Mar 18-21, 2013
San Francisco
April 14-18, 2013
June 10-13, 2013
Sept 29-Oct 3, 2013
Oct 14-15, 2013
Oct 23-24, 2013
Nov 4.-5, 2013

eMetrics Marketing Labs

Toronto, April 26-29, 2011

eMetrics Marketing Labs

Practitioners talk about how they are doing their work at their company. Consultants describe best practices. Vendors can only tell you so much in the short time you have at their booths in the exhibit hall. eMetrics Labs were designed to give you that up-close and personal look at how specific tools solve specific client problems. Select from three different business problem scenarios to see how the technology actually works. These are live demonstrations of technologies working together to solve real world challenges, offer real world answers, and take you behind the scenes to see how data and technology combine to achieve stunning results. eMetrics Marketing Labs are your quickest path to monetizing your eMetrics attendance and have been called the “hidden gems” of eMetrics by previous attendees.

Thursday, April 28 • 3:30 – 4:15 • Marketing Labs

Lab 1: Make Yourself Heard City Hall

Duff Anderson, VP, Research, iPerceptions

According to web analytics expert, Avinash Kaushik, large businesses should implement VoC analytics before any other type of online research. Before clickstream analytics. Before A/B testing. Before competitive intelligence.

Why? Because VoC analytics informs other research decisions by highlighting where the customer experience falls short and bringing the most pertinent issues to the forefront.

Join our lab on Thursday, April 28, at 3:30pm if you want to:

  • Bring winning ideas to the table by leveraging actual customer feedback
  • Drive higher ROI out of your existing web analytics investments
  • See cases where clients used VoC data to isolate problems and justify bigger projects

Lab 2: Four Steps Toward a More Harmonious Marriage of Customer Metrics Dominion South

Rick Neuman, Director, eCommerce Operations, Sears Canada
Eric Feinberg, Industry Director, ForeSee Results

Overwhelmed by streams of data from disconnected sources, many organizations have a fragmented, distorted view of the customer experience. Aligning the metrics from the customers’ perspective provides a truer picture of what all the metrics mean in context, to guide investment and resources to where they’ll have the greatest return. This session will relate how Sears Canada identifies site visitor concerns and opportunities and quantifies their impact on the organization, which helps them build a compelling business case for improvements.

Download the eMetrics Marketing Optimization Summit Toronto 2011 Guide

Expo Hall Hours

Wednesday, April 25
8:00am to 7:30pm

Thursday, April 26
8:00am to 4:30pm

Co-Located with eMetrics:

SMX Search Analytics
April 25-26, 2012

Predictive Analytics World
April 25-26, 2012

Lifetime Association Sponsor

Digital Analytics Association
WAA Base Camp™ Workshops
Toronto, April 23-24, 2012
Chicago, June 24-27, 2012

2011 Sponsors


Foresee Results


iPerceptions onResearch


Unilytics University of British Columbia University of California | Irvine ATInternet


Analytics Canvas from nModal Syncapse MapFusion Questback SAS ObservePoint 9th Sphere Search Engine People Elsner Outrider


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