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eMetrics Toronto 2010 Agenda At a Glance
The Official Meeting App of the eMetrics Marketing Optimization Summit.
eMetrics At a Glance | Workshops At a Glance | Pricing & Registration
Wednesday April 7th • WAA Industry Meeting and Elbow Rub Reception
| 4:00 - 5:00 | REGISTRATION |
|---|---|
| 5:00 - 5:10 | Welcome and Overview – CHURCHILL A Andrea Hadley, eMetrics Conference Director and WAA Co-Chair of Education Alex Langshur, President of the Web Analytics Association |
| 5:10 - 5:50 | How NHL.com Measures Fan Equity Online – CHURCHILL A Theresa Locklear, Senior Director, Web Analytics & Digital, National Hockey League (NHL) |
| 5:50 - 6:30 | Panel Discussion: Customer Insights and the Qualitative Quantitative Mix – CHURCHILL A
Moderated by Christopher Berry, Syncapse
|
| 6:30 - 7:30 | WAA Networking Reception — SPONSORED BY SYNCAPSE and UNICA, supported by the CMA EXHIBIT HALL (OPEN 5:00 TO 7:30 PM) – MOUNTBATTEN EXHIBIT HALL
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Thursday April 8th • Summit Sessions
| 7:30 - 8:30 | REGISTRATION AND BREAKFAST – CHURCHILL COURT | |
|---|---|---|
| 8:30 - 9:20 | Keynote – CHURCHILL A — Avinash Kaushik, Analytics Evangelist, Google and best-selling author of Web Analytics 2.0 and Web Analytics An Hour a Day Social & Search: Rock Both Worlds with Data |
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| 9:20 - 9:50 |  Larry Freed, President and CEO, ForeSee Results |
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| 9:50 - 10:00 | Jason Ten-Pow – OnResearch | |
| 10:00–10:20 | BREAK / EXHIBITS OPEN (OPEN 8:00 AM TO 7:30 PM) | |
| 10:20 - 11:10 | Keynote – CHURCHILL A — Theresa Kushner, Cisco Leveraging Customer Data for the Customer Instead of About the Customer |
|
| 11:10 - 11:15 | AT Internet Presentation (3 minutes) and transition to breakouts | |
| Tracks: Power Sessions | Emarketing and Technology Management [ETM] CHURCHILL A |
Conversion Optimization [CO] ROSSETTI |
| 11:15 - 12:00 | [ETM-1] Digital Marketing Pulse Report:
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[CO-1] Where Optimization Should Start and Measuring its Effectiveness:
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| 12:00 - 1:00 | NETWORKING LUNCH – CHURCHILL COURT / MOUNTBATTEN EXHIBIT HALL (OPEN 8:00 AM TO 7:30 PM) | |
| 1:00 - 1:50 | Keynote – CHURCHILL A — Brian Flanagan, Expedia Canada Bridging Analog to Digital: How Expedia Listens to Millions of Customers as Individuals |
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| 1:50 - 2:00 | 3 minutes each to inform, influence and engage!
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| Tracks: Power Sessions | Emarketing and Technology Management [ETM] CHURCHILL A |
Conversion Optimization [CO] ROSSETTI |
| 2:00 - 2:45 | [ETM-2] Organizing for Analytics:
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[CO-2] Mistakes I made Analyzing the Web:
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| 2:45 - 3:30 | [ETM-3] Panel: Global Strategies for Managing Search, Email and Analytics Moderated by Alex Langshur, PublicInsite
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[CO-3] 7 Deadly Sins of Landing Page Design
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| 3:30 - 3:50 | BREAK / MOUNTBATTEN EXHIBIT HALL (OPEN 8:00 AM TO 7:30 PM) | |
| 3:50 - 4:30 | [ETM-4] – CHURCHILL A Managing a Metrics-Driven Web Team
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[CO-4] – ROSSETTI How to use Multi-variate Testing:
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| 4:30 - 5:15 | [ETM-5] Sharing Insights Across the Organization:
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[CO-5 and CO-6] Three-part Conversion Optimization Power Series (30 minutes each): Part I: Acquiring and Converting Members and Supporters
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| 5:15 - 6:00 | [ETM-6] Panel: Predictive Analytics and Digital Marketing: Moderated by Patrick Turgeon, Figurs.ca
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| 6:00 - 7:30 | eMetrics Presents Web Analytics Wednesday on Thursday | |
  Web Analytics Wednesday on Thursday Panel and Reception:MOUNTBATTEN EXHIBIT HALL Fill your glass, find a friend and grab a seat…engaging panel, candid discussion and clinking glasses. Sponsored by Coremetrics. |
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Friday April 9th • Summit Sessions
| 7:30 - 8:30 | BREAKFAST – CHURCHILL COURT | |
|---|---|---|
| 8:30 - 9:25 | Keynote – CHURCHILL A – Shari Cleary, MTV Meaningful Insights: Video Measurement Across a Global Network |
|
| 9:25 - 9:35 | Claude Guay, President and CEO of iPerceptions | |
| 9:35 - 10:35 | Panel: Mobile Marketing, Apps and Analytics CHURCHILL A Moderated by Sionne Roberts, General Manager, Visability (Division of IT World Canada)
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| 10:35 - 11:00 | BREAK / MOUNTBATTEN EXHIBIT HALL (OPEN 8:00 AM TO 4:00 PM) | |
| TRACKS | Acquisition Optimization [AO] ROSSETTI |
Emerging Media, Metrics and Technology [EMMT] CHURCHILL A |
| 11:00 - 12:00 noon | [AO-1] What Happens After the Click? Optimizing Media and Identifying Micro-conversions:
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[EMMT-1] eMetrics Lab: From Web Analytics to Integrated Online Marketing
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| 12:00–1:00 | NETWORKING LUNCH – CHURCHILL COURT / MOUNTBATTEN EXHIBIT HALL (OPEN 8:00 AM TO 4:00 PM) | |
| 1:00 - 1:50 | [AO-2] – ROSSETTI Built to Click
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[EMMT-2] – CHURCHILL A Tracking a Viral Virus – Gauging the Spread of H1N1
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| 1:50 - 2:40 | eMetrics Lab: Buyers Exposed!
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[EMMT-3] Measuring and Monetizing Web 2.0 Applications
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| 2:40 - 3:00 | BREAK / MOUNTBATTEN EXHIBIT HALL (OPEN 8:00 AM TO 4:00 PM) | |
| 3:00 - 3:50 | [AO-4] – ROSSETTI Panel: Deciphering the Attribution Puzzle Moderated by Kelly Kubrick
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[EMMT-4] – CHURCHILL A How Social Media Measures Up When Giving Away Half a Million Dollars
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| 3:50 - 4:35 | [AO-5] Measuring Partner Channels for Distribution and Customer Acquisition
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[EMMT-5] Quantifying the Impact of Word-of-Mouth in Customer Acquisition and Retention
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| 4:35 - 5:20 – CHURCHILL A | Panel – The Future of Marketing, Business and Analytics:
Moderated by Stéphane Hamel, Immeria.net
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| 5:20 - 5:30 | Closing Remarks: Stéphane Hamel & June Li | |
