Mar 18-21, 2013
San Francisco
April 14-18, 2013
June 10-13, 2013
Sept 29-Oct 3, 2013
Oct 14-15, 2013
Oct 23-24, 2013
Nov 4.-5, 2013

eMetrics Marketing Optimization Summit

APRIL 23-26, 2012

2012 Top Speakers

Jim Sterne
Jim Sterne
Shaina Boone
Shaina Boone
Critical Mass
Scot Cottick
Scot Cottick
Nissan North America
Andrew Consky
Andrew Consky
AOL Canada
David Coletti
David Coletti
Emeline Mellow
Emeline Mellow
Johnson & Johnson
Laura Callow-MacKenzie
Laura Callow-MacKenzie
Intuit GSB
Jean-Paul Isson
Jean-Paul Isson
Monster Worldwide
Mark Dykeman
Mark Dykeman
Nurun Inc.

Compelling Presentations, Panels and Case Studies

Mark your calendar to attend the Toronto eMetrics Marketing Optimization Summit April 23-26, 2012. eMetrics is designed for managers of digital strategy and marketing. If you are responsible for the results of your company’s website, social media, ecommerce, web intelligence, data strategy, audience research and/or measurement, then mark your calendar to attend this year’s Summit April 23- 26, 2012.

Featuring a packed agenda with case studies from top national and international brands like Johnson and Johnson, CBC, AOL, ESPN, Intuit, Monster and Nissan, as well as how-to lessons and best practices from industry leaders and visionaries. Participate in over thirty sessions focused on:

  • Managing Analytics and Insights
  • Media Optimization for Broadcasters and Publishers
  • Audience Measurement
  • Measuring Sharable Content
  • Measures for Video
  • Establishing your Analytics Maturity
  • Self Help that Works! Designing and Optimizing Customer Service
  • Marketing Technology Labs
  • Changing Habits of Online Consumers: Rise of the Tablet and Smart Phone
  • Site Search and Keyword Optimization
  • Multi Channel, Multi Brand Dashboards
  • Advertising and Acquisition Optimization
  • Leveraging Qualitative Insights and Quantitative Data
  • Measuring the Value of your Contribution
  • Practical Predictive Marketing
  • Conversion Optimization
  • A/B and Multi Variate Testing

Advance your skills and understanding of the latest techniques for improving your digital strategy ROI.

What is Marketing Optimization?

Tools and techniques to streamline customer acquisition, conversion and retention to make more, spend less and increase customer satisfaction.

What will I learn at eMetrics?

A whole lot of how-to...

  • Increase measurable value from your website, campaigns and communications
  • Take your understanding of social media metrics to the next level
  • Use data, technology and processes to improve the online customer experience
  • Increase marketing performance offline by listening and learning from customers online
  • Create an analytics-based marketing and business culture

You will learn how leading marketers and information technology executives are increasing ROI through optimization of campaigns, communications, content, and the overall customer experience. eMetrics is where colleagues, associates and friends share marketing optimization successes, challenges and proven techniques

Put online marketing analytics to work

Experts from over 40 top global and national brands will teach you how they are:

  • Establishing a marketing metrics baseline
  • Correlating offline and online measurements
  • Connecting customer satisfaction data with customer behavior data
  • Comparing online to other channels of acquisition and distribution
  • Changing a corporate culture to embrace marketing experimentation

2012 is your year to:

  • Optimize marketing value
  • Optimize awareness & acquisition
  • Optimize persuasion
  • Optimize retention & loyalty
  • Optimize your value to your company

Previous Events

See all previous eMetrics Marketing Optimization Summits
Download the eMetrics Marketing Optimization Summit Toronto 2011 Guide

Co-Located with eMetrics:

SMX Search Analytics
March 2013

Predictive Analytics World
March 20-21, 2013

Internet Marketing Conference
March 20-21, 2013

Lifetime Association Sponsor

Digital Analytics Association



Foresee Results


iPerceptions opinionlab


UBC Unilytics

Marketing Lab Sponsor

DAC Group

Lanyard Sponsor


Reception Sponsor



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