eMetrics Toronto 2010 Tracks

E-marketing and Technology Management [ETM]

This track is designed to help executives in marketing, ecommerce, digital marketing and technology elevate the business value realized from investment in online marketing analytics. Presenting companies include: Cisco, Ipsos Reid, Microsoft, HP, Harlequinn, IBM, NHL, Military.com and more:

Leveraging Customer Data for the Customer Instead of About the Customer
Get up to speed on the digital marketing pulse
Organizing for Analytics
Global Strategies for E-marketers: Search, Email and Analytics
Managing a Metrics-Driven Web Team
Sharing Insights Across the Organization
Predictive Analytics and Digital Marketing

Track Moderators:
June Li, ClickInsight
Alex Langshur, Web Analytics Association President and CEO PublicInsite

Thursday, April 8

Conversion Optimization [CO]

Online marketing analytics leaders take us to the next level of site analytics by delivering case studies and sharing hands on experience of advanced programs intended to uncover visitor intent, improve customer satisfaction, increase brand value and ultimately increase conversions. Featuring leading organizations who are winning by breaking new ground such as Expedia.ca, Land’s End, Primedia, AMA-Boston Chapter, BC Automobile Association and W3i:

Where Optimization Should Start and Measuring its Effectiveness
Mistakes made Analyzing the Web
Seven Deadly Sins of Landing Page Design
How to use Multi-variate Testing (MVT)
Three-part Conversion Optimization Power Series:

Acquiring and Converting Members and Supporters
Sins and Wins of in-house Conversion Optimization
Conversion Optimization with Lift, Volume and $$$

Track Moderators: Stephane Hamel and Mike Sukmanowsky

Friday, April 9

Acquisition Optimization [AO]

Track Moderator: TBD

The measures and optimization behind acquisition have moved beyond analysis of traffic driving tactics to strategic, integrated programs with specific marketing, communications and business goals. This track is aimed at marketers responsible for increasing the value of their company’s (or their customers’) acquisition campaigns and programs:

Built to Click – Keys to building a powerful acquisition based campaign that converts to the behaviour you want
How to quantify the impact of Word-of-Mouth
How to decipher the attribution puzzle – Determining which campaign or initative gets credit for the conversion?
Measuring and optimizing partner channels and relationships

Track Moderators: June Li and Kelly Kubrick

Friday, April 9

Emerging Media, Metrics & Technology - Analytics on the Edge [EMMT]

This track showcases companies, non-profits and government agencies, who are engaging new media techniques and tools to communicate, create awareness, measure influence, attract an audience and acquire customers using the latest advancements in new platforms, media and technology: