Mar 18-21, 2013
San Francisco
April 14-18, 2013
June 10-13, 2013
Sept 29-Oct 3, 2013
Oct 14-15, 2013
Oct 23-24, 2013
Nov 4.-5, 2013

Google Analytics Training – April 6-7, 2010

Registration Form

Caleb Whitmore, Google Analytics ConsultantCaleb has been a fixture in the online marketing, web analytics and search engine marketing field for a decade. As a leading Google Analytics Authorized Consultant, Caleb is sought after for training engagements nationwide, and is regularly called to solve the industry's most perplexing challenges by architecting innovative custom analytics implementations.

Google Analytics training will help you get the most out of your online marketing and increase conversion results using Google Analytics:

Dates: April 6 and/or 7, 2010
Instructor: Caleb Whitmore
Principal Consultant & CEO, Analytics Pros
Workshop Program:

April 6 Introduction & Overview – topics covered:


  • Introduction to Web analytics the Google way
  • Understanding the capabilities, features and best uses of Google Analytics
  • Planning and executing a successful implementation
  • Account and Profile management best practices
  • Understanding the reporting interface
  • Understanding using goals and conversion funnels
  • Sharing GA data


  • Customizing your dashboards
  • Understanding campaign measurement in Google Analytics
  • Tracking and Optimizing AdWords and CPC media
  • Email and banner/display tracking and optimization
  • Tracking Social Media measurement
  • Measuring offline campaigns
  • Evaluating site content and user navigation
  • Introduction to Event Tracking
  • Overview of Website Optimizer for multivariate testing

April 7 Advanced – topics covered:


  • Powering your business with Google Analytics
  • Overview of Google Analytics enterprise features
  • Understanding how Google Analytics works: the scripts, tags, cookies and pixels
  • Customizing page-tags for your business requirements
  • Implementing E-Commerce Tracking
  • Tracking websites with multiple domains/sub-domains
  • Using Regular Expressions
  • Improving your data with filters


  • Advanced Goals and Funnels Configuration
  • Advanced configuration options
  • Understanding and segmenting site visitors
  • Using Advanced Custom Segmentation tools
  • Designing and creating Custom Reports that rock
  • Understanding enterprise features: Data Export API
  • Creating an Internal Data Warehousing with Urchin software
  • Advanced tracking capabilities for mobile sites and phone apps, widgets, and embedded flash objects
Workshop Schedule: 9:00am to 5:00pm
Includes 1 hour lunch and two 15-minute coffee breaks.
Venue: Delta Chelsea Hotel, 33 Gerrard St, Toronto, Ontario
Single Day Price: Regular Price: $595 each
Two-Day Training: Regular Price: $1090
Registration Form

Expo Hall Hours

April 7th 5:00pm – 7:30pm
April 8th 8:00am – 7:30pm
April 9th 8:00am – 4:00pm

SMX Toronto

SMX Search Analytics Co-located with eMetrics Toronto
April 8-9, 2010

2010 Sponsors


Digital Analytics Association
WAA Base Camp™ Workshops
Toronto, April 23-24, 2012
Chicago, June 24-27, 2012


Foresee Results


iPerceptions onResearch


AT Internet Unilytics University of British Columbia University of California | Irvine


Unica Syncapse Web Analytics Demystified Coremetrics


Observe Point

Sponsor This Summit