Mar 18-21, 2013
San Francisco
April 14-18, 2013
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Oct 14-15, 2013
Oct 23-24, 2013
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FAQs about the Summit

Toronto, April 26-29, 2011

This page will answer many of the questions you may have about eMetrics Toronto 2011. Can’t find an answer you’re looking for? Contact Us and let us know how we can help.

Why should I attend?

To increase your skills and expertise as marketers, communicators and business leaders, skills that will set you apart from the average to the excellent. We are in an age where critical thinking and our ability to discern and interpret data, giga-mountains of data, is not only important but truly essential to leadership and business success. Whether you are an executive or manager in business, government or a non-profit, your critical thinking skills and ability to understand how to measure and interpret data is the focus of the eMetrics Marketing Optimization Summit. You’ll learn from the sessions and workshops, but just as importantly from the networking with peers and thought leaders in the hallways, over lunch and in the lobby bar. Share your ideas, knowledge, concerns and challenges; explore your career path and future. Learn how experts are measuring and assessing sentiment, brand impact, influence, website visitor activity, content consumption, cross-media campaign optimization and how to improve conversion results.

The Toronto event offers:

Exceptional Content: The content is so compelling; you’ll want to implement what you’ve learned before leaving the conference. Dramatically increase the results of your website, digital communications, social and mobile marketing programs by learning how-to interpret data, communicate results and forge change in your organization.

Invaluable Connections: We do networking right by providing the opportunities for you to meet new contacts, reconnect with colleagues and continue those invaluable relationships beyond the last conference day.

Conveniences: Being out of the office means balancing your every-day responsibilities with maximizing your conference time. To help you juggle those responsibilities we provide free Wi-Fi in conference session. Plus you’ll never have to hunt down a cup of coffee, snack or lunch…or WiFi network. It is all included at eMetrics Marketing Optimization Summit in Toronto.

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May I attend if I am not a WAA Member?

Yes, however WAA members receive a 15% member discount. Become a member of the WAA at

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Who is responsible for the eMetrics Toronto content?

eMetrics Toronto is programmed by the a mix of global experts who make up the eMetrics Toronto Advisory Board and is led by Andrea Hadley, eMetrics Toronto Partner and Conference Director and is overseen by Jim Sterne, the founder of the eMetrics Marketing Optimization Summit and co-founder of the Web Analytics Association.

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What are the dates of eMetrics Toronto 2011

April 26 – 27, 2011 – Pre-conference Workshops
April 28 – 29, 2011 – Conference and Exhibits
The eMetrics Opening – Web Analytics Meeting and Reception on Wednesday, April 27th (5:00-7:30 PM)

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Where is the conference being held?

Sheraton Centre Toronto
123 Queen Street West
Toronto, ON M5H 2M9 Canada
eMetrics Toronto is located on the second floor. The registration desk may be found near the Dominion Hall Foyer.


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What are the Conference Hours?

Thursday, April 28 from 8:30am – 6pm
Friday, April 29 from 8:30am – 6pm

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What are the Expo Hall Hours?

Wednesday, April 27 6:00pm – 7:30pm
Thursday, April 28 9:30am – 7:30pm
Friday, April 29 9:30am – 4:00pm

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When may I sign-in with Registration:

Tuesday, April 26 8:00am-1:00pm (eMetrics Workshops)
Wednesday, April 27 8:00am-1:00pm (eMetrics Workshops)
Wednesday, April 27 4:00pm – 7:30pm (eMetrics and WAA event)
Thursday, April 28 7:30am – 7:30pm (eMetrics conference)
Friday, April 29 7:30am – 4:00pm (eMetrics conference)

(subject to change)

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How much is it to attend and what’s included?

All Access Pass

You may register for the entire conference, which will give you access to all sessions including keynotes and educational sponsored sessions, speaker presentations, exhibit hall, free WiFi access, refreshment breaks, networking lunches, and parties including the Web Analytics community meeting and opening reception.

Registration Options January 1 to March 25 Mar 26 to April 25 On Site
All Access Pass (April 28-29, 2011) $1,295 $1,395 $1,595
All Access Pass – One Day (April 28 or 29) $895 $995 $1,095
Social Networking Pass $75 $85 $95

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How do I register?

Click here:

You can also call this phone number: 1 (877) 883-7345.

Additional information is available on our website

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When is the last day to register for the conference?

Registration will be open until the conference ends. We recommend you register early to secure your pass and hotel accommodations. The conference hotel fills up quickly.

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What forms of payment are accepted and when is the payment due?

The following forms of payment are accepted: American Express, Visa and MasterCard. Payment is required to complete your registration. Remember, 13% HST is applicable on all registrations (HST# 838876274 RT0001).

If paying by cheque, mail your registration record and payment to our Canadian operations. Cheques should be made payable to eMetrics Canada:

eMetrics Canada
1129 – 1124 Lonsdale Ave
North Vancouver, BC, V7M 2H1

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May more than one person from my company attend?

Absolutely! Bring as many colleagues as you’d like and get a group discount rate for two or more registrants – get $100 off each additional registrant. If your group is larger than 10 please email or call for special group packages:

There are just a couple simple Group Registration Rate rules:

  • All registrants must be employed by the same company.
  • All members of the group must be registered at the same time. Discounts will not be applied retroactively.
  • You must pre-register to take advantage of these rates, which will not be offered on site.
  • Group Registration rates cannot be combined with any other offers.

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What is the cancellation policy?

You may cancel your attendance by notifying our registration department via email or by calling 1 (877) 883-7345 by March 25th, 2011. Your registration will be refunded less a $150 processing fee. Cancellations after March 25th, 2011 are non-refundable. You may transfer your registration to another person from your company or organization at any time by notifying registration at . Resale of eMetrics registrations is not permitted.

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Where should I stay?

Sheraton Centre Toronto
123 Queen Street West,
Toronto, ON M5H 2M9 Canada


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How do I book a room?

During the online registration process, you will have the opportunity to secure your accommodations at a special negotiated rate of $189/night plus tax (includes Internet access). You may also book your room by calling 1 (877) 883-7345. To get the special eMetrics rate, you must book your accommodations during registration or by calling the number above; the Sheraton Centre Toronto will not book eMetrics Toronto guests at the special rate directly.

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What is the attire?

Business casual.

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What is the weather like in Toronto in late April?

Weather can be unpredictable in April – from snow to wonderful warm sunshine. Expect rain 11 out of 30 days in April.

Average maximum temperature is 17°C / 63°F
Average minimum temperature: 7°C / 45°F

We recommended checking with the Weather Network close to your travel date.

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Who should I contact with my questions?

Please contact us via email at or call us at 1 (877) 883-7345. You may also visit our website:

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What is Rising Media?

Rising Media is a global events producer with offices in Santa Barbara, CA, Munich, Germany and Vancouver, BC. Andrea Hadley is the eMetrics Toronto Conference Director located in Vancouver, BC and may be reached via email or at (604) 985-0205 PST.

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What is the relationships between the WAA and the eMetrics Marketing Optimization Summit?

eMetrics is the Official Summit of the Web Analytics Association (WAA). As such WAA members receive added benefits:

  • 15% registration discount
  • Corporate members receive a 10% discount off sponsorship
  • Volunteers are given special speaker consideration
  • The WAA Certified Web Analyst™ Exam is frequently offered at the conference (application to write the exam is required in advance, learn more)

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What is the relationship between the eMetrics Marketing Optimization Summit and Search Marketing Expo – SMX Toronto?

eMetrics is co-located with the Search Marketing Expo - SMX Toronto. Rising Media’s Canadian operations group is eMetrics Canada. eMetrics Canada produces both conferences. The two events occur at the same hotel during the same dates and share the exhibit hall and networking sessions. However, they are separate conferences offering unique content.

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Can I attend both eMetrics and SMX Toronto?

Yes, attendees may pay a premium and purchase a combo two-day pass for eMetrics and SMX Toronto.

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What is the difference between the eMetrics Marketing Optimization Summit and SMX Toronto?

The eMetrics Marketing Optimization Summit focuses on the overall web marketing and communications optimization process. Focus includes web analytics, usability, audience measurement, behavioural targeting, voice of customer and survey tools and techniques. Emphasis is put upon the conversion optimization process of digital properties and marketing efforts.

SMX Toronto focuses on the latest strategies and tactics associated with search marketing (both SEO and Paid Search), search analytics, social, mobile media marketing, local and location-based marketing.

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What are the terms and conditions?

eMetrics is open to business professionals 18 years and over only. Management may request a business card and photo ID prior to admission.

Rising Media reserves the right to make any changes it deems necessary to this program. We will make commercially reasonable efforts to retain speakers and their presentation topics. However, unforeseen circumstances may result in the substitution of a presentation topic or speaker.

Rising Media reserves the right to use photographs of any eMetrics Marketing Optimization Summit attendee in promotional materials.

Rising Media assumes no liability for the acts of its suppliers nor for the safety of any eMetrics Marketing Optimization Summit participant while traveling to or from this event. The total liability during the hours of the meeting will be limited to a refund of the delegate fee.

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Can I record what is presented at eMetrics Toronto?

Sessions may be audio recorded or videoed with special permission from Rising Media, for personal use. Recordings may not be placed online or transmitted to others. Short audio and video clips may be used for blogging and press coverage of session. As a general guide, non-contiguous clips of one minute or less should be used. Contact Us if you need guidance about longer clips.

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Download the eMetrics Marketing Optimization Summit Toronto 2011 Guide

Expo Hall Hours

Wednesday, April 25
8:00am to 7:30pm

Thursday, April 26
8:00am to 4:30pm

Co-Located with eMetrics:

SMX Search Analytics
April 25-26, 2012

Predictive Analytics World
April 25-26, 2012

Lifetime Association Sponsor

Digital Analytics Association
WAA Base Camp™ Workshops
Toronto, April 23-24, 2012
Chicago, June 24-27, 2012

2011 Sponsors


Foresee Results


iPerceptions onResearch


Unilytics University of British Columbia University of California | Irvine ATInternet


Analytics Canvas from nModal Syncapse MapFusion Questback SAS ObservePoint 9th Sphere Search Engine People Elsner Outrider


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