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eMetrics Marketing Optimization Summit

Toronto Ontario, April 6th to 9th, 2010

The Art and Science of Digital Marketing Management

eMetrics is the premiere global conference focused on improving the results of your digital marketing investment.

Speaker Spotlight

Theresa Locklear, NHL.com – April 7, Learn how the NHL.com analytics team measures and optimizes fan engagement, loyalty and satisfaction. Don’t miss the eMetrics opening event April 7th	Tim Ash, Author, CEO, SiteTuners – April 7 Changes in landing page efficiency can dramatically improve profitability. Register now for a half day crash course in Landing Page optimization.

Compelling Speakers • Valuable Lessons • Actionable Insights:

• Learn from over 40 industry experts April 8th and 9th.
• Get introduced to web analytics at the WAA Base Camp workshops.
• Follow the Roadmap to Online Analytics Success with Stéphane Hamel on April 6th.
• Put Google Analytics to work with two days of tool training with Caleb Whitmore April 6 and 7th.

Keynote Speakers

	Jim Sterne, Target Marketing Founder and Chair of eMetrics and the Web Analytics Association, CEO Target Marketing Social Media Metrics: Measuring Business Results		Theresa Kushner, Cisco Director of Customer Intelligence, Cisco Leveraging Customer Data for the Customer Instead of About the Customer
	Brian Flanagan, Expedia.ca Director of Product and Retail Expedia.ca Bridging Analog to Digital: How Expedia Listens to Millions of Customers as Individuals		Shari Cleary, MTV Director of Digital Research - Entertainment & Games, MTV Networks Meaningful Insights: Video Measurement across a Global Network

What is Marketing Optimization?

Tools and techniques to streamline customer acquisition, conversion and retention to make more, spend less and increase customer satisfaction.

What will I learn at eMetrics?

A whole lot of how-to...

• Increase measurable value from your website, campaigns and communications
• Take your understanding of social media metrics to the next level
• Use data, technology and processes to improve the online customer experience
• Increase marketing performance offline by listening and learning from customers online
• Create an analytics-based marketing and business culture

You will learn how leading marketers and information technology executives are increasing marketing ROI through optimization of campaigns, communications, content, and the overall customer experience. eMetrics is where colleagues, associates and friends share marketing optimization successes, challenges and proven techniques.

Put online marketing analytics to work

Experts from over 40 top global and national brands will teach you how they are:

• Establishing a marketing metrics baseline
• Correlating offline and online measurements
• Connecting customer satisfaction data with customer behavior data
• Comparing online to other channels of acquisition and distribution
• Changing a corporate culture to embrace marketing experimentation

2010 is your year to:

• Optimize marketing value
• Optimize awareness & acquisition
• Optimize persuasion
• Optimize retention & loyalty
• Optimize your value to your company

Expo Hall Hours

April 7th 5:00pm – 7:30pm
April 8th 8:00am – 7:30pm
April 9th 8:00am – 4:00pm

Co-located with eMetrics Toronto
April 8-9, 2010

Lifetime

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