eMetrics Marketing Optimization Summit

TORONTO, ONTARIO
APRIL 23-26, 2012

2012 Top Speakers

Jim Sterne

eMetrics

Shaina Boone

Critical Mass

Scot Cottick

Nissan North America

Andrew Consky

AOL Canada

David Coletti

ESPN

Emeline Mellow

Johnson & Johnson

Laura Callow-MacKenzie

Intuit GSB

Jean-Paul Isson

Monster Worldwide

Mark Dykeman

Nurun Inc.

Compelling Presentations, Panels and Case Studies

Mark your calendar to attend the Toronto eMetrics Marketing Optimization Summit April 23-26, 2012. eMetrics is designed for managers of digital strategy and marketing. If you are responsible for the results of your company’s website, social media, ecommerce, web intelligence, data strategy, audience research and/or measurement, then mark your calendar to attend this year’s Summit April 23- 26, 2012.

Featuring a packed agenda with case studies from top national and international brands like Johnson and Johnson, CBC, AOL, ESPN, Intuit, Monster and Nissan, as well as how-to lessons and best practices from industry leaders and visionaries. Participate in over thirty sessions focused on:

Managing Analytics and Insights
Media Optimization for Broadcasters and Publishers
Audience Measurement
Measuring Sharable Content
Measures for Video
Establishing your Analytics Maturity
Self Help that Works! Designing and Optimizing Customer Service
Marketing Technology Labs
Changing Habits of Online Consumers: Rise of the Tablet and Smart Phone

Site Search and Keyword Optimization
Multi Channel, Multi Brand Dashboards
Advertising and Acquisition Optimization
Leveraging Qualitative Insights and Quantitative Data
Measuring the Value of your Contribution
Practical Predictive Marketing
Conversion Optimization
A/B and Multi Variate Testing

Advance your skills and understanding of the latest techniques for improving your digital strategy ROI.

What is Marketing Optimization?

Tools and techniques to streamline customer acquisition, conversion and retention to make more, spend less and increase customer satisfaction.

What will I learn at eMetrics?

A whole lot of how-to...

Increase measurable value from your website, campaigns and communications
Take your understanding of social media metrics to the next level
Use data, technology and processes to improve the online customer experience
Increase marketing performance offline by listening and learning from customers online
Create an analytics-based marketing and business culture

You will learn how leading marketers and information technology executives are increasing ROI through optimization of campaigns, communications, content, and the overall customer experience. eMetrics is where colleagues, associates and friends share marketing optimization successes, challenges and proven techniques