Agenda at a Glance
Toronto, April 26-29, 2011
Pre-Conference Workshops and Training: Tuesday April 26th
| 9:00 - 4:00 | WAA Introduction to Web Analytics 101 – Instructor: Braden Hoeppner DUFFERIN |
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| 9:00 - 4:00 | Road Map to Online Analytics Success – Instructor: Stéphane Hamel HURON |
| 9:00 - 5:00 | Getting Started with Social Media – Instructor: Jeff Quipp SIMCOE |
Pre-Conference Workshops and Training: Wednesday April 27th
| 9:00 - 4:45 | WAA Applying Web Analytics 102 – Instructor: Braden Hoeppner DUFFERIN |
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| 9:00 - 4:45 | WAA Seach Analytics 201 – Instructor: Paul Legutko and Mark Ryan HURON |
Special WAA Events: Wednesday April 27th
| 2:30 - 5:00 | WAA Certification Exam – Register in advance through WAA |
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| 12:00 - 4:00 | WAA Media Special Interest Group Meeting – KENORA |
Wednesday April 27th • Summit Sessions – eMetrics Opening and Reception
| 4:00 - 5:00 | REGISTRATION 2nd Floor, Top of Lobby Escalator |
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| 5:00 - 5:10 | DOMINION SOUTH Welcome and Overview Andrea Hadley, eMetrics Canada Jim Sterne, eMetrics Marketing Optimization Summit |
| 5:10 - 5:55 | Keynote A BIG Picture Look How Media Companies Must Evolve Colin Coleman, Turner Broadcasting Systems |
| 6:00 - 6:50 | Panel: Convergence and the State of Audience Measurement
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| 6:50 - 7:45 | DOMINION NORTH eMetrics Meet and Greet Reception EXHIBIT HALL OPEN – 6:30 – 7:45 |
Thursday April 28th • Summit Sessions
| 7:30 - 8:30 | REGISTRATION 2nd Floor, Top of Lobby Escalator AND BREAKFAST Churchill Foyer | |||
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| 8:30 - 9:05 |
Dominion South Keynote The Human Side of Marketing Analytics Jim Sterne, eMetrics Marketing Optimization Summit |
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| 9:05 - 9:15 |
Update from the Web Analytics Association (WAA) Dennis Mortensen, Director, WAA |
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| 9:15 - 10:00 | WAA: Marketing Optimization: Technology On the March
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| 10:00 - 10:30 |  Diamond Sponsor Presentation: What's Wrong with Metrics? Larry Freed, President and CEO, ForeSee Results |
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| 10:30–11:00 | BREAK / EXHIBIT HALL (OPEN 9:30 TO 7:30) Dominion North | |||
| 11:00 - 11:50 |
Dominion South Keynote Managing Marketing Metrics at eBay Bob Page, eBay |
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| 11:50 - 12:00 |  Gold Sponsor Presentation | |||
| 12:00 - 12:05 | AT Internet and Unilytics TWOx3 Sponsor Pitch | |||
| 12:05–1:15 | LUNCH / EXHIBIT HALL (OPEN 9:30 TO 7:30) Dominion North | |||
| Tracks: | Dominion South Managing Web Analytics [MA] |
Dufferin Campaign and Acquisition Optimization [CAO] |
City Hall Media Analytics [Media] Day 1 |
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| 1:15 – 2:10 | [MWA-1] Panel: Getting the Organization to Care: Advocating for Analytics:
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[CAO-1) Fundamentals of Acquisition Optimization:
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[Media-a1] Governance and Organizational Structure:
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| 5-minute Transition | ||||
| 2:15 – 3:00 | [MWA-2] Measuring Your Organization's Web Analytics Maturity:
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[Media-a2] Value of Data:
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| 3:00 – 3:30 | BREAK / EXHIBITS OPEN Dominion North | |||
| 3:30 – 4:15 | eMetrics Marketing Labs | |||
Dominion South Lab 2: Four Steps Toward a More Harmonious Marriage of Customer Metrics
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City Hall Lab 1: Make Yourself Heard
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| 15-minute Transition to Breakouts | ||||
| BREAKOUT SESSIONS | ||||
| Tracks: | Dominion South Managing Web Analytics [MA] |
CITY HALL Campaign and Acquisition Optimization [CAO] |
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| 4:30 – 5:45 | [MWA-3] Panel: How Decision Makers Consume what Analysts (and Agencies) Produce:
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[CAO-3] Attribution – the new Imperative: Deciphering How Much Credit Each Campaign Gets and Why:
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| 6:00 – 7:30 |   Web Analytics Wednesday on Thursday: Head over to the Exhibit hall, fill your glass, enjoy some appetizers, then gather up in Dominion South for a virtual "fireside chat" with Jim Sterne, Stéphane Hamel, Patrick Glinski and Christopher Berry. (Then join us in the Lobby bar from 8:30 – 11:00) |
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Friday April 29th • Summit Sessions
| 7:30 - 8:30 | REGISTRATION 2nd Floor, Top of Lobby Escalator AND BREAKFAST Churchill Foyer | ||
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| 8:30 - 9:20 | Dominion South Keynote: Bringing it all together Shari Cleary, MTVN Entertainment & Games |
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| 9:20 - 9:30 |  Gold Sponsor Presentation |
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| 9:30 - 9:33 | UBC/UCI Sponsor Pitch | ||
| 9:33 - 9:40 | 7-minute Transition to Breakouts | ||
| Tracks: | Dominion South Site Optimization [Site] |
DUFFERIN Social Mobile Metrics [SMM] |
City Hall Media Analytics [Media] Day 2 |
| 9:40 – 10:30 | [Site-1] Art and Science of Interpreting Data and Making a Case for Change
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[WA-ADV-1] Debate: Data Integration, is it Worth the Effort? Why to and NOT to Integrate Data
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[Media-b1] Managing Multiple Measurement Technologies:
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| 10:30 – 11:00 | BREAK / EXHIBIT HOURS 9:30 – 4:00 Dominion North | ||
| Tracks: | Dominion South Site Optimization [Site] |
DUFFERIN Social Mobile Metrics [SMM] |
City Hall Media Analytics [Media] Day 2 |
| 11:00 – 12:00 | [Site-2] Web Analytics and User Experience Fusion
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[SMM-2] Measuring Mobile: Sites, Apps and Impact
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[Media-b2] Video: Internal, Syndicated and Distributed:
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| 12:00 – 1:15 | NETWORKING LUNCH Dominion North | ||
| Tracks: | Dominion South Web Analytics Advanced [WA-ADV] |
City Hall Media Analytics [Media] Day 2 |
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| 1:15 – 2:05 | [WA-ADV-3] Test, Test, Test: The Cornerstone of Site Optimization: Best Practices and Case Studies in testing
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[Media-b3] Customer Segmentation
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| 5-minute Transition to Breakouts | |||
| Tracks: | Dominion South Site Optimization [Site] |
Dufferin Web Analytics Advanced [WA-ADV] |
City Hall Media Analytics [Media] Day 2 |
| 2:10 – 3:00 | [Site-4] KPI Clinic:
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[WA-ADV-4] Bridging Sales and Marketing with Digital Analytics
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[Media-b4] Transmedia and Multi-Channel Media Experiences
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| 3:00 – 3:30 | BREAK/EXHIBITS Dominion North | ||
| Tracks: | Dominion South Managing Web Analytics [MWA] |
City Hall Social Mobile Metrics [SMM] |
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| 3:30 – 4:25 | [MWA-5] Panel: Privacy in a Digital Marketing World: Can they Co-exist Peacefully?:
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[SMM-5] Social Media Metrics
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| 10-minute Transition | |||
| 4:35 – 5:30 | City Hall Panel: Web-Wide Analytics: the Next Generation of Digital Customer Intelligence:
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