Mar 18-21, 2013
San Francisco
April 14-18, 2013
June 10-13, 2013
Sept 29-Oct 3, 2013
Oct 14-15, 2013
Oct 23-24, 2013
Nov 4.-5, 2013

eMetrics Marketing Optimization Summit

Toronto Ontario, March 29th to April 1st, 2009

Measuring and Optimizing Online Marketing

Educational Sessions Workshops Networking Case Studies Exhibit Hall

eMetrics Marketing Optimization Summit Video
Intro to eMetrics Marketing Optimization Summit

The premiere global conference focused on improving the value of your website through online marketing optimization and web analytics. Find out how industry leaders are gaining a deeper level of customer engagement and increasing marketing ROI through optimization of campaigns, communications, content and the customer experience. Share successes, challenges and best practices.

Keynote Speakers & Industry Experts want to show you more:

Jim Sterne, Founder and Chair of Toronto eMetrics Marketing Optimization Summit Jim Sterne, Target Marketing
Cross Channel Measurement & Attribution - Email, for Example
Eric Pierni, Senior Marketing Manager, Kijiji Eric Pierni, Kijiji, an eBay Company
Listening to the Customer in Chief
Alain Tremblay, Associate Director eCommerce Platform, Bell Canada Alain Tremblay, Bell Canada
Integrating Voice of the Customer and Web Analytics to increase ROI
Shankar Mishra, Director Business Intelligence & Analytics, Travelocity Global Shankar Mishra, Travelocity Global Beyond Metrics & Dashboards: Developing an Enterprise Web Analytics Strategy
Simon Rodrigue, AVP eCommerce, Sears Canada Simon Rodrigue, Sears Canada
Analytics in the Retail World: It is more than just numbers and reports
David Klein, Aeroplan David Klein, Aeroplan
Wants to show you how to bolster customer loyalty through email marketing analytics
Tom Smith, TechWeb/United Business Media Tom Smith, TechWeb/United Business Media
Wants to show you how using web analytics can drive better organizational performance.

Put online marketing analytics to work:

Learn from industry experts from over 40 top global and national brands. Experts from Travelocity, Kijiji, Sears, Bell Canada, Aeroplan, Rogers Digital Media, CBC, Quebecor and many others share their expertise.

  • Increase measurable value from your website, campaigns and communications
  • Demystify audience measurement in a web world
  • Discover web analytics basics at the Web Analytics Association (WAA) Base Camp - Introduction to Web Analytics and Web Analytics for Site Optimization
  • We’ve been engaging with customers through social media, but are we measuring results? Do we know what those measures are? In 2009, make it a point to learn about social media metrics
  • Learn how best use of data, technology and processes enable customer engagement, loyalty and advocacy
  • Gain insights into web media, measurement, processes and people
  • Learn how companies are increasing marketing performance offline by listening and learning from customers online
  • Discover how to create an analytics-based marketing and business culture
  • Learn how to build a case for online marketing analytics, secure a budget and resources
  • See hands-on demonstrations of the latest tools in action
  • See case studies presented by senior web and ecommerce managers, marketers and analysts

Discover the best practices to:

  • Optimize marketing value
  • Optimize awareness & acquisition
  • Optimize persuasion
  • Optimize retention & loyalty
  • Optimize your value to your company

eMetrics is now a staple conference of the online industry…the information and networking from the two events I have attended have continued to pay dividends.

Mike Sukmanowsky, Analytics & Insight Specialist
Rogers Digital Media, Toronto

Download the eMetrics Marketing Optimization Summit Toronto 2011 Guide

Co-Located with eMetrics:

SMX Search Analytics
March 2013

Predictive Analytics World
March 20-21, 2013

Internet Marketing Conference
March 20-21, 2013

Lifetime Association Sponsor

Digital Analytics Association







Video opens in a new window.

Sponsor This Summit