Mar 18-21, 2013
San Francisco
April 14-18, 2013
June 10-13, 2013
Sept 29-Oct 3, 2013
Oct 14-15, 2013
Oct 23-24, 2013
Nov 4.-5, 2013
Caleb Whitmore
Caleb Whitmore

Google Analytics Training

San Jose

Monday, May 3


Morning topics covered:

  • Introduction and overview
  • Web analytics the Google way
  • Measuring and understanding conversion
  • How Google Analytics works
  • Understanding tracking code
  • Filters & profiles combinations
  • Filter best practices
  • Managing profiles
  • Understanding goals and conversion funnels
  • Understanding the reporting interface: dashboard, data visualization, report filters, email reports and more

Afternoon topics covered:

  • Campaign tracking
  • Cost per click (CPC)
  • mail tracking
  • Banner and display ad tracking
  • Offline campaigns
  • Website Optimizer for multivariate testing
  • Google Analytics Enterprise features
  • Other Google Analysis tools
  • Open discussion and Q&A


Room: TBA
Workshop starts at 9.00am
Morning Coffee Break at 10.30am
Lunch provided at 12.30
Afternoon Coffee Break at 2.30pm
End of the Workshop: 4.30pm

Workshop Instructor

Caleb Whitmore, Founder & Principal Consultant, Analytics Pros

Caleb Whitmore is a veteran user of Google Analytics, a frequent speaker and contributor to blogs, co-author of Performance Marketing with Google Analytics, and founder of Analytics Pros, a Google Analytics Authorized Consultancy providing specialized products, consulting, training, and support to agencies, start-ups and enterprise-level clients worldwide. Prior to this, Caleb built the Search & Analytics team at POP, a leading independent Interactive Agency and one of the first Google Analytics Authorized Consultancies. Caleb lives in Seattle with his wife and children and in his spare time enjoys Skiing and Fly Fishing.

Expo Hall Hours

May 4th 10:30am – 7:30pm
May 5th 10:30am – 3:30pm

Conversion Conference

Conversion Conferenceis co-located with eMetrics


Digital Analytics Association
WAA Base Camp™ Workshops
Toronto, April 23-24, 2012
Chicago, June 24-27, 2012


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