eMetrics Marketing Optimization Summit

Toronto Ontario, March 31st–April 2nd, 2008
at the Toronto Marriott Eaton Centre Hotel - 525 Bay Street

Keynote Speakers

Educational Sessions – Workshops – Networking – Case Studies – Exhibit Hall

eMetrics Marketing Optimization Summit Video

Intro to eMetrics Marketing Optimization Summit

Make your website more valuable to your customers
Make yourself more valuable to your company

The premiere international conference where you will learn how to improve the value of your website through web analytics and optimizing your online marketing. Share successes, challenges and best practices and find out how experts are using continuous improvement methods to increase marketing ROI.

Discover web analytics basics at the Web Analytics Association (WAA) Base Camp - Introduction to Web Analytics
Advance your level of expertise through two day of knowledge sharing with peers and industry leaders
See case studies presented by senior web and ecommerce managers, marketers and analysts
Prepare for change as customers shape when, where and how they choose to share—are you ready for the impact of social media?
Broaden your understanding of multi-cultural marketing online—implications and nuances
Learn how best use of data, technology and processes enable customer engagement, loyalty and advocacy
Gain insights into web media, measurement, processes and people
Learn how companies are increasing marketing performance offline by listening and learning from customers online
Discover how to create an analytics-based marketing and business culture
Learn how to build a case for marketing optimization and web analytics funding and resources
See hands-on demonstrations of the latest tools in action