eMetrics Marketing Optimization Summit

Toronto Ontario, April 6th to 9th, 2010

Rock Your Data World!

Special Announcement: We are very pleased to welcome author of Web Analytics 2.0 and Web Analytics An Hour a Day Avinash Kaushik as a Keynote speaker Thursday April 8th at 8:30 am.

We know you’ll be entertained, inspired and educated, join us for Social & Search: Rock Both Worlds with Data!

The Art and Science of Digital Marketing Management

eMetrics is the premiere global conference focused on improving the results of your digital marketing investment.

Speaker Spotlight


Stephane Hamel, Immeria.net April 7th Workshop Instructor: Roadmap to Online Analytics Success	Michael Helbling, Senior Web Analyst, Land’s End: Mistakes I Made Analyzing the Web	Amanda Peckham, Senior Manager, Aviva: How Social Media Measures Up When Giving Away Half a Million Dollars

Compelling Speakers • Valuable Lessons • Actionable Insights:

Learn from over 40 industry experts April 8th and 9th.
Get introduced to web analytics at the WAA Base Camp workshops.
Take a crash course in Landing Page Optimization and Lift Conversion results on April 7th with Tim Ash.
Follow the Roadmap to Online Analytics Success with Stéphane Hamel on April 6th.
Put Google Analytics to work with two days of tool training with Caleb Whitmore April 6 and 7th.

Keynote Speakers

	Avinash Kaushik, Author and Evangelist Author of Web Analytics 2.0 and Web Analytics An Hour a Day Social & Search: Rock Both Worlds with Data		Theresa Kushner, Cisco Director of Customer Intelligence, Cisco Leveraging Customer Data for the Customer Instead of About the Customer
	Brian Flanagan, Expedia.ca Director of Product and Retail Expedia.ca Bridging Analog to Digital: How Expedia Listens to Millions of Customers as Individuals		Shari Cleary, MTV Director of Digital Research - Entertainment & Games, MTV Networks Meaningful Insights: Video Measurement across a Global Network

eMetrics Marketing Optimization Summit Video

Intro to eMetrics Marketing Optimization Summit

What is Marketing Optimization?

Tools and techniques to streamline customer acquisition, conversion and retention to make more, spend less and increase customer satisfaction.

What will I learn at eMetrics?

A whole lot of how-to...

Increase measurable value from your website, campaigns and communications
Take your understanding of social media metrics to the next level
Use data, technology and processes to improve the online customer experience
Increase marketing performance offline by listening and learning from customers online
Create an analytics-based marketing and business culture

You will learn how leading marketers and information technology executives are increasing marketing ROI through optimization of campaigns, communications, content, and the overall customer experience. eMetrics is where colleagues, associates and friends share marketing optimization successes, challenges and proven techniques.

Become an Official Blog Partner!

Put online marketing analytics to work

Experts from over 40 top global and national brands will teach you how they are:

Establishing a marketing metrics baseline
Correlating offline and online measurements
Connecting customer satisfaction data with customer behavior data
Comparing online to other channels of acquisition and distribution
Changing a corporate culture to embrace marketing experimentation

2010 is your year to:

Optimize marketing value
Optimize awareness & acquisition
Optimize persuasion
Optimize retention & loyalty
Optimize your value to your company

eMetrics is now a staple conference of the online industry…the information and networking from the two events I have attended have continued to pay dividends.

Mike Sukmanowsky, Analytics & Insight Specialist
Rogers Digital Media, Toronto