Mar 18-21, 2013
San Francisco
April 14-18, 2013
June 10-13, 2013
Sept 29-Oct 3, 2013
Oct 14-15, 2013
Oct 23-24, 2013
Nov 4.-5, 2013

eMetrics Think Tank

San Jose

Monday, May 3, 2010

Semphonic brings its acclaimed advanced training to eMetrics for the first time. Semphonic’s in-depth training goes well beyond vendor training, getting to a level of detail that you’ll use to create more value for your organization. eMetrics Think Tank will take your Web Analytics training experience to a completely different level.

The eMetrics Think Tank provides a high-level of learning with greater focus and more "hands on" interaction with experts in the field than most other training. This unique training experience gives you (or some of your analysts) an opportunity to leapfrog countless hours of learning. Get a practical, usable, web analytics education.

The ThinkTank Schedule

1 day intensive core training Monday May 3, 10:00 AM- 4:00 PM

10:00 AM – 11:30 AM Functional Analysis
Semphonic has poured ten plus years of real-world intensive web analytics practice into the concepts behind Functionalism – a powerful methodology for actually doing web analytics. Whether you are an implementer who needs to understand how web analytics works, a manager who wants to get best-practices and approaches for an analytics team, or an analyst who wants to step up your ability to do real-world analysis not just reporting, then this class is for you. We'll cover the basic ideas behind Functionalism and then show how these translate into real-world functional analysis. You'll learn to understand and identify the key page types, the types of metrics appropriate to each, and the techniques for getting those metrics from common web analytic tools.

12:30 PM – 2:00 PM Measuring Web 2.0 Sites
Lots of organizations are fine with basic HTML tagging but struggle when it comes to Ajax, DHTML, Flash, Video and Mobile. This class will get down and dirty with basic principles for tagging all types of non-HTML content. We'll cover how to think about rich experiences from the web analytics perspective of page views, links and events. We'll talk about capturing time, pathing, and additional information about key events. We'll consider how to minimize costs and maximize measurement. And we'll work through who needs to do what and when – key issues when figuring out how to integrate measurement into a rich media project plan.

2:30 PM – 4:00 PM Warehousing & Web Analysis
The use of online data via web analytics has focused on reporting basic facts about aggregated site usage. But integrating site behaviors with additional customer information, understanding visitor mindset via current behavior, and driving customer contact via intelligent analysis of that behavior are the applications that drive the most value to the organization. Traditional web analytic solutions do not provide the tools or level of access to support these applications – leading organizations to reconsider exclusive use of the SaaS model. Bringing online behavioral data in-house has its own set of challenges. The amount of data generated by high-volume web sites is enormous. This vast amount of information is not easy to aggregate in a meaningful fashion and often lacks sufficient metadata to be handled intelligently. This class will help you understand the need for creating a more robust storage and analytics platform for online behavioral data, cover handling the infrastructure requirements of warehousing, and enumerate the key analytic benefits that are enabled from this effort.

The Think Tank Advantage:

  • Small intimate training sessions tackling real-world in-depth topics in web analytics.
  • Training session led by a real practitioner not a paid trainer working from canned syllabus. Each session will be lead by one of the leading consultants from Semphonic.
  • Take your Omniture, Net Insight, Webtrends or Google Analytics expertise to the next level with Think Tank training from hands-on experts.

With eMetrics Think Tank, we'll re-shape your ideas of what to expect from professional training.

Register Now

Expo Hall Hours

May 4th 10:30am – 7:30pm
May 5th 10:30am – 3:30pm

Conversion Conference

Conversion Conferenceis co-located with eMetrics


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