Agenda at a Glance

Sydney 2010

9:00 - 10:15	Welcome & Keynote Social Media - Time to Rethink Your Marketing Metrics Jim Sterne - Founder, eMetrics Marketing Optimization Summit
10:15 - 11:00	State of Play in Australia Hurol Inan - Managing Director, Bienalto
11:00 - 11:30	Morning Tea
11:30 - 12:15	How to make Conversion Optimisation work for your business. Stuart McKeown, Product Director, Experian Hitwise
12:15 - 1:00	Proving Marketing ROI to Secure Budget Marcus Falley - Web Marketing Manager, Wine Selectors
1:00 - 2:00	Lunch
2:00 - 2:45	Driving ROI through Mobile Otimisation Karina Sant’Ana - Product and Analytics Manager, Fairfax Digital
2:45 - 3:00	Roundtable Discussion - Our Five Most Pernicious Problems
3:00 - 3:30	Afternoon Tea
3:30 - 4:15	Beyond the Bounce, Modeling und Measuring Qualified Visitors Rod Jacka - Managing Director and Principal Consultant, Panalysis
4:15 - 5:00	Using Behavioural Data to Qualify and Nurture Sales Leads Will Scully-Power - Managing Director, Datarati
5:00 - 5:30	End of the Day Wrap - Up Jim Sterne - Founder, eMetrics Marketing Optimization Summit
5:30 - 6:30	Drinks

9:00 - 9:30	Welcome Jim Sterne - Founder, eMetrics Marketing Optimization Summit
9:30 - 10:15	Creating a Structured Digital Marketing, Reporting, Optimisation & Testing Framework Martin L Walsh, Head of Digital Marketing, IBM
10:15 - 11:00	New Search Results Require New Metrics Andrew Rodrigues - Global SEO Manager, HotelClub
11:00 - 11:30	Morning Tea
11:30 - 12:15	Integrating Social Media Performance Metrics Into Overall Search Analytics Dennis Yu - Chief Executive Officer, BlitzLocal Gillian Muessing, President, www.SEOmoz.org
12:15 - 1:00	Roundtable Our Next Steps
1:00 - 2:00	Lunch
2:00 - 2:45	Optimizing Search Advertising from Ad to Landing Page Frederick Vallaeys
2:45 - 3:00	Panel: View from the Other Side of the Numbers
3:00 - 3:30	Afternoon Tea
3:30 - 4:00	End of the Day Wrap - Up Jim Sterne - Founder, eMetrics Marketing Optimization Summit
4:05 - 5:30	Site Clinic Combined with SMX