Roundtable Discussions

San Jose, May 4-6, 2010

The eMetrics Marketing Optimization Summit is all about discovering tangible, substantive solutions. Listening to experts and people with years of experience is valuable, but we tend to learn more when we engage in discussion.

That's why there are two Roundtable Discussions planned for this eMetrics Marketing Optimization Summit:

Our Five Most Pernicious Problems
Our Next Steps

The goal of each discussion session is to identify common concerns and outline potential solutions to present to the rest of the attendees. What are you facing at your company? How are others addressing those issues? 

Think of the first Roundtable as the group gripe session.

Don't you just hate it when....?
I can't believe we haven't ...
Somebody at my company actually asked me to ...
When are we ever going to be able to...?

The second Roundtable is all about getting to the next level.

No matter where you are in your marketing metrics journey, there's more to learn from your fellow analysts. Whether it's tools, training, hiring, organization or strategic direction, these discussions have always fostered the most compelling advancements for eMetrics attendees.

Be prepared; be specific - the more you put into this discussion the more you will receive. Tell your story - focus on an area you really want to improve. Bring your most informative failure. You'll be surprised by how much you can learn from other attendees by getting the inside scoop on the simplest things.