eMetrics Marketing Optimization Summit

Jesper Åström is a business developer and creative director in Sweden working to improve data driven campaign management and ROI focused work in digital marketing.

Ivan Bager is one of the most experienced Web Analysts in Scandinavia. He has worked to implement and capitalize on Web Analytics within multinational corporations for more than 12 years in international brands such as VELUX, Coloplast and Nordea. Focusing primarily on organizational integration and drive, data integration, dashboards, KPIs and data visualization; Ivan has been around the proverbial block quite a few times over the last decade and has his share of successes and failures to learn from. Ivan is a WAA certified Web Analyst and a highly appreciated presenter.

Matthias Bettag is heading Semphonic\'s first European Office in Berlin. Until 2011 he worked at Bayer Pharma being responsible for establishing business processes and best practices for Web Analytics. Matthias is a DAA Certified Web Analyst, DAA Country Manager for Germany, and co-spokesperson of the DAA SIG for online privacy.

Julien Coquet is a web analytics veteran who has worked with several world-class clients to help them define and implement analytics strategies (HP, Bayer, Merck, CanalPlus, Samsung among others).

He currently serves as principal consultant at Hub'Sales (Paris) and develops strategic partnerships for Hub'Scan, a SaaS analytics quality assurance solution.

Eleftherios Diakomichalis is a Web Analyst at SoundCloud. He holds a BSc in Statistics from AUEB and an MBA from RSM and UC Davis. For the past few years he is trying to connect the dots between data, analysis and the social web. Currently enjoying the sound revolution in Berlin.

Matt Gershoff is Co-founder of Conductrics, an intelligent decision engine platform (www.conductrics.com). Matt has over 15 years experience in database marketing and web analytics. He holds MS degrees in both Economics & Artificial Intelligence.

Magnus Höij is editor in chief for IDGs online business magazine, Internetworld, He has been covering technology, business and online trends for more than a decade and is often used as speaker or moderator for events covering online, media, marketing, management and business use of high technology.
 
 
 

Named one of the most influential industry contributors by the Digital Analytics Association. With over twenty years’ experience empowering organizations to analyze and optimize their online channels, Stéphane has cemented his position as a leading voice for online analytics and optimization.
Innovator, speaker and renowned consultant, Stéphane holds an MBA in eBusiness from Laval University (Québec City) where he teaches a graduate class on web analytics.
He is Director of Strategic Services at Cardinal Path, where his responsibilities include creating innovative company-wide solutions and digital measurement strategies to deliver maximum value and insight for Cardinal Path clients.

Thomas is an online business analyst and optimization specialist with more than 8 years of online optimization experiences. He has been working with different areas within analytics, as an analytics tool vendor, tool independent optimization consultant. Currently he is working as consultant for LEGO System A/S, with a high focus on NPS, consumer insight and behavior on LEGO.com

Thomas has a passion for non-commerce analytics and has working with multiple national and global enterprises such as Arla Foods, Grundfos, Vestas, Mærsk and Sony Ericsson.

Neil has over 25 years of in-depth industry experience in marketing analytics and strategy, in both the online and the offline worlds. Neil is currently Director of Professional Services at Global Dawn, a software company offering a new type of platform for social business and engagement. Prior to his role at Global Dawn Neil was Consultancy Director at Foviance where he was responsible for all the consultancy teams delivering client engagements across Foviance's user experience, analytics, research and customer insight practices.Neil joined Foviance as part of an acquisition of Applied Insights where he was director and co-founder. Neil holds an MBA from Kingston Business School, a Diploma in Business and Economic Forecasting and has previously served on the Board of Directors of the Web Analytics Association, the global industry body for digital analytics professionals.

Matthew works as Head of User Experience at Thomas Cook Netherlands/Belgium, where he manages a team of web analysts and user experience designers. WIth a background in web analytics, Matthew has shifted his career focus to pragmatic user research to be able to answer that burning question web analysts keep running into 'Why?'. As a Voice of the Customer evangelist he enjoys sharing his knowledge on the work floor and in the field.

Worked as Web Analytics specialist at Toyota Motor Europe and Deutsche Bank Belgium where I successfully developed and managed web analytics projects and activities. Now working as Web Analytics lead at the Uptimizers, a new Belgian agency specialized in conversion optimization and digital analytics. Author of the Kaizen Analytics blog.

Have been working professionally as a web analyst for 7 years, the last 4 at Microsoft. Live and work in London.

Steen Rasmussen is one of Denmark’s most experienced online business profiles and presenters within website optimisation. He is the national representative of Web Analytics Association and has 10 years of practical experience with online optimisation of websites and web analytics – references range from strong Nordic brands such as Vestas and Ericsson to international profiles like Oracle and Johnson & Johnson.

Craig is Group Customer Experience Manager for Belron®, responsible for optimising visitor behaviour and improving the online customer experience across 35 websites in 19 languages. He has over 11 years of experience blending usability, online marketing, customer insight, analytics and multi-variate testing. Craig has spoken at various events and conferences in the past and is consistently rated as a top speaker by delegates because of his knowledge, engaging presentation style and willingness to share useful practical tips. He tweets when he isn’t knee deep in work - @OptimiseorDie and is currently working on a holistic site optimisation guide.

A PR adviser with broad experience in all aspects of Public Relations. Direct experience with food industry, retailing, crisis management, communication strategies, web 2.0 and media relations.

Since 1998, Patrick has helped organizations with strategy, implementation, and the measurement of marketing activities - specializing in data mining, predictive modeling, marketing automation, and web analytics. He has provided expertise to Pitney Bowes, Angoss, Intuit, The Wall Street Journal, Westjet, Canadian Media Fund, Maritz, and Chapters Indigo, amongst others.

Some say Morgan's first word wasInternet.Since then, she's demonstrated an uncanny knack for deciphering the complexities of the web. After graduating from Oglethorpe University with a bachelor's degree at age 19, Morgan spent years as a web analyst and internet marketing consultant for Shell Oil, Qualcomm, and Cox Communications, among others. Now at MEA Digital, Morgan manages the analytics team, working on clients, including Oakley, Cars.com, and The Body Shop.