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San Francisco
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Oct 23-24, 2013
Nov 4.-5, 2013

eMetrics Marketing Optimization Summit

Toronto Ontario, April 26-29, 2011

These industry experts want to share what they know with you: Colin Coleman, Eric Peterson, Jim Sterne and Bob Page.

Speakers and Agenda-at-a-Glance Now Available!

Fast track your education and understanding of marketing analytics, media optimization, web analytics and conversion optimization.

After four years of producing the eMetrics Marketing Optimization Summit in Toronto, and feedback from hundreds of attendees, we know you’ll take home new concepts, proven practices, pitfalls to avoid and a list of ideas and tips you’ll start using immediately. Not to mention connections to a global network of peers.

Improve Marketing ROI: Turn Data into Insights and Insights into Profit

Attend over 35 Sessions, Clinics, Labs and Workshops:

Conference Sessions, Labs and Clinics: Pre-conference Workshops and Training:

Just a few of the industry leaders you'll meet in April 2011!

Jennifer Veesenmeyer, COO, Stratigent
Jennifer Veesenmeyer
COO, Stratigent
Bob Page, VP Analytics, eBay
Bob Page
VP Analytics, eBay
Eric T. Peterson, CEO, Web Analytics Demystified
Eric T. Peterson
CEO, Web Analytics Demystified
Caroline Burns, Director, Business Intelligence, Kobo Inc
Caroline Burns
Director, Business Intelligence, Kobo Inc.
Stéphane Hamel Principal, Immeria
Stéphane Hamel
Principal, Immeria
Colin Coleman,
		Sr Director Data Strategy, Turner Broadcasting
Colin Coleman
Sr Director Data Strategy, Turner Broadcasting
Shari Cleary, VP, Digital Media Research, MTVN
Shari Cleary
VP, Digital Media Research, MTVN
June Li, Managing Director, ClickInsight
June Li
Managing Director, ClickInsight
Simon Austin, Manager, Digital Analytics, RIM
Simon Austin
Manager, Digital Analytics, RIM
Mark Dykeman, Manager, Research, Canadian Broadcasting Corporation (CBC)
Mark Dykeman
Manager, Research, Canadian Broadcasting Corporation (CBC)
Amy Sample, Director, Web Analytics, PBS
Amy Sample
Director, Web Analytics, PBS
Mike Sukmanowsky, Manager, Digital Analytics Globe and Mail
Mike Sukmanowsky
Manager, Digital Analytics Globe and Mail

New for 2011 – Media Analytics:

A two-day track that provides a current day look at how media companies are evolving to meet the ever changing demands of their audience and the advertising marketplace, and are transitioning from “traditional” to “new media” modes of engagement. Industry leaders from CBC, PBS, CTV, Turner Broadcasting, MTV and many others share stories, challenges and solutions. Stay up to date on the current state of audience and advertising measurement.

What is Marketing Optimization?

Tools and techniques to streamline customer acquisition, conversion and retention to make more, spend less and increase customer satisfaction.

What will I learn at eMetrics?

A whole lot of how-to...

  • Increase measurable value from your website, campaigns and communications
  • Take your understanding of social media metrics to the next level
  • Use data, technology and processes to improve the online customer experience
  • Increase marketing performance offline by listening and learning from customers online
  • Create an analytics-based marketing and business culture

eMetrics is where professional digital marketers advance their expertise and expand their online marketing analytics skill-set. Learn how industry leaders are increasing marketing ROI through optimization of campaigns, communications, content, and the overall customer experience. Share successes, challenges and proven techniques with a global community of digital analytics professionals.

Put online marketing analytics to work

Experts from over 40 top global and national brands will teach you how they are:

  • Establishing a marketing metrics baseline
  • Correlating offline and online measurements
  • Connecting customer satisfaction data with customer behavior data
  • Comparing online to other channels of acquisition and distribution
  • Changing a corporate culture to embrace marketing experimentation

2011 is your year to:

  • Optimize marketing value
  • Optimize awareness & acquisition
  • Optimize persuasion
  • Optimize retention & loyalty
  • Optimize your value to your company

Ready to register? Register now for early bird prices.

Download the eMetrics Marketing Optimization Summit Toronto 2011 Guide

Expo Hall Hours

Wednesday, April 25
8:00am to 7:30pm

Thursday, April 26
8:00am to 4:30pm

Co-Located with eMetrics:

SMX Search Analytics
April 25-26, 2012

Predictive Analytics World
April 25-26, 2012

Lifetime Association Sponsor

Digital Analytics Association
WAA Base Camp™ Workshops
Toronto, April 23-24, 2012
Chicago, June 24-27, 2012

2011 Sponsors


Foresee Results


iPerceptions onResearch


Unilytics University of British Columbia University of California | Irvine ATInternet


Analytics Canvas from nModal Syncapse MapFusion Questback SAS ObservePoint 9th Sphere Search Engine People Elsner Outrider


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