Mar 18-21, 2013
San Francisco
April 14-18, 2013
June 10-13, 2013
Sept 29-Oct 3, 2013
Oct 14-15, 2013
Oct 23-24, 2013
Nov 4.-5, 2013

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Agenda at a Glance
Stockholm Sweden, 15th October 2012


14.00 - 14.45

From Web Analytics To Business Intelligence With Google Analytics

Steve Jackson, Founder & Chief Analytics Officer, Kwantic
Christoffer Luthman, Web Analyst & Co-Founder, Outfox

Google Analytics does not allow you to import data from other sources, so what do you do if you want to correlate another data source with behaviour in Google Analytics? Christoffer shows you how you can access and analyze your data in a new way, exemplified by an attempt to correlate website behaviour with weather. Do people surf more or act differently if it's nice weather? You'll also get to hear about the pitfalls of combining data. Just because you can doesn't mean you should.

14.45 - 15.30

The Hidden Segment

Steve Jackson, Founder & Chief Analytics Officer, Kwantic
Alexander Bergqvist, MediaAnalys (GACP)

Do you sell high consideration products with a longer than average buying process? When the conversion rate is low but average order value high - how do you find ways of expanding that small converting segment? There are often visitors who are interested in a particular product but end up never buying. By using visitor-level custom variables we can segment theses users and analyse their behaviour. With this data we can optimize user experience in real time to increase the number of conversions in this segment and thus the overall conversion rate.


Coffee break

16.00 - 16.45

Shifting between SEM and SEO

Steve Jackson, Founder & Chief Analytics Officer, Kwantic
Josefin Öjner, Relevant Traffic (GACP)
Ingela Ottosson, Senior SEO Consultant, Relevant Traffic Sweden

At Relevant Traffic Google Analytics is used to evaluate SEM and SEO activities. Josefin and Ingela will show you case studies where they have shifted from buying keywords to relying on organic listings and vice versa. They have used Google Analytics in order to determine which keywords to use or not and to measure the results.

16.45 - 17.30

Using Google Analytics in SEO

Steve Jackson, Founder & Chief Analytics Officer, Kwantic
Bernt Johansson, Klikki (GACP)

Insights from Google Analytics can be used in many different ways in your SEO efforts. In this session I will show you how to calculate the true value of organic search traffic, how to find content that is under performing in the Search Results and some best practices when it comes to profiles for measuring SEO success. I will also demonstrate how to leverage Microsoft Excel pivot tables for further analysis using Google Analytics data.