Toronto
Mar 18-21, 2013
San Francisco
April 14-18, 2013
Chicago
June 10-13, 2013
Boston
Sept 29-Oct 3, 2013
Stockholm
Oct 14-15, 2013
London
Oct 23-24, 2013
Berlin
Nov 4.-5, 2013

Agenda at a Glance

Toronto, April 26-29, 2011

Pre-Conference Workshops and Training: Tuesday April 26th

9:00 - 4:00 WAA Introduction to Web Analytics 101 – Instructor: Braden Hoeppner DUFFERIN
9:00 - 4:00 Road Map to Online Analytics Success – Instructor: Stéphane Hamel HURON
9:00 - 5:00 Getting Started with Social Media – Instructor: Jeff Quipp SIMCOE

Pre-Conference Workshops and Training: Wednesday April 27th

9:00 - 4:45 WAA Applying Web Analytics 102 – Instructor: Braden Hoeppner DUFFERIN
9:00 - 4:45 WAA Seach Analytics 201 – Instructor: Paul Legutko and Mark Ryan HURON

Special WAA Events: Wednesday April 27th

2:30 - 5:00 WAA Certification Exam – Register in advance through WAA
12:00 - 4:00 WAA Media Special Interest Group Meeting – KENORA

Wednesday April 27th • Summit Sessions – eMetrics Opening and Reception

4:00 - 5:00 REGISTRATION 2nd Floor, Top of Lobby Escalator
5:00 - 5:10 DOMINION SOUTH
Welcome and Overview
Andrea Hadley, eMetrics Canada
Jim Sterne, eMetrics Marketing Optimization Summit
5:10 - 5:55 Keynote
A BIG Picture Look How Media Companies Must Evolve
Colin Coleman, Turner Broadcasting Systems

6:00 - 6:50 Panel: Convergence and the State of Audience Measurement
  • Jim Sterne, eMetrics Marketing Optimization Summit
  • Mark Dykeman, Canadian Broadcasting Corporation
  • Bryan Segal, comScore, Inc.
6:50 - 7:45 DOMINION NORTH
eMetrics Meet and Greet Reception
EXHIBIT HALL OPEN – 6:30 – 7:45

Thursday April 28th • Summit Sessions

7:30 - 8:30 REGISTRATION 2nd Floor, Top of Lobby Escalator AND BREAKFAST Churchill Foyer
8:30 - 9:05 Dominion South
Keynote
The Human Side of Marketing Analytics
Jim Sterne, eMetrics Marketing Optimization Summit
9:05 - 9:15 Update from the Web Analytics Association (WAA)
Dennis Mortensen, Director, WAA
9:15 - 10:00 WAA: Marketing Optimization: Technology On the March
  • Jim Sterne, eMetrics Marketing Optimization Summit
  • Dennis Mortensen, Visual Revenue
  • Antoine Gay, AT Internet
  • Travis Giffin, SAS Institute
  • Eric Feinberg, ForeSee Results
10:00 - 10:30
Diamond Sponsor Presentation: What's Wrong with Metrics?
Larry Freed, President and CEO, ForeSee Results
10:30–11:00 BREAK / EXHIBIT HALL (OPEN 9:30 TO 7:30) Dominion North
11:00 - 11:50 Dominion South
Keynote
Managing Marketing Metrics at eBay
Bob Page, eBay
11:50 - 12:00
Gold Sponsor Presentation
12:00 - 12:05 AT Internet and Unilytics TWOx3 Sponsor Pitch
12:05–1:15 LUNCH / EXHIBIT HALL (OPEN 9:30 TO 7:30) Dominion North
Tracks: Dominion South
Managing Web Analytics [MA]
Dufferin
Campaign and Acquisition Optimization [CAO]
City Hall
Media Analytics [Media]
Day 1
1:15 – 2:10 [MWA-1] Panel: Getting the Organization to Care: Advocating for Analytics:
  • Caroline Burns, Kobo
  • Jennifer Veesenmeyer, Stratigent
  • Jim Cain, Napkyn
[CAO-1) Fundamentals of Acquisition Optimization:
  • Kelly Kubrick, Online Authority
  • Alan K’necht, K’nechtology
  • June Li, ClickInsight
[Media-a1] Governance and Organizational Structure:
  • David McBride, Comcast Interactive Media
  • Shari Cleary, MTVN Entertainment & Games
5-minute Transition
2:15 – 3:00 [MWA-2] Measuring Your Organization's Web Analytics Maturity:
  • Stéphane Hamel, Immeria
  [Media-a2] Value of Data:
  • Valerie Rome Heys, SRDS
  • Colin Coleman, Turner Broadcasting
  • Laura Evans, The Washington Post
3:00 – 3:30 BREAK / EXHIBITS OPEN Dominion North
3:30 – 4:15 eMetrics Marketing Labs
Dominion South

Lab 2: Four Steps Toward a More Harmonious Marriage of Customer Metrics
  • Rick Neuman, Sears Canada
  • Eric Feinberg, ForeSee Results
  City Hall

Lab 1: Make Yourself Heard
  • Duff Anderson, iPerceptions
15-minute Transition to Breakouts
BREAKOUT SESSIONS
Tracks: Dominion South
Managing Web Analytics [MA]
  CITY HALL
Campaign and Acquisition Optimization [CAO]
4:30 – 5:45 [MWA-3] Panel: How Decision Makers Consume what Analysts (and Agencies) Produce:
  • Dan Quinn, Research in Motion (RIM)
  • Angus Frame, The Globe and Mail
  • Louis-Jacques Darveau, Mediative
  [CAO-3] Attribution – the new Imperative: Deciphering How Much Credit Each Campaign Gets and Why:
  • Josh Dreller, Fuor Digital
  • Steve Latham, Spur Interactive
  • Baiju Devani, OANDA
  • Jeff Greenfield, C3 Metrics
6:00 – 7:30 SyncapseWeb Analytics WednesdayWeb Analytics Wednesday on Thursday: Head over to the Exhibit hall, fill your glass, enjoy some appetizers, then gather up in Dominion South for a virtual "fireside chat" with Jim Sterne, Stéphane Hamel, Patrick Glinski and Christopher Berry. (Then join us in the Lobby bar from 8:30 – 11:00)

Friday April 29th • Summit Sessions

7:30 - 8:30 REGISTRATION 2nd Floor, Top of Lobby Escalator AND BREAKFAST Churchill Foyer
8:30 - 9:20 Dominion South
Keynote:
Bringing it all together
Shari Cleary, MTVN Entertainment & Games
9:20 - 9:30
Gold Sponsor Presentation
9:30 - 9:33 UBC/UCI Sponsor Pitch
9:33 - 9:40 7-minute Transition to Breakouts
Tracks: Dominion South
Site Optimization [Site]
DUFFERIN
Social Mobile Metrics [SMM]
City Hall
Media Analytics [Media]
Day 2
9:40 – 10:30 [Site-1] Art and Science of Interpreting Data and Making a Case for Change
  • Jennifer Veesenmeyer, COO, Stratigent
  • Khalid Saleh, Invesp
[WA-ADV-1] Debate: Data Integration, is it Worth the Effort? Why to and NOT to Integrate Data
  • Dave Jenkins, BuildDirect
  • Braden Hoeppner, Coastal Contacts
[Media-b1] Managing Multiple Measurement Technologies:
  • Mike Sukmanowsky, GlobeandMail.com
  • Jim Olstrom, MTV Networks Inc
  • Melaine Fuentes, The Huffington Post
10:30 – 11:00 BREAK / EXHIBIT HOURS 9:30 – 4:00 Dominion North
Tracks: Dominion South
Site Optimization [Site]
DUFFERIN
Social Mobile Metrics [SMM]
City Hall
Media Analytics [Media]
Day 2
11:00 – 12:00 [Site-2] Web Analytics and User Experience Fusion
  • Angie Brown, IBM
  • Patrick Glinski, Idea Couture
[SMM-2] Measuring Mobile: Sites, Apps and Impact
  • Elizabeth Zalman, Media Armour
  • Mark Wright, Adenyo
  • Simon Austin, RIM
[Media-b2] Video: Internal, Syndicated and Distributed:
  • Amy Sample, Public Broadcasting Corporation
  • Shari Cleary, MTVN Entertainment & Games
  • Jeff Whatcott, Brightcove
12:00 – 1:15 NETWORKING LUNCH Dominion North
Tracks: Dominion South
Web Analytics Advanced [WA-ADV]
  City Hall
Media Analytics [Media]
Day 2
1:15 – 2:05 [WA-ADV-3] Test, Test, Test: The Cornerstone of Site Optimization: Best Practices and Case Studies in testing
  • Jody Farmer, CreditCards.com
  • Laura MacKenzie-Callow, Intuit.com
[Media-b3] Customer Segmentation
  • David McBride, Comcast Interactive Media
  • Sina Zapfe, Canadian Broadcasting Corporation
  • Paul Street, CTV Television Inc.
5-minute Transition to Breakouts
Tracks: Dominion South
Site Optimization [Site]
Dufferin
Web Analytics Advanced [WA-ADV]
City Hall
Media Analytics [Media]
Day 2
2:10 – 3:00 [Site-4] KPI Clinic:
  • June Li, ClickInsight
  • Stéphane Hamel, Immeria.net
  • Angie Brown, IBM
[WA-ADV-4] Bridging Sales and Marketing with Digital Analytics
  • Alex Langshur, Cardinal Path
[Media-b4] Transmedia and Multi-Channel Media Experiences
  • Jeff Adelson-Yan, Levelwing
  • Guinevere Orvis, CBC Revenue Group
3:00 – 3:30 BREAK/EXHIBITS Dominion North
Tracks: Dominion South
Managing Web Analytics [MWA]
  City Hall
Social Mobile Metrics [SMM]
3:30 – 4:25 [MWA-5] Panel: Privacy in a Digital Marketing World: Can they Co-exist Peacefully?:
  • Alex Langshur, Cardinal Path
  • Hemash Bhatti, Syncapse on behalf of the WAA Code of Ethics Committee
  • Stéphane Hamel, Immeria.net
  • Antoine Gay, AT Internet
  [SMM-5] Social Media Metrics
  • Simon Austin, RIM
  • Christopher Berry, WAA Research Committee
10-minute Transition
4:35 – 5:30 City Hall
Panel: Web-Wide Analytics: the Next Generation of Digital Customer Intelligence:
  • Jacques Warren, WAO Marketing
  • Jim Sterne, eMetrics Marketing Optimization Summit
  • Alex Langshur, Cardinal Path