eMetrics Marketing Optimization Summit

Toronto Ontario, April 26-29, 2011

These industry experts want to share what they know with you: Colin Coleman, Eric Peterson, Jim Sterne and Bob Page.

Speakers and Agenda-at-a-Glance Now Available!

Fast track your education and understanding of marketing analytics, media optimization, web analytics and conversion optimization.

After four years of producing the eMetrics Marketing Optimization Summit in Toronto, and feedback from hundreds of attendees, we know you’ll take home new concepts, proven practices, pitfalls to avoid and a list of ideas and tips you’ll start using immediately. Not to mention connections to a global network of peers.

Improve Marketing ROI: Turn Data into Insights and Insights into Profit

Attend over 35 Sessions, Clinics, Labs and Workshops:

Conference Sessions, Labs and Clinics:

Pre-conference Workshops and Training:

Just a few of the industry leaders you'll meet in April 2011!

Jennifer Veesenmeyer COO, Stratigent	Bob Page VP Analytics, eBay	Eric T. Peterson CEO, Web Analytics Demystified	Caroline Burns Director, Business Intelligence, Kobo Inc.
Stéphane Hamel Principal, Immeria	Colin Coleman Sr Director Data Strategy, Turner Broadcasting	Shari Cleary VP, Digital Media Research, MTVN	June Li Managing Director, ClickInsight
Simon Austin Manager, Digital Analytics, RIM	Mark Dykeman Manager, Research, Canadian Broadcasting Corporation (CBC)	Amy Sample Director, Web Analytics, PBS	Mike Sukmanowsky Manager, Digital Analytics Globe and Mail

New for 2011 – Media Analytics:

A two-day track that provides a current day look at how media companies are evolving to meet the ever changing demands of their audience and the advertising marketplace, and are transitioning from “traditional” to “new media” modes of engagement. Industry leaders from CBC, PBS, CTV, Turner Broadcasting, MTV and many others share stories, challenges and solutions. Stay up to date on the current state of audience and advertising measurement.

What is Marketing Optimization?

Tools and techniques to streamline customer acquisition, conversion and retention to make more, spend less and increase customer satisfaction.

What will I learn at eMetrics?

A whole lot of how-to...

Increase measurable value from your website, campaigns and communications
Take your understanding of social media metrics to the next level
Use data, technology and processes to improve the online customer experience
Increase marketing performance offline by listening and learning from customers online
Create an analytics-based marketing and business culture

eMetrics is where professional digital marketers advance their expertise and expand their online marketing analytics skill-set. Learn how industry leaders are increasing marketing ROI through optimization of campaigns, communications, content, and the overall customer experience. Share successes, challenges and proven techniques with a global community of digital analytics professionals.