8.00
8.45 |
Registration
|
8.45
9.00 |
Where I see Digital Analytics Going
Magnus Höij, Editor in Chief, Internetworld, IDG
|
9.00
9.45 |
Keynote: TBA
|
9.45
9.55 |
Short break
|
| |
|
Track 2
|
9.55
10.25 |
TBA
Stéphane Hamel, Author of the Online Analytics Maturity Model (OAMM), Director, Strategic Services, , Cardinal Path
|
One Size Does Not Fit All
Neil Mason, Director of Professional Services, Global Dawn
|
10.25
10.55 |
Coffee break
|
10.55
11.25 |
Analytics beyond the sales conversion
Vicky Brock, Co-Founder, Highland Business Research
|
Prospective Optimization: Thomas Cook's travel beyond web analytics
Matthew Niederberger
|
11.25
11.30 |
Short break
|
11.30
12.00 |
WTF is wrong with site conversion?
Craig Sullivan, Group Customer Experience Manager, Belron
|
Tagging for Success
Morgan Vawter, Director of Analytic, MEA Digital
|
12.00
13.30 |
Lunch
|
13.30
14.15 |
Analyzing Support Pages - Turn Your Organization's Black Box into Gold
Eleftherios Diakomichalis, Web Analyst, SoundCloud
|
A/B & Multivariate Testing, Behavioral Targeting and Attribution Fundamentals
Matt Gershoff, CEO Conductrics
|
14.15
14.20 |
Short break
|
14.20
14.55 |
Analysis and optimization for non-commerce sites
Thomas Löjmann Jörgensen, Jörgensen Consultant, NPS & Digital Insights LEGO Systems A/S
|
Beyond sum and, conversion; the hidden gems of advanced analytics.
Patrick Turgeon, Principal, Figurs*
|
14.55
15.30 |
Coffee Break
|
15.30
16.00 |
Putting an end to received ideas with Web Analytics
Patrick Turgeon, Principal, Figurs*
|
UE General Data Protection Regulation, be ready!
|
16.00
16.05 |
Short break
|
16.05
16.35 |
Digital Analytics for Pharma Marketing
Matthias Bettag, VP Digital Analytics Europe, Semphonic
|
Putting the B and I in Web Analytics
|
16.35
16.40 |
Short break
|
16.40
17.10 |
Segmentation analysis for MSN
Chico Pacheco, Analyst, MSN
|
The 5 principles of viral marketing
Jesper Åström, Jesperastrom.com
|
17.10
17.20 |
Closing Remarks
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