Mar 18-21, 2013
San Francisco
April 14-18, 2013
June 10-13, 2013
Sept 29-Oct 3, 2013
Oct 14-15, 2013
Oct 23-24, 2013
Nov 4.-5, 2013

eMetrics Marketing Optimization Summit

Toronto Ontario, March 31st–April 2nd, 2008
at the Toronto Marriott Eaton Centre Hotel - 525 Bay Street

Keynote Speakers

Jim Sterne Caroline Burns Seth Romanow

Educational Sessions – Workshops – Networking – Case Studies – Exhibit Hall

eMetrics Marketing Optimization Summit Video
Intro to eMetrics Marketing Optimization Summit

Make your website more valuable to your customers
Make yourself more valuable to your company

The premiere international conference where you will learn how to improve the value of your website through web analytics and optimizing your online marketing. Share successes, challenges and best practices and find out how experts are using continuous improvement methods to increase marketing ROI.

  • Discover web analytics basics at the Web Analytics Association (WAA) Base Camp - Introduction to Web Analytics
  • Advance your level of expertise through two day of knowledge sharing with peers and industry leaders
  • See case studies presented by senior web and ecommerce managers, marketers and analysts
  • Prepare for change as customers shape when, where and how they choose to share—are you ready for the impact of social media?
  • Broaden your understanding of multi-cultural marketing online—implications and nuances
  • Learn how best use of data, technology and processes enable customer engagement, loyalty and advocacy
  • Gain insights into web media, measurement, processes and people
  • Learn how companies are increasing marketing performance offline by listening and learning from customers online
  • Discover how to create an analytics-based marketing and business culture
  • Learn how to build a case for marketing optimization and web analytics funding and resources
  • See hands-on demonstrations of the latest tools in action

Discover the best practices to:

  • Optimize marketing value
  • Optimize awareness & acquisition
  • Optimize persuasion
  • Optimize retention & loyalty
  • Optimize your value to your company

It is so exciting to see a major part of future web business unfolding and be part of it...

Natalie Spence, Web Analyst
Business Objects, Vancouver, BC


Digital Analytics Association
WAA Base Camp™ Workshops
Toronto, April 23-24, 2012
Chicago, June 24-27, 2012


Foresee Results Omniture


Technology Leaders


VKI Studios


University of British Columbia iPerceptions Sitebrand PublicInsite Unilytics Interwoven


Numeric Analytics lyris

Sponsor This Summit