Advisory Board

TORONTO, APRIL 23-26, 2012

Christopher Berry, Vice President of Measurement Science, Syncapse

Christopher Berry, Vice President of Measurement Science, Syncapse Christopher Berry is Vice President, Measurement Science at Syncapse, a leading social media technology company. In this role, Chris develops physical and social technologies that help marketers demonstrate the ROI of social media marketing, insight generation, and optimization. His team’s most recent contributions include research papers on the Value of a Facebook Fan and Advanced Sentiment Analysis. Previously, Chris held management positions at Critical Mass, and a variety of research positions at not-for-profit and academic institutions.

Chris is an internationally sought-after speaker on opinion mining, earned media value, and the application of the scientific method to marketing. He’s an organizer of Web Analytics Wednesday Toronto and an active bridge builder to INFORMS and the Toronto Data Mining Forum. He is an active member of the Web Analytics Associations Research Committee and leads the Peer Review Journals Project.

Angie Brown, Senior Web Analyst, IBM

Angie Brown, Senior Web Analyst, IBM Angie Brown has over 12 years of web analytics experience, both on the vendor and practitioner side. She is currently a senior web analyst for IBM, specializing on web metrics strategy and process improvement. In her prior role at Elsevier, a medical publisher, Angie led implementation, analysis, and data integration efforts for more than 100 websites. Prior to her practitioner days, Angie led the Professional Services Group for IBM's SurfAid, and then moved into Strategic Services consulting for Coremetrics. She is past Co-Chair for the DAA Standards Committee.

Colin Coleman, Senior Director Data Strategy, Turner Broadcasting System

Colin Coleman, Senior Director Data Strategy, Turner Broadcasting System Colin Coleman is the Senior Director of Data Strategy within the Audience & Multi-Platform Technologies team at Turner Broadcasting. In this role he delivers enterprise-wide data strategies and insight capabilities for properties such as CNN, Cartoon Network, Adult Swim, NBA, NASCAR, TruTV, TNT and TBS, across online, mobile and linear platforms. Colin's responsibilities span the audience data lifecycle, from identification of data monetization strategies through implementation of cross-platform data integration initiatives. He also manages global data standardization programs and ultimate delivery of audience insight and best practice capabilities. Colin has over 20 years experience leading analytics-focused product management, product development, research, and operations teams across a broad range of verticals, including media, financial services, supply chain, B2B and aerospace. Colin started his analytics career with NASA as a Research Scientist and has a Ph.D. in Computational and Experimental Aerodynamics from Stanford University.

Andrew Consky, Director of Research, AOL Canada

Andrew Consky, Director of Research, AOL Canada Andrew Consky is the Director of Research, AOL Canada. With more than 15 years of media research and web analytics expertise, Andrew leads the research initiatives; working closely with sales and content to provide audience research, analysis and insights to support AOL properties including AOL.ca, Huffington Post Canada, Autoblog Canada, MapQuest, Engadget, TechCrunch and Advertising.com. Prior to AOL Canada, Andrew spent more than 10 years leading the digital research and analytics team at Canwest, 3 years as the Director, Digital Media Research at Postmedia Network (formerly Canwest Digital Media).

Andrew is actively involved in the IAB Research Council and comScore Research Advisory Committee.

José Dávila, Manager Digital Analytics, ClickInsight

Jose Davila José Dávila is the lead digital analytics consultant at ClickInsight. He is a Certified Web Analyst and an active member of the Web Analytics Association Research Committee. He has been working on online and digital initiatives for over 12 years on different roles, going from the technical side and DW/BI, to project management, usability, online marketing and online analytics.

Mark Dykeman, Manager of Research, Canadian Broadcasting Corporation (CBC)

Mark Dykeman, Manager of Research, Canadian Broadcasting Corporation (CBC) Mark Dykeman is the Research Manager for Digital at the Canadian Broadcasting Corporation (CBC). He has been working on the Web for over 10 years, in product management and web research and has worked on both the client and agency side.

Brian Flanagan

Brian Flanagan Bio is forthcoming.

Patrick Glinski, Head of Social Innovation, Idea Couture

Patrick Glinski, Head of Social Innovation, Idea Couture A specialist in digital strategy, planning and measurement strategy, Patrick Glinski is the Head of Social Innovation at Idea Couture. Patrick is proud to have "seen the light" and discover design thinking after failing to get excited by a formal business education and years in the credit card industry. He now leads a variety of strategic and social engagements with an eye towards experience design and social good.

While formerly a Web Analytics specialist, Patrick is a "renaissance man", contributing lateral thinking skills that draw on experiences spanning from database development to event planning to business development to screen-writing movies about robots.

Prior to joining Idea Couture, Patrick was Account Planner and Web Analytics Practice Lead at Critical Mass, overseeing digital and social strategy development fortune 500 companies including Citibank, ThankYou Network, Michelin and Alienware. During this time, Patrick was responsible for overseeing a team of analysts and strategists while tackling problems that included product design, experience mapping, Customer Relationship Management, web analytics program development and digital strategy. Patrick is at his best with a blank dry-erase board and a package of Post-it Notes.

Andrea Hadley, Conference Program Chair, eMetrics

Andrea Hadley, Conference Program Chair, eMetrics Andrea Hadley has a long history as a leading Canadian web marketer, consultant and industry advocate having founded two professional associations, a web marketing conference in 2001 and a consultancy NetSetGo Marketing Ltd in 1999. After shepherding the International Internet Marketing Association (IIMAOnline.org) through its first five years, Andrea went on to become a founding Director of the Web Analytics Association where she continues to serve as co-Chair of Education and Facilitator of the Media Special Interest Group. Today, Andrea’s commitment to knowledge sharing and the advancement of the web marketing industry continues as Conference Program Chair of eMetrics Toronto where she leads the Advisory Board and is responsible for the planning and programming of all content and speaker selection.

Stéphane Hamel, Director of Strategic Services, Cardinal Path

Stéphane Hamel, Director of Strategic Services, Cardinal Path With over twenty years’ experience empowering individuals and organizations to analyze and optimize their online channels, Stéphane Hamel has cemented his position as a leading voice for web analytics.

A frequent speaker at conferences, such as the eMetrics Marketing Optimization Summit, and a longtime member of both the Web Analytics Association and International Institute of Business Analysis, he is:

creator of the Online Analytics Maturity Model;
founder of the WASP: Web Analytics Solution Profiler and gaAddons: Google Analytics addons;
creator of concepts such as Just-In-Time Tagging;
holder of the DAALTER (Web Analytics Association Leadership and Technical Excellence Recognition) Award
was among the first to receive the Certified Web Analyst title.

Stéphane holds an MBA in eBusiness from Laval University (Québec City) where he teaches a graduate class on web analytics. He also lectures the Award of Achievement in Web Analytics and Fundamentals of Business Analysis classes at the University of British Columbia.

He is Director of Strategic Services at Cardinal Path, where his responsibilities include creating innovative company-wide solutions and digital measurement strategies to deliver maximum value and insight for Cardinal Path clients.

June Li, Managing Director, ClickInsight

June Li, Managing Director, ClickInsight June Li helps organizations effectively use of digital analytics to increase leads and sales. A Certified Web Analyst, June has made a study and a practice of speaking a language that many are loathe to learn. She uses this knowledge to help marketers and entrepreneurs drive business growth using the internet. She passes on this knowledge through teaching and mentoring, as an associate instructor for the award-winning web analytics program at the University of British Columbia, and an instructor for web analytics courses at the University of Toronto.

A member of the Canadian Marketing Association, June is an internationally recognized speaker and a regular presenter at Emetrics. She has taken a leading role in the Web Analytics Association (DAA), currently serving as co-chair of the DAA Certification Board. In the past, she has served on both the DAA Education Committee and UBC Course Program Advisory Council.

For eMetrics Toronto 2012, June is Conference Program co-Chair, leading the Advisory Board and planning and programming of content and speaker selection.

David McBride, Director, Business Intelligence, Comcast Interactive Media (CIM)

David McBride, Director, Business Intelligence, Comcast Interactive Media (CIM) David McBride leads the Business Intelligence team at Comcast Interactive Media (CIM), a division of Comcast focused on developing interactive services that offer video, entertainment and communications products to consumers across web and mobile platforms. Before joining CIM in 2006, David was a product manager at Dell. He holds an MBA from UCLA's Anderson School.

Robert Volz, Thomson Reuters

Robert Volz, Thomson Reuters Bio is forthcoming.

Jacques Warren, President, WAO Marketing inc.

Jacques Warren, President, WAO Marketing inc. Jacques Warren has been working in online marketing for the last sixteen years. He started getting involved full-time in Web Analytics ten years ago. He has worked with over 80 organizations in Canada, the US, and Europe. His engagements cover Web Analytics implementation, training, KPIs & dashboard, diagnosis analysis, and consulting. His current interests are multichannel analytics, data integration, and mobile analytics. He shares in thoughts in his blogs: Analytics Notes and in Web Analytique & Optimisation. He also published Web Analytics at Eyrolles, Paris, in October 2009, which is currently the top selling book on the topic in French.