Toronto
Mar 18-21, 2013
San Francisco
April 14-18, 2013
Chicago
June 10-13, 2013
Boston
Sept 29-Oct 3, 2013
Stockholm
Oct 14-15, 2013
London
Oct 23-24, 2013
Berlin
Nov 4.-5, 2013

eMetrics Summit

Sessions and Meetings
Stockholm Sweden, 15-16 October 2012

Monday, 15 October, 2012

8.00
9.00
Registration

9.00
9.15
Welcome & introductions
9.15
9.45
Why analytics projects fail - and how to fix them
Julien Coquet, VP of Product Management & Chief Evangelist, Hub’Scan Inc.
Moderator: Steve Jackson, Founder & Chief Analytics Officer, Kwantic
9.45
9.55
Short break

9.55
10.25
Digital Analytics Bloopers
Ivan Bager, Web Analytics Manager, Nordea
Steen Rasmussen, Senior Partner and Scandinavian Online Optimisation Specialist, IIH Nordic
Moderator: Steve Jackson, Founder & Chief Analytics Officer, Kwantic
10.25
10.55
Coffee break

10.55
11.25
How do you make digital analytics strategic?
Pénélope Bellegarde, Digital Analytics Consultant, PwC
Moderator: Steve Jackson, Founder & Chief Analytics Officer, Kwantic
11.25
11.30
Short break

11.30
12.00
From big data to big decisions
Thomas Tangen, Senior Communications Advisor, Skattedirektoratet
Moderator: Steve Jackson, Founder & Chief Analytics Officer, Kwantic
12.00
12.30
Sponsored Session: Marketing Channel Management - Improve your ROI
Tomas Magnusson, Senior Digital Media Analyst, CountQuest Interactive AB
CountQuestInteractive
12.30
14.00
Lunch

  After lunch participants to eMetrics join Google Analytics Users' Great Event for the second half of the day.
14.00
14.45
From Web Analytics To Business Intelligence With Google Analytics
Christoffer Luthman, Web Analyst & Co-founder, Outfox
Moderator: Steve Jackson, Founder & Chief Analytics Officer, Kwantic
14.45
15.30
The Hidden Segment
Alexander Bergqvist, Head of Web Analytics, MediaAnalys
Moderator: Steve Jackson, Founder & Chief Analytics Officer, Kwantic
15.30
16.00
Coffee break

16.00
16.45
Shifting between SEM and SEO
Josefin Öjner, Web Analyst, Relevant Traffic Sweden
Moderator: Steve Jackson, Founder & Chief Analytics Officer, Kwantic
16.45
17.30
Using Google Analytics in SEO
Bernt Johansson, CTO, Klikki AB
Moderator: Steve Jackson, Founder & Chief Analytics Officer, Kwantic
17.30 Networking reception / Web Analytics Wednesday

SweetSpot Conductrics

Tuesday, 16 October, 2012

8.00
8.45
Registration

8.45
9.00
Introduction: Where I see Digital Analytics Going
Magnus Höij, Editor in Chief, Internetworld, IDG
9.00
9.45
Keynote: Sterne Measures
Jim Sterne, Founder, eMetrics Summit
Jim Sterne, President, Digital Analytics Association
9.45
9.55
Short break

  Track 1

Moderator: Steve Jackson,
Founder & Chief Analytics Officer, Kwantic
Track 2

Moderator: Geddy van Elburg,
Analyst, ionmoon
9.55
10.25
One Size Does Not Fit All
Neil Mason, Digital Transformation Lead, Accenture
10.25
10.55
Coffee break

10.55
11.25
Prospective Optimization: Thomas Cook's travel beyond web analytics
Matthew Niederberger, Head of User Experience, Thomas Cook
11.25
11.30
Short break

11.30
12.00
What is wrong with site conversion?
Craig Sullivan, CEO, Optimal Visit
12.00
13.30
Lunch

13.30
14.15
Analyzing Support Pages - Turn Your Organization's Black Box into Gold
Eleftherios Diakomichalis, Analytics Manager, SoundCloud
Bandit Basics - A Different Take on Online Optimization
Matt Gershoff, Cofounder, Conductrics
14.15
14.20
Short break

14.20
14.55
Analysis and optimization for non-commerce sites
Thomas Löjmann Jörgensen, Consultant, NPS & Digital Insights LEGO Systems A/S
Beyond Σ; Selected methods in data mining.
Patrick Turgeon, Principal, Figurs*
14.55
15.30
Coffee Break

15.30
16.00
Seeing the Effect of Personalized Content over Time - a Case Study
Otto Ringborg, Senior Solutions Consultant, Swordfishinc
UE General Data Protection Regulation, be ready!
Maria Gomez Moriano, Privacy Director, Mind Your Privacy
16.00
16.05
Short break

16.05
16.35
Digital Analytics for Pharma Marketing
Matthias Bettag, Digital Analytics Consultant, DAA Country Manager Germany
Case study: Analytics as an instrument for reducing order price
Alexandra Karagaeva, Marketing Director, X-Project Design Studio
16.35
16.40
Short break

16.40
17.10
The 5 principles of viral marketing
Jesper Åström, Jesperastrom.com
17.10
17.20
Closing Remarks