eMetrics Marketing Optimization Summit™

Call for Speakers – London UK, May 17-18, 2010

The eMetrics Summit was made famous for its focus on clickthroughs, pageviews
and revenues. But measuring website success is only a piece of a much broader
range of subject matter.

The eMetrics Marketing Optimization Summit is going deeper. We're looking for
presentations on the variety of marketing optimization tools and techniques.

How can I get the most out of my marketing with the least investment?
What are the best tools and techniques for optimizing all of my marketing?
How can web intelligence help me run my company?
How can we confirm our most valuable customers?
How do I calculate the ROI of personalization?
How can I spend less, make more and increase customer satisfaction?
How do I establish a marketing metrics baseline?
How do I correlate offline and online measurements?
How do I connect customer satisfaction data with customer behavior data?
How do I compare online to other channels of acquisition and distribution?
How do I change a corporate culture to embrace marketing experimentation?

This year, above all, this audience wants to know how to

Optimize Tactical Programs and Tools
Optimize Marketing Intelligence through Integration
Optimize B to B and Considered Decision Marketing
Optimize Government and Nonprofit Websites
Optimize Social Media Marketing Programs
Optimize Advertising Spend
Optimize Their Marketing Careers

Speaker

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Submitter (if different from Speaker)

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Presentation

Presentation Title:
Presentation Description: (100 Words)
Presentation Level:	Introductory / Beginner Advanced
Personal Bio: (50 Words)