eMetrics Marketing Optimization Summit

Sessions and Meetings
Stockholm Sweden, 19-20 September 2011

Monday, 19 September, 2011

8.00 9.00	Registration Room: Mässhallen
9.00 9.45	Keynote: The Human Side of Marketing Analytics Jim Sterne, Founder, eMetrics Marketing Optimization Summit Room: Arkaden
9.45 10.15	Coffee Break Room: Mässhallen
10.15 10.45	Measuring Your Organisation's Web Analytics Maturity Stéphane Hamel, Web Analytics Advocate!, Immeria Consulting Services Inc. Room: Arkaden
10.45 10.50	Selecting rooms/tracks
	Track 1 Room: Arkaden	Track 2 Room: Galleriet
10.50 11.15	Analytics challenges in a multinational web operation Karl Philip Lund, Advisor Steven MacDonald, E-commerce Manager, Hurtigruten	Search Advertising Fraud: A Case Study in Click Fraud Eric Bozinny, Sr. Program Manager, Traffic Quality Strategy & Outreach, Microsoft
11.15 11.30	Break
11.30 12.00	How to Measure and Optimize Non-Profit Websites - Lessons That Any Organization Can Learn From Antoaneta Nikolaeva, Web Analyst, inUse Insights Room: Arkaden
12.00 13.30	Lunch Break Room: Mässhallen
13.30 13.50	Create user engagement, PR and sales success by sharing your web analytics Anne-Signe Fagereng, Online Marketing Manager, FINN.no	Relevant Traffic - Brand Position Analysis Using Google's Search Volume Data Elin Eriksson, Senior Consultant, Relevant Traffic Sweden AB
13.50 14.10	Negative conversions - how service organisations bottom line benefit from Analytics Mia Jung, Partner & Senior Consultant, May & Barrow	Measuring SEO in a constantly changing world Otto Ringborg, Head of Analytics, Klikki AB
14.10 14.15	Selecting rooms/tracks
14.15 14.35	Leveraging web analytics data for customer segmentation Ole Bahlmann, Chief Analyst, SoundCloud Ltd.	Focusing on what matters Leevi Kokko, Head of Audience Insight, Yle.fi
14.35 15.10	Customer Driven Design - Integrating user feedback on design and usability choices during the development/creative process Alejandro Rivas-Micoud, CEO, Userlytics	How to develop and deliver an optimum online customer experience - the data driven approach David Demsitz, Head of Online, Hi3G (3 Mobile)
15.10 15.15	Selecting rooms/tracks
15.15 15.45	Testing & Optimisation Thomas Tonder, Associate Director, Altima Room: Arkaden
15.45 16.10	Coffee Break Room: Mässhallen
16.10 16.30	Let’s make web analytics more customer-centric! Jiri Brazda, Founder & Head of Customer Analytics, Optimics Room: Arkaden
16.30 17.30	Keynote: The Future Shopper: Keeping Pace With the Today's Customer Bryan Eisenberg, Professional Speaker, Best Selling Author, Consultant Room: Arkaden
17.30	Networking reception / Web Analytics Wednesday Room: Mässhallen

Tuesday, 20 Sepember, 2011