eMetrics Marketing Optimization Summit
Toronto Ontario, April 26-29, 2011
Speakers and Agenda-at-a-Glance Now Available!
Fast track your education and understanding of marketing analytics, media optimization, web analytics and conversion optimization.
After four years of producing the eMetrics Marketing Optimization Summit in Toronto, and feedback from hundreds of attendees, we know you’ll take home new concepts, proven practices, pitfalls to avoid and a list of ideas and tips you’ll start using immediately. Not to mention connections to a global network of peers.
Improve Marketing ROI: Turn Data into Insights and Insights into Profit
Attend over 35 Sessions, Clinics, Labs and Workshops:
Conference Sessions, Labs and Clinics: | Pre-conference Workshops and Training: |
Just a few of the industry leaders you'll meet in April 2011!
![]() Jennifer Veesenmeyer COO, Stratigent |
![]() Bob Page VP Analytics, eBay |
![]() Eric T. Peterson CEO, Web Analytics Demystified |
![]() Caroline Burns Director, Business Intelligence, Kobo Inc. |
![]() Stéphane Hamel Principal, Immeria |
![]() Colin Coleman Sr Director Data Strategy, Turner Broadcasting |
![]() Shari Cleary VP, Digital Media Research, MTVN |
![]() June Li Managing Director, ClickInsight |
![]() Simon Austin Manager, Digital Analytics, RIM |
![]() Mark Dykeman Manager, Research, Canadian Broadcasting Corporation (CBC) |
![]() Amy Sample Director, Web Analytics, PBS |
![]() Mike Sukmanowsky Manager, Digital Analytics Globe and Mail |
New for 2011 – Media Analytics:
A two-day track that provides a current day look at how media companies are evolving to meet the ever changing demands of their audience and the advertising marketplace, and are transitioning from “traditional” to “new media” modes of engagement. Industry leaders from CBC, PBS, CTV, Turner Broadcasting, MTV and many others share stories, challenges and solutions. Stay up to date on the current state of audience and advertising measurement.
What is Marketing Optimization?
Tools and techniques to streamline customer acquisition, conversion and retention to make more, spend less and increase customer satisfaction.
What will I learn at eMetrics?
A whole lot of how-to...
- Increase measurable value from your website, campaigns and communications
- Take your understanding of social media metrics to the next level
- Use data, technology and processes to improve the online customer experience
- Increase marketing performance offline by listening and learning from customers online
- Create an analytics-based marketing and business culture
eMetrics is where professional digital marketers advance their expertise and expand their online marketing analytics skill-set. Learn how industry leaders are increasing marketing ROI through optimization of campaigns, communications, content, and the overall customer experience. Share successes, challenges and proven techniques with a global community of digital analytics professionals.
Put online marketing analytics to work
Experts from over 40 top global and national brands will teach you how they are:
- Establishing a marketing metrics baseline
- Correlating offline and online measurements
- Connecting customer satisfaction data with customer behavior data
- Comparing online to other channels of acquisition and distribution
- Changing a corporate culture to embrace marketing experimentation
2011 is your year to:
- Optimize marketing value
- Optimize awareness & acquisition
- Optimize persuasion
- Optimize retention & loyalty
- Optimize your value to your company
Ready to register? Register now for early bird prices.
Previous Events
- Toronto, April 26-29, 2011
- Washington DC, October 3-7, 2010
- Stockholm, September 28-29, 2010
- London, UK, May 17-18, 2010
- San Jose, CA, May 3-7, 2010
- Sydney, Australia, April 22-23, 2010
- Munich, March 23-24, 2010
- Toronto, Canada, April 6-9, 2010
- Washington D.C., October 19-23, 2009
- Stockholm, October 12-13, 2009
- São Paulo, Brazil, August 4, 2009
- Madrid, Spain, June 3-4, 2009
- London, UK, May 18-19, 2009
- San Jose, CA, May 4-7, 2009
- Munich, April 22-23, 2009
- Toronto, Canada, March 29 - April 1, 2009
- Washington DC, October 20-23, 2008
- London, May 19-21, 2008
- San Francisco, May 4-9, 2008
- Munich, April 8-9, 2008
- Toronto, March 31- April 2nd, 2008
- Stockholm, October 29-30, 2007
- Washington DC, October 15-17, 2007
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