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Oct 14-15, 2013
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Getting Started with Social

Toronto, April 26, 2011

Registration Form

Jeff Quipp, Founder and CEO of Search Engine People, Inc. (SEP)Instructor: Jeff Quipp, Founder and CEO of Search Engine People, Inc. (SEP)

What Will You Learn?

This full-day workshop provides a deep understanding of the social media, marketing and commerce landscape. Not only will you learn about opportunities for communications and brand development, you’ll also gain valuable insights as to how social media contributes to the buying process, directly and indirectly:

  • Learn how to establish a social media, marketing and/or commerce strategy.
  • Learn how to select the media type and distribution channels.
  • Get educated on measuring, analyzing and optimizing campaigns and communications.
  • Discover the best techniques and tools.
Toronto Workshop Programs: April 26, 2011
Getting Started with Social:
9:00am to 5:00pm – Includes lunch and two 15-minute breaks
Regular Price: $795
Venue: Sheraton Centre Toronto Hotel
123 Queens Street West, Toronto, Ontario

Who Should Attend?

The course is specifically designed for web and marketing managers who want to leverage the benefits and unique capabilities of Social media, marketing and commerce. The workshop is best suited to:

  • Marketing and online marketing managers
  • E-commerce managers
  • Marketing Technology directors and managers


  • Knowledge of marketing and the general digital marketing space
  • No technical knowledge is required
  • Interest for online strategies and measuring success is a must!

Content Covered:

  • Social Media Landscape: Overview
  • Why Social? The Benefits and Challenges
  • Social Commerce Landscape: Overview
  • Social Media, Marketing and/or Commerce Strategy
  • Real Time Social Search: Ratings and Reviews
  • Content Formats and Features: Blogs, Messaging, Video, Images
  • Blogging: Tips, Tactics and Best Practices
  • Developing your Social Community and Network
  • Participation and Contribution: Motivation and Value
  • Social Channels: YouTube, Twitter, Facebook and LinkedIn
  • Is Social Mobile? Is Mobile Social?
  • Location-based Social Marketing
  • Metrics and Optimization
  • Social Outlook: Future of Social
Registration Form
Download the eMetrics Marketing Optimization Summit Toronto 2011 Guide

Expo Hall Hours

Wednesday, April 25
8:00am to 7:30pm

Thursday, April 26
8:00am to 4:30pm

Co-Located with eMetrics:

SMX Search Analytics
April 25-26, 2012

Predictive Analytics World
April 25-26, 2012

Lifetime Association Sponsor

Digital Analytics Association
WAA Base Camp™ Workshops
Toronto, April 23-24, 2012
Chicago, June 24-27, 2012

2011 Sponsors


Foresee Results


iPerceptions onResearch


Unilytics University of British Columbia University of California | Irvine ATInternet


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