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2011 Association Sponsors
Speakers
Toronto, April 26-29, 2011
Jeff Adelson-Yan, Managing Partner & Co-Founder, Levelwing [ permalink ]
Jeff Adelson-Yan is a Co-Founder and Managing Partner of Levelwing, a digital advertising agency that provides data-driven marketing solutions. In 2002, Adelson-Yan co-founded Levelwing with Steve Parker, Jr., growing the agency out of a 450 square foot New York apartment into a multi-office agency serving global clients. Today, Jeff manages Levelwing’s NYC office. He is deeply versed in digital media including search engine marketing, organic search optimization, social media, digital video, and web analytics. Throughout his career, Jeff has worked with several Fortune 500 companies including Procter & Gamble, Johnson & Johnson, Microsoft, Humana, Viacom, Yum Brands, and Darden Restaurants.
Recognized as an industry authority, Jeff has been a featured speaker at various conferences and events. A repeat university lecturer, his writings have appeared in various publications, and he was selected to the Final Round Judging Panel for the Effie Awards competition. He is a member of the Ad Council for the Association of Downloadable Media, Advisory Board Member for OPEN from American Express, and is a certified Google Adwords Professional, Yahoo Search Ambassador, and Microsoft adExcellence Member. He holds a B.S. in Psychology from Western Kentucky University where he serves on the Professional Advisory Committee to the School of Advertising, and has earned the Award of Achievement in Web Analytics from the University of British Columbia.
[MEDIA-B4] Transmedia and Multi-Channel Media Experiences
Duff Anderson, Vice President, Research, iPerceptions [ permalink ]
Duff Anderson is a seasoned executive with over 15 years experience developing and marketing strategic online research. Anderson has been with iPerceptions since its inception in 2000; he developed the company's core product offering, the webValidator, and led multiple research initiatives, including open-ended text categorization, predictive modeling, and behavioral integration. A widely recognized and often quoted expert, Anderson has spoken at many internet technology conferences, including Internet Retailer, eTail, eMetrics and ad:tech.
Simon Austin, Manager, Digital Analytics, RIM [ permalink ]
Simon Austin leads the digital analytics team for Research In Motion, makers of the BlackBerry smartphone. In his role on the digital marketing team, Simon has global oversight of web analytics, social media analytics and integrated digital analytics. Simon is an active practitioner who, on a daily basis, is thinking about the metrics that drive the business and bringing visibility to the impact of RIM’s social business strategies. Since 2007, Simon has been part of this key team at RIM driving the the fastest growing online mobile brand in the world, the #1 mobile phone brand on Facebook, and a constant top 10 “most buzzed” about brand online.
[SMM-2] Measuring Mobile: Sites, Apps and Impact
[SMM-5] Social Media Metrics
Christopher Berry, Vice President, Measurement Science, Syncapse [ permalink ]
Christopher Berry is Vice President, Measurement Science at Syncapse, a leading social media technology company. In this role, Chris develops physical and social technologies that help marketers demonstrate the ROI of social media marketing, insight generation, and optimization. His team’s most recent contributions include research papers on the Value of a Facebook Fan and Advanced Sentiment Analysis. Previously, Chris held management positions at Critical Mass, and a variety of research positions at not-for-profit and academic institutions.
Chris is an internationally sought-after speaker on opinion mining, earned media value, and the application of the scientific method to marketing. He’s an organizer of Web Analytics Wednesday Toronto and an active bridge builder to INFORMS and the Toronto Data Mining Forum. He is an active member of the Web Analytics Associations Research Committee and leads the Peer Review Journals Project.
Hemash Bhatti, Analyst, Measurement Science, Syncapse [ permalink ]
Hemash Bhatti is an Analyst within the Measurement Science team at Syncapse, a leading social media technology company. In this role he works with his clients to have them better understand the impact of their social media marketing efforts and helps them optimize these efforts for a greater ROI. Hemash has over 5 years of digital experience ranging from sales, to web analytics, to social analytics and is enrolled in the UBC Award of Achievement in Web Analytics.
[MWA-5] Panel: Privacy in a Digital Marketing World: Can they Co-exist Peacefully?
Angie Brown, Web Analyst, IBM [ permalink ]
Angie Brown has over 10 years of web analytics experience, both on the vendor and practitioner side. She is currently dedicated to developing strategy and delivering insights to internal business and marketing groups at IBM. Angie specializes in web metrics strategy and process improvement. In her prior role at Elsevier, a medical publisher, Angie led implementation, analysis, and data integration efforts for more than 100 websites. Prior to her practitioner days, Angie led the Professional Services Group for IBM's SurfAid, then moved into Strategic Services consulting for Coremetrics. She is past Co-Chair for the WAA Standards Committee.
[SITE-2] Web Analytics and User Experience Fusion
[SITE-4] KPI Site Clinic
Caroline Burns, Director, Business Intelligence, Kobo Inc. [ permalink ]
Caroline Burns has over 10 years of experience in the online space with deep expertise in the areas of digital strategy, online optimization, web analytics, business Intelligence and customer Insights. She currently heads up business intelligence at Kobo Inc, a global eBook retailer spun out of Indigo Books & Music, and backed by leading companies in technology and retail. Prior to Kobo, Caroline led the online customer insights team for TD Bank Financial group, laying the foundation for an enterprise web analytics strategy and implementation. She also spent 5 years at Indigo Books & Music as Director Online, responsible for business analytics, general management and developing the growth strategy for the online business. Earlier in her career, Caroline was a consultant for Accenture held various roles in marketing strategy at IBM Canada. She holds a Bachelor of Commerce from McGill University and an MBA from the UBC Sauder School of Business.
[MWA-1] Panel: Getting the Organization to Care: Advocating for Analytics
Jim Cain, President, Napkyn Inc. [ permalink ]
Jim Cain is the President of Napkyn Inc., an Ottawa based on demand web analytics firm. Jim and the team at Napkyn work with management teams in online retail, publishing, business to business and not for profit to help them compete on analytics. When Jim isn't turning data into insights, he is probably watching the Food Network.
[MWA-1] Panel: Getting the Organization to Care: Advocating for Analytics
Shari Cleary, Vice President, Digital Media Research, MTV Networks [ permalink ]
Shari Cleary has more than 11 years of experience in Web analytics and is currently the vice president of digital media research for MTVN's Entertainment and Games group. In this role, she is responsible for all Web analytics for Comedy Central Digital, Spike Digital and TV Land Digital. Prior to joining MTVN, Cleary was a digital marketing consultant for Visual Sciences (acquired by Omniture) and worked closely with Media and Content customers to optimize their Web analytics. She was also the director of research for CBS Digital Media from 2002-2006. Cleary was first introduced to digital media research when she joined Media Metrix (acquired by comScore) in 1999. At Media Metrix, she was a research analyst and was also responsible for training Media Metrix analysts worldwide. Cleary has spoken at numerous industry conferences including Emetrics Summits and Stanford's Web Publishing Conferences. She graduated from Binghamton University's School of Management in 1997.
[MEDIA-A1] Governance and Organizational Structure
[MEDIA-B2] Video: Internal, Syndicated and Distributed
Colin Coleman, Senior Director, Data Strategy, Turner Broadcasting System, Inc. [ permalink ]
Colin Coleman is the Senior Director of Data Strategy within the Audience & Multi-Platform Technologies team at Turner Broadcasting. In this role he delivers enterprise-wide data strategies and insight capabilities for properties such as CNN, Cartoon Network, Adult Swim, NBA, NASCAR, TruTV, TNT and TBS, across online, mobile and linear platforms. Colin's responsibilities span the audience data lifecycle, from identification of data monetization strategies through implementation of cross-platform data integration initiatives. He also manages global data standardization programs and ultimate delivery of audience insight and best practice capabilities. Colin has over 20 years experience leading analytics-focused product management, product development, research, and operations teams across a broad range of verticals, including media, financial services, supply chain, B2B and aerospace. Colin started his analytics career with NASA as a Research Scientist and has a Ph.D. in Computational and Experimental Aerodynamics from Stanford University.
[KEYNOTE-01] A BIG Picture Look at How Media Companies Must Evolve
[MEDIA-A2] Value of Data
[MEDIA-A3] Ad Currencies and Revenue Models
Louis-Jacques Darveau, Vice President, Marketing, Mediative [ permalink ]
Louis-Jacques Darveau joined Yellow Pages Group in 2009 as head of strategic development. He is now the vice president of marketing and business development for Mediative. After earning an MBA with management training at Cedep/INSEAD, Louis-Jacques worked as a lawyer at McCarthy Tétrault. He later worked as a strategy consultant for Accenture, as an associate director of integrated marketing and customer strategy for Bell Canada, as vice president of Mediagrif and as president and founder of Camarade, a performance marketing company. Louis-Jacques brings years of invaluable experience to his position at Mediative and plays a vital role in helping clients get the most out of their digital marketing campaigns
[MWA-3] Panel: How Decision Makers Consume what Analysts (and Agencies) Produce
Baiju Devani, Head of Business Intelligence & Analytics, OANDA Corp. [ permalink ]
Baiju Devani leads global business analytics efforts at OANDA - one of the world's largest retail online foreign exchange dealers. His passion is in dealing with data-driven decision making - especially in the challenging era of "Big-Data" - but his experience in the practical application of analysis goes much deeper.
During his tenure at OANDA, Baiju has overseen the development of an end-to-end business and marketing analytics infrastructure based on combining open-source technologies with in-house development. This work has allowed OANDA to create world-class business analytics at a fraction of a cost of off the shelf solutions. He also plays a leading role in research and development of algorithms for multi-channel web attribution, predicting user value, and customer segmentation. Baiju leverages this knowledge to provide strategic business insight to support the entire organization and to help optimize the Company's high-frequency foreign exchange marketplace through analysis.
Prior to OANDA he worked at the Ontario Cancer Institute, developing tools for graph-based analysis of large biological datasets. He holds an MSc in Computer Science from Queen's University where he researched storage and analysis of high-throughput data from scientific experiments.
[CAO-3] Attribution - the new Imperative: Deciphering How Much Credit Each Campaign Gets and Why
Josh Dreller, Vice President, Media Technology & Analytics, Fuor Digital [ permalink ]
Josh Dreller joined Fuor Digital in June 2007. He is responsible for guiding the organization's technology investments and the leadership and management of Fuor's search engine marketing services. As a media technologist fluent in the use of leading industry systems, Josh stays abreast of cutting edge digital marketing and measurement tools to maximize the effect of digital media on client goals. He has achieved platform certification from Google Adwords, AdGooroo, Google Analytics, and Microsoft adCenter.
Josh co-chairs the Standards Committee for the Web Analytics Association, a collaborative effort between WAA members, vendors, agencies, practitioners and thought leaders to provide standard definitions and promote consistency of the most widely used terms across the analytics industry. Josh also contributes regularly for iMedia Connection and SearchEngineLand.com and routinely attends and speaks at industry conferences such as OMMA, iMedia, SES, SMX, and ad: tech.
Prior to his appointment at Fuor Digital, Josh was the agency Project Manager for Dell's search marketing campaigns at Omnicom's Resolution Media where he led the strategy for campaign optimizations and ensured that each campaign met its goals. Previously, Josh spent many years working on the web in various positions such as the E-commerce Marketing Manager for Salton, Inc with brands that include George Foreman Grill and Westinghouse.
Josh graduated from Florida State University in 1997 with a B.F.A. in Motion Pictures, Television, and Recording Arts and is a member of MENSA.
[CAO-3] Attribution - the new Imperative: Deciphering How Much Credit Each Campaign Gets and Why
Mark Dykeman, Manager, Research, Canadian Broadcasting Corporation (CBC) [ permalink ]
Mark Dykeman is the Research Manager for Digital at the Canadian Broadcasting Corporation (CBC). He has been working on the Web for over 10 years, in product management and web research and has worked on both the client and agency side.
[PANEL] Convergence and the State of Audience Measurement
Laura Evans, Director, Research Analytics, The Washington Post [ permalink ]
Laura Evans leads Washington Post Media's Research & Analytics team, a cross-functional and group focusing on strategic research, product development, and data analysis for all digital, mobile and print properties of Washington Post Media (The Washington Post newspaper, washingtonpost.com, Express, El Tiempo Latino, Capital Business, Foreign Policy, Slate, and The Root). She is The Washington Post's chief researcher, developing and explaining all product research to both internal and external clients, discussing the application of research findings and action plans for implementing research recommendations. With a strong knowledge of statistics, Laura has been responsible for creating company goals and dashboards which have helped lead to year over year traffic increases of 25%.
Prior to joining The Post, Laura worked an analyst in the research division of Weber Shandwick and before then as an analyst for a nonprofit association advocating for women owned businesses (WBENC).
Laura Evans is currently completing her Ph.D. in Political Science with a concentration in Quantitative Methods at George Washington University. She holds a Masters Degree in Applied Politics and a Bachelor of Arts degree in Political Science and Law and Society from American University.
Jody Farmer, Vice President, Strategic Marketing, CreditCards.com [ permalink ]
Jody Farmer leads product, content, analytics, marketing and public relations efforts for Austin-based CreditCards.com. He has 15 years of web marketing experience, as well as extensive experience in offline direct marketing and online banking.
Jody is frequently interviewed on national and local television and radio, as well as in print, on trends in online marketing and the credit card industry. His previous conference speaking engagements include Search Engine Strategies and Search Marketing Expo.
Prior to joining CreditCards.com, Jody served as Director, eBusiness for Dell Financial Services, the credit and leasing arm of Dell. His previous experience includes marketing leadership roles at NextCard, the first online issuer of credit cards, and Citicorp.
Jody holds a BA in Accounting from Baylor University, and an MBA from Cox School of Business, Southern Methodist University. He is a CPA in the state of Texas.
Eric Feinberg, Director, Content, Media & Entertainment, ForeSee Results [ permalink ]
Eric is responsible for the development of strategic solutions for the Content, Media, and Entertainment industry. Eric's background includes roles as web marketing analyst at Gruntal & Co., multi-channel strategy consultant at Wheelhouse, usability specialist at Vividence (Keynote Systems), and focus group moderator at Kelton Research. As technologies and trends change and evolve, Eric maintains his awareness and command of how best to understand and motivate the multichannel consumer on behalf of his clients.
[WAA-PANEL] Marketing Optimization: Technology on the March
Angus Frame, Vice President, Digital Media, The Globe and Mail [ permalink ]
Angus Frame is the Vice President, Digital Media at The Globe and Mail, a position he has held since June, 2009. As VP, Digital, Angus is responsible for the production and distribution of The Globe’s online and mobile products and for the subscription and syndication revenue these products generate.
Prior to accepting the executive role, Angus was the Group Director, Digital Media at the Globe. In this capacity, he helped form the strategy for and lead the implementation of a complete rebuild of the globeinvestor.com web site. He also directed the implementation of a new content-management system for globeandmail.com that has helped to integrate the editorial workflow in a way that allows Globe journalists to simultaneously create content for print and digital products.
Angus served as the Editor, globeandmail.com and had responsibility for all the content the Globe delivered digitally. In this position, he directed the online portion of the newsroom’s coverage of everything from the 9/11 attacks to multiple federal elections to the Toronto International Film Festival. He introduced social media elements to The Globe’s online experience and helped bring video to the site. Under his leadership, globeandmail.com received numerous national and international awards including two Emmys and the first-ever National Newspaper Award for Multimedia Excellence.
[MWA-3] Panel: How Decision Makers Consume what Analysts (and Agencies) Produce
Larry Freed, President and CEO, ForeSee Results [ permalink ]
Larry Freed is President and CEO of ForeSee Results, a leading customer satisfaction management company with solutions based on the American Customer Satisfaction Index (ACSI). With 20 years of senior management experience, Mr. Freed has directed numerous e-commerce and technology initiatives. An expert on web customer satisfaction, he is a frequent commentator on measuring online customer satisfaction and has been cited in numerous publications and media, including: The Wall Street Journal, The Washington Post, Internet Retailer, Computerworld, ClickZ, Information Week, Investor’s Business Weekly, CNN, CBS Market Watch, CRM Today, Destination CRM and Federal Computer Week, among others.
[DIAMOND_FORESEE] What's Wrong with Metrics?
Melaine Fuentes, Business Metrics Manager, The Huffington Post [ permalink ]
Melaine Fuentes is the Senior Business Intelligence Analyst at AOL. Melaine has helped create a data driven organization at the Huffington Post, now a part of AOL. She is passionate about generating actionable insights to help organizations to optimize user behavior. Melaine has unique experience utilizing technological resources to accomplish business strategies and goals. Prior to joining The Huffington Post, Melaine was the Business Metrics manager at NBC Universal's iVillage.
[MEDIA-B1] Managing Multiple Measurement Technologies
Antoine Gay, Key Account Manager, AT Internet [ permalink ]
Antoine Gay is Key Account Manager for AT Internet in the North American market with 5 years of experience working with our clients, who are leaders in their respective markets.
AT Internet offers advanced web/mobile/intranet analytics and online reputation social media solutions. The evolution of Web Analytics tools is mainly due to human expertise, and the key to AT Internet’s success is its consulting services, which are based on defining KPIs as well as the company’s personal training and certification programs.
With a Master's degree in Management and eBusiness from the University of Kansas and Clermont-Ferrand Business School, Antoine has the ability to detect new projects and solve analytical needs, and has already given presentations at Internet conventions in Paris.
[MWA-5] Panel: Privacy in a Digital Marketing World: Can they Co-exist Peacefully?
[WAA-PANEL] Marketing Optimization: Technology on the March
Travis Giffin, Senior Solutions Specialist, Customer Intelligence, SAS Institute [ permalink ]
Travis Giffin is an accomplished senior-level digital marketing and analytics professional with over 10 years’ experience in the industry. Currently, he holds the position of Senior Solutions Specialist, Customer Intelligence, at SAS Institute – the leader in business analytics software and services. Prior to his role at SAS, Travis worked with a CRM internet start-up and two leading web analytics vendors. Travis has in-depth expertise leading and being part of teams driving high priority, strategic initiatives spanning multiple operational centers within client organizations. Throughout his career Travis has gained experience in Media & Entertainment, Retail and several other industries. He has worked with clients such as Wal-Mart, Ford Motor Company, Gannett, Nintendo, Electronic Arts, Getty Images, Real Networks, Piczo, Telstra, HP, News Corp., Seattle Times, and Nike.
[WAA-PANEL] Marketing Optimization: Technology on the March
Patrick Glinski, Head of Social Innovation, Idea Couture [ permalink ]
A specialist in digital strategy, planning and measurement strategy, Patrick Glinski is the Head of Social Innovation at Idea Couture. Patrick is proud to have “seen the light” and discover design thinking after failing to get excited by a formal business education and years in the credit card industry. He now leads a variety of strategic and social engagements with an eye towards experience design and social good.
While formerly a Web Analytics specialist, Patrick is a “renaissance man”, contributing lateral thinking skills that draw on experiences spanning from database development to event planning to business development to screen-writing movies about robots.
Prior to joining Idea Couture, Patrick was Account Planner and Web Analytics Practice Lead at Critical Mass, overseeing digital and social strategy development fortune 500 companies including Citibank, ThankYou Network, Michelin and Alienware. During this time, Patrick was responsible for overseeing a team of analysts and strategists while tackling problems that included product design, experience mapping, Customer Relationship Management, web analytics program development and digital strategy. Patrick is at his best with a blank dry-erase board and a package of Post-it Notes.
[SITE-2] Web Analytics and User Experience Fusion
Jeff Greenfield, COO, C3 Metrics [ permalink ]
Jeff Greenfield's history of technology and marketing initiatives have served blue-chip clients including: GlaxoSmithKline (NYSE: GSK), Kimberly-Clark (NYSE: KMB), Sony BMG, Black & Decker (NYSE: SWK), Forest Labs (NYSE: FRX), Plum Creek (NYSE: PCL) and more.
Prior to his co-founding and development of C3 Metrics, Jeff was a recognized thought leader in the area of Branded Content as publisher of Branded Entertainment Monthly, a joint effort with VNU Media detailing industry statistics, gaps, and trends. He's been a featured speaker at The Next Big Idea, and a news source in: The New York Times, The Washington Post, The Wall Street Journal, ABC, CBS, CNET, and Investor’s Business Daily.
Jeff began his career building a 75-person multi-million dollar practice featured in Chapter 5 of 'Buzzmarketing: Get People To Talk About Your Stuff' from Penguin/Portfolio.
Greenfield is an instrument rated pilot and holds a class "E" FCC radio operators license (NQ4F).
[CAO-3] Attribution - the new Imperative: Deciphering How Much Credit Each Campaign Gets and Why
Andrea Hadley, eMetrics Conference Director, [ permalink ]
Andrea Hadley has a long history as a leading Canadian web marketer, consultant and industry advocate having founded two professional associations, a web marketing conference in 2001 and a consultancy NetSetGo Marketing Ltd in 1999.
After shepherding the International Internet Marketing Association (IIMAOnline.org) through its first five years, Andrea went on to become a founding Director of the Web Analytics Association where she continues to serve as Facilitator of the Media Special Interest Group.
Today, Andrea’s commitment to knowledge sharing and the advancement of the web marketing industry continues as Conference Director and partner of eMetrics Canada where she leads the Advisory Board and is responsible for the planning and programming of all content, speaker selection and logistics.
[WELCOME] Welcome and Overview to eMetrics Marketing Optimization Summit
Stéphane Hamel, Consultant & Blogger, Immeria Inc. [ permalink ]
Stéphane Hamel is a leading voice for online analytics with over twenty years of experience defining optimal and realistic solutions & strategies for his clients.
While involved in several research & development activities, Stéphane has made significant contributions to the growth of the web analytics industry:
- creator of The Online Analytics Maturity Model
- two startups: WASP: Web Analytics Solution Profiler and gaAddons: Google Analytics addons
- creator of concepts such as Just-In-Time Tagging
Stéphane owns a MBA specializing in eBusiness from Laval University (Québec City) where he teaches a graduate class on web analytics. He is also lecturer for the University of British Columbia’s Award of Achievement in Web Analytics and Fundamentals of Business Analysis. He was among the first to receive the WAA Certified Web Analyst CWA designation and is a recent recipient of the WAALTER Award: Web Analytics Association Leadership and Technical Excellence Recognition.
Road Map to Online Analytics Success
[MWA-2] Measuring Your Organization's Web Analytics Maturity
[MWA-5] Panel: Privacy in a Digital Marketing World: Can they Co-exist Peacefully?
[SITE-4] KPI Site Clinic
Maura Hanley, President, BigReach Learning [ permalink ]
Maura Hanley, President, BigReach Learning, is an advertising industry veteran with 20 years experience and a passion for learning. Maura has consistently kept pace with the latest in marketing innovation from performance analytics to social media and mobile tactics. She has worked with advertisers in a variety of categories including telecommunication, financial, automotive, pharmaceutical, travel, retail and package goods. Her expertise includes both brand and direct marketing.
BigReach Learning specializes in training marketers and media sales organizations to work more effectively with their agency partners, and provides general marketing communications training. BigReach offers workshops and seminars on integrated communications planning, media management, advertising performance measurement, online advertising, social and mobile marketing.
[MEDIA-A3] Ad Currencies and Revenue Models
[MEDIA-B4] Transmedia and Multi-Channel Media Experiences
Braden Hoeppner, Vice President, Web Sales, CoastalContacts.com [ permalink ]
Braden Hoeppner is a passionate online marketer who has held roles in ecommerce, vertical media and telecommunications where he guided the implementation, optimization and usage of web analytics & usability to improve website sales performance. He has also provided consulting services for online strategy to public sector and non-profit organizations. He is also an online tutor for the UBC Web Analytics Award of Achievement program and has recently been named one of Canada's top 40 online marketers by Click! Weekly.
WAA Base Camp: Applying Web Analytics 102
WAA Base Camp: Introduction to Web Analytics 101
[MWA-2] Measuring Your Organization's Web Analytics Maturity
[WA-ADV-1] Debate: Data Integration, Is It Worth the Effort? Why to and NOT to Integrate Data
John Hossack, Founding & Senior Partner, Cardinal Path [ permalink ]
For more than 9 years John Hossack has been working with companies both large and small to help them improve the performance of their online channels. John's passions and much of his time are spent focusing on analytics, usability, and conversion testing with the goal of improving user experience and business conversion rates. John has presented at the eMetrics Summit in Toronto 2008, SMX Analytics Toronto 2009, CMA ecommerce conference 2009, Web Analytics Association events, spoke at and MCed the Internet Marketing Conference 2008/2009 in Vancouver and numerous webinars including the American Marketing Association.
John is currently a Founding and Senior Partner at Cardinal Path, the result of a merger between three of the industry's top firms: PublicInsite, VKI Studios, and WebShare. With offices across the U.S. and Canada and an impressive team of thought leaders, authors, speakers and top business consultants, we help our clients achieve success with their online marketing strategies.
David Jenkins, Director, Merchandizing & Analytics, BuildDirect [ permalink ]
David Jenkins has over 15 years experience in various Marketing management positions. His main areas of expertise are database marketing, ecommerce and analytics. He has worked in the telecommunications, software and retail sectors in Canada, Australia, the UK and the Czech Republic. He is currently responsible for the effective online merchandizing of BuildDirect's product offering and for developing solutions to ensure BuildDirect's Executive, Marketing and Sales teams have the information they need to monitor the business and effectively deliver results.
[WA-ADV-1] Debate: Data Integration, Is It Worth the Effort? Why to and NOT to Integrate Data
Alan K’necht, President & Founder, K’nechtology Inc. [ permalink ]
Alan is founder and president of K’nechtology Inc., one of Toronto, Canada’s Leading SEO, SEM and Web analytics consulting firms since 2000. K’necht has personally been implementing web analytic solutions since 1996. During this period he has provided both Search Engine Optimization, PPC and web analytics guidance to organizations across North America including: Canada’s Federal Government, the US Navy, Inter-American Development Bank, Toyota Canada, media organizations, several e-commerce companies and a wide array of other businesses. Through web analytics K’necht has helped clients maximize Return on Investment (ROI) for their web site marketing initiatives.
K’necht, an internationally published columnist has been interviewed by numerous publications including: Cnet, The Wall Street Journal, Globe , Mail, National Post and CBC radio. K’necht maintains his web analytics and search engine optimization focused blog K’necht-it (www.knecht-it.com) and has spoken at conferences throughout North America, Australia and England. He has recently completed his first book The Last Original Idea and hopes to have it published by mid in 2010.
[CAO-1] Fundamentals of Acquisition Optimization
Kelly Kubrick, President, Online Authority [ permalink ]
Former Director of eCommerce Development with Time Inc., Time Warner's publishing division in New York, Kelly Kubrick provides objective analysis about how her clients' online efforts are performing. She helps organizations understand if their website is working for or against them, and what to do about it. Kelly also serves on the board of directors of her third-generation family business, holds an MBA from NYU and has been a proud member and volunteer with the Web Analytics Association since 2006.
[CAO-1] Fundamentals of Acquisition Optimization
Alex Langshur, Co-founder & Senior Partner, Cardinal Path [ permalink ]
Cardinal Path is three leading companies that have come together to deliver the forefront of online marketing and digital intelligence to the people that matter most to us: our clients. Our goal is simple: we help our clients learn by listening to the stories in their data and help them succeed by acting upon the truths we uncover. Alex Langshur is the Past-President of Web Analytics Association and an instructor for WAA Base Camp workshops.
[MWA-5] Panel: Privacy in a Digital Marketing World: Can they Co-exist Peacefully?
[PANEL-2] Panel: Web-Wide Analytics, the Next Generation of Digital Customer Intelligence
[WA-ADV-4] Bridging Sales and Marketing with Digital Analytics
Steve Latham, CEO, Encore Media Metrics [ permalink ]
Steve is the founder and CEO of Encore Media Metrics, a leading provider of advanced media measurement, attribution and reporting services for leading brands and agencies. Prior to founding Encore, Steve founded Spur Interactive, a strategic marketing agency that specialized in digital marketing and advertising. In this role, Steve planned and managed successful online campaigns for numerous brands, including Continental Airlines, FedEx Office and ConocoPhillips.
With a background in finance and private equity, Steve is a thought-leader and expert practitioner in measurement, reporting and attribution of online media. Since 2006, Steve’s team has been on the cutting edge of analyzing user engagement and quantifying the impact and roles of various online media in creating awareness, consideration, preference and loyalty for brands.
Steve received an MBA from Harvard Business School and a BBA from the University of Oklahoma. You can find Steve on LinkedIn, Facebook and Twitter.
[CAO-3] Attribution - the new Imperative: Deciphering How Much Credit Each Campaign Gets and Why
Paul Legutko, Vice President, Analytics, Semphonic [ permalink ]
Paul Legutko is Vice President of Analytics at Semphonic. Paul has over 15 years' experience in research and analysis with a specialty in designing and applying analytical solutions to a wide range of datasets and problems. He leads Semphonic's Boston office and is an expert in Web design, data management, Search Marketing, and statistical analysis.
Since joining Semphonic in 2004, Paul has overseen a number of challenging Web analytics and SEM analysis projects. He is a lead contributor to many of the research and design initiatives which are the framework for the company's software and consulting solutions. In SEM analytics, Paul developed new methods for exploring organic cannibalization, identifying seasonality and periodicity, and predicting ideal bid-points. Paul has helped dozens of clients optimize their Search Marketing efforts.
Prior to joining Semphonic, Paul was a data analyst and research consultant at the Center for the Social Organization of Schools. He oversaw the design, processing and analysis of hundreds of thousands of surveys and tests. He was able to quadruple the center's data capture and cut data processing costs in half. Paul received a Doctorate and Masters degrees from the University of Michigan and a Bachelor's degree from Harvard University.
WAA Base Camp: Search Analytics for Search Marketers 201
June Li, Managing Director, ClickInsight [ permalink ]
June Li helps organizations overcome barriers to effective deployment and use of web analytics to optimize marketing. She is a contributing writer to OneDegree.ca and the AIMS blog, an associate instructor for the award-winning web analytics program at the University of British Columbia, as well as an instructor for a web analytics course at the University of Toronto. June is a very active member of the Web Analytics Association.
[CAO-1] Fundamentals of Acquisition Optimization
[SITE-4] KPI Site Clinic
Laura Mackenzie-Callow, Senior Search Marketing Manager, Intuit [ permalink ]
With more than 10 years in the business, Laura Mackenzie-Callow is a regular conference speaker (PubCon, SES, SMX), and a Professor of Online Marketing (USF). Laura has provided strategic solutions to clients on four continents. Past clients include Hyatt Hotels & Resorts, Moen, Pampers, Rolex and numerous SMBs.
David McBride, Director, Business Intelligence, Comcast Interactive Media (CIM) [ permalink ]
David McBride leads the Business Intelligence team at Comcast Interactive Media (CIM), a division of Comcast focused on developing interactive services that offer video, entertainment and communications products to consumers across web and mobile platforms. Before joining CIM in 2006, David was a product manager at Dell. He holds an MBA from UCLA's Anderson School.
[MEDIA-A1] Governance and Organizational Structure
[MEDIA-B3] Customer Segmentation
Dennis Mortensen, CEO & Founder, Visual Revenue [ permalink ]
Dennis Mortensen is a pioneer and expert in the Analytics industry. He is an accredited Associate Web Analytics Instructor at the University of British Columbia, the Author of data driven insights from Wiley, and a frequent speaker on the subject of Analytics, Media and Marketing. Mortensen is an Entrepreneur and was COO at IndexTools when it was acquired by Yahoo! Inc. subsequently their Director of Data Insights. Today he is Founder and CEO of Visual Revenue Inc. (Predictive Analytics for Media), sits on the Board of the Web Analytics Association, and maintains the highly popular analytics and media blog, VisualRevenue.com/blog
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[WAA-PANEL] Marketing Optimization: Technology on the March
Rick Neuman, Director, eCommerce Operations, Sears.ca [ permalink ]
Rick received his BBA from McMaster University, and is currently enrolled at the Schulich School of Business completing his MBA. Find him on LinkedIn.
[LAB-2] Four Steps Toward a More Harmonious Marriage of Customer Metrics
Jim Novo, Customer Analysis Consultant, Drilling Down Project [ permalink ]
Jim is a customer analysis consultant with a 25 year track record of generating exceptional returns on customer marketing program investments. As Vice President of Programming & Marketing at Home Shopping Network, Jim handled the integration of customer communications and marketing across the Television, Catalog, and Internet divisions. He authored the book, Drilling Down: Turning Customer Data into Profits with a Spreadsheet to teach managers how to increase sales while lowering marketing costs. Jim is co-author of The Marketer’s Common Sense Guide to e-Metrics with Bryan Eisenberg and is the Education Manager for the Web Analytics Association.
[PANEL-2] Panel: Web-Wide Analytics, the Next Generation of Digital Customer Intelligence
[SITE-1] Art and Science of Interpreting Data and Making a Case for Change
Jim Olstrom, Vice President, Digital Analytics – Nickelodeon Kids & Family, MTV Networks [ permalink ]
Jim Olstrom's background consists of a mix of marketing and research roles within digital media over the past 15+ years. As the VP of Digital Analytics at Nickelodeon, Jim and his team are charged with the measurement and ongoing analysis of several leading children's media titles across various digital platforms: Nick.com, NickJr.com, NeoPets, MonkeyQuest, AddictingGames, Shockwave and others. Prior to joining Nickelodeon, Jim was the VP of Digital Marketing & Audience Development at Reader's Digest Interactive, overseeing commerce and traffic-driving initiatives across the US businesses.
Jim broke into the digital measurement business in 1996 in the early days of the launch of PCMeter (now comScore Media Metrix); he has also held research and strategic development roles at theglobe.com (one of the original social media sites of the dotcom era) and at net2phone (a pre-cursor to Skype and other voice-over-IP calling services). Jim resides with his wife and two sons in the New York area.
[MEDIA-B1] Managing Multiple Measurement Technologies
Guinevere Orvis, Senior Producer, Interactive, Media Innovation, CBC Revenue Group [ permalink ]
[MEDIA-B4] Transmedia and Multi-Channel Media Experiences
Bob Page, Vice President, Analytics, eBay [ permalink ]
As eBay’s vice president of Data & Analytics Platform, Bob Page brings more than 15 years of passion for analysis to the world’s largest online marketplace. Bob leads eBay’s data and analytics infrastructure, and is responsible for the strategy and policies that power data-driven decisions.
From data warehouse and business intelligence solutions to advanced analytics and custom insights, Bob delivers solutions for strategic use of data. Bob joined eBay from Yahoo!, where he led analytics teams across a broad range of responsibilities. He has been active in analytics since 1996, when he was co-founder, CTO and VP of Product Development for Accrue Software, a provider of large-scale web analytics. He is a frequent speaker at industry events, and serves on the eMetrics advisory council.
Bob occasionally posts to his blog at bobpage.net, and is @bobpage on Twitter.
See the Online-Behavior.com interview with Bob Page
[KEYNOTE-03] Managing Marketing Metrics at eBay
Eric T. Peterson, Chief Executive Officer & Principal Consultant, Web Analytics Demystified, Inc. [ permalink ]
Eric Peterson has worked in web analytics since the late 1990's in a variety of roles including practitioner, consultant, and analyst for several market-leading companies. He is the author of three best-selling books on the subject, Web Analytics Demystified, Web Site Measurement Hacks, and The Big Book of Key Performance Indicators, as well as one of the most popular web analytics bloggers at www.webanalyticsdemystified.com.
[KEYNOTE-04] Dashboards Are Not a Strategy: Creating a True Competitive Advantage
Dan Quinn, Director, Media, Research In Motion [ permalink ]
Dan Quinn is the Director of Global Media at Research in Motion. In his role Dan oversees the strategic management of all global media planning, execution and measurement in the areas of TV, Print, Search, Display, Sponsorships, Mobile and Emerging media. As a thought leader in the areas of Digital advertising and measurement, he is a frequent speaker at industry events including CTIA, SES, Argyle CMO Summit and various webinars on industry topics.
Dan has managed many Global Digital media initiatives in his career including the Global Digital Marketing program for the Cayman Islands Department of Tourism based in Georgetown, Grand Cayman and Luxury Segment marketing for Expedia Inc. based in Bellevue, Washington.
Dan holds an Honors Bachelor of Commerce in Finance and Marketing and an MBA from the University of Windsor. Dan and his family have made Waterloo, Ontario their home since they returned to Canada after 6 years living internationally.
[MWA-3] Panel: How Decision Makers Consume what Analysts (and Agencies) Produce
Jeff Quipp, Founder and CEO, Search Engine People Inc [ permalink ]
Jeff Quipp is the founder and CEO of Search Engine People Inc (SEP), one of Canada’s largest search marketing firms and recipient of the Profit 100 Award acknowledging SEP as one of the 100 Fastest Growing Companies in Canada in 2008. Jeff is an online marketing strategist, and has over eight years of search engine marketing experience starting with Sympatico-Lycos.
Jeff is a frequent speaker at internet marketing panels and conferences worldwide and is widely recognized as one of the pre-eminent authorities on search and social media marketing. He has an MBA and an undergraduate degree in economics.
Getting Started with Social Media
Valerie Rome Heys, Director, Analytics, SRDS [ permalink ]
Valerie Rome Heys is Director, Analytics for SRDS where she has developed and managed their web analytics from its inception over 8 years ago. Previously, she served as Publisher, Interactive Advertising Source, which first introduced online advertising opportunities to the media community in the late 1990s. Ms. Heys is a graduate of Loyola University of Chicago with an MBA in Marketing Management.
Khalid Saleh, President, Invesp [ permalink ]
Khalid Saleh is co-founder of conversion rate optimization company Invesp. He is the co-author of O'Reilly's "Conversion Optimization: The Art and Science of Converting Visitors into Customers."
Khalid is an in-demand speaker who has presented at such industry events as SMX, Conversion Confrence, PubCon, Emetrics, ACCM and DMA, among others.
[SITE-1] Art and Science of Interpreting Data and Making a Case for Change
Amy Sample, Director, Web Analytics, Public Broadcasting Service [ permalink ]
Amy Sample has been analyzing consumer behavior on the web for 15 years. As Director of Web Analytics at PBS, she manages web analytics for PBS.org, PBSKIDS.org, and over 200 program sites. She previously conducted primary research and audience analysis at AOL. Amy holds an MBA from Georgetown University and is a WAA member.
[MEDIA-B2] Video: Internal, Syndicated and Distributed
Bryan Segal, Vice President, Media Metrix Canada, comScore [ permalink ]
Presently, working at comScore Inc. as a Vice President, Bryan Segal has a pulse on electronic media, the future of the Internet and its full spectrum. His love of statistics and Sociology at McGill University allow Bryan a broad knowledge base. His work in theatre as well as teaching in South Korea added to his rich global views and helped him to develop a creative mindset.
Bryan's creativity, energy, and a pervasive work ethic have helped him to become enriched and knowledgeable in his industry. Bryan works with prestigious clients such as MSN, Bell Canada, Astral Media, Yellow Pages Group, Rogers Communications, Telus Corporation, Canadian Broadcasting Corporation, Google Canada, Quebecor, The Weather Network, and Canada Post, as well as many major Canadian agencies.
In addition, Bryan is a dedicated member of the Internet Advertising Bureau Board of Directors, where he works actively to enhance digital media in Canada.
Please follow this link to view Bryan’s profile on LinkedIn.
[PANEL] Convergence and the State of Audience Measurement
Jim Sterne, Founder, eMetrics Marketing Optimization Summit [ permalink ]
Jim Sterne is an international speaker on electronic marketing and customer interaction. A consultant to Fortune 500 companies and entrepreneurs, he focuses his twenty five years in sales and marketing on measuring the value of the Internet as a medium for creating and strengthening customer relationships. Jim has written six books on Internet advertising, marketing and customer service including, "Web Metrics; Proven Methods for Measuring Web Site Success." He is the Founding President and current Chairman of the Web Analytics Association and is very pleased you could make it to the eMetrics Marketing Optimization Summit.
[KEYNOTE-02] The Human Side of Marketing Analytics
[MEDIA-A1] Governance and Organizational Structure
[MWA-3] Panel: How Decision Makers Consume what Analysts (and Agencies) Produce
[PANEL] Convergence and the State of Audience Measurement
[PANEL-2] Panel: Web-Wide Analytics, the Next Generation of Digital Customer Intelligence
[WELCOME] Welcome and Overview to eMetrics Marketing Optimization Summit
Paul Street, Senior Director of Research, CTV Television Inc. [ permalink ]
With 20 years of media and advertising research experience, Paul Street has measured consumers’ response to media and advertising. Street has presented papers on multi-media measurement and branded content at ARF and ESOMAR research conferences.
[MEDIA-B3] Customer Segmentation
Mike Sukmanowsky, Manager, Digital Analytics, Globe and Mail [ permalink ]
Previous to The Globe and Mail, Mike Sukmanowsky was the Analytics and Insight Specialist at Rogers Digital Media in Toronto where he lead the web analytics efforts of 130+ web sites in publishing, broadcasting as well as sports and entertainment.
In his own words, Mike is an insanely passionate and diverse online professional with extremely strong technical and business acumen. He has worked on a diverse set of business problems and loves confronting them with innovative solutions. From implementing web analytics (Webtrends, Google Analytics and Omniture) and digital sales platforms (Solbright) to performing in depth analysis and research to business development activities and even to traditional web development and more!
[MEDIA-B1] Managing Multiple Measurement Technologies
Jennifer Veesenmeyer, Vice President, Analytics, Stratigent [ permalink ]
Jennifer Veesenmeyer is VP, Analytics at Stratigent, where she specializes in assisting enterprise-level organizations overcome the communication challenges of web analytics, such as gaining executive buy-in, building consensus and facilitating cultural change. She is highly regarded as an industry thought leader and is frequently asked to conduct educational presentations on the topic of meaningful reports. Not to mention one of the top rated speakers in seven years of eMetrics Summits.
[MWA-1] Panel: Getting the Organization to Care: Advocating for Analytics
[SITE-1] Art and Science of Interpreting Data and Making a Case for Change
Jacques Warren, President, WAO Marketing Inc. [ permalink ]
Jacques Warren has been working in online marketing for the last fourteen years. He started getting involved full-time in Web Analytics eight years ago. He has worked with over 80 organizations in Canada, the US, and Europe. His engagements cover Web Analytics implementation, training, KPIs & dashboard, diagnosis analysis, and consulting. His current interests are multichannel analytics, data integration, and mobile analytics. He shares in thoughts in his blogs: Analytics Notes and in Web Analytique & Optimisation. He also published Web Analytics at Eyrolles, Paris, in October 2009, which is currently the top selling book on the topic in French.
[PANEL-2] Panel: Web-Wide Analytics, the Next Generation of Digital Customer Intelligence
Jeff Whatcott, Vice President, Marketing , Brightcove, Inc. [ permalink ]
As vice president of marketing at Brightcove, Jeff Whatcott leads worldwide marketing activity for the company. Jeff has previously served in senior leadership positions at Acquia, Adobe, Macromedia, and Allaire responsible for software products and services driving hundreds of millions of dollars in annual revenue and serving millions of end users.
Jeff is a proven thought leader in interactive media and technology platform strategy. He is a frequent public speaker and panelist on topics including online video, mobile app platforms, media monetization, content management, open source software, and web development technology.
Jeff holds a Bachelor of Science degree in economics and Master of Business Administration degree, both from Brigham Young University. Fluent in English and Japanese, Jeff has helped grow strong businesses worldwide.
[MEDIA-B2] Video: Internal, Syndicated and Distributed
Mark Wright, Marketing Director, Adenyo [ permalink ]
Mark leads Adenyo's global marketing practice, drawing on his deep experience building and executing go-to-market programming in the mobile space.
Mark comes to Adenyo from Research in Motion, where, since 2003, he has held a number of positions, most recently the Director of Global Marketing Operations.
Some notable accomplishments include driving the expansion of RIM's global field marketing and training programs, leading the end-to-end global direct marketing practice, and pioneering RIM's web and social media analytics discipline. Mark holds a degree in film studies from Queen’s Uni'ersity and a master of business administration with a concentration in strategic marketing from McMaster University.
[SMM-2] Measuring Mobile: Sites, Apps and Impact
Elizabeth Zalman, Co-founder, Media Armor [ permalink ]
Elizabeth Zalman is a Co-Founder of Media Armor, an analytics company focused on the impact of mobile display advertising on consumer behavior. She is an expert in display's measurement, including cross-channel mix modeling, attribution, and real-time consumer valuation. Liz's career began in the onlline space with Dotomi, where she led the integration and adoption of real-time bidding. At Media Armor, Liz is responsible for marketing, client-facing analytics, and predictive optimization.
[SMM-2] Measuring Mobile: Sites, Apps and Impact
Sina Zapfe, Research Officer, Canadian Boadcasting Corporation (CBC) [ permalink ]
Sina Zapfe is a Research Officer at the Canadian Broadcasting Corporation with a current focus on online research and web analytics. Her professional experience includes 10+ years in marketing research and 6 years in broadcast media.
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Wednesday, April 25
8:00am to 7:30pm
Thursday, April 26
8:00am to 4:30pm
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