Toronto
Mar 18-21, 2013
San Francisco
April 14-18, 2013
Chicago
June 10-13, 2013
Boston
Sept 29-Oct 3, 2013
Stockholm
Oct 14-15, 2013
London
Oct 23-24, 2013
Berlin
Nov 4.-5, 2013

eMetrics Toronto 2010 Agenda At a Glance

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Wednesday April 7th • WAA Industry Meeting and Elbow Rub Reception

4:00 - 5:00 REGISTRATION
5:00 - 5:10 Welcome and Overview – CHURCHILL A
Andrea Hadley, eMetrics Conference Director and WAA Co-Chair of Education
Alex Langshur, President of the Web Analytics Association
5:10 - 5:50 How NHL.com Measures Fan Equity Online – CHURCHILL A
Theresa Locklear, Senior Director, Web Analytics & Digital, National Hockey League (NHL)
5:50 - 6:30 Panel Discussion: Customer Insights and the Qualitative Quantitative Mix – CHURCHILL A
Moderated by Christopher Berry, Syncapse
  • Marko Hurst, MDH Studios
  • Jim Novo, WAA Education Manager
  • Breanna Wigle, Military.com
  • Stephane Hamel, Immeria.net
  • Lisa Lloyd, Microsoft and CMA Council Member
6:30 - 7:30 WAA Networking Reception — SPONSORED BY SYNCAPSE and UNICA, supported by the CMA
EXHIBIT HALL (OPEN 5:00 TO 7:30 PM) – MOUNTBATTEN EXHIBIT HALL

Syncapse WAA/eMetrics Elbow Rub Reception! Unica

Thursday April 8th • Summit Sessions

7:30 - 8:30 REGISTRATION AND BREAKFAST – CHURCHILL COURT
8:30 - 9:20 Keynote – CHURCHILL A — Avinash Kaushik, Analytics Evangelist, Google
and best-selling author of Web Analytics 2.0 and Web Analytics An Hour a Day
Social & Search: Rock Both Worlds with Data
9:20 - 9:50 ForeSee ResultsLarry Freed, President and CEO, ForeSee Results
9:50 - 10:00 Jason Ten-Pow – OnResearch
10:00–10:20 BREAK / EXHIBITS OPEN (OPEN 8:00 AM TO 7:30 PM)
10:20 - 11:10 Keynote – CHURCHILL A — Theresa Kushner, Cisco
Leveraging Customer Data for the Customer Instead of About the Customer
11:10 - 11:15 AT Internet Presentation (3 minutes) and transition to breakouts
Tracks: Power Sessions Emarketing and Technology Management [ETM]
CHURCHILL A
Conversion Optimization [CO]
ROSSETTI
11:15 - 12:00 [ETM-1]
Digital Marketing Pulse Report:
  • Steve Levy Ipsos Reid
[CO-1]
Where Optimization Should Start and Measuring its Effectiveness:
  • Khalid Saleh, Co-Founder Invesp
12:00 - 1:00 NETWORKING LUNCH – CHURCHILL COURT / MOUNTBATTEN EXHIBIT HALL (OPEN 8:00 AM TO 7:30 PM)
1:00 - 1:50 Keynote – CHURCHILL A — Brian Flanagan, Expedia Canada
Bridging Analog to Digital: How Expedia Listens to Millions of Customers as Individuals
1:50 - 2:00 3 minutes each to inform, influence and engage!
Tracks: Power Sessions Emarketing and Technology Management [ETM]
CHURCHILL A
Conversion Optimization [CO]
ROSSETTI
2:00 - 2:45 [ETM-2]
Organizing for Analytics:
  • John Lovett, Web Analytics Demystified
[CO-2]
Mistakes I made Analyzing the Web:
  • Michael Helbling, Land's End
2:45 - 3:30 [ETM-3]
Panel: Global Strategies for Managing Search, Email and Analytics
Moderated by Alex Langshur, PublicInsite
  • Shari Cleary, MTV
  • John Blackmore, IBM
  • Ross Jenkins, Rapp Collins Worldwide
[CO-3]
7 Deadly Sins of Landing Page Design
  • Tim Ash, CEO and Founder, SiteTuners and author Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions
3:30 - 3:50 BREAK / MOUNTBATTEN EXHIBIT HALL (OPEN 8:00 AM TO 7:30 PM)
3:50 - 4:30 [ETM-4] – CHURCHILL A
Managing a Metrics-Driven Web Team
  • John Blackmore, IBM
  • Brian O’Grady, Search Warrant
[CO-4] – ROSSETTI
How to use Multi-variate Testing:
  • Paul Terry, Primedia
4:30 - 5:15 [ETM-5]
Sharing Insights Across the Organization:
  • Alioscha Leon, Microsoft Canada
  • Andrea Bertone, 360Training.com
[CO-5 and CO-6]
Three-part Conversion Optimization Power Series (30 minutes each):
Part I: Acquiring and Converting Members and Supporters
  • Christina Inge, American Marketing Association (AMA), Boston Chapter
Part II: Sins and Wins of In-house Conversion Optimization
  • Graeme McLaughlin, BC Automobile Association (BCAA)
Part III: Conversion Show and Tell – A Case Study with Lift, Volume and $$$
  • Peter Novotny, W3i and Raquel Hirsch, WiderFunnel
5:15 - 6:00 [ETM-6]
Panel: Predictive Analytics and Digital Marketing:
Moderated by Patrick Turgeon, Figurs.ca
  • Paul Tyndall, Senior Manager, Predictive Modeling, Client & Insight, RBC
  • Alison Burnham, Principal Consultant, Inflection Point
  • Jean-Paul Isson, VP Global BI & Predictive Analytics, Monster Worldwide
  • Ned Kumar, Senior Strategic Marketing Fellow, FedEx
6:00 - 7:30 eMetrics Presents Web Analytics Wednesday on Thursday
CoremetricsWeb Analytics WednesdayWeb Analytics Wednesday on Thursday Panel and Reception:
MOUNTBATTEN EXHIBIT HALL
Fill your glass, find a friend and grab a seat…engaging panel, candid discussion and clinking glasses. Sponsored by Coremetrics.

Friday April 9th • Summit Sessions

7:30 - 8:30 BREAKFAST – CHURCHILL COURT
8:30 - 9:25 Keynote – CHURCHILL A – Shari Cleary, MTV
Meaningful Insights: Video Measurement Across a Global Network
9:25 - 9:35 Claude Guay, President and CEO of iPerceptions
9:35 - 10:35 Panel: Mobile Marketing, Apps and Analytics   CHURCHILL A

Moderated by Sionne Roberts, General Manager, Visability (Division of IT World Canada)
  • Jonathan Dunn, Digital Cement
  • Dale Fallon, The Score
  • Bradley Cressman, Sympatico Mobile
10:35 - 11:00 BREAK / MOUNTBATTEN EXHIBIT HALL (OPEN 8:00 AM TO 4:00 PM)
TRACKS Acquisition Optimization [AO]
ROSSETTI
Emerging Media, Metrics and Technology [EMMT]
CHURCHILL A
11:00 - 12:00 noon [AO-1]
What Happens After the Click? Optimizing Media and Identifying Micro-conversions:
  • Sibel Satiroglu, Online Insights Manager, HP
[EMMT-1]
eMetrics Lab: From Web Analytics to Integrated Online Marketing
  • Nicolas Babin, AT Internet
12:00–1:00 NETWORKING LUNCH – CHURCHILL COURT / MOUNTBATTEN EXHIBIT HALL (OPEN 8:00 AM TO 4:00 PM)
1:00 - 1:50 [AO-2] – ROSSETTI
Built to Click
  • Eric Pierni, Kijiji an eBay Company
[EMMT-2] – CHURCHILL A
Tracking a Viral Virus – Gauging the Spread of H1N1
  • Mark Hudson, Senior Communications Executive, Public Health Agency
  • Alex Langshur, PublicInsite
1:50 - 2:40 eMetrics Lab: Buyers Exposed!
  • Claude Guay, President and CEO of iPerceptions
[EMMT-3]
Measuring and Monetizing Web 2.0 Applications
  • Breanne Wigle, Military Advantage
  • Mike Sukmanowksy, Rogers Digital Media
2:40 - 3:00 BREAK / MOUNTBATTEN EXHIBIT HALL (OPEN 8:00 AM TO 4:00 PM)
3:00 - 3:50 [AO-4] – ROSSETTI
Panel: Deciphering the Attribution Puzzle
Moderated by Kelly Kubrick
  • Mark D. Walker, Reliant Energy
  • Michael O’Sullivan, Microsoft
  • Andy Fisher, Razorfish
[EMMT-4] – CHURCHILL A
How Social Media Measures Up When Giving Away Half a Million Dollars
  • Andrea Peckham, Senior Manager, Brand Marketing, Aviva Canada
  • Patrick Glinski, Idea Couture
3:50 - 4:35 [AO-5]
Measuring Partner Channels for Distribution and Customer Acquisition
  • Ron Kunitzky, Geyser Marketing Group
[EMMT-5]
Quantifying the Impact of Word-of-Mouth in Customer Acquisition and Retention
  • Christopher Berry, VP Measurement Science, Syncapse and WAA Research Committee Project Lead
4:35 - 5:20 – CHURCHILL A Panel – The Future of Marketing, Business and Analytics:
Moderated by Stéphane Hamel, Immeria.net
  • Jacques Warren, President WAO
  • Christopher Berry, Syncapse and WAA Research Committee
  • Jim Novo, Drilling Down Project and WAA Education Manager
  • John Lovett, Web Analytics Demystified
5:20 - 5:30 Closing Remarks: Stéphane Hamel & June Li