Mar 18-21, 2013
San Francisco
April 14-18, 2013
June 10-13, 2013
Sept 29-Oct 3, 2013
Oct 14-15, 2013
Oct 23-24, 2013
Nov 4.-5, 2013

Look Who’s Exhibiting

Toronto, April 27-29, 2011

The eMetrics Marketing Optimization Summit and Search Marketing Expo – SMX Toronto are co-located events sharing the Exhibit Hall and Networking Sessions:

Booth 1: Elsner

ElsnerBlurbpoint is a fully self-functional sub-division of Elsner Technologies Pvt Ltd, a leading IT company that provides Search Engine Optimization, Search Engine Marketing, Web Development, Mobile Applications Development and provides BPO / KPO services.

Blurbpoint is a professional Search Agency that offers organic search engine optimization and link building services. With a proven track record and assured client satisfaction, Blurbpoint offers powerful and effective services to help increase the clients ROI. Learn more at SEO Services, Link Building Service, Search Engine Marketing, Social Media Marketing, PPC, Reputation Management, BPO/KPO Services, Web Dev, Iphone/Android Dev.

Booth 2: Search Engine People

Search Engine PeopleSearch Engine People Inc. (SEP) is one of Canada’s largest and most experienced search and social media marketing firms. From humble beginnings in 2001, SEP today boasts over 50+ employees and has been acknowledged as one of the hundred Fastest Growing Companies in Canada by Profit magazine in both 2009 and 2010. SEP CEO Jeff Quipp attributes the growth to its commitment to client satisfaction, and to practicing what it preaches. SEP specializes in SEO, paid search, social media marketing, conversion optimization, analytics and call tracking, and local and mobile optimization. Its client base reads as the who’s who of Canadian internet, although SEP does work with small and medium sized businesses also.

Booth 3: DAC Group

DAC GroupFounded in 1972, DAC Group is Canada’s largest, and one of North America’s leading, digital and directory agencies with offices in Toronto, Montreal, Calgary, Vancouver, Rochester, Louisville, New York and Cleveland. DAC Group combines consumer insight, proprietary technology and media expertise to create innovative marketing and lead generation solutions. A leader in developing ROI based strategies, DAC Group drives business and revenue via local, regional and national programs integrating a broad range of online and offline channels including search engines (SEM/SEO), directories, social and mobile media. The agency is owned by its management.

Booth 5/6: iPerceptions

iPerceptionsiPerceptions is a proven Voice of Customer analytics provider, whose unique online intercept survey has been implemented across thousands of websites. Our webValidator Continuous Listening solution turns millions of data points into easy-to-understand strategic and tactical decision support for our clients. Through our advanced integration capabilities, real-time reporting, and global satisfaction index, the iPSI, iPerceptions is measuring online satisfaction and providing insight to help improve the entire website experience.

Our clients include such well known brands as InterContinental Hotels, General Motors, Dell, Hyundai, LG Electronics, Choice Hotels International, BMW and Monster Worldwide.

Booth 7: Unilytics

UnilyticsUnilytics is a leading web analytics consulting firm and Webtrends’ leading partner. We offer Google Analytics and Webtrends consulting, configuration and training to a growing client base of over 800 customers across North America. While we specialize in web analytics, we also incorporate cross-channel data such as email marketing, CRM, customer service and phone support for a complete understanding of the customer experience.

Unilytics has created the KPI Paradigm as a methodology for identifying and measuring KPIs that are driven by business goals and objectives. We also offer dashboard technology which integrates Webtrends and Google Analytics report information with external data automatically.

Booth 8: Analytics Canvas

Analytics CanvasAnalytics Canvas (@analyticscanvas) brings your Google Analytics data analysis to the next level. It’s a powerful data-crunching tool created by NModal Solutions Inc., which makes its home in Toronto, Canada. Its founder, James Standen has extensive experience in data management and business intelligence. As a technology and operations specialist and executive, James saw spreadsheets used heavily, but often dreamed about tools designed to go beyond them to bridge the gap between the complexities of data and data sources and what business and marketing analysts need. One day about three years ago, he stopped dreaming and built the framework for Analytics Canvas. nModal is creating powerful tools that will fundamentally change how people get at their Google Analytics data.

Booth 9: AT Internet

AT InternetAT Internet is a leading Independent web and mobile analytics solution provider, established in 1995 and with offices in 9 countries internationally. AT Internet prides itself on its customer centric approach and is able to boast 3,500 clients many of whom are widely recognized brands.

Currently measuring 350,000 websites, AT Internet has several awards and distinctions to its name including the 2009 Platinum Distinction for European Seal of E-Excellence 2009 awarded at CeBIT in Hannover, these distinctions underpin AT Internets core values of trust and integrity.

AT Internet offers a robust and reliable best of breed SaaS web and mobile analytics platform and partners with industry leaders to offer a complete solution to enhance your marketing intelligence and business effectiveness.

Booth 10: OnResearch

OnResearchOnResearch is an online market-research firm that specializes in providing business leaders with the insight they need to make strategic, effective decisions. Combining the right mix of world-class research methods, analytical expertise and technical know-how, OnResearch has been a trusted partner to the world’s top companies, agencies and brands for over 10 years, helping them optimize their online presence, enhance their messages, and stay top-of-mind with their customers.

OnResearch knows that business needs are diverse and unique, that one size does not fit all. For this reason, OnResearch uses a consultative approach, partnering closely with clients to fully understand their unique challenges, pain points and goals. Armed with this understanding, OnResearch crafts a customized solution that truly makes sense, meets timelines and stays within budget.

With solutions spanning quantitative and qualitative research, website satisfaction, concept testing, e-marketing communications and social media monitoring, OnResearch delivers clarity in a complex business world.

Booth 11: MapFusion

MapFusionMapfusion offers service -oriented architecture, as opposed to ASP, which became SaaS – Software as a Service, or data over the Internet, considered turnkey solutions. Our partners sell these web services to their clients.

Service Oriented Architecture (SOA) is a business-centric IT architectural approach that promotes integrated and reusable business processes or services. Powerful SOA infrastructure promises to make web services broadly available into many industries, and eliminate boundaries between business functions.

SOA offers a fast, always available, secure and affordable way to integrate, and reliably provide visibility across many different platforms, data sources and applications, seamlessly.

As a leader in the field, Mapfusion focuses on the cross cutting concerns in SOA, yet Mapfusion also has the hands-on implementation experience for easy integration, and provide the foundation for managing business processes to bridge computing, organizational, geographic and semantic boundaries. We take data and make sense of it. Simply spatial.

Booth 12: SAS

SASSAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. With innovative business applications supported by an enterprise intelligence platform, SAS helps 45,000 organizations improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world THE POWER TO KNOW®.

Booth 13/14: ForeSee Results

ForeSee ResultsAs the leader in online customer satisfaction measurement, ForeSee Results captures and analyzes online voice of customer data to help organizations increase sales, loyalty, recommendations and website value. Using the methodology of the University of Michigan’s American Customer Satisfaction Index (ACSI), ForeSee Results identifies the improvements to websites and other online initiatives with the greatest ROI.

With over 25 million survey responses collected to date and benchmarks across dozens of industries, ForeSee Results offers unparalleled expertise in customer satisfaction measurement and management. ForeSee Results works with clients across industries, including: retail, financial services, healthcare, hospitality, manufacturing and government. Clients include Bell Canada, Rogers Communications, Home Depot Canada, the World Bank, the Royal Canadian Mint, the International Atomic Energy Association and the NHL. ForeSee Results, a privately held company, is located in Ann Arbor, Michigan and on the web at

Booth 15: NVI Interactive Solutions

NVI SolutionsNVI is Canada’s front-running web design and interactive strategy company. Based in Montreal, we’ve attracted a multilingual, multitalented, and slightly psychotic staff – the perfect recipe for massive web success. With depth in experience, agility, and careful research, NVI not only adapts to a web in flux, but pioneers new interactive strategies. We get to know you and how your industry operates, helping you define, reach, and track your goals. Our results-driven attitude keeps you making money, supported by our core values of efficiency, knowledge, boldness, creativity, and transparency.

Offering a broad range of services allows us to give your site what it needs most. We develop using the most current tools and knowledge, incorporating professional website design, content management (CMS), and copywriting. With a strong core in organic search engine optimization (SEO) and analytics, we determine the ideal supporting services for your business: paid search marketing (PPC), online PR, and banner advertising management and social media marketing – whatever brings your web site the explosive launch (or re-launch) you need. Our clients trust us to deliver impressive and transparent results. NVI’s dedication to optimization in all forms helps you achieve the right goals quickly.

Booth 16: Questback

QuestbackQuestBack provides online survey services and know-how for gathering, analyzing and responding to business critical feedback.

We are a leading provider of Enterprise Feedback Management (EFM) and online surveys – web-based services for relationship development through the collection, analysis and follow-up of business critical information. First you Ask and then you Act – Ask & Act™. Our customers achieve better financial performance through increasing the satisfaction and loyalty among their customers and employees.

We service more than 4,000 customers worldwide and have been recognized as a Deloitte Technology Fast 500 winner for three years in a row.

Booth 18: Web Analytics Association

Web Analytics AssociationThe Web Analytics Association leads, unites and fosters the interests of industry practitioners, vendors, consultants and educators worldwide.

The WAA helps drive our members’ success with a host of membership benefits. Whether you want to enhance your professional development and knowledge, learn about emerging best practices, attend networking events, or access our exclusive learning tools, we invite you to explore what the WAA can do for you.

Booth 19: SEMPO Canada

SEMPO CanadaSEMPO Canada is a SEMPO Working Group which focuses on improving the growth, awareness and understanding of Search Engine Marketing (SEM) in Canada. Because you operate your business in Canada, by joining you automatically become a member of SEMPO Canada. As a member, you will be involved with and benefit from advocating Search Engine Optimization (SEO), Link Building, Pay Per Click Management and the creation of best practices in this new field of marketing. We are also dedicated to communicating how SEM uniquely pertains and is of relevance to Canadians worldwide across any sector, vertical or industry.

Why join SEMPO Canada?

  • To further SEMPO’s mission of promoting the value and drive the usage of Search Engine Marketing in Canada
  • To encourage inclusion of SEM in the marketing mix of online businesses and traditional companies
  • To unite with hundreds of SEMPO members worldwide to address key issues
  • To fund primary and secondary research about SEM
  • To gain access to resources and sales materials
  • For discounted tools, conference passes, and members-only services

Booth 20: UBC/UCI

UBCThe University of British Columbia (UBC) Continuing Studies provides flexible and innovative educational opportunities for individuals who wish to upgrade their skills for career reasons or explore topics out of general interest. With approximately 16,000 registrations annually, UBC Continuing Studies offers a wide range of online and on-campus programs to participants from local, national and international markets.

In 2005, UBC Continuing Studies launched the innovative Award of Achievement in Web Analytics in Web Analytics in collaboration with the US-based Web Analytics Association. In 2007, this program won an Award of Excellence from the Canadian Association for University Continuing Education (CAUCE).

Most recently, UBC Continuing Studies, the University of California, Irvine Extension have combined their resources to offer the Certificate in Web Intelligence program. Designed for those involved in web marketing, web site design, corporate branding and product positioning, this 100% online program provides award-winning education on web analytics and leading-edge courses on data warehousing, business intelligence, and other topics.

UCIUC Irvine Extension develops and delivers high quality, university-level learning solutions to meet the changing professional and personal needs of a local, national and international community of learners by leveraging the expertise of the University of California, Irvine campus and community.

UC Irvine Extension now offers a Certificate Program in Web Intelligence in collaboration with the University of British Columbia Continuing Studies Program and the Web Analytics Association.

Web intelligence is a combination of web analytics, which examines how website visitors view and interact with a site’s pages and features, and business intelligence, which allows a corporation’s management to use data on customer purchasing patterns, demographics, and demand trends to make effective strategic decisions.

As companies expand their reach into the global marketplace, the need to analyze how customers use company websites to learn about products and make buying decisions is becoming increasingly critical to survival and ultimate success.

Tabletop 1: Society of Internet Professionals (SIP)

Society of Internet Professionals (SIP)The Society of Internet Professionals (SIP) is a not-for-profit, membership based organization representing the interest of Internet professionals. Our mission is to uphold professional standards of internet professionals. Since 1977, SIP has spearheaded many initiatives and programs, such as workshops, networking events, Internet job board, newsletters, members’ directory and a resource-intensive website.

Download the eMetrics Marketing Optimization Summit Toronto 2011 Guide

Expo Hall Hours

Wednesday, April 25
8:00am to 7:30pm

Thursday, April 26
8:00am to 4:30pm

Co-Located with eMetrics:

SMX Search Analytics
April 25-26, 2012

Predictive Analytics World
April 25-26, 2012

Lifetime Association Sponsor

Digital Analytics Association
WAA Base Camp™ Workshops
Toronto, April 23-24, 2012
Chicago, June 24-27, 2012

2011 Sponsors


Foresee Results


iPerceptions onResearch


Unilytics University of British Columbia University of California | Irvine ATInternet


Analytics Canvas from nModal Syncapse MapFusion Questback SAS ObservePoint 9th Sphere Search Engine People Elsner Outrider


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