eMetrics Marketing Optimization Summit
Speakers
Sydney, April 22 - 23, 2010
Agenda | Agenda at a Glance | Speakers | Registration
Marcus Falley, Online Marketing Manager, Wine Selectors
Marcus Falley is an Australian expert at defining measures of website success. Marcus has worked in variousSearch and Web Analytics roles in Australia over the past twelve years with a focus on helping businesses with web related projects create a solution with detailed reporting to provide actionable information and drive informed decisions.
Marcus is currently employed as the Web Marketing Manager at Wine Selectors. Prior to this Marcus was the News Digital Media Web Analytics Strategist, Senior Reporting Analyst at Coles Group where he managed theselection and implementation of the enterprise web analytics solution for all Coles websites including
Target, Kmart, Coles, Coles Online, Officeworks. Before Coles Group, he worked at the National AustraliaBank as Web Information Analyst.
Proving Marketing ROI to Secure Budget
Hurol Inan, Managing Director, Bienalto
Hurol Inan is a sought-after consultant, speaker and author. He is widely recognised as a global authority on online analytics and research, and has authored two books on the subject Measuring the Success of Your Web site (2002) and Search Analytics (2006). Hurol has also writ ten numerous articles for print and online publications.
Hurol is the Managing Director of Bien alto Consulting, a specialist consultancy based in Sydney that enables its clients to realise the full potential of online marketing and web site performance. Bien alto provides web analytics, customer experience architecture and online marketing services to some of Australia`s leading businesses. Prior to founding Bien alto, Hurol consulted with Accenture and Deloitte for 11 years.
Rod Jacka, Managing Director, Panalysis
Panalysis a specialist web business analytics company. Rod holds a Bachelor of Arts (Visual Arts) University of Sydney and a Master of Business and Technology from the University of New South Wales and has over 11 years experience in management and consulting in the Internet industry.
He has worked in industries as diverse as education, retail and manufacturing and has consulted on developing the business outcomes for a large number of major websites.
Originally from a trades background, Rod is a firm believer in the old adage, "measure twice and cut once". By applying this to data collected from a website there is a gold mine of potential information relating to visitor behaviour and measures of effectiveness in a marketing context that if acted upon can potentially save many thousands of dollars through avoiding costly implementation mistakes.
Rod has contributed articles to a number of publications and websites including:
- My Business
- CEO Online
- Digital Media World
- MyBRC Business Resource Centre published by MYOB
Beyond the Bounce, Modeling und Measuring Qualified Visitors
Stuart McKeown, Product Director, Experian Hitwise Search Marketing
Stuart McKeown is Product Director for Experian Hitwise Asia Pacific. Stuart was appointed to this position in April 2008. He is responsible for product development within the Experian Hitwise Search Marketing and manages a team of analysts who execute natural search, Pay Per Click and Conversion Optimisation strategies.
Stuart`s knowledge spans real life practical examples with hundreds of clients in multiple verticals and he has been a speaker at various industry conferences.
Stuart has spent more than 6 years working in the digital marketing space, originally as a super affiliate, always wanting to push the boundaries of what is possible. His presentations provide a visual insight into actionable strategy that can supercharge your business.
How to make Conversion Optimisation work for your business
Gillian Muessing, President, www.SEOmoz.org
As the founder/owner of an ad agency and co-founder of SEOmoz, Gillian melds more than two decades of traditional media marketing experience with the demands of the fast-changing SEO landscape. Although she usually works behind the scenes, running the business end of SEOmoz, Gillian has addressed audiences in traditional media and SEO, served as a guest lecturer at the University of Washington, Children's Hospital, SMX, and other organizations, and is the author of several articles covering search marketing issues for the commercial real estate brokerage industry.
Integrating Social Media Performance Metrics Into Overall Search Analytics
Andrew Rodrigues, Orbitz Worldwide, HotelClub - Head of SEO
Andrew graduated from Syracuse University with a B.S. in Computer Science and has worked in the SEO and Social Media field for 7 years. During this time he has worked to integrate search engine optimization tactics into each client's organization to drive maximum campaign ROI.
Andrew`s diverse client background gives him a clear understanding of all aspects of full solution marketing campaigns, and allows him to create unique project strategies to address each client`s specific goals.
In his current role as Head of SEO for HotelClub, Andrew has introduced a new SEO platform along with implementing global SEO strategies for content and online promotion covering 12 languages and currencies. Andrew`s combination of technical, sales, and marketing experience gives him the ability to effectively communicate with all members of organizations throughout a campaign`s development and implementation.
WD-40, SC Johnson, M&T Bank, NetApp, and American Apparel are just a few additional businesses that have benefited from Andrew`s wide-ranging expertise.
New Search Results Require New Metrics
Karina Sant`Ana, Product & Analytics Manager, Fairfax Digital
Karina is a product and analytics manager for Fairfax Digital. Since joining the company in 2006, she has worked on some of Australia`s largest news, classifieds and category leading transaction sites across 44 major brands, including smh.com.au, domain.com.au, mycareer.com.au, drive.com.au, rsvp.com.au and stayz.com.au
Her primary responsibilities are to drive the overall analytics strategy, evangelize analytics across the company, implement best practices and give optimisation support for new technologies and platforms such as mobile sites, mobile apps and table devices. Karina is also responsible for the Fairfax Membership System and numerous other products that are central to the business.
Karina has a business degree and is passionate about investing in new technologies
Driving ROI through Mobile Otimisation
Will Scully-Power, Managing Director, Datarati
Will is the Managing Director of Datarati, a marketing automation, analytics and optimisation company, providing digital advertising agencies, media agencies and their clients with actionable data driven insights which improve campaign performance and ROI.
Prior to joining Datarati, Will was the Data Director at global advertising agency M&C Saatchi/Mark. M&C Saatchi launched a new agency called (Mark.) back in 2007 that merged direct and digital media - and introduced, for the first time for the agency, the discipline of data.Clients included: ANZ, Optus, Qantas, Woolworths, Westfield, IAG and Freedom Furniture.
Prior to joining M&C Saatchi/Mark. in 2008, Will spent two years as the General Manager of agency On-Demand. At agency On-Demand, he successfully led the implementation of over 150 customer relationship management (CRM) and Marketing Automation Database (MAD) projects. Clients included: Telstra, Vodafone, AAPT, Commonwealth Bank and NRMA.
Prior to agency On-Demand, Will founded and became Managing Partner at MarketingFX, Australia`s leading boutique agency specialising in outsourced marketing and PR services for hi-tech companies. MarketingFX was a member of GlobalFluency, a global alliance of independent technology marketing and public relations firms. GlobalFluency represented more than $60 million in annual billings.
MarketingFX was acquired in 2006.
Will is a member of the Australian Direct Marketing Association`s (ADMA) Data Council, a member of the NSW Council of the Australian Marketing Institute (AMI) and a member of the Institute of Analytics Professionals of Australia.
Will is also Head of the Sydney Data Miners www.meetup.com/datarati, a group of over 300 data mining, natural language processing, artificial intelligence, machine learning, statistics, web mining, search engines and/or computational linguistics professionals.
Using Behavioural Data to Qualify and Nurture Sales Leads
Jim Sterne, eMetrics Marketing Optimization Summit
Jim is an international speaker on electronic marketing and customer interaction. A consultant to Fortune 500 companies and entrepreneurs, he focuses his twenty five years in sales and marketing on measuring the value of the Internet as a medium for creating and strengthening customer relationships. Jim has written six books on Internet advertising, marketing and customer service including, "Web Metrics; Proven Methods for Measuring Web Site Success." He is the Founding President and current Chairman of the Web Analytics Association and is very pleased you could make it to the eMetrics Marketing Optimization Summit.
Keynote: Social Media - Time to Rethink Your Marketing Metrics
Frederick Vallaeys, AdWords Evangelist, Google
Frederick Vallaeys is Google's Adwords Evangelist. In this role, he helps advertisers learn about which Google products are best to support their marketing goals. He also represents the needs of advertisers to the engineering and product management teams. He joined the company in 2002 to help bring AdWords to the Dutch and Belgian markets. Since then, he has been involved in the design of many of AdWords' core features in addition to those related to new and traditional media.
Prior to Google, Frederick was an engineer at Sapient as well as a part-time wedding photographer who found new customers through AdWords. He holds a bachelor's degree in electrical engineering from Stanford University.
Optimizing Search Advertising from Ad to Landing Page
Martin L. Walsh, Head of Digital Marketing, IBM
Martin Walsh has built a successful marketing career spanning more than 21 years in the media, technology and entertainment industries.
He has worked in senior marketing roles across radio, film, music, games, entertainment and technology for companies such as News Corporation, PBL/Village Roadshow, Austereo, BMG (Bertelsmann), Sydney 2000 Olympics and Tabcorp. From 2005 to late 2009 Martin was the Head of Digital Marketing for Microsoft and he now leads Digital Marketing for IBM Australia and New Zealand. Martin specialises in global strategic digital marketing, social media & social influence marketing, social CRM / eCRM / Individual Lifecycle Marketing, personas, search engine marketing, digital PR / online reputation management, online analytics as well as all aspects of traditional marketing.
In late 2004 Martin also established Red Dune Films and acquired the film, documentary & story rights to the Battle of Long Tan from the seven Australian Long Tan combat commanders.
In 2006 Martin Walsh created, co-wrote and produced the critically acclaimed and ASTRA award winning & TV Week Logie award nominated Battle of Long Tan documentary for The History Channel which was narrated by Sam Worthington (Terminator Salvation, Avatar & Clash of The Titans) and he is currently developing a feature film on Long Tan with Bruce Beresford (Driving Miss Daisy, Double Jeopardy, Breaker Morant & Mao`s Last Dancer) writing & directing. Justin Monjo (Farscape, The Alice) is co-writing. Martin regularly works with students and filmmakers via AFTRS and SPAA to help provide the industry with a greater understanding of the marketing, media, distribution and digital landscapes.
Immediately prior to moving to Microsoft, Martin successfully grew the ecommerce division of a large Australian media & entertainment company from - AUD$20 million in annual sales to more than $AUD700 million in annual sales. Martin has also been the driving force for many TV / Radio / Multimedia initiatives
from News Corporation`s Sydney 2000 Olympics online project, Fox Sports / AFL / NBL online and the live streaming of the Mushroom Records 25th Anniversary Concert. Martin also established SkyChannel TV online (both live and on demand) which included audio replays of every horse, harness & greyhound race in Australia being published online within seconds of a race finishing along with a comprehensive 5 year audio archive.
Martin served in Australian Army Special Forces - 2 Commando Company, 1st Commando Regiment and holds post graduate qualifications in Entrepreneurship and Innovation from Swinburne University.
Creating a Structured Digital Marketing, Reporting, Optimisation & Testing Framework
Dennis Yu, Chief Executive Officer, BlitzLocal
Dennis Yu has been doing web analytics and PPC since 1995, maximizing online leads and revenue for companies such as Yahoo, American Airlines, JC Penney, Equifax, March of Dimes, and other enterprises.
He personally has 8 years of hands-on experience in PPC (Pay Per Click marketing) and at one point managed 80% of Yahoo`s search engine marketing budget. No stranger to complex search campaigns, he has been managing PPC for clients such as Quiznos and Equifax Corporation.
He is a co-founder and analyst at NetGainz.com, an enterprise search marketing agency, as well as BlitzLocal.com, which does PPC for local service businesses.
Integrating Social Media Performance Metrics Into Overall Search Analytics
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