Mar 18-21, 2013
San Francisco
April 14-18, 2013
June 10-13, 2013
Sept 29-Oct 3, 2013
Oct 14-15, 2013
Oct 23-24, 2013
Nov 4.-5, 2013

eMetrics Marketing Optimization Summit
Advisory Board

Toronto, April 26-29, 2011

Simon Austin, Manager, Digital Analytics, Reseach In Motion

Simon AustinSimon Austin leads the digital analytics team for Research In Motion, makers of the BlackBerry smartphone. In his role on the digital marketing team, Simon has global oversight of web analytics, social media analytics and integrated digital analytics. Simon is an active practitioner who, on a daily basis, is thinking about the metrics that drive the business and bringing visibility to the impact of RIM’s social business strategies. Since 2007, Simon has been part of this key team at RIM driving the the fastest growing online mobile brand in the world, the #1 mobile phone brand on Facebook, and a constant top 10 “most buzzed” about brand online.

Christopher Berry, Vice President, Measurement Science, Syncapse

Christopher Berry, VP Measurement Science, SyncapseChristopher Berry is Vice President, Measurement Science at Syncapse, a leading social media technology company. In this role, Chris develops physical and social technologies that help marketers demonstrate the ROI of social media marketing, insight generation, and optimization. His team’s most recent contributions include research papers on the Value of a Facebook Fan and Advanced Sentiment Analysis. Previously, Chris held management positions at Critical Mass, and a variety of research positions at not-for-profit and academic institutions.

Chris is an internationally sought-after speaker on opinion mining, earned media value, and the application of the scientific method to marketing. He’s an organizer of Web Analytics Wednesday Toronto and an active bridge builder to INFORMS and the Toronto Data Mining Forum. He is an active member of the Web Analytics Associations Research Committee and leads the Peer Review Journals Project.

Patrick Glinski, Head of Social Innovation, Idea Couture

Patrick Glinski, Senior Strategist, Idea CoutureA specialist in digital strategy, planning and measurement strategy, Patrick is the Head of Social Innovation at Idea Couture. Patrick is proud to have “seen the light” and discover design thinking after failing to get excited by a formal business education and years in the credit card industry. He now leads a variety of strategic and social engagements with an eye towards experience design and social good.

While formerly a Web Analytics specialist, Patrick is a “renaissance man”, contributing lateral thinking skills that draw on experiences spanning from database development to event planning to business development to screen-writing movies about robots.

Prior to joining Idea Couture, Patrick was Account Planner and Web Analytics Practice Lead at Critical Mass, overseeing digital and social strategy development fortune 500 companies including Citibank, ThankYou Network, Michelin and Alienware. During this time, Patrick was responsible for overseeing a team of analysts and strategists while tackling problems that included product design, experience mapping, Customer Relationship Management, web analytics program development and digital strategy. Patrick is at his best with a blank dry-erase board and a package of Post-it Notes.

Andrea Hadley, eMetrics Conference Director

Andrea Hadley, eMetrics Conference DirectorAndrea Hadley has a long history as a leading Canadian web marketer, consultant and industry advocate having founded two professional associations, a web marketing conference in 2001 and a consultancy NetSetGo Marketing Ltd in 1999. After shepherding the International Internet Marketing Association ( through its first five years, Andrea went on to become a founding Director of the Web Analytics Association where she continues to serve as co-Chair of Education and Facilitator of the Media Special Interest Group. Today, Andrea’s commitment to knowledge sharing and the advancement of the web marketing industry continues as Conference Director and partner of eMetrics Canada where she leads the Advisory Board and is responsible for the planning and programming of all content, speaker selection and logistics.

Stéphane Hamel, Consultant & Blogger,

Stéphane Hamel, Immeria IncStéphane Hamel is a leading voice for online analytics with over twenty years of experience defining optimal and realistic solutions & strategies for his clients.

While involved in several research & development activities, Stéphane has made significant contributions to the growth of the web analytics industry:

  • creator of The Online Analytics Maturity Model
  • two startups: WASP: Web Analytics Solution Profiler and gaAddons: Google Analytics addons
  • creator of concepts such as Just-In-Time Tagging

Stéphane owns a MBA specializing in eBusiness from Laval University (Québec City) where he teaches a graduate class on web analytics. He is also lecturer for the University of British Columbia’s Award of Achievement in Web Analytics and Fundamentals of Business Analysis. He was among the first to receive the WAA Certified Web Analyst CWA designation and is a recent recipient of the WAALTER Award: Web Analytics Association Leadership and Technical Excellence Recognition.

Braden Hoeppner, Vice President, Web Sales, CoastalContacts

Braden HoeppnerBraden Hoeppner is a passionate online marketer who has held roles in ecommerce, vertical media and telecommunications where he guided the implementation, optimization and usage of web analytics & usability to improve website sales performance. He has also provided consulting services for online strategy to public sector and non-profit organizations. He is also an online tutor for the UBC Web Analytics Award of Achievement program and has recently been named one of Canada's top 40 online marketers by Click! Weekly.

David Jenkins, Director, Merchandizing & Analytics,

David JenkinsDavid Jenkins has over 15 years experience in various Marketing management positions. His main areas of expertise are database marketing, ecommerce and analytics. He has worked in the telecommunications, software and retail sectors in Canada, Australia, the UK and the Czech Republic. He is currently responsible for the effective online merchandizing of BuildDirect's product offering and for developing solutions to ensure BuildDirect's Executive, Marketing and Sales teams have the information they need to monitor the business and effectively deliver results.

Kelly Kubrick, President & Founder, Online Authority

Kelly KubrickFormer Director of eCommerce Development with Time Inc., Time Warner’s publishing division in New York, Kelly provides objective analysis about how her clients’ online efforts are performing. She helps organizations understand if their website is working for or against them, and what to do about it. Kelly also serves on the board of directors of her third-generation family business, holds an MBA from NYU and has been a proud member and volunteer with the Web Analytics Association since 2006.

Alex Langshur, Co-founder & Senior Partner, Cardinal Path

Alex Langshur, co-Chair of Toronto eMetrics Marketing Optimization Summit and President, PublicInsiteAt PublicInsite, a web analytics/site optimization consulting firm, Alex Langshur helps organizations with non-commerce and content-rich sites analyze user’s behaviour to get at the truth of the effectiveness and impact of their web sites. He has led multiple web analytics initiatives for public sector organizations at the international, transnational, national, provincial and municipal levels, as well as major non-profit, private sector and education organizations. Alex is the Past-President of Web Analytics Association and an instructor for WAA Base Camp workshops.

June Li, Managing Director, ClickInsight

June Li, Managing Director, ClickInsight and WAA Base Camp InstructorJune helps organizations overcome barriers to effective deployment and use of web analytics to optimize marketing. She is a contributing writer to and the AIMS blog, an associate instructor for the award-winning web analytics program at the University of British Columbia, as well as an instructor for a web analytics course at the University of Toronto. June is a very active member of the Web Analytics Association.

Sionne Roberts, Senior Account Executive, Yahoo! Canada

Sionne Roberts, Senior Account Executive, Yahoo! CanadaA “results-focused” marketing strategist, Sionne Roberts has managed revenue delivery programs for Canadian, US and UK-based properties during an extensive online career that began all the way back when Netscape was the browser of choice.

Sionne currently manages Yahoo! Canada's senior-level agency and client relationships with key advertisers including Procter & Gamble, Wal-Mart, Canadian Tire, Diageo, Mazda, HSBC and Staples.

Prior to joining Yahoo! Sionne launched the Visability Online Marketing Services division for IT World Canada and also worked in several roles within the Sympatico/MSN organization.

Mike Sukmanowsky, Manager, Digital Analytics, Globe and Mail

Mike Sukmanowsky, Manager, Digital Analytics, Globe and MailPrevious to The Globe and Mail, Mike was the Analytics and Insight Specialist at Rogers Digital Media in Toronto where he lead the web analytics efforts of 130+ web sites in publishing, broadcasting as well as sports and entertainment.

In his own words, Mike is an insanely passionate and diverse online professional with extremely strong technical and business acumen. He has worked on a diverse set of business problems and loves confronting them with innovative solutions. From implementing web analytics (Webtrends, Google Analytics and Omniture) and digital sales platforms (Solbright) to performing in depth analysis and research to business development activities and even to traditional web development and more!

Jacques Warren, President, WAO Marketing inc.

Jacques Warren, WAO Marketing inc.

Jacques Warren has been working in online marketing for the last fourteen years. He started getting involved full-time in Web Analytics eight years ago. He has worked with over 80 organizations in Canada, the US, and Europe. His engagements cover Web Analytics implementation, training, KPIs & dashboard, diagnosis analysis, and consulting. His current interests are multichannel analytics, data integration, and mobile analytics. He shares in thoughts in his blogs: Analytics Notes and in Web Analytique & Optimisation. He also published Web Analytics at Eyrolles, Paris, in October 2009, which is currently the top selling book on the topic in French.

Download the eMetrics Marketing Optimization Summit Toronto 2011 Guide

Expo Hall Hours

Wednesday, April 25
8:00am to 7:30pm

Thursday, April 26
8:00am to 4:30pm

Co-Located with eMetrics:

SMX Search Analytics
April 25-26, 2012

Predictive Analytics World
April 25-26, 2012

Lifetime Association Sponsor

Digital Analytics Association
WAA Base Camp™ Workshops
Toronto, April 23-24, 2012
Chicago, June 24-27, 2012

2011 Sponsors


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