eMetrics Marketing Optimization Summit

Toronto Ontario, March 29th to April 1st, 2009

Measuring and Optimizing Online Marketing

Educational Sessions • Workshops • Networking • Case Studies • Exhibit Hall

eMetrics Marketing Optimization Summit Video

Intro to eMetrics Marketing Optimization Summit

The premiere global conference focused on improving the value of your website through online marketing optimization and web analytics. Find out how industry leaders are gaining a deeper level of customer engagement and increasing marketing ROI through optimization of campaigns, communications, content and the customer experience. Share successes, challenges and best practices.

Got questions about Summit sessons or workshops? Post now!

Keynote Speakers & Industry Experts want to show you more:

	Jim Sterne, Target Marketing Cross Channel Measurement & Attribution - Email, for Example		Eric Pierni, Kijiji, an eBay Company Listening to the Customer in Chief
	Alain Tremblay, Bell Canada Integrating Voice of the Customer and Web Analytics to increase ROI		Shankar Mishra, Travelocity Global Beyond Metrics & Dashboards: Developing an Enterprise Web Analytics Strategy
	Simon Rodrigue, Sears Canada Analytics in the Retail World: It is more than just numbers and reports		David Klein, Aeroplan Wants to show you how to bolster customer loyalty through email marketing analytics
	Tom Smith, TechWeb/United Business Media Wants to show you how using web analytics can drive better organizational performance.

Put online marketing analytics to work:

Learn from industry experts from over 40 top global and national brands. Experts from Travelocity, Kijiji, Sears, Bell Canada, Aeroplan, Rogers Digital Media, CBC, Quebecor and many others share their expertise.

Increase measurable value from your website, campaigns and communications
Demystify audience measurement in a web world
Discover web analytics basics at the Web Analytics Association (WAA) Base Camp - Introduction to Web Analytics and Web Analytics for Site Optimization
We’ve been engaging with customers through social media, but are we measuring results? Do we know what those measures are? In 2009, make it a point to learn about social media metrics
Learn how best use of data, technology and processes enable customer engagement, loyalty and advocacy
Gain insights into web media, measurement, processes and people
Learn how companies are increasing marketing performance offline by listening and learning from customers online
Discover how to create an analytics-based marketing and business culture
Learn how to build a case for online marketing analytics, secure a budget and resources
See hands-on demonstrations of the latest tools in action
See case studies presented by senior web and ecommerce managers, marketers and analysts

Discover the best practices to:

Optimize marketing value
Optimize awareness & acquisition
Optimize persuasion
Optimize retention & loyalty
Optimize your value to your company

eMetrics is now a staple conference of the online industry…the information and networking from the two events I have attended have continued to pay dividends.

Mike Sukmanowsky, Analytics & Insight Specialist
Rogers Digital Media, Toronto