eMetrics Marketing Optimization Summit™

The eMetrics Summit was made famous for its focus on clickthroughs, pageviews and revenues. But measuring website success is only a piece of a much broader range of subject matter.

The eMetrics Marketing Optimization Summit is going deeper. We're looking for presentations on the variety of marketing optimization tools and techniques.

• How can I get the most out of my marketing with the least investment?
• What are the best tools and techniques for optimizing all of my marketing?
• How can web intelligence help me run my company?
• How can we confirm our most valuable customers?
• How do I calculate the ROI of personalization?
• How can I spend less, make more and increase customer satisfaction?
• How do I establish a marketing metrics baseline?
• How do I correlate offline and online measurements?
• How do I connect customer satisfaction data with customer behavior data?
• How do I compare online to other channels of acquisition and distribution?
• How do I change a corporate culture to embrace marketing experimentation?

This year, above all, this audience wants to know how to

• Optimize Tactical Programs and Tools
• Optimize Marketing Intelligence through Integration
• Optimize B to B and Considered Decision Marketing
• Optimize Government and Nonprofit Websites
• Optimize Social Media Marketing Programs
• Optimize Advertising Spend
• Optimize Their Marketing Careers

A Note to Vendors