eMetrics Marketing Optimization Summit

Sessions, Meetings and Workshops
Stockholm Sweden, 28-29 September 2010

Tuesday, September 28, 2010 Moderator: Steve Jackson, Director Business Insights, Kwantic
8.00	Registration and Coffee
9.00	Kick Off Session: Top 10 Terrific Testing Tips • Lars Johansson, Web Analyst and Co-Founder of inUse Insights and Ampliofy
9.45	Coffee Break
10.15	Web Analytics at Betsson - Tool Selection & Business Optimization • Jesper Hellberg, Web Analyst, Betsson
11.00	Diamond Sponsor Presentation: Google After the Click - Conversion Optimisation • Clancy Childs, Lead Sales Engineer - Conversion and Analytics Products, Google
12.00	Lunch Break
13.30	Spend Less, Make More & Increase Customer Satisfaction • Lars Nordstrom, Global Sales, L-Soft
14.15	How to Measure ROI for Personalization • Erik Wallin, Head of R&D, Adaptlogic
15.00	Coffee Break
15.30	How to Successfully Measure Viral Campaigns • Jesper Åström, Digital Director & Online Tactical Specialist, Honesty
16.15	Combining Methods: User Research and Web Analytics • Adam Cox, Web Analyst, User Intelligence
17.00	Using Intelligence to Optimize Non E-Commerce • Vicky Brock, Co-Founder, Highland Business Research
17.45	Networking Reception & Web Analytics Wednesday Presentation by Christian Sauer, CEO, Webtrekk Case Study by Kristoffer Ewald, Vice President Strategy, Guava

Wednesday, September 29, 2010 Moderator: Brian Clifton, Author & CEO, Advanced Web Metrics
8.00	Registration and Coffee
9.30	Leveraging Analytics to Achieve One-to-One Email • Erick Barney, VP of Marketing at Motorcycle Superstore
10.15	Free Tool or Paid Tool: Pros & Cons • Brian Clifton, Author & CEO, Advanced Web Metrics
10.45	Coffee Break
11.15	Upgrading the Future • Richard A. Muscat, User Experience Specialist, Red Gate Software
11.45	Roundtable Discussion: Web Analytics in the Nordic Region & in Europe Norway: Bjørn Tscherning Hjulstad, Halogen Denmark: Kristoffer Ewald, Guava Finland: Steve Jackson, Kwantic Sweden: Christoffer Luthman, Web Analyst & Co-founder, inUse Insights reins Pan-European: Oliver Schiffers, Sapient
12.30	Lunch Break
14.00	Avoid the Nordic Consensus Syndrome • Kristoffer Ewald, Senior Vice President Strategy, Guava
14.30	Multi-Channel Marketing • Oliver Schiffers, Head of Marketing Strategy & Analysis, Sapient GmbH
15.15	Creating a Data-Driven Culture through Change Management • Antoaneta Nikolaeva, Stockholm University
15.35	Creating Solid Conversion Testing Hypothesis • John Ekman, Chief Conversionista, Conversionista!
16.00	End of Conference