Mar 18-21, 2013
San Francisco
April 14-18, 2013
June 10-13, 2013
Sept 29-Oct 3, 2013
Oct 14-15, 2013
Oct 23-24, 2013
Nov 4.-5, 2013

eMetrics Marketing Optimization Summit

Toronto Ontario, March 31 - April 2, 2008

Agenda | Schedule at a Glance | Speakers

Brent Lowe-Bernie, President, comScore Media Matrix Canada permalink ]

Brent Lowe-BernieBrent Lowe-Bernie has over 25 years of information and software marketing experience in such companies as the Global Television Network, Nielson Media Research (where he was involved in the launch of the People Meter in Canada), Compusearch Micromarketing Data and Systems, and Harris Media Systems.

Brent founded Media Matrix, which was acquired by comScore Networks in 2002. He has been on the board of the IAB for seven years, and has served as chairman. He's been named to Marketing Magazine’s Power List of the 100 Most Influential People in Canadian Communications. He currently leads a rapidly expanding team of account people who service and support over 145 customers in Canada.

comScore Media Metrix is the only Canadian company that maintains a panel of Canadians for the purposes of reporting and evaluating their actual online behaviour. With a current panel of ~25,000 people per month, comScore has the ability to benchmark sites vs. their category, evaluate demographic delivery and monitor the growth of the online market across many different business sectors.

Web Analytics Association (WAA) Community Meeting and Panel Discussion

Joy Boyson, The Marketing Store permalink ]

Joy BoysonJoy Boyson is a professional marketer specializing in the “3Ds of CRM” (Digital, Direct & Data). She has over 15 years of experience in these areas and is a pioneer in the strategic application of customer and business intelligence for optimized, multi-channel marketing. Joy has worked with top brands such as Cisco Systems, TELUS, LendingTree, UnitedHealth, AT&T, Environment Canada and Overwaitea Food Group. Her work with WPP Group plc, and as an independent consultant, consistently involved leading technology & solution platforms. At The Marketing Store, Joy works in product management and with new clients to bring creative and data-driven programs to life. Ms. Boyson has taught marketing management courses in the School of Business at BCIT and completed her MBA at Simon Fraser University.

Moderator: Campaign Optimization Track April 1

Jason Burby, Director of Web Analytics/Optimization, ZAAZ permalink ]

Jason BurbyJason leads one of the worlds largest and most recognized strategic web analytics consulting firms serving fortune 2000 web clients. He is Co-Chair of the WAA Association Standards Committee, author of regular web analytics column on ClickZ for past four years and author of Actionable Web Analytics: Using Data to Make Smart Business Decisions (Wiley, 2007). Jason has spoken at the eMetrics Summit each of the past three years.

Moderator: Panel: Measuring Awareness, Brand & Competitive Standing
[MOM-3] Online Budgeting and Revenue Forecasting

Caroline Burns, Director, Online Strategy Indigo Books & Music permalink ]

Caroline BurnsCaroline Burns is responsible for business analytics, general management and developing the growth strategy for the online business at Indigo Books & Music. Before Indigo, Caroline was a consultant for Accenture held various roles in marketing strategy at IBM Canada. She holds a Bachelor of Commerce from McGill University and an MBA from the UBC Sauder School of Business.

Keynote - General Session - From the Front Line: Getting Your Metrics Act Together and Getting It Online

Joseph Carrabis, Chief Research Officer, NextStage Evolution permalink ]

Joseph CarrabisJoseph Carrabis has authored 23 books and over 300 articles in five areas of expertise. His books have covered cultural anthropology, database technology and methods, information mechanics, language acquisition, learning and education theory, mathematics, network topologies, and psycholinguistic modeling. His articles have covered computer technology, cultural-knowledge modeling, equine management, knowledge studies and applications, library science, martial arts, myth and folklore, neurolinguistic, psychodynamic and psychosocial modeling, group and tribal behavior, and social interactions in NYC and more. He’s currently a columnist for iMediaConnections, blogs at Biz Media Science and All Business, is a Senior Research Fellow and Advisory Board Member for the Society for New Communications Research and Founding Member of the Center for Semantic Excellence. When he’s not giving businesses a piece of his mind he’s using what’s left to fly kites in Nova Scotia.

General Session - This is Your Brain, This is Your Brain on the Internet
General Session Panel - Recognizing Cultural Behaviour

Barbara Coll, President, and Founding President, permalink ]

Barbara CollBarbara "WebMama" Coll is an internationally recognized expert in search engine marketing (SEM) with a firm grasp on the industry offerings and their direction. Her knowledge extends to how search engines use and display fresh content; blogs, RSS, and video and she has strong beliefs on why her clients need to get involved in these marketing tactics.

Barbara has been involved with product and program marketing in Silicon Valley for 19 years, including marketing positions with Sun Microsystems, Qualix Group (purchased by Veritas), and Ipsilon Networks (purchased by Nokia).

Barbara is an advisor to many Valley start-ups and venture capitalists. She is pioneering an effort to convince North American-based companies to reach out to the Spanish-speaking marketplace through SEM, and was instrumental in promoting the value of search engine advertising to enterprise businesses.

[CO-3] Search Analysis - An Inside Look

James Connell, Director, e-Commerce, Digital Marketing & New Media, Roots Canada Ltd. permalink ]

James ConnellJames Connell is responsible for creating and implementing e-commerce strategy and operations at 130-store, athletic apparel retailer Roots Canada. James has led many interactive efforts including web site design, marketing campaigns, functionality enhancements, analytics, and customer acquisition strategies while integrating new media into the in-store experience. James has worked on partnerships with companies such as SONY BMG Music, U.S. Olympic Association, NBC Universal, Canadian Broadcasting Corporation, Mazda Canada,, and Sears Canada.

[CO-5] Email Analytics

Bryan Eisenberg, Co-founder and CPO (Chief Persuasion Officer) Future Now permalink ]

Bryan EisenbergBryan Eisenberg has been helping companies realize that to maximize results it is essential to incorporate expert persuasion techniques and marketing performance metrics into your marketing efforts. Bryan is an inventor of Persuasion Architecture and is also one of the founders and Chairman of the Web Analytics Association. Bryan is a co-author of the New York Times, Wall Street Journal and USA Today bestselling Call to Action, Waiting for Your Cat to Bark: Persuading Customers When They Ignore Marketing, Persuasive Online Copywriting, and The Marketer’s Common Sense Guide to E-Metrics.

[CO-4] Should Your Marketing Stink?

Hosam Elkhodary, The Web Analytics Company permalink ]

A recognized leader in the Web Analytics and online marketing field with more than 20 years of IT expertise. Associate instructor for University of British Columbia. Experience with Fortune 500 corporations covering multiple industries. In-depth business knowledge combined with hands-on expertise in several technologies. Work experience in North America and the Middle East.

Moderator: Marketing Optimization Track

Larry Freed, CEO & President, ForeSee Results permalink ]

Larry FreedLarry Freed is President and CEO of ForeSee Results, a leading customer satisfaction management company with solutions based on the American Customer Satisfaction Index (ACSI). With nearly 20 years senior management experience, Mr. Freed has directed numerous e-commerce and technology initiatives. His background also includes 15 years of experience in the banking sector, holding senior level positions with First Chicago NBD and Bank One. An expert on web customer satisfaction, he is a frequent commentator on measuring online customer satisfaction and has been quoted in numerous publications and media, including: The Wall Street Journal, The Washington Post, Internet Retailer, Computerworld, ClickZ, Information Week, Investor’s Business Weekly, CNN, CBS Market Watch, CRM Today, Destination CRM and Federal Computer Week, among others.

Tuesday, April 1st 2:30 - 3:00 pm: Sponsor Presentation: ForeSee Results

Carolyn Gardner, Director Customer Experience, Sitebrand permalink ]

Carolyn GardnerNot only is Carolyn an email marketing industry leader, she’s also an instructor and stellar presenter, teaching two courses the Canadian Marketing Association’s Professional e-Marketing Certificate Program. Carolyn has presented to large and small audiences across Canada on subjects from email marketing best practices to effective use of e-Marketing for destination segmentation. She has over 18 years marcom experience with the last 10+ focused on the web.

In 2001 she founded cardcommunications, an email marketing services firm, acquired by Sitebrand in the spring of 2007.

[CO-2] Panel: Campaign Optimization Case Studies

Paula Gignac, President, IAB Canada permalink ]

Paula Gignac, President of the Interactive Advertising Bureau of Canada (IAB), and former Vice President of Rogers Women’s Group of Websites, is recognized throughout the industry -- not only as a pioneering Web publisher -- but also as an award-winning Interactive marketer and author of digital marketing programs for clients as diverse as AirMiles, GlaxoSmithKline, Ford, Proctor + Gamble, Hershey, etc. With more than 15 years of experience in the medium, and an unmatched record of helping clients achieve success in the Online arena, she is also chief instructor for IAB Canada’s Intensive, One-Day Course in Interactive Marketing + Online Advertising.

Web Analytics Association (WAA) Community Meeting and Panel Discussion

Mayer Gniwisch, President, and permalink ]

Mayer GniwischMayer was classically trained as a diamond cutter with one of South Africa's largest diamond companies. He then founded First Canadian Diamond Cutting Works, the first diamond factory in Canada. He also created Y&M Diamond Trading of New York, a leading seller of loose diamonds.

With his experience, Mayer brings a very strong quality and value perspective to his responsibilities and strongly believes his personal mission is to provide “the customer with the best quality and value for each and every diamond or piece of jewelry they acquire.”

[CO-5] Email Analytics

Jeffrey Graham, Executive Director, Customer Insights, The New York Times permalink ]

Jeffrey GrahamJeffrey Graham leads customer insight at the New York Times and, overseeing web analytics, advertising and marketing research, database marketing and statistics. In prior roles he led communications planning and television/digital buying research at Starcom MediaVest for Procter & Gamble, and led research development at Dynamic Logic. He was also Research Director for several online advertising agencies. Jeffrey is a PhD candidate in Sociology at the CUNY Graduate Center in New York City

[MOM-3] Online Budgeting and Revenue Forecasting

Andrea Hadley

Andrea HadleyAndrea Hadley has a long history in Canada as a leading web marketer, consultant and web marketing event producer having founded two professional associations, a web marketing conference in 2001 and the web marketing consultancy NetSetGo Marketing Ltd in 1999.

In 1999, Andrea was also a founder of the International Internet Marketing Association (, then in 2004 went on to become a founding Director of the Web Analytics Association (WAA) where she continues to serve as Vice President.

Today, Andrea’s commitment to knowledge sharing and the growth of the web marketing industry continues as Conference Director and partner of eMetrics Canada.

eMetrics Summit Meet and Greet Host

Stéphane Hamel, Consultant and Blogger, permalink ]

Stephane HamelStéphane has been involved in web development for over 10 years, playing various roles in nearly 25 web projects. He got hooked up on web analytics four years ago. Before joining Desjardins, Stéphane worked for Nurun, one of the largest Canadian interactive agencies, Bombardier Recreational Products, Softimage/Microsoft and spent some time as a freelance consultant. Other than his day job and blogging about web analytics, he is also the local organizer of the WaW and pursues an eBusiness MBA.

General Session Panel - Recognizing Cultural Behaviour

Braden Hoeppner, Director of Web Sales, Coastal Contacts Inc. permalink ]

Braden HoeppnerBraden is the Director of Web Sales at Coastal Contacts, a leading online direct-to-consumer marketer of replacement contact lenses and optical products. He is responsible for improving website conversion through the use of web analytics and improved usability & design. He has also worked with classified media, telecommunications, and media sites where he has guided the implementation, optimization and usage of web analytics to drive business decisions throughout organizations. He is also an online tutor for the UBC Web Analytics Award of Achievement program.

[MOM-4] Building a Case for Web Analytics

John Hossack, VKI Studios permalink ]

John HossackJohn Hossack has been working with companies to optimize their online campaigns and websites for over 6 years. During this time, he has worked on hundreds of projects, with clients spanning many industries and sizes, from owner-operated to multinationals.

Prior to becoming a partner at VKI Studios, John was a currency trader and managed the treasury department of Custom House Currency Exchange. He is also a director and the treasurer of the International Internet Marketing Association and holds MBA from the Australian Graduate School of Management.

[CO-2] Panel: Campaign Optimization Case Studies
[WO-2] Panel: A/B and Multi-Variate Testing - Case Studies

Mitch Joel, President, Twist Image permalink ]

Mitch JoelWhen Google wanted to explain online marketing to the top retailers in the United States (including Wal-Mart, Costo, Sears and Sephora), they brought Mitch Joel to the Googleplex in Mountain View, California. Marketing Magazine dubbed him the, “Rock Star of Digital Marketing” and in 2006 he was named one of the most influential authorities on Blog Marketing in the world. Mitch Joel is President of Twist Image—an award-winning Digital Marketing agency. He is a marketing and communications visionary, interactive expert, community leader, Blogger and Podcaster. He is also a passionate entrepreneur and speaker who connects with people worldwide by sharing his marketing insights on digital marketing and personal branding.

Joel is a Board Member for both the Canadian Marketing Association and the Interactive Advertising Bureau Canada. He is an executive for the National Advertising Benevolent of Quebec and an instructor of the CMA eMarketing professional certificate course.

[OCMD-5] Panel: Facilitating Engagement on Media and Content-Rich Sites

Alex Langshur, President and Cofounder, PublicInsite permalink ]

Alex LangshurAt PublicInsite a web analytics / site optimization consulting firm, Alex has worked with and led web analytics initiatives for public sector organizations at the international, transnational, national, provincial and municipal levels, as well as major non-profit organizations. Alex is also the Co-Chair of the Web Analytics Association Public Sector Committee and been an instructor for the WAA Training Days (Base Camp).

Moderator: Optimizing Content-Rich and Mission Drive Websites Track
[OCMD-1] Measuring the Success of Non-Commerce Websites
General Session Panel: Recognizing Cultural Behaviour

Peter Levick, Director General of Communications, Library Archives of Canada permalink ]

An experienced communications professional, Peter is spearheading initiatives to integrate offline and online channels at LAC in order to open the vast resources of the LAC to the widest possible audiences. In his spare time, Peter loves to fish up and down the Ottawa River.

[OCMD-4] You’ve Driven Them to Your Site, Now What? Leveraging The Online Channel for Mission-Driven Organizations

June Li, Managing Director, ClickInsight permalink ]

June LiJune helps organizations overcome barriers to effective deployment and use of web analytics to optimize marketing. She is a contributing writer to and the AIMS blog, an associate instructor for the award-winning web analytics program at the University of British Columbia, as well as an instructor for a web analytics course at the University of Toronto. June is a very active member of the Web Analytics Association.

Moderator: Website Optimization Track
[WO-1] Where to Start, KPIs and Pitfalls to Avoid

Corey Mathews, Web Marketing Manager, Forrester Research permalink ]

Corey MathewsCorey Mathews is a web marketing manager at Forrester Research. In his current role, he is responsible for eCommerce, web analytics, and acquisition marketing, Corey holds an MBA from Boston College and has over 10 years experience in technology consulting and marketing.

[MOM-2] Communicating Website Data to Generate Business Decisions

Jodi McDermott, Clearspring Technologies permalink ]

Jodi McDermottJodi has been working in web analytics for the past 8 years and joined Clearspring in September 2007. Clearspring is the leading provider of cross-platform widget services. They enable digital content and service providers to easily package, distribute and analyze the performance of widgets via a single platform. Jodi’s role is to shape and develop Clearspring’s Analytics offerings. Prior to joining Clearspring, Jodi oversaw the web analytics team of InPhonic and also worked in the Consulting Services group of Visual Sciences. For five years prior to that, Jodi managed the Business Solutions team and oversaw the implementation of the first off-the-shelf web analytics package at Jodi holds a BS in Business Administration from Pepperdine University and an MBA in Finance and IT Management from American University.

Web Analytics Association (WAA) Community Meeting and Panel Discussion

David Millrod, Managing Partner, Technology Leaders permalink ]

David Millrod is a Managing Partner at web analytics consulting firm Technology Leaders. He brings to Technology Leaders twenty years of excellence in technology measurement, analysis, and reporting. Since co-founding TL in 2002, David and his team of consultants have implemented WebTrends at hundreds of organizations throughout North America. Blending business analysis and technical creativity, he has provided cutting-edge analytics solutions to a wide range of organizations, most recently including Coca-Cola, SonyBMG, Pfizer, and Morgan Stanley. An inventor, David's technology patents have been featured in the NY Times and by the BBC.

Sponsor Presentation: Is Web Analytics Dead?

Jim Novo, Drilling Down permalink ]

Jim NovoJim is a customer analysis consultant with a 25 year track record of generating exceptional returns on customer marketing program investments. As Vice President of Programming & Marketing at Home Shopping Network, Jim handled the integration of customer communications and marketing across the Television, Catalog, and Internet divisions. He authored the book, Drilling Down: Turning Customer Data into Profits with a Spreadsheet to teach managers how to increase sales while lowering marketing costs. Jim is co-author of The Marketer's Common Sense Guide to e-Metrics with Bryan Eisenberg and co-Chair of the Education Committee for the Web Analytics Association.

WAA Base Camp - Introduction to Web Analytics
[WO-4] Actionable Testing and Reporting Even a Manager Could Love

Judah Phillips, Director Web Analytics, Reed Business Information permalink ]

Judah PhillipsJudah is a frequent speaker at industry events and has been quoted in numerous publications, including BusinessWeek and MarketingSherpa. He is a member of the Interactive Advertising Bureau (IAB New York) and Web Analytics Association (WAA), blogs at Web Analytics Demystified, is the Boston host for “Web Analytics Wednesdays”, and writes a monthly column for MediaPost’s Metrics Insider. He holds an MBA and MS.

Reed Business Information (Reed), the New York City-based division of Reed Elsevier Group LLC is a leading North American business information company with nearly 100 publications, such as Variety, Publishers Weekly, and EDN. Reed is also a leading provider of data and market research information across many vertical industries.

Web Analytics Association (WAA) Community Meeting and Panel Discussion
[OCMD-5] Panel: Facilitating Engagement on Media and Content-Rich Sites

Lino Ramirez, President, AranduCorp permalink ]

Lino RamirezLino is the President of AranduCorp where he leads the development of state-of-the-art Enterprise Decision Management appliances. He is the author of scientific papers, presentations, and several software applications covering a broad range of topics related to the use of intelligent systems for image and data analysis. Lino’s specialties include: advanced analytics, competitive intelligence, machine learning, open source software, image analysis, and intelligent data analysis. He holds an M.Sc. and a Ph.D. from the University of Alberta.

[MOM-1] Panel: Measuring Awareness, Brand & Competitive Standing

Simon Rivard, Vice President Marketing, Quebecor Media - Canoe permalink ]

Simon RivardSimon oversees strategic branding, alliances, marketing/communications and web analytics for all Canoe content and service sites across Canada:,,,, and Canoe Klix.

Simon has more than 15 years experience in business development, product development, marketing and merchandising in B2B and B2C environments both online and off.

[OCMD-2] Meaningful Measures Behind Web 2.0: The Media is the Message, But How Should We Measure it?
General Session Panel - Recognizing Cultural Behaviour

Simon Rodrigue, Senior Manager eCommerce/Interative Marketing, Home Depot permalink ]

Simon RodriqueSimon Rodrigue joined in August of 2004 and was tasked with the role of creating a consumer-centric business that supported the retail channel in Canada while also developing a best-in-class online business in the home improvement space. The last three years have brought aggressive growth to the site and business as it now ranks among the top online retailers in Canada.

Simon also oversees the interactive marketing strategy for Home Depot Canada as they continue to evolve from their traditional media plan to a mixed media strategy leveraging the power of Home Depot’s extended community. Prior to coming to the Home Depot Canada, Simon was a Senior Business and Marketing Consultant with Nortel Networks Global Services, where he helped start-ups and Fortune 50 companies develop global, emerging business strategies.

Simon also blogs about trends and events within the interactive marketing and eCommerce industry at

[CO-2] Panel: Campaign Optimization Case Studies

Seth Romanow, Senior Director, Customer Intelligence and Analytics, Platforms and Solutions (MXPS) permalink ]

Seth RomanowSeth and his team are chartered with collecting and managing web traffic and customer data for and providing actionable insight through the development of business intelligence tools and advanced analytics. Prior to joining Microsoft, Seth was at Y&R Brands, managing the worldwide relationship marketing activities on behalf of Microsoft Server and Tools business group. Previously, at Hewlett-Packard, Seth was Director, Worldwide Customer Knowledge Management and Analytics where he was responsible for globally managing customer information, data quality, web traffic, customer satisfaction measurement and advanced analytics. Earlier, Seth managed and has broad management experience in advertising and marketing, holding senior positions at EuroRSCG, BBDO and BatesUSA. He has been recognized twice by B2B Magazine as a Top 100 Marketer and is a founding board member and currently Treasurer of the Web Analytics Association.

Keynote - General Session - Data at the Edge: Optimizing Customer Data

Mark Ryan, Vice President Client Services, Extractable permalink ]

Mark Ryan has an extensive background in web application development, Search Engine Marketing, and Web Analytics. As a founder of Extractable, Mark manages the Strategy, Creative, Engineering, and Project Management groups at Extractable. Mark enjoys working with Web Analytics and sits on various committees of the Web Analytics Association. Mark started his career in Internet development at Applied Materials where he served an integral role in the design and development of the companies first online Inventory and Support Management System. He also developed applications for premiere clients such as Intel, AMD, and Siemens. After Applied Materials, Mark served as Senior Applications Engineer for USWeb’s Content Management group and worked on the design and implementation of the company’s first web based content management application.

[CO-1] Defining Acquisition Events, KPIs and Processes for Campaign Improvement

Sibel Satiroglu, Interactive Marketing, Hewlett Packard permalink ]

With over ten years experience at HP, Sibel manages the web metrics framework & reporting for HP’s Imaging and Printing Group’s global, integrated campaign, spanning all countries, all regions and four segments. Sibel holds an undergraduate degree in French and Finance and an M.B.A from Colorado State University.

[OCMD-3] User Generated Content – Measuring the Voice of the Customer Part I
[OCMD-5] Panel: Facilitating Engagement on Media and Content-Rich Sites

Matt Scadding, Director User Experience, Moxy Media permalink ]

Matt ScaddingMatt is a newcomer to the analytics field. He and his team are responsible for managing both the user experience and A/B testing across more than 300 websites which see over 15 million visitors a month. In this field that is a rare opportunity to be exposed to such a breadth of testing and analysis.

Prior to that, Matt’s eclectic background included being a semi-professional computer gamer, and a Software Test Engineer for Microsoft in Seattle. He quickly moved in to a Program Management position in Dallas, leading a team to create and develop a web presence for Ensemble Studios, creators of the Age of Empires series, selling more than 15 million copies.

[WO-2] Panel: A/B and Multi-Variate Testing - Case Studies

Andrew Sloss, Country Manager, eBay Canada permalink ]

Andrew SlossAndrew is eBay’s senior executive in Canada, responsible for all of eBay Canada’s operations, including marketing, finance, business analytics and building and supporting eBay’s community of users in Canada.

Andrew is a native of New Dundee, Ontario; he studied Systems Design Engineering at the University of Waterloo; and earned an MBA from the Kellogg Graduate School of Management. Prior to joining eBay Canada in 2002, he spent five years at Bain & Company in Toronto and Chicago.

eBay Canada: — eBay transactions account for one-quarter of the roughly $5-billion (US) spent by Canadians in online purchases each year, excluding travel and groceries. Of the approximately 24 million Internet users in Canada, one in four is currently registered on eBay.

Jim Sterne, President, Target Marketing permalink ]

Jim SterneA consultant to Fortune 500 companies and entrepreneurs, Jim focuses his twenty five years in sales and marketing on measuring the value of the Internet as a medium for creating and strengthening customer relationships. He’s written six books on Internet advertising, marketing and customer service including, Web Metrics; Proven Methods for Measuring Web Site Success. He is the producer of the annual eMetrics Marketing Optimization Summit conferences and is the Founding President and current Chairman of the Web Analytics Association. Jim is still astonished that he was named one of the 50 most influential people in digital marketing by Revolution, the United Kingdom’s premier interactive marketing magazine.

eMetrics Summit Meet and Greet Host
Keynote: Website Measurement Eco-System and 3 Outcomes Chair
General Session - Results of 3 Outcomes and Conference Wrap Up

Pat Stroh, Vice President Analysis Decision & Support, IMPAQT permalink ]

Pat StrohPat spearheads key analytical initiatives for IMPAQT’s Search Marketing campaigns, with a special focus on ROI-optimization. In addition to his deep expertise in database analysis, reporting/business intelligence, predictive modeling and forecasting, Pat specializes in actionable insights into complex marketing decisions. Pat's 10+ years of experience in marketing analytics spans a broad array of both large and small companies in many industries, including telecommunications, specialty retail, CPG, financial and entertainment. Prior to entering the marketing analytics field, Pat held faculty appointments at Carnegie Mellon University and New York University. He holds a M.A. and Ph.D. from the State University of New York-Stony Brook.

[CO-3] Search Analytics - An Inside Look

Mike Sukmanowsky, Web Analytics Specialist, Rogers Media permalink ]

Mike SukmanowskyMike Sukmanowsky is the Web Analytics Specialist at Rogers Media Inc. in Toronto, Ontario, Canada. Previously, Mike worked for Loblaw Companies Limited, Canada's largest grocery retailer, assisting their e-commerce department translating the need for online insights into reporting requirements. Mike is also the author of the widely read blog at, where you’ll find a wealth of information and methods for analytics based online optimization efforts.

[OCMD-2] Meaningful Measures Behind Web 2.0: The Media is the Message, But How Should We Measure it?
[OCMD-5] Panel: Facilitating Engagement on Media and Content-Rich Sites

Alex Todd, Founder and Chief Executive, Trust Enablement permalink ]

Alex ToddAlex is the developer of a management innovation that helps organizations achieve their goals by optimizing the trust of their stakeholders. Alex’s methods for measuring trust indicators and the factors that influence trust levels are derived from his initial thought-leadership work as a Senior Trust Consultant with IBM’s Global PKI Center of Competency, where he helped to define future services required to support IBM’s “Business on Demand” strategy.

[MOM-1] Panel: Measuring Awareness, Brand & Competitive Standing

Daniel Waisberg, Web Analytics Consultant, easynet Search Marketing permalink ]

Daniel WaisbergDaniel has managed Web Analytics, Online Competitive Analysis, and SEO plans for several websites. He is currently with easynet Search Marketing, an Israeli consulting company. He holds a M.Sc. in Operations Research from Tel Aviv University, where he developed a statistical model that helps optimizing websites. Daniel is the Co-Chair of Marketing of the WAA.

[OCMD-3] User Generated Content-Measuring the Voice of the Customer Part II

Chris Williams, Managing Director, Media Contacts Canada permalink ]

Chris WilliamsChris started has been in interactive marketing for as long as there has been interactive marketing. His experience spans client strategy and creative at agencies such as Arnold Advertising and BBDO Canada in addition to online media at Media Contacts. He has developed strong integrated strategic and creative solutions for such clients as Audi, Toronto Tourism, Canada Savings Bonds, Bank of Montreal, Canadian Tourism Commission,, Harris Bank,,, Pepsi, Miller Brewing (US), Chrysler, Apple, Bell Canada, Fedex and Awards include John Caples Awards, Marketing Magazine Awards and CDMA RSVP Awards.

Chris also sits on the board of the Internet Advertising Bureau of Canada.

Web Analytics Association (WAA) Community Meeting and Panel Discussion
[WO-3] Optimizing Brand Advertising Frequency


Digital Analytics Association
WAA Base Camp™ Workshops
Toronto, April 23-24, 2012
Chicago, June 24-27, 2012


Foresee Results Omniture


Technology Leaders


VKI Studios


University of British Columbia iPerceptions Sitebrand PublicInsite Unilytics Interwoven


Numeric Analytics lyris

Sponsor This Summit