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Agenda At A Glance:
eMetrics Marketing Optimization Summit
TORONTO, APRIL 24-26, 2012
Monday, April 23rd - Workshops
| 9:00-4:30 | DAA Base Camp: Introduction to Web Analytics 101 - full day
• June Li, ClickInsight |
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| 9:00-4:30 | Road Map to Online Analytics Success
• Stéphane Hamel, Cardinal Path |
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Tuesday, April 24th - Workshop
| 9:00-4:30 |
DAA Base Camp: Applying Web Analytics 102 - full day • Jim Novo, The Drilling Down Project |
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Wednesday, April 25th
| 7:30-9:00 | |||
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| 9:00-9:15 |
Welcome Address • Room 714 Jim Sterne, eMetrics June Li, ClickInsight |
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| 9:15-10:00 | GENERAL SESSION KEYNOTE • Room 714 Your Mileage May Vary-Nissan LEAF’s Data-Driven Customer Journey Scot Cottick, Nissan LEAF Shaina Boone, Critical Mass Jim Sterne, eMetrics |
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| 10:00-10:20 | Managing Forward: Analytics For Today’s Multi-Channel, Multi-Device Consumer Larry Freed, ForeSee  |
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| 10:20-10:30 | 2 Minute Elevator Pitches • Room 714    |
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| 10:30-11:00 | |||
| 11:00-12:00 | GENERAL SESSION PANEL • Room 714 Moderator: Jim Sterne, eMetrics Marketing Optimization Summit Web Analytics and Audience Measurement: Mayhem or Harmony? Robert Volz, Thomson Reuters Jodi McDermott, comScore, Inc., Digital Analytics Association Pat A. Pellegrini, Pelmorex Media Inc. |
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| 12:00-1:00 | |||
| Tracks | Media Analytics Track Moderator: Andrea Hadley Room 714 A/B Room 714 |
Managing Analytics and Insights Track Moderator: Kelly Kubrick, Online Authority Room 715 A Room 715Room 715 A Room 715 A |
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| 1:00 - 1:50 | Video Measurement: Are Advertisers Getting What They Want, Proof that People Watched and a Metric that Compares to TV?
Mark Dykeman, Nurun, Inc. Chris Hopkins, Shaw Media Nathan Anderson, Comcast |
Reverse Moneyball: How Baseball Helped Improve Measurement Effectiveness for ConceptShare Nish Patel, ConceptShare Jim Cain, Napkyn |
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| 2:00-2:50 | Measuring Sharable Content Andrew Consky, AOL Canada Kenny Yum, AOL Huffington Post Media Group |
Measuring Your Organization’s Web Analytics Maturity Stéphane Hamel, Cardinal Path |
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| 2:50 - 3:15 | |||
| Tracks | Marketing Lab eMetrics Lab and Media Track Moderator: Angie Brown, IBM Room 714 Room 714 A/ • Room 714 • Room 714 |
Managing Analytics and Insights Track Moderator: Kelly Kubrick, Online Authority Room 715 Room 715Room 715 A Room 715 A |
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| 3:15 - 4:00 |  Harmonizing Decision-Driving Data in the Real World Dan Temby, DAC Group Room 714 A/B |
Getting to What Matters… Fast! Dashboards for Multi-Brand Websites Ryan Morin, Glaxo Smith Kline Room 71 |
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| Tracks | Media Analytics Room 714 Room 714 A/B |
Managing Analytics and Insights Room 715Room 715 A Room 715 A Room 715 A |
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| 4:10 - 5:00 | Audience Segmentation
Maite Salazar, Reed Elsevier Robert Volz, Thomson Reuters |
Multi-Channel Dashboard to Drive Retail Transactions Chris Osborne, TC Media/Totem Scott Jamieson, TC Media |
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5:10-6:10 |
Understanding the Flow: The Changing Habits of Online Consumers and Rise of Tablets and Smart Phones Moderator: Jim Sterne, eMetrics Marketing Optimization Summit Jonathan Carrigan, CBC Virginia Pino, MediaCom Ken Headrick, Weather Network / Pelmorex Media |
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| 6:10-7:15 | Sponsored by:
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Thursday, April 26th
| 7:30-8:30 | ||
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| 8:30-9:00 | Digital Analytics Association DAA - Industry Update • Room 714 Moderator: Jim Sterne, eMetrics Marketing Optimization Summit Jodi McDermott, comscore, Inc., Digital Analytics Association Room 714 A/B |
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| 9:05-10:00 | GENERAL SESSION KEYNOTE • Room 714 Moderator: Jim Sterne, eMetrics Marketing Optimization Summit It’s About The People AND The Data David Coletti, ESPN |
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| 10:00-10:30 | ||
| Tracks | Site Optimization Track Moderator: June Li, ClickInsight Room 714 A/B Room 714 |
Interaction Optimization Track Moderator: Dan Linton, Critical Mass Room 715Room 715 A Room 715 A |
| 10:30-11:20 | Panel: Thriving with Fragmentation Christopher Berry, Syncapse Louise Clements, MacLaren McCann Canada Emeline Mellow, Digital Preservation Inc. |
Tight Conversion Optimization can be a Killer Angie Brown, IBM Jacques Warren, WAO Marketing Inc. |
| 11:25-12:15 | Testing and Targeting for Optimization: Best Practices and Case Studies Laura Callow, Intuit GSB |
Social Media Metrics: Drive with Care Alan K’Necht, Digital Always Media |
| 12:15-1:30 | ||
| 1:30-2:20 | GENERAL SESSION KEYNOTE • Room 714 The Future of Analytics - Are We There Yet? Jim Sterne, eMetrics |
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| Tracks | Leveraging Analytics for Business Track Moderator: Christopher Berry, Syncapse Room 714 A/Room 714 |
Interaction Optimization Track Moderator: Dan Linton, Critical Mass Room 715Room 715 A Room 715 A |
| 2:30-3:20 | Leveraging Business Analytics To Stay On Top of the Competition Jean-Paul Isson, Monster Worldwide |
Understanding Mobile Interaction Zoe Morawetz, CBC Emily Taylor, Microsoft Advertising |
| 3:20-3:45 | ||
| Tracks | Leveraging Analytics for Business Track Moderator: Christopher Berry, Syncapse Room 714 A Room 714 |
Interaction Optimization Track Moderator: Dan Linton, Critical Mass Room 715Room 715 A |
| 3:45-4:35 | Self Help that Works: Designing and Optimizing Online Customer Service Experiences Patrick Glinski, Idea Couture Camille Kiffer, Rogers Sina Muzzin, Expedia |
Hidden Treasure: Boost SEO Performance and User Experience with Internal Search Dave Hamel, CBC José Dávila, ClickInsight |
4:40-5:30 |
Moderator and Closing Remarks: Jim Sterne, eMetrics Marketing Optimization Summit What’s the Value of Your Contribution? Stephane Hamel, Cardinal Path Shaina Boone, Critical Mass Jacques Warren, WAO Jim Novo, The Drilling Down Project Room 714 A/B |
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