Optimize the Value of your Online Marketing

eMetrics Marketing Optimization Summit
Mar 29 to Apr 1, 2009

Learn how-to improve the value of your website and increase online marketing results from industry experts, peers, consultants and vendors. Share successes, challenges and best practices and find out how experts are using continuous improvement methods to increase marketing ROI.

Agenda | Tracks | Agenda at a Glance | Speakers | Pricing & Registration eMetrics Summit Sessions | Pre & Post Conference Workshops

Keynote Speakers & Industry Experts want to show you more:

Jim Sterne, Founder and Chair of Toronto eMetrics Marketing Optimization Summit Jim Sterne, Target Marketing
Cross Channel Measurement & Attribution - Email, for Example		 Eric Pierni, Senior Marketing Manager, Kijiji Eric Pierni, Kijiji, an eBay Company
Listening to the Customer in Chief
Alain Tremblay, Associate Director eCommerce Platform, Bell Canada Alain Tremblay, Bell Canada
Integrating Voice of the Customer and Web Analytics to increase ROI		 Shankar Mishra, Director Business Intelligence & Analytics, Travelocity Global Shankar Mishra, Travelocity Global Beyond Metrics & Dashboards: Developing an Enterprise Web Analytics Strategy
Simon Rodrigue, AVP eCommerce, Sears Canada Simon Rodrigue, Sears Canada
Analytics in the Retail World: It is more than just numbers and reports		 David Klein, Aeroplan David Klein, Aeroplan
Wants to show you how to bolster customer loyalty through email marketing analytics
Tom Smith, TechWeb/United Business Media Tom Smith, TechWeb/United Business Media
Wants to show you how using web analytics can drive better organizational performance.		    
  • Over 40 speakers from top brands, non-profits and government share successes, challenges and case studies
  • Increase measureable value from your website, campaigns, communications and social media
  • Learn how best use of data, technology and processes enable customer engagement, loyalty and advocacy

More Workshops and Training:

Google Analytics Conversion Workshop - only $450
Mar 30: Full day - web analytics the Google way.
Instructor: Justin Cutroni, Epikone

WAA Base Camp: An Introduction to Web Analytics - only $395
March 29 ½ day workshop with instructor June Li, ClickInsight

WAA Base Camp: Web Analytics for Site Optimization - only $695
March 30 full day workshop with instructor Jim Novo, Drilling Down Project

Predictive Analytics Training - 2 days only $1395
Apr 2-3: Two full days on the models, strategy, tactics, tools and processes used for predicting customer response and behaviour.
Instructor: Eric Siegel, Phd

Registration Form