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San Francisco
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Oct 14-15, 2013
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Nov 4.-5, 2013

eMetrics Marketing Optimization Summit

Toronto Ontario, April 6th to 9th, 2010

Scenes from eMetrics Marketing Optimization Summit in Toronto

Rock Your Data World!

Avinash Kaushik: Keynote

Special Announcement: We are very pleased to welcome author of Web Analytics 2.0 and Web Analytics An Hour a Day Avinash Kaushik as a Keynote speaker Thursday April 8th at 8:30 am.

We know you’ll be entertained, inspired and educated, join us for Social & Search: Rock Both Worlds with Data!

The Art and Science of Digital Marketing Management

eMetrics is the premiere global conference focused on improving the results of your digital marketing investment.

Speaker Spotlight

Stéphane Hamel, Principal, Immeria Michael Helbling, Senior Web Analyst, Land’s End Andrea Peckham, Senior Manager, Aviva
Stephane Hamel,
April 7th Workshop Instructor:
Roadmap to Online Analytics Success
Michael Helbling, Senior Web Analyst, Land’s End:
Mistakes I Made Analyzing the Web
Amanda Peckham, Senior Manager, Aviva:
How Social Media Measures Up When Giving Away Half a Million Dollars

Compelling Speakers Valuable Lessons Actionable Insights:

Keynote Speakers

Avinash Kaushik, Analytics Evangelist for Google and Best-Selling Author Avinash Kaushik, Author and Evangelist
Author of Web Analytics 2.0 and Web Analytics An Hour a Day
Social & Search: Rock Both Worlds with Data
Theresa Kushner, Director of Customer Intelligence, Cisco Theresa Kushner, Cisco
Director of Customer Intelligence, Cisco
Leveraging Customer Data for the Customer Instead of About the Customer
Brian Flanagan, Director of Product and Retail Brian Flanagan,
Director of Product and Retail
Bridging Analog to Digital: How Expedia Listens to Millions of Customers as Individuals
Shari Cleary, Director of Digital Research - Entertainment & Games, MTV Networks Shari Cleary, MTV
Director of Digital Research - Entertainment & Games, MTV Networks
Meaningful Insights: Video Measurement across a Global Network
eMetrics Marketing Optimization Summit Video
Intro to eMetrics Marketing Optimization Summit

What is Marketing Optimization?

Tools and techniques to streamline customer acquisition, conversion and retention to make more, spend less and increase customer satisfaction.

What will I learn at eMetrics?

A whole lot of how-to...

  • Increase measurable value from your website, campaigns and communications
  • Take your understanding of social media metrics to the next level
  • Use data, technology and processes to improve the online customer experience
  • Increase marketing performance offline by listening and learning from customers online
  • Create an analytics-based marketing and business culture

You will learn how leading marketers and information technology executives are increasing marketing ROI through optimization of campaigns, communications, content, and the overall customer experience. eMetrics is where colleagues, associates and friends share marketing optimization successes, challenges and proven techniques.

Become an Official Blog Partner with
Become an Official Blog Partner!

Put online marketing analytics to work

Experts from over 40 top global and national brands will teach you how they are:

  • Establishing a marketing metrics baseline
  • Correlating offline and online measurements
  • Connecting customer satisfaction data with customer behavior data
  • Comparing online to other channels of acquisition and distribution
  • Changing a corporate culture to embrace marketing experimentation

2010 is your year to:

  • Optimize marketing value
  • Optimize awareness & acquisition
  • Optimize persuasion
  • Optimize retention & loyalty
  • Optimize your value to your company

eMetrics is now a staple conference of the online industry…the information and networking from the two events I have attended have continued to pay dividends.

Mike Sukmanowsky, Analytics & Insight Specialist
Rogers Digital Media, Toronto

Expo Hall Hours

April 7th 5:00pm – 7:30pm
April 8th 8:00am – 7:30pm
April 9th 8:00am – 4:00pm

SMX Toronto

SMX Search Analytics Co-located with eMetrics Toronto
April 8-9, 2010

2010 Sponsors


Digital Analytics Association
WAA Base Camp™ Workshops
Toronto, April 23-24, 2012
Chicago, June 24-27, 2012


Foresee Results


iPerceptions onResearch


AT Internet Unilytics University of British Columbia University of California | Irvine


Unica Syncapse Web Analytics Demystified Coremetrics


Observe Point

Sponsor This Summit