eMetrics Toronto 2010 Keynotes

Avinash Kaushik: Social & Search: Rock Both Worlds with Data

Avinash Kaushik, Occam’s Razor
author of Web Analytics 2.0 and Web Analytics An Hour a Day

You should do search because it is the thing to do. You should do social because... come on it is social! Heard that? Here’s the truth, you should do either or both because your data says that it is a path to creating happy customers and a happy company bottom-line. In this session Avinash shares specific strategies you can use to truly measure what impact your search and social strategies are having. How to avoid the cute, how to focus on the truly important, and how to use qualitative and quantitative approaches to change your business practices. Be prepared to leave with ideas you can action.

Theresa Kushner: Leveraging Customer Data for the Customer Instead of About the Customer

Theresa Kushner, Cisco
Director of Customer Intelligence, Cisco

Cisco Systems has been at the center of the Internet since its inception and has been relentlessly customer focused from the start. Theresa has been at the center of Cisco's data collection, integration and capitalization for the past four years. Having learned indispensable lessons as Director of Marketing Data at IBM and author of "Managing Your Business Data: From Chaos to Confidence," Theresa brings a unique perspective to managing the amalgamation of more data than imaginable. Her holistic customer view takes advantage of the best from datawarehousing, customer behavioral analysis and predictive modeling. Come learn where Cisco has been and where they are going.

Brian Flanagan: Bridging Analog to Digital: How Expedia Listens to Millions of Customers as Individuals

Brian Flanagan, Expedia.ca
Director of Product and Retail Expedia.ca

Understanding the varied needs and trends of Canadian travellers requires the blending of a variety of data sources. Expedia has successfully combined Voice of Customer techniques, web analytics, and the context provided through Customer Experience monitoring solutions to understand how even small changes to website interfaces and conversion funnels can reap big benefits. This session looks at how the integration of these systems is becoming a vital mechanism for complete understanding of customer behaviour. Through continuous monitoring and continuous improvement with these techniques, measurable wins in eCommerce, Customer Service and Product Development can be achieved.

Shari Cleary: Meaningful Insights: Video Measurement across a Global Network

Shari Cleary, MTV
Director of Digital Research - Entertainment & Games, MTV Networks

MTV Networks has over 400+ websites and attract an average of 45 million Unique Visitors per month. Video helps to drive audience and engagement across many of these well known sites, including ComedyCentral.com, SouthParkStudios.com and Spike.com. Shari will share some of the magic and metrics they use to track the performance of online video, the importance of understanding and acting on what the data is telling you, and how other mediums can impact online traffic and vice-versa.