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Sterne Measures started out as an announcement list for the inaugural eMetrics Summit held in June, 2002.

With the world of marketing measurement and optimization becoming more and more interesting, and the list of interested parties growing more and more voluminous, it was time to take the topic to it's own newsletter.

Sterne Measures is dedicated to the proposition that all web sites are created equal, but we're still discovering ways to measure and improve how well they are serving their creators.

I will discuss issues of the day, point to the latest articles on the subject and discuss measurement topics that catch my eye. I will also keep you up to date on where and when I'm speaking so subscribe today.

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You can also if you need to change addresses, compliment me wildly, or tell me which lake you'd like me to jump into.

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