduating with high honors and distinction.

Social Media: Social Media Metrics Panel - Real Life Measurement

Alex Langshur, President and Cofounder, PublicInsite permalink ]

Alex Langshur Alex manages PublicInsite, a web analytics / site optimization consulting firm dedicated to helping clients realize the full potential and value of their online channel. He has worked with and led web analytics and online performance measurement initiatives for clients in the public, private, non-profit and education sectors. Alex is the Treasurer of the Web Analytics Association and co-Chair of their Public Sector Committee. He has been a speaker at many conferences and teaches web analytics courses for WAA Base Camp and Web Manager University.

Marketing Management: No Shopping Cart? No Problem - Digital Marketing Metrics in Non E-Commerce Settings

Dylan Lewis, Managing Director, Intuit permalink ]

Dylan Lewis At his role at Intuit, Dylan, and his team, is focused on translating the actions, experiences, and attitudes of visitors into better website experiences. Dylan joined Intuit in 2005 after working as a Senior Consultant at Visual Sciences, and Director of Marketing at With an MS in Psychology, Dylan is focused on the web experience.

Web Analytics Advanced: Graduate Level Testing

Matthew Langie, Director, Product Marketing Adobe Systems, Incorporated permalink ]

Matthew Langie As director of product marketing for the Omniture Business Unit at Adobe Systems, Langie is responsible for marketing the company's industry-leading online analytics solutions, including Omniture Discover and Omniture SiteCatalyst. Langie's responsibilities span product strategy, messaging and positioning, pricing, sales enablement, competitive intelligence and product evangelism. Langie also manages the Omniture Genesis partner program, which helps hundreds of partners integrate their solutions with the Omniture platform.

Langie joined Omniture in 2008. He has extensive experience in software marketing, including leadership roles at WebTrends, Infor Global Solutions, Datastream and Hewlett-Packard. He also served two years as vice president of marketing at Timeline Computer Entertainment, a software company founded by the late, best-selling author Michael Crichton, and he led marketing and business development for the software technology research lab at Intel. Langie currently serves on the Board of Directors for the Web Analytics Association. He began his career in the U.S. Air Force, leaving the service at the rank of captain.

Langie is a frequent speaker at conferences, trade shows and other industry events focused on innovation in new and emerging digital channels, such as mobile, video and social media.

Langie holds a Bachelor of Business Administration degree from the University of Notre Dame. He earned an MBA from the University of Texas, where he was recognized with the Texas Business Hall of Fame foundation award and scholarship.

Lynn Lanphier, Senior Manager, Customer Experience, permalink ]

Lynn Lanphier In her role at Best Buy, Lynn manages the digital analytics team, which includes industry research, competitive analysis, web analytics and multi-channel data integration. In addition, she oversees the direct response marketing efforts for Best Buy. She and her team are passionate about helping the business connect the dots by transforming data and information into insights and action plans to drive business results.

Marketing Management: Customer Data Ethics - Privacy, Personalization, Legislation

Kevin Lee, Chairman & CEO Didit permalink ]

Kevin Lee Kevin Lee Didit Founder. Chairman & CEO, has been an acknowledged Search Engine Marketing (SEM) expert since 1995. Kevin's years of SEM expertise provide the foundation for Didit's proprietary Maestro search campaign technology. Didit's made the 2007 Inc 500 (#137) as well as a #12 position on Deloitte's Fast 500. Kevin's ClickZ column is read by thousands, and his books Search Engine Advertising also includes a code redeemable for $200 in free Microsoft Advertising (adCenter) ad credits for new advertisers. Kevin was a founding board member of SEMPO and it's first elected Chairman. Kevin speaks at many conferences plus earned his MBA from Yale School of Management in 1992. Kevin was recognized as an Ernst & Young Entrepreneur Of The Year® finalist in 2008 and 2009.

In 2008 Didit launched a subsidiary,, the official Dun & Bradstreet Online Business Directory. Want a free trial membership, just ask Kevin.

Daniel Lu, Marketing Maven, Slideshare permalink ]

Daniel Lu Daniel Lu is a self-described Swiss Army knife at SlideShare. His responsibilities span metrics, advertising operations, search engine optimization, user experience and community. Daniel is constantly turning knobs and tinkering with formulas to optimize performance. Recently he worked on large campaigns with Adobe Acrobat 9 and Microsoft Office as well as helping launch SlideShare’s own LeadShare, AdShare and the recent Channels product.

Before SlideShare, Daniel explored virtual worlds at RocketOn and had a brief stint in the automotive industry that included time at Jaguar Cars & Fisker Coachbuild. Daniel graduated Magna Cum Laude from the Haas School of Business at UC Berkeley.

Keynote: Social Media Metrics Panel
Social Media: Social Media, Measure Thyself!

Neil Mason, Director of Analytical Consulting, Foviance permalink ]

Neil Mason Neil joined Foviance as part of an acquisition of Applied Insights whom he was director and co-founder. With 25 years of in-depth industry experience in marketing analytics and strategy, Neil leads Foviance's analytical consulting practice. This delivers an enhanced digital marketing analytics capability to both Foviance's and Applied Insights existing and future clients.

Neil is one of the world's leading analytics guru's and he has a big reputation. He holds an MBA from Kingston Business School, a Diploma in Business and Economic Forecasting and currently serves on the Board of Directors of the Web Analytics Association, the global industry body for digital analytics professionals.

Deep Data Diving: Tell Me Something I Don't Know: Data Discovery

Joe Megibow, VP, Global Analytics and Optimization, Expedia permalink ]

Joe Megibow Joe Megibow is currently the VP, Global Analytics and Optimization at Expedia, the world's leading online travel provider. helps millions of travelers per month easily plan and book travel. Expedia (1-800-EXPEDIA) aims to provide personalized service, the latest technology and the widest selection of vacation packages, flights, hotels, rental cars, cruises and in-destination activities, attractions, and services. Expedia is an operating company of Expedia, Inc. (Nasdaq: EXPE).

In his role, Joe deploys leading edge site conversion measurement and site optimization techniques, and oversees marketing, site, and customer analytics for all worldwide points of sale. He joined the Expedia, Inc. family in 2006, heading up Online Marketing and Customer Experience for Prior to, he worked for seven years as a charter employee of Tealeaf Technology where he held a variety of leadership roles.

Prior to 2000, Joe held management positions at Ernst & Young Management Consulting, where he launched the Java Services practice, E&Y's first ecommerce practice; and engineering positions at EDS in their Advanced Technology Group. Joe earned a bachelor's degree in electrical engineering from Cornell University and an MBA from the University of Chicago.

Keynote: Managing the Metrics at Expedia

Angel Morales, Founder, LightsOutMarketing permalink ]

Angel Morales For the past decade, Angel Morales has been architecting solutions for some of the most challenging issues facing multi-channel merchants and retailers. His unique approach of “extending tools and technologies” that many merchants already posses has resulted in consulting engagements for both retailers and vendors, facilitating a whirlwind of innovation. Angel’s efforts have resulted in solutions for preference-driven merchandising, intelligent remarketing, viable widget strategies, social shopping models, and much more. On the vendor side, he most recently led the retail practice for ExactTarget, the globe’s largest ESP. Angel lives in Indianapolis, IN where he regularly listens to John Coltrane with his wife, Kelly, and dog, Mr. Rafalski.

Web Analytics Advanced: Behavioral Driven Marketing Attribution

Mildred Munjanganja, Vice President - Marketing & General Manager, CableOrganizer.compermalink ]

Mildred Munjanganja If there are three things that Mildred Munjanganja knows best, they’d have to be Management, Web Analytics, and Public Speaking. In her current role as Vice President of Sales at (an online electrical, networking and wire management distributor based in sunny South Florida), Mildred works web analytics into everything from strategic planning and company vision to improving organization-wide businesses processes and enhancing customer experience.

 In addition to her day-to-day duties, Mildred also provides consultation to Office,,,, and Electriduct, Inc, and serves as the Vice President of content-driven Her recent speaking engagements include the VA Medical Center’s 9th Annual VISN 4 VAVS Conference in Philadelphia, and well as guest appearances on ABC and Fox News. Gifted with a flair for motivation, Mildred blogs about leadership, personal management and organization on,, and Mildred holds a BA in Business from Rhodes University, South Africa.

Marketing Management: Sharing Insights Across the Organization

Jim Novo,  Drilling Down permalink ]

Jim Novo Jim is a customer analysis consultant with a 25 year track record of generating exceptional returns on customer marketing program investments. As Vice President of Programming & Marketing at Home Shopping Network, Jim handled the integration of customer communications and marketing across the Television, Catalog, and Internet divisions. He authored the book, Drilling Down: Turning Customer Data into Profits with a Spreadsheet to teach managers how to increase sales while lowering marketing costs. Jim is co-author of The Marketer’s Common Sense Guide to e-Metrics with Bryan Eisenberg and co-Chair of the Education Committee for the Web Analytics Association.

Web Analytics Fundamentals: Inside the WAA Certification Program

Tim O'Shaughnessy, CEO, Living Social permalink ]

Tim O'Shaughnessy Tim sets and communicates LivingSocial's core strategy, and oversees our growth as the next great consumer brand. Before LivingSocial, Tim led the consumer products team at Revolution Health and managed product launches at AOL. Tim graduated from Georgetown University with degrees in Marketing and Operations & Information Management.

Social Media: Social Media Metrics Panel - Real Life Measurement

Bob Page, Sr. Director, Yahoo! Analytics permalink ]

Bob Page Bob has been active in web analytics since 1996, when he was co- founder and CTO of Accrue Software, a provider of large-scale analytics solutions and part of the "pioneer wave" of web analytics technologies. Bob now leads analytics engineering at Yahoo!, overseeing a portfolio of products that includes Yahoo! Web Analytics. Previously at Yahoo!, he led the internal Analytics Products group, including business intelligence, web analytics, experimentation, advanced metrics and analyst tools. Bob also created and led the engineering services and technical operations teams within Yahoo!'s central data group. He was the driving force behind Yahoo!'s founding corporate membership of the Web Analytics Association, and is a frequent speaker at industry events. Bob has several patents pending based on his work at Yahoo!

Marketing Management: Customer Data Ethics - Privacy, Personalization, Legislation

Katie Delahaye Paine CEO, KDPaine & Partners permalink ]

Katie Delahaye Paine Katie Delahaye Paine is the founder and CEO of KDPaine & Partners LLC, a New Hampshire based research consultancy that provides measurement and accountability for corporations, nonprofits and government agencies world wide. Her book, Measuring Public Relationships: the Data-Driven Communicator’s Guide to Success was published in December 2007. Paine is the publisher of KDPaine’s Measurement Blog and The Measurement Standard, the first blog and the first newsletter for marketing and communications professionals dedicated entirely to measurement and accountability. Prior to launching KDPaine & Partners in 2002, Paine was the founder and president of The Delahaye Group, which she sold to Medialink in 1999.

Paine was recently named one of PR Weeks 2008 Power Players for her advocacy of PR measurement and was also awarded the 2007 NH Woman Business Owner of the Year by the Small Business Administration.. KDPaine & Partners earned the prestigious 2008 Jack Felton Golden Ruler of Measurement Certificate of Merit from the Institute for Public Relations, in addition, PRNews awarded 2007 Platinum Award for Research and Measurement to her firm for the measurement program they developed for the American Society of Plastic Surgeons.

In 2006 she was named the Entrepreneurial Venture Creator Person of the Year by the University of New Hampshire and won the Business Excellence Award for Excellence in Media & Marketing from New Hampshire Business Review. A Cum Laude graduate of Connecticut College’s class of 1974, Katie majored in history and Asian studies. She received an Honorary Doctorate of Laws from New Hampshire College in May 1996. She is an Athena award winner and a Board member of the New Hampshire Political Library. Her life is featured in Mark Albion’s book, “Making a life, making a living.”

Social Media: Reputation Management in a Social Media World

Eric T. Peterson, CEO and Principal Consultant, Web Analytics Demystified permalink ]

Eric T. Peterson Eric has worked in web analytics since the late 1990's in a variety of roles including practitioner, consultant, and analyst for several market-leading companies. He is the author of three best-selling books on the subject, Web Analytics Demystified, Web Site Measurement Hacks, and The Big Book of Key Performance Indicators, as well as one of the most popular web analytics bloggers at

Keynote: Measuring Online Success: Top Down and Bottom Up

Sean Power, CEO and Principal Consultant, Watching Websites permalink ]

Sean Power Sean Power is a consultant, analyst, author and speaker. He is the co-founder of Watching Websites, a boutique consulting firm focusing on early stage startups, products and non-profits as they emerge and mature in their niches. He has built professional services organizations and traveled across North America delivering engagements to Fortune 1000 companies. He helps executives understand their competitive landscape and the future of their industry. He has done technical edition for Troubleshooting Linux Firewall for Addison-Wesley and co-authored Complete Web Monitoring for O'Reilly media with Alistair Croll. Sean has had first-hand experience creating and implemented social computing strategies with larger companies like MTV and smaller startups like Akoha. He is active in the social computing space, using Twitter and blogs as his communication platforms of choice. He often speaks on the subject of product acceleration, measurement or social computing in clinics, workshops, presentations and one-on-one training.

Juan Ribero, Marketing Director, permalink ]

Juan Ribero As the Marketing Director at, a Fort Lauderdale based electrical, network, and wire management distributor, Juan Ribero knows that nothing provides as reliable a basis for strong business decisions as Web Analytics. As he supervises the company’s public relations, e-mail campaigns, PPC advertising and content generation, Juan always puts data first when strategizing his team’s marketing efforts.

In addition to his day-to-day duties, Juan also actively contributes to the business operations of Office,,,, and Electriduct, Inc. Juan’s most recent speaking engagements include his presentation on Leveraging the Power of Search in Personalization and Merchandising at eTail Phoenix 2009, and he has made multiple appearances in Internet Retailer magazine. Juan holds a BA in East Asian Languages and Literature from the University of Florida.

Marketing Management: Sharing Insights Across the Organization

Gil Roeder, Director of eBusiness, BlackRock Inc,  permalink ]

Gil Roeder Gil Roeder is Director of eBusiness at BlackRock Inc., one of the world’s preeminent asset management firms and a premier provider of global investment management, risk management and advisory services to institutional, intermediary and individual investors around the world. His responsibilities include the web analytics, user experience and content management functions for, which supports the leading global portfolio of exchange-traded funds. Gil previously served as Senior Director of Web Channel Management for Fireman's Fund Insurance Company and has held leadership positions in online marketing and communications in the consumer products, transportation and technology industries. He holds a Masters in Business Administration from the University of California at Berkeley.

Benjamin Rudolph, President & CEO, Relevance Advisors permalink ]

Benjamin Rudolph Benjamin Rudolph is the President & CEO of Relevance Advisors, an interactive advertising agency based in Atlanta which specializes in search engine marketing, search engine optimization, and web analytics. Benjamin spent four years at Comcast, where he managed the search partnership with Google for Comcast Interactive Media. In that capacity he launched the Comcast Toolbar and integrated multiple content sources into search including video, news, and yellow pages.

Now he leverages his media and search experience to help clients maximize the value from their websites, both in terms of traffic and revenue. Benjamin is a Google AdWords Certified Professional, a Yahoo! Search Ambassador, a Microsoft AdExcellence Member, a SEMPO Individual Member, and a member of the Web Analytics Association. Benjamin is a Cum Laude graduate of Princeton University with a Bachelor of Arts degree in Psychology, and he received his MBA in Marketing from the Goizueta Business School at Emory University.

Web Analytics Fundamentals: Free & Cheap Tools, Establishing a Baseline and Delivering Insight

Russ Rueden, Kohler Company permalink ]

Russ Rueden At the Kohler Company, Russ Rueden not only integrates survey research with web behavioral data, but has made this integration a cornerstone of their approach to analytics and reporting.

Web Analytics Advanced: Behavioral Analysis and Use Case Analysis in Usability Studies

Peter Sanborn, Manager, Web Analytics, Microsoft permalink ]

Peter Sanborn I have been in the digital marketing industry for the past 10 years. In my current role I manage a team of web analysts focused on improving the customer experience and marketing value of is the 5th most trafficked web site in the world and serves a diversity of audiences coming from various job roles, company sizes, and geographic locations. My team deals with both the successes and challenges of running a web analytics program for such a huge and multi-functional site on a daily basis.

In addition to practicing digital marketing and web analytics daily, I serve on the board of the Web Analytics Association.

Business to Business: Virtual Monetization: Hard Currency or Funny Money?

Lizzie Schreier, Senior Internet Marketing Manager, Allstate Insurance permalink ]

Lizzie Schreier Lizzie is responsible for the strategic direction of the consumer facing web properties and online engagement including web content management, SEO, social media and Multi-Variate testing in Allstate's Direct Marketing group.  A creative problem solver and passionate thinker, Lizzie has over 11 years experience in the digital space across various industries including: Insurance, Financial, Healthcare, Retail, Hospitality and Telecommunications. Prior to joining Allstate, Lizzie managed the marketing communications and product development group at  Lizzie's first taste of the digital world came at her years at InterCall where she designed and implemented the company's first web conferencing platform.

Keynote: Business Optimization-A Study in Change Management

Eric Siegel, Ph.D., Predictive Analytics World permalink ]

Eric Siegel Eric Siegel, Predictive Analytics, Customer Intelligence, Predictive Modeling.

Eric Siegel, Ph.D., is a seasoned consultant in data mining and analytics, an acclaimed industry instructor, and an award-winning teacher of graduate-level courses in these areas. Eric served as a computer science professor at Columbia University, where he developed data mining technology in the realms of machine learning performance optimization, integrating historical databases, text mining, and data visualization. The conference chair of Predictive Analytics World, Eric produced 11 peer-reviewed research publications and ran an MIT-hosted symposium on data mining. He also co-founded two New York City-based software companies for customer/user profiling and data mining. With data mining, Eric has solved problems in CRM analytics, computer security, fraud detection, text mining and information retrieval.

Eric has taught industry programs through Prediction Impact, The Modeling Agency and Salford Systems. In addition, he taught many semesters of university courses, including data mining-related graduate courses as well as introductory lecture series for non-technical audiences. Two of these courses have been in syndication through the Columbia University Video Network. Eric also published three peer-reviewed papers on computer science education.

Workshop: Predictive Analytics

Patricia Seybold, CEO, Patricia Seybold Group permalink ]

Patricia Seybold Patty has been a highly regarded visionary thought leader and business and technology strategist for 30 years. Patty forecasts the ways in which customers will make new demands on companies in different industries. Patty’s ground breaking book,, provides insight into how 16 still-thriving companies designed their e-business strategies to improve revenues, increase profitability, and enhance customer loyalty by making it easy for their customers to do business with them.

Patty is co-author, with Martin Lindstrom, of BRANDchild, which synthesizes global research about the relationship of tweens to brands. Her recent book, Outside Innovation, has become one of the seminal titles in innovation literature.

Patty focuses on customer experience transformation, customer-led innovation, customer-centric ecosystems and smart customization and is skilled in eliciting customercritical metrics and helping clients identify operational performance metrics and ROI metrics they can monitor.

Marketing Management: Making the Most of Marketing Dashboards

Andrew Spoeth, Director of Marketing, Enquiro Search Solutions, Inc. permalink ]

Andrew Spoeth Andrew leads the marketing strategy for Enquiro, a search marketing agency specializing in b2b marketing, SEO, PPC, usability and marketing research. Enquiro has a client roster comprised of some of the world’s top online brands and its eye tracking research has helped shape the way marketers and search engines work today.

Search Analytics: Wheat and Chaff of Search Analytics

Erica St. Angel, Vice President of Marketing, Sonic Foundry permalink ]

Erica St. Angel Erica oversees branding, lead gen, PR/AR and social media programs to earn mindshare and drive company growth for Sonic Foundry, the leading provider of webcasting and lecture capture. Her background blends 15 years of corporate, public information and political campaigns, with emphasis on measuring outcomes and building community.

Business to Business: Small Team? Measure Big: How Lead Gen and Social Media Boost Marketing’s Influence on Sales

Joseph Stanhope, Senior Analyst, Forrester permalink ]

Joseph Stanhope Joseph is an analyst at Forrester Research, serving Customer Intelligence professionals. He is a leading expert on Web analytics, online testing and targeting, and Web site optimization technologies. His research focuses on the generation and application of marketing intelligence from interactive channels to deliver highly relevant and engaging online and multichannel customer experiences. Prior to joining Forrester Research, Joseph was the vice president of Platform Strategy at Alterian, where he focused on product strategy, product marketing, analyst relations, and corporate development. Prior to Alterian, he was vice president of marketing and product development at MarketerNet.

Joseph began his career at Experian, where he held a variety of roles spanning technical project consulting, business development, and product management. Joseph Serves on the Advisory Board for the Northern Illinois University College of Business Interactive Marketing program and is a member of the Web Analytics Association. He graduated with honors from the University of Illinois at Urbana-Champaign with a B.S. in business administration, majoring in marketing.

Marketing Management: Making the Most of Marketing Dashboards

Kimberly Stegner, Team Lead, Global, Web Analytics permalink ]

Kimberly Stegner Kimberly leads a global team of IBM Web Analysts and manages a service that supports IBM’s internal organizations. Her team measures and analyzes the affects of changes made to through key activities, projects and initiatives. The team’s goal is to advise clients on ways to improve the value and relative success of their efforts, and to enable them to make more informed business decisions. Under her leadership, the team and the service have seen considerable success and growth.

With a passion for the Web and an understanding of supporting technologies, Kimberly joined the organization in 2004 as the Program Manager for a fledgling Web customer satisfaction program. In this role, she led the effort to determine appropriate methodologies and implementation plans for 2 strategic surveys, and created a management system to drive changes to the Web experience based on customer feedback.

Kimberly received her 1st Patent award in 2007. She graduated with Honors from Niagara University with a Bachelor of Arts degree in Foreign Language.

Marketing Management: Global Enterprise Management Panel

Jim Sterne, Founder, eMetrics Marketing Optimization Summit and President, Target Marketing permalink ]

Jim Sterne Jim is an international speaker on electronic marketing and customer interaction. A consultant to Fortune 500 companies and entrepreneurs, he focuses his twenty five years in sales and marketing on measuring the value of the Internet as a medium for creating and strengthening customer relationships. Jim has written six books on Internet advertising, marketing and customer service including, "Web Metrics; Proven Methods for Measuring Web Site Success." He is the Founding President and current Chairman of the Web Analytics Association and is very pleased you could make it to the eMetrics Marketing Optimization Summit.

Keynote: Social Media-Time to Rethink Your Marketing Metrics

Jason Ten-Pow, President, Research Operations, OnResearch, Inc. permalink ]

Jason Ten-Pow Jason Ten-Pow, President of Research Operations at OnResearch Inc. holds a Masters degree in Arts and Science with specialization in quantitative analysis. He has attended the Institute of Social Research, University of Michigan and the Burke Institute. Jason has over 10 years of professional market research experience, his areas of specialization includes advanced quantitative techniques including regression, factor and cluster analysis as well as conjoint analysis.

Jason has worked with various fortune 500 companies including Proctor and Gamble, Coca Cola, Intel, and Hilton sharing insight, knowledge and actionable marketing strategies helping companies to achieve higher levels of satisfaction amongst audience members.

He is an active member of the American Marketing Association (AMA) and the Market Research Association (MRA) and has written several articles including “Going the extra mile with email marketing” and “A two dimensional approach to diagnosing website performance”.

“The New Normal”. Find out what you may be missing that can boost your site satisfaction now!

Web Analytics Fundamentals: Free & Cheap Tools, Establishing a Baseline and Delivering Insight

John Mark Troyer, Senior Social Media Strategist, VMware permalink ]

John Mark Troyer John Mark Troyer is a Senior Social Media Strategist for VMware. He works on strategy and implementation for VMware's social media, blogging, advocacy, and community programs. Prior to VMware, John Mark was co-founder and CEO of Neomar, a venture-backed enterprise wireless software company. John Mark received a Ph.D. in Phamaceutical Chemistry from the University of California, San Francisco.

Search Analytics: Serious Search Panel - Graduate Level

Jennifer Veesenmeyer, VP, Analytics, Stratigent permalink ]

Jennifer Veesenmeyer Jennifer is VP, Analytics at Stratigent, where she specializes in assisting enterprise-level organizations overcome the communication challenges of web analytics, such as gaining executive buy-in, building consensus and facilitating cultural change. She is highly regarded as an industry thought leader and is frequently asked to conduct educational presentations on the topic of meaningful reports. Not to mention one of the top rated speakers in seven years of eMetrics Summits.

Marketing Management: Making the Most of Marketing Dashboards

Zach Vetter, Vice President of Research Operations, OnResearch permalink ]

Zach Vetter Zach Vetter has over twenty years of professional experience in Canada and the U.S., working as a research, marketing and business consultant for both specialist boutique firms as well as global organizations such as PricewaterhouseCopers and Citigroup. Zach holds an MBA in Marketing from the Kellogg School of Graduate Management, Northwestern University and a Bachelor of Commerce from Queen’s University. His areas of specialization include B2B marketing, retail marketing, social media, consumer branding, concept testing and market segmentation. He is a member of the Business Marketing Association (BMA) and the Market Research Association (MRA). Zach was the Director of Marketing for Jacob (2002-2005), responsible for all visual presentation and marketing in Jacob’s 250 stores (5 banners) across Canada.

Prior to joining Jacob, he was the Senior Marketing & Strategy Manager at Fido (Microcell) (2000-2002), responsible for Channel Marketing & Strategy (retail partners and corporate-owned stores).

Zach worked for Citigroup’s Diners Club division for 7 years (1991-1998) in Canada and the U.S. with responsibility for strategic planning, financial analysis and marketing optimization for both the consumer and commercial rewards programs.

Gold Sponsor Presentation: Are bloggers representative of a brand’s customers and prospects or do they mainly represent outliers?

Daniel Waisberg, Head of Web Analytics, Seperia permalink ]

Daniel Waisberg Daniel Waisberg is the Head of Web Analytics at Seperia, an international Performance-Driven Online Marketing agency. He has managed Web Analytics and Online Competitive Analysis for several websites and is currently responsible for the measurement, analysis, and optimization of over a dozen websites. He holds a M.Sc. in Operations Research and Decisions from Tel Aviv University, where he developed a statistical model that helps to optimize websites using Markov Chains. Daniel is a frequent speaker & member of the Advisory Council at the eMetrics Marketing Optimization Summit.

Caleb Whitmore, Founder & Principal Consultant, Analytics Pros permalink ]

Caleb Whitmore Caleb Whitmore is a veteran user of Google Analytics, a frequent speaker and contributor to blogs, co-author of Performance Marketing with Google Analytics, and founder of Analytics Pros, a Google Analytics Authorized Consultancy providing specialized products, consulting, training, and support to agencies, start-ups and enterprise-level clients worldwide. Prior to this, Caleb built the Search & Analytics team at POP, a leading independent Interactive Agency and one of the first Google Analytics Authorized Consultancies. Caleb lives in Seattle with his wife and children and in his spare time enjoys Skiing and Fly Fishing.

Social Media: eMetrics Case Studies or Doctor, Heal Thyself

Breanna Wigle, eCRM Marketing Manager, Military Advantage permalink ]

Breanna Wigle Breanna Wigle's work at Military Advantage focuses on internal metrics, audience segmentation, marketing optimization and customer satisfaction mining. She's been instrumental in linking database information and web analytics to financial performance, pushing to understand the relationship between lifetime customer value and company success.

Social Media: Social Media Metrics Panel - Real Life Measurement

Ed Wu, Senior Marketing Analyst, Dell permalink ]

Ed Wu Ed is currently senior marketing analyst at Dell. He is responsible for driving strategic analytics initiatives, evangelizing, championing web analytics and sharing best practice across Dell's global consumer online business. His prior experience includes marketing strategy, business intelligence, competitive pricing, strategic consulting and sales management.

Marketing Management: Global Enterprise Management Panel

Gregory Yee, President, Research Manager, Intel Corporation permalink ]

Gregory Yee Greg has been a practitioner of web research and analytics for over 10 years. During this time, he has worked to create strategic research and metrics initiatives across the web. He has built best practices in key areas of web measurement and tracking. He uses his knowledge and experience to discover and implement leading edge research and metrics strategies to optimize the user experience for the web team.

“The New Normal”. Find out what you may be missing that can boost your site satisfaction now!

John Zell, VP, CRM Technology, Razorfish permalink ]

John Zell John has global oversight at Razorfish for the discovery, construction and implementation of CRM Marketing Technology and Digital CRM solutions. John drives and creates product strategies and technology lifecycle roadmaps for key global accounts across multiple verticals, including entertainment, high tech, pharmaceutical, health care, consumer products, and financial, as well as managing CRM technology service provider relationships.

John has assisted many Fortune 500 companies to effectively design and implement business and information technology vision and strategy, IT transformation, strategic business solutions, business process reengineering and process improvement, organizational change management, master data management and large-scale systems integration.

Prior to joining Razorfish, John was Chief Technology Officer at Protocol for three years. Previously, he spent eleven years at Harte-Hanks, were he served as Senior Vice President of Marketing Technology Services.

John is a member of the DMA Technology Council and is a regular industry speaker. He holds a bachelor’s degree in political science and international relations from the University of Missouri and has performed postgraduate studies in computer science, also at U. Mo.

Marketing Management: Customer Data Ethics - Privacy, Personalization, Legislation

Expo Hall Hours

May 4th 10:30am – 7:30pm
May 5th 10:30am – 3:30pm

Conversion Conference

Conversion Conferenceis co-located with eMetrics


Digital Analytics Association
WAA Base Camp™ Workshops
Toronto, April 23-24, 2012
Chicago, June 24-27, 2012


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