Speakers

TORONTO, APRIL 23-26, 2012

Nathan Anderson

Senior Manager Business Intelligence

Comcast

Nathan Anderson leads the analytics and online testing teams for Comcast Video Services division with specific responsibilities for Comcast's subscriber portal Xfinity.com and streaming video site XfinityTV.com, as well as associated mobile apps. Having demonstrated success with web analytics and optimization techniques on these properties, Comcast has tasked Nathan's team with applying the same disciplines to the Video-On-Demand (VOD) business in 2012, which is central to Comcast's 'TV Everywhere' strategy.

Media Analytics: Video Measurement: Are Advertisers Getting What They Want, Proof that People Watched and a Metric that Compares to TV?

Christopher Berry

Co-Founder, Chief Science Officer

Authintic

Christopher Berry is Co-Founder, Chief Science Officer at Authintic, an analytics technology company. Prior to Authintic, Christopher built the measurement science and labs groups at Syncapse, a leading social media technology company, and the marketing science department at top-ranked digital agency, Critical Mass. Christopher has developed breakthrough global social analytics programs for AB-Inbev, Research In Motion, and Coca-Cola. He participated in eCommerce redesigns at Gucci and Dell, mobile integrations for Best Buy USA, banking innovation at Citi, and social at JP Morgan Chase and USAA. He was also part of the team responsible for the Webby awarded redesign of NASA.gov. He’s an organizer of the Toronto Data Science Group, and active among INFORMS researchers. He is co-chair of the Web Analytics Association’s Research Committee and leads the Peer Review Journals Project. He is published in the Canadian Journal of Transportation, wrote the 2010 “Value of a Facebook Fan” paper (65,000 downloads and counting), and completed over ten reviews for the Digital Analytics Association.

Site Optimization: Thriving with Fragmentation
Moderator of Leveraging Analytics For Business: Self Help that Works: Designing and Optimizing Online Customer Service Experiences

Shaina Boone

Vice President of Marketing Science

Critical Mass

Closing in on her fifth year at Critical Mass, Shaina Boone’s duties as VP of Marketing Science include business development, department management, and measurement program development, cross agency collaboration, measurement strategy and team over site for Fortune 50+ companies. She is also responsible for marketing mix strategy/analysis, neuromarketing, RFM/ROI, social, strategy and measurement program development for companies such as Nissan, Infiniti, HP, Humana, SUPERVALU, Pampers, Moen, adidas, Clorox, Rolex, and the Las Vegas Convention & Visitors Authority. Shaina is a WAA member and has taken one course in the UC Irvine Web Intelligence program and completed the UBC Award of Achievement in Web Analytics program.

General Session Keynote: Your Mileage May Vary-Nissan LEAF's Data-Driven Customer Journey

Angie Brown

Senior Digital Analyst

IBM

Angie Brown has over a dozen years of web analytics experience, both on the vendor and practitioner side. She is currently a Senior Digital Analyst at IBM, specializing in metrics strategy and process improvement. In her prior role at Elsevier, a medical publisher, Angie led implementation, analysis, and data integration efforts for more than 100 websites. Prior to her practitioner days, Angie led the Professional Services Group for IBM's SurfAid, then moved into Strategic Services consulting for Coremetrics. She is past Co-Chair for the DAA Standards Committee.

Interaction Optimization: Tight Conversion Optimization can be a Killer
eMetrics Lab and Media Track Moderator: Harmonizing Decision-Driving Data in the Real World

Jim Cain

Founder & President

Napkyn

As founder of Napkyn, the only managed services provider of web analysis services in North America, Jim Cain’s role involves the wearing of many (often heavy) hats: program manager, senior web analyst, sales, business development, barrista, etc.

Jim finds and develops talented business analysts who in turn provide ongoing web analysis to a growing portfolio of amazing online retailers, publishers, non-profits and lead generation businesses. He has never had this much fun at work.

Managing Analytics And Insights: Reverse Moneyball: How Baseball Helped Improve Measurement Effectiveness for ConceptShare

Laura Callow

Senior Marketing Manager, Digital Acquisition

Intuit GSB

Laura Callow has been involved in web marketing since 1996. She started specializing in SEO and PPC in early 2001, and has been moving into a more holistic digital acquisition role over the past 2 years, including conversion testing and landing page optimization. Laura has provided strategic search solutions for clients on 4 continents including Microsoft Partners, Rolex, Mercedes Benz, Hyatt Hotels, Moen, Pampers, Dell, Intuit and numerous other large and small companies across the globe.

A recognized expert in the search marketing industry, she is an international conference speaker (eMetrics, Pubcon, SMX, SES) and a Professor of Internet Marketing. Currently Laura is the Senior Digital Marketing Manager for Intuit, Global Business Division.

Prior to moving into the world of online marketing, Laura was an Economics lecturer. Today she continues to coach, inspire and facilitate learning at USF. In the business world, Laura's role is predominantly strategic, ensuring that all digital marketing objective support and help drive the achievement of the businesses overaching global and country fiscal goals.

Site Optimization: Testing and Targeting for Optimization: Best Practices and Case Studies

Jonathan Carrigan

Senior Manager - Product Development

CBC

Jonathan currently leads Digital Product Development for the Canadian Broadcasting Corporation (CBC). He is also a part-time instructor at the British Columbia Institute of Technology (BCIT), where he teaches mobile product strategy and digital market trend analysis to new media and business students. Prior to joining CBC Jonathan spent 8 years as a New Media Producer. He speaks regularly at industry events and conferences in Canada and the US. Most recently, Jonathan organized the iPhone Forum - a one-day industry event that explored the changing mobile landscape and the business opportunities associated with Apple's Touch Platform. The event was sponsored by Bell and held in Vancouver and Toronto in partnership with New Media BC and Interactive Ontario. Jonathan also co-founded the MOBCOM Speaker Series - a multidisciplinary speaker series in Vancouver, BC about the significant business and social implications of mobile computing. Jonathan has an MBA from Simon Fraser University, specializing in Technology Management, and Product Management Certification (PMC) from Pragmatic Marketing.

General Session - Industry Meeting: Understanding the Flow: The Changing Habits of Online Consumers and Rise of Tablets and Smart Phones

Louise Clements

Senior Vice President, Social Media & Digital Innovation

MacLaren McCann

Louise Clements is a fully bilingual executive with 15 years of management experience overseeing digital marketing, sales and operational organizations for some of the most influential media organizations in North America. As Country Manager for Canada at Facebook, she established and managed their Canadian advertising sales operations. At Rogers Media, she led the digital operations, strategic development, revenue, and audience growth for over 80 of their consumer brands, including Sportsnet, Macleans and Chatelaine. Louise also led integrated media and digital out of home development in her role as VP of Market Development for Bell Globemedia. She has also held senior positions at AOL, and Sympatico. Louise has been active on industry boards, such as the IAB, and AIMS.

Site Optimization: Panel: Thriving with Fragmentation

David Coletti

VP, Digital Media Research & Analytics

ESPN

David Coletti is ESPN’s Vice President, Digital Media Research & Analytics. He oversees the audience research efforts for ESPN's digital properties, including ESPN.com, ESPN Mobile, WatchESPN and ESPN3.com. Coletti leads the company’s efforts in tracking and interpreting behavioral trends in the digital space on topics such as online video, mobile technology and social media. He is also charged with developing and evangelizing innovative digital audience metrics and measurement methods. To that end, Coletti serves on the research committees of several leading trade organizations, including the Online Publishers Association, Interactive Advertising Bureau and Media Rating Council, as well as serving on senior client advisory boards of both comScore and Nielsen Online.

Coletti's insights on digital media measurement have appeared in such publications as the Wall Street Journal, New York Times, Hollywood Reporter, Sports Business Journal and Media Post.

Coletti joined ESPN in February 1998 and previous to his current role served as ESPN's Senior Director, Multimedia Sales Research. Prior to ESPN, he worked for TeleRep as a Senior Research Analyst and as an Account Executive for WUTR-TV.

General Session Keynote: It's About The People AND The Data

Andrew Consky

Director, Research

AOL Canada

Andrew Consky is the Director of Research, AOL Canada. With more than 15 years of media research and web analytics expertise, Andrew leads the research initiatives; working closely with sales and content to provide audience research, analysis and insights to support AOL properties including AOL.ca, Huffington Post Canada, Autoblog Canada, MapQuest, Engadget, TechCrunch and Advertising.com. Prior to AOL Canada, Andrew spent more than 10 years leading the digital research and analytics team at Canwest, 3 years as the Director, Digital Media Research at Postmedia Network (formerly Canwest Digital Media).

Andrew is actively involved in the IAB Research Council and comScore Research Advisory Committee.

Media Analytics: Measuring Sharable Content

Scot Cottick

Senior Manager, Nissan Brand Interactive

Nissan North America

Scot has been working on digital initiatives for Nissan Motor Company for the past five years. He currently leads the charge on nissanusa.com and mobile. He was a pivotal team member of the Nissan LEAF online launch in 2010. He’s extremely focused on increasing the performance of KPIs while elevating the Nissan brand. Previously he was an Infiniti Marketing Manager with responsibilities overseeing the website and creative for digital paid media.

He has also worked on the agency side, as an Engagement Lead with Organic and a wide variety of Account Services roles with BBDO. Throughout his career, he has been devoted to marketing excellence for automotive brands as can be witnessed through numerous awards and accolades.

Scot received his BA in Advertising from Michigan State University.

General Session Keynote: Your Mileage May Vary-Nissan LEAF's Data-Driven Customer Journey

José Dávila

Manager Digital Analytics

ClickInsight

José Dávila is the lead digital analytics consultant at ClickInsight. He is a Certified Web Analyst and an active member of the Web Analytics Association Research Committee. He has been working on online and digital initiatives for over 12 years on different roles, going from the technical side and DW/BI, to project management, usability, online marketing and online analytics.

Interaction Optimization: Hidden Treasure: Boost SEO Performance and User Experience with Internal Search

Mark Dykeman

Analytics and Insight Lead

Nurun Inc.

Mark Dykeman has over 15 years’ experience of online/digital work experience, both on the agency and client side, including financial, telecom, retail and media sites. He was the Digital Research Manager at the CBC for three and a half year where he oversaw all of CBC’s digital measurement: qual and quant, including web, mobile, video and social. He has been a member of the comScore Research Advisory Council, has advised the Canadian Media Fund on how to measure digital media. He is currently the Analytics and Insight Lead for Nurun Toronto.

Media Analytics: Video Measurement: Are Advertisers Getting What They Want, Proof that People Watched and a Metric that Compares to TV?

Larry Freed

President and CEO

ForeSee

As President and CEO of ForeSee, Larry is responsible for managing the company's strategy and growth. Since the company's founding in 2001, he has overseen significant growth in its client base, revenues and staff. Larry brings more than 20 years experience in senior management and in directing e-commerce and technology initiatives to ForeSee.

An expert on web customer satisfaction, Larry speaks extensively on the topic at private and public sector industry events and has been quoted in numerous publications and media, including CNN, the Wall Street Journal, the Washington Post, Investor's Business Weekly, Internet Retailer, Multichannel Merchant, DM News, Computerworld, Federal Computer Week and Government Executive, among many others. Larry is the author of a new book on customer satisfaction released in 2011, Managing Forward: How to Move from Measuring the Past to Managing the Future.

Previously, Larry held several senior executive positions at Compuware Corporation, leading a variety of e-commerce and professional services programs. Most recently, he served as Vice President of e-Business, where he was responsible for directing the national e-Business practice and for the design, development and implementation of e-Business strategies for numerous companies.

Before joining Compuware, Larry held various positions including Chief Technology Officer at Bank One (formerly First Chicago NBD and NBD Bank).

Larry is currently on the Board of Directors and the executive committee of the Ann Arbor IT Zone, and previously held leadership positions at ASC X12, a national EDI standards group, and various other industry groups.

Larry holds a B.S. in computer science from the University of Michigan and an M.B.A. from Wayne State University.

Diamond Sponsor Presentation: Managing Forward: Analytics For Today’s Multi-Channel, Multi-Device Consumer

Patrick Glinski

Head of Service Design & Planning

Idea Couture

Drawing on 10+ years as a business analyst, strategic planner, web analytics consultant, business process designer and experience architect, Patrick manages Idea Couture's planning and service design disciplines. Comfortable in the boardroom, the lab, and the field, Patrick ensures that the design of applied innovation projects take into account the myriad of stakeholders involved in any design project, balancing customer empathy with organizational economic reality. In his role, he designs and evolves Idea Couture's approach to project planning, service value identification, service experience architecture, and touchpoint implementation, while also overseeing a team of talented innovation strategists.

Patrick has held senior roles for an impressive list of clients ranging pharmaceuticals, financial services, loyalty, automotive, retail and media. His project work has changed consumers lives, evolved methodologies, changed organizational cultures, and helped create new industries. But he's happiest with a blank dry-erase board and a package of Post-it Notes.

Interaction Optimization: Self Help that Works: Designing and Optimizing Online Customer Service Experiences

Dave Hamel

Product Manager for Web Analytics and Google Search

CBC

Dave Hamel is the Product Manager for Web Analytics and Google Search for the CBC. In this role, Dave develops and manages technologies that help the CBC measure its online performance and improve their digital services to Canadians. He works intimately with the Audience Research Department and his own department Digital Operations & Technology.

Interaction Optimization: Hidden Treasure: Boost SEO Performance and User Experience with Internal Search

Stéphane Hamel

Author of the Online Analytics Maturity Model (OAMM), Director, Strategic Services

Cardinal Path

Named one of the most influential industry contributors by the Digital Analytics Association. With over twenty years’ experience empowering organizations to analyze and optimize their online channels, Stéphane has cemented his position as a leading voice for online analytics and optimization.
Innovator, speaker and renowned consultant, Stéphane holds an MBA in eBusiness from Laval University (Québec City) where he teaches a graduate class on web analytics.
He is Director of Strategic Services at Cardinal Path, where his responsibilities include creating innovative company-wide solutions and digital measurement strategies to deliver maximum value and insight for Cardinal Path clients.

Workshop: Road Map to Online Analytics Success
Managing Analytics and Insights: Measuring Your Organization's Web Analytics Maturity

Ken Headrick

VP & GM of Web Services

The Weather Network / Pelmorex Media Inc.

Ken joined The Weather Network in October 2011 where he leads the web, PC apps, mobile and tablet apps businesses – including some apps which are the most downloaded free apps in Canada. Previously, Ken worked for Microsoft for 16 years in combinations of sales, marketing and product roles concluding his career there as the Consumer CMO for Microsoft Canada with product and marketing responsibility for Windows, Windows Phone, Bing, Hotmail, Messenger, Internet Explorer and the marketing for MSN. Always being a data oriented marketer having begun his career in direct marketing at American Express, Ken has a range of experience across various digital marketing campaigns and measurement beginning with some of Microsoft Canada’s first digital campaigns in 1996 and in his last role at Microsoft being one of the top 5 digital marketing spenders in Canada. Ken’s more recent experience with digital analytics stems from working as both a product marketer and digital ad publisher as part of the digital advertising business at Microsoft and at The Weather Network. Ken is currently hiring as he expands the analytics capabilities at The Weather Network.

General Session - Industry Meeting: Understanding the Flow: The Changing Habits of Online Consumers and Rise of Tablets and Smart Phones

Chris Hopkins

Manager of Digital Strategy-Broadcast

Shaw Media

With nearly 15 years experience in media research and analytics Chris began his career at BBM helping to roll out the first metered television panel in Canada. This provided a strong methodological foundation from the data provider perspective. Chris then became an end user of the data he helped to establish with BBM at Shaw (formerly Canwest) working in the television research department in a variety of roles. After almost 9 years at Shaw Chris has transitioned to measuring Shaw’s brands on all digital platforms, working to provide a more holistic view and to derive insights from audiences and their behaviors across platforms. Today Chris heads up digital research and analytics at Shaw on both the media and communications side of the business measuring all digital platforms and correlating this data with metrics across the entire scope of the business, with an eye to the future of advertising and ecommerce.

Media Analytics: Video Measurement: Are Advertisers Getting What They Want, Proof that People Watched and a Metric that Compares to TV?

Jean-Paul Isson

Vice President of Global BI & Predictive Analytics

Monster Worldwide

Jean-Paul Isson recently co-authored a 2012 book : Win With Advanced Business Analytics : Creating Business Value from your Data. He is an internationally recognized speaker and an expert in advanced business analytics. Mr. Isson is global vice president of business intelligence and predictive analytics at Monster Worldwide, Inc..Where he has built his global business intelligence team from the ground up and successfully conceived and implemented global customer scoring/segmentation, predictive modeling, and Web mining applications building across North America, Europe, and Asia-Pacific. Prior to joining Monster, Isson led the global customer behavior modeling team at Rogers Wireless. He holds a master's degree in mathematics and applied statistics from the University of Paris 6 in France. He is a guest lectured at MBA programs including McGill Concordia Universities.

Isson has been a speaker for IDC Forbes TDWI (The Data Warehousing Institute), SAS® data mining conferences, the Premier Business Leadership Series, Measure Up, Predictive Analytics World, BusinessAnalyticsNews.com, IT World Canada, IT Business, 1to1 Media, IQCP, eMetrics Marketing Optimization Summit/SMX, and at The Institute for International Research other SAS and IDC events.
He has over eighteen years of experience in advanced business analytics focusing on customer behavior modeling scoring and market segmentation.

He has several articles related to his successful implementation of BI solutions and he gave interviews on business news magazines and TV to cover Business Intelligence and Monster Employment Index.

Leveraging Analytics For Business: Leveraging Business Analytics To Stay On Top of the Competition

Scott Jamieson

General Manager, Email Operations

TC Media

As General Manager, Email Operations at TC Media, Scott aligns our business processes with our growth strategies. At the same time, he stays closely connected to clients to ensure that the service offerings and levels reflect clients' evolving needs.
With over 15 years of experience as a senior executive, Scott has provided business strategies to leading brands across several complex industries, including Media, Consumer Packaged Goods, Software, Automotive and Financial Services. He has also held senior roles with a number of leading North American email service providers, and has advised many of Canada's largest interactive agencies.

Managing Analytics and Insights: Multi-Channel Dashboard to Drive Retail Transactions

Alan K'necht

Founding Partner

Digital Always Media Inc.

Alan K’necht is a founding partner at Toronto based Digital Always Media Inc. a search & social media marketing agency and training company. Alan is an online instructor for the University of San Francisco’s on-line Internet marketing and analytics programs and the head of their Advanced Analytics course. In 2010 he published his 1st book, the award winning “The Last Original Idea – A Cynic’s View to Internet Marketing”. He is also the host of the weekly Twitter Chat #SocialChat which regularly reaches a potential audience of over 500,000. Over the years, K’necht has helped implement web analytic and Internet marketing solutions. Clients have included Canada’s Federal Government, the US Navy, Inter-American Development Bank, Toyota Canada, various media organizations, several ecommerce companies and a wide array of other businesses. Through digital analytics, K’necht has always helped clients measure and maximize their Return on Investment (ROI) for their digital marketing initiatives. K’necht is an internationally published columnist, who has been interviewed by numerous publications and media outlets including: The Wall Street Journal, Globe & Mail, National Post, CBC radio, CanWest Global News and WebmasterRadio.FM.

Interaction Optimization: Social Media Metrics: Drive with Care

Camille Kiffer

Director of Self Service Strategy

Rogers

Camille is an 11-year veteran digital strategy and cross-channel optimization leader. Prior to joining Rogers Communications, Camille held leadership strategy and e-business client services roles at Orange, Bell, Air Canada, Cineplex, Vancouver Olympics 2010. His in-depth experience in multi-channel strategy lends itself to a unique ability to lead large scale streamlining initiatives resulting in surpassing organizational goals. Camille holds a Bachelors degree in Marketing and a Masters in Business with a specialization in e-business.

Interaction Optimization: Self Help that Works: Designing and Optimizing Online Customer Service Experiences

Kelly Kubrick

President

Online Authority

Former Director of eCommerce Development with Time Inc., Time Warner's publishing division in New York, Kelly Kubrick provides objective analysis about how her clients' online efforts are performing. She helps organizations understand if their website is working for or against them, and what to do about it. Kelly also serves on the board of directors of her third-generation family business, holds an MBA from NYU and has been a proud member and volunteer with the Web Analytics Association since 2006.

Moderator of Managing Analytics And Insights: Reverse Moneyball: How Baseball Helped Improve Measurement Effectiveness for ConceptShare
Moderator of Managing Analytics And Insights: Measuring Your Organization’s Web Analytics Maturity
Moderator of Managing Analytics And Insights: Getting to What Matters… Fast! Dashboards for Multi-Brand Websites
Moderator of Managing Analytics And Insights: Multi-Channel Dashboard to Drive Retail Transactions

June Li

Founder and Managing Director

ClickInsight

June Li is eMetrics Toronto Conference Program Chair and Managing Director of ClickInsight, a consultancy focused on digital analytics and marketing optimization. ClickInsight is a Google Certified Partner in Google Analytics and Google Adwords, and also works with Adobe, WebTrends and other tools. A recognized independent expert in Digital Analytics and a Certified Web Analyst, June is an instructor for two courses at University of Toronto’s iSchool Institute also serves on the Web Analytics Advisory Board for McMaster University. For the University of British Columbia (UBC), she helped create their online Web Analytics Course Program, the first of its kind in the world.

Workshop: WAA Base Camp: Introduction to Web Analytics 101
Welcome Address: Opening of the 2012 eMetrics Marketing Optimization Summit
Moderator of Site Optimization: Panel: Thriving with Fragmentation
Moderator of Site Optimization: Testing and Targeting for Optimization: Best Practices and Case Studies

Dan Linton

Marketing Science Group Director

Critical Mass

At Critical Mass, Dan manages and drives the measurement programs, strategy, processes and teams that develop analysis and recommendations to promote optimized web experiences. This includes a wide variety of brand websites, online marketing campaigns and large projects including product launches, online advertising, landing pages, email campaigns, search, multi-variant testing optimization programs, personalized content delivery implementations and more.

In addition to his eight+ years in digital and analytics where he’s worked with several large organizations such as Terasen Gas, UBC Sauder School of Business, Telus Communications and Shaw Media, Dan has earned both the UBC Web Analytics Award of Achievement and the Certificate in Web Intelligence, University California Irvine.

Moderator of Interaction Optimization: Social Media Metrics: Drive with Care
Moderator of Interaction Optimization: Understanding Mobile Interaction
Moderator of Interaction Optimization: Hidden Treasure: Boost SEO Performance and User Experience with Internal Search

Jodi McDermott

Vice President, Digital Analytix Product Management and North American Consulting

comScore, Inc. and Board Director and Treasurer, Digital Analytics Association

Jodi has been working in Web Analytics since 2002 and joined comScore’s Product Management team in 2010 where she is responsible for developing and managing comScore’s Digital Analytix platform and oversees the North American consulting team. Prior to joining comScore, Jodi served as Director of Data Strategy and Analytics for Clearspring Technologies where she was responsible for utilizing data to develop and test business models and drive product strategy for the Clearspring widget platform and AddThis sharing products.

In previous roles Jodi oversaw the Web Analytics team of InPhonic, a multi-hundred million dollar ecommerce website, and also worked in the Consulting Services group of Visual Sciences where she led implementations for leading companies in the airline, retail, financial services and hotel industries. For five years prior to that, Jodi managed the Business Solutions team and oversaw the implementation of the first off-the-shelf Web Analytics package at USATODAY.com.

She is a Board Member for the Web Analytics Association where she serves as the association’s Treasurer, a frequent industry speaker and contributor to Media Post’s Metrics Insider newsletter. Jodi graduated from Pepperdine University with a B.S. in Business Administration and holds an MBA from American University with an emphasis in Finance and Management of Global Information Technology.

Emeline Mellow

IT Relationship and e-Marketing Consultant

Digital Preservation Inc.

Touting herself as a Marketing-Technologist, Emeline has helped clients transform, reshape and manage online strategies for some of North America's largest corporations in the Digital and Professional IT Consulting sector.

Starting her career as a Business Analyst for Telus Communications and having worked for firms such as IBM, Young & Rubicam, Bell Enterprise Solutions, Syncapse and Johnson & Johnson, Emeline has executed and collaborated on ground breaking digital work since 1999 in the areas of e-Commerce, Analytics, Social Media, Search, and Digital Business Process Development.

For Emeline, there’s no spider-web of dotted lines on an org chart that she can’t navigate. Nurturing relationships for clients such as Vincor Wines, Wyeth Pharmaceuticals, Dept. of Human Resources - Federal Government of Canada, RBC, Ford, Land Rover, Hyundai, Cineplex Canada and Toronto Pearson International Airport, Emeline distills the complex of technical initiatives with an unrelenting focus on Service Delivery from Business Strategy to Project Management.

Emeline holds a Bachelor of Commerce Degree with a double major in Management Information Systems (M.I.S) and Marketing from the School of Business, University of Alberta. In her spare time, Emeline is best known for her work of helping others where she has devoted her personal time to launching the careers of aspiring Business Analysts as well as mentoring women in the Information Technology sector.

Site Optimization: Panel: Thriving with Fragmentation

Zoe Morawetz

Research Officer

CBC Toronto

Zoe Morawetz joined the CBC after completing her MA in Communication in 2010, where she studied digital technologies, national policy strategies, and the media industries. As a Research Officer she currently monitors and analyzes audiences to CBC digital platforms, specializing in online news and audio content. She has a professional background in online media, and has worked in editorial, technical, and research roles.

Interaction Optimization: Understanding Mobile Interaction

Ryan Morin

Business Account Manager

GlaxoSmithKline

A committed digital IT enthusiast, Ryan has been very fortunate to turn his passion into a career. With over 10 years of IT Digital Experience, Ryan has progressed through GSK, with his most recent role with eSolutions responsible for digital delivery.

Ryan is responsible for providing input in to brand strategy and delivering on digital tactics. Most recently, Ryan obtained his Digital Marketing certificate from the Canadian Marketing Association to strengthen his for passion for web analytics. Away from the office, Ryan enjoys fishing, hockey and being active with his family.

Managing Analytics and Insights: Getting to What Matters Fast: Multi Channel, Multi-Brand Case Studies

Sina Muzzin

Director, Sales and Service

Expedia Canada & Emerging Markets

As Director of Sales and Service, Sina leads driving demand to offline channels, and directs and defines the treatment of any customer contact made with the call centres. In addition, Sina uses qualitative and quantitative data from various sources to understand customer intent and sentiment and works with leaders in developing positive customer experiences online and offline for Canadian and Latin American points of sale.

Leveraging Analytics For Business: Self Help that Works: Designing and Optimizing Online Customer Service Experiences

Jim Novo

Owner

The Drilling Down Project

Jim is an interactive customer retention, defection, and loyalty expert with nearly 20 years of experience generating exceptional returns on customer marketing program investments. His professional career has been focused on introducing Data-Driven marketing to new industries from cable television in the 80s to TV shopping in the 90s and now to the Internet.

Workshop: Applying Web Analytics 102
General Session Panel And Closing Remark: What’s the Value of Your Contribution?

Chris Osborne

Vice President, Strategic Planning

TC Media/Totem

Chris is a strategic marketing executive for TC Media/Totem with proven results of building out business in loyalty, analytics and digital marketing, Chris brings a unique mix strategic, analytic and communications expertise he uses to drive results for major brands across North America. TC Media/Totem services global brands including The Home Depot, Procter & Gamble, Geico, Sobeys, Scotiabank and many others across North America. Chris has more than 18 years of experience, holds a Master’s degree in Economics.

Managing Analytics and Insights: Multi-Channel Dashboard to Drive Retail Transactions

Nish Patel

CEO

ConceptShare

Nish is an entrepreneur who enjoys the startup journey of taking an idea from the back of the napkin to successful business. Sometimes, it is for a business that he has co-founded and sometimes, it is as a latecomer to an existing startup. Currently the CEO of ConceptShare, Nish and the executive team work together to ensure that the business is focusing on the right goals, opportunities and problems. A highly entrepreneurial organization with a tendency to make decisions based on instinct, Nish and the ConceptShare team now actively seek to marry their natural instincts with data, analysis and insight to drive better discussions, debates and decisions. The marriage of instinct and data has become easier for the executive team as every department – from sales to marketing to product – is tied together through a global performance dashboard that rolls up into a single, unifying metric.

Managing Analytics And Insights: Reverse Moneyball: How Baseball Helped Improve Measurement Effectiveness for ConceptShare

Pat Pellegrini

VP, Product & Content Management

Pelmorex

Pat joined Pelmorex in November 2011 where he heads a stellar team of meteorologists, geographers, and product managers. Previously, Pat was VP International Research for comScore, and was a key driver of the pioneering work completed in conjunction with the Canadian market that led to Unified Digital Measurement™ - the next generation of online measurement. In addition, Pat was instrumental in the design and development of Canada’s cross-media consumer database created with PMB Print Measurement Bureau that provides a single database for print readership, internet behaviour and product usage data. He led similar cross media initiatives globally.

An internationally recognized measurement scientist, Pat has expertise in audience measurement, cross media analysis, data fusion and mathematical modeling. He has presented award winning and acclaimed papers around the world on new measurement technology and methodology such as the first commercial deployment of personal people meters (PPM) in Canada for TV measurement and the future of digital media measurement.

Pat has held senior research positions at Arbitron, TNS Media Research (now Kantar Media), BBM Canada and CompuSearch (now Pitney Bowes Business Insights), and was formerly an Assistant Professor at The Ohio State University.

Media Analytics: Web Analytics and Audience Measurement: Mayhem or Harmony?

Virginia Pino

VP Market & Consumer Intelligence

MediaCom Canada

Virginia has her finger on the pulse of everything there is to know about what makes consumers tick. As the leader of MediaCom’s Insight team, she ensures that the entire company is always focused on putting consumers first, and understands how societal shifts impact communications planning.

As part of her consumer-centric mandate, Virginia spearheaded MediaCom’s first consumer panel, introducing qualitative methodologies to understand consumers better. Virginia is currently focused on the cross-Canada expansion of Real World Street, MediaCom’s unique approach to developing strong relationships with consumers in their worlds, as opposed to manufactured settings like surveys and focus groups.

Virginia has explored media’s impact on effective communication strategies across various advertising categories including; automotive, retail, entertainment, telecommunications, financial and CPG.

Virginia is a prominent member of the Canadian advertising research community. She sits on many of the most influential industry committees, including the comScore Research Committee and the Interactive Advertising Bureau. She is currently the co-chair of the Canadian Advertising Research Foundation.

Virginia is driven by her passion to forever challenge the status quo.

General Session - Industry Meeting: Understanding the Flow: The Changing Habits of Online Consumers and Rise of Tablets and Smart Phones

Dr. Maite Salazar

Head, Customer Analytics Team

Reed Elsevier

Dr. Maite Salazar, Head of the Reed Elsevier Customer Analytics team, joined Reed Elsevier in may 2010 after 5 years heading the Customer Insight team for Royal Bank of Scotland. The Customer Analytics team operates at the Corporate Strategy level ensuring that all strategic decisions around RE are based on strong customer insight. Before that, Maite worked as Strategic Marketing Consultant and Senior Project Manager in the advertising industry. She has worked as Marketing Lecturer in the business school of the University of Navarra (Spain) and in The University of Edinburgh. In 2006 she obtained her MSc by Research in Customer Retention Models (Edinburgh University). In 2010, she completed her PhD in Management with her thesis “Statistical cross-selling models in the financial services industry to promote customer retention: the “Who-What-When” methodology. A cross-national approach: Spain and the UK”. Throughout her academic and professional career, she has received several awards and has presented her research in several journals and prestigious marketing conferences.

Jim Sterne

Founder

eMetrics Summit

@jimsterne

Jim Sterne is an international consultant focused on measuring the value of the online marketing for creating and strengthening customer relationships since 1993. Sterne has written seven books on using the Internet for marketing, produces the eMetrics Summit - www.emetrics.org and is co-founder and current Chairman of the Digital Analytics Association - www.DigitalAnalyticsAssociation.org

Welcome Address: Opening of the 2012 eMetrics Marketing Optimization Summit
General Session Keynote: Your Mileage May Vary-Nissan LEAF’s Data-Driven Customer Journey
Managing Analytics and Insights: The Future of Analytics - Are We There Yet?
[General Session - Industry Meeting]: Understanding the Flow: The Changing Habits of Online Consumers and Rise of Tablets and Smart Phones
Moderator: Digital Analytics Association DAA - Industry Update
Moderator and Closing Remarks: General Session Panel and Closing Remark

Emily Taylor

Research and Insight Manager

Microsoft Advertising

Emily Taylor has worked in market research for more than 5 years, most currently specializing in technology, consumer, and digital insights at Microsoft Advertising Canada. Prior to joining Microsoft, Emily provided actionable insights for clients at IDC Canada as the lead analyst covering consumer technologies and services.

Interaction Optimization: Understanding Mobile Interaction

Dan Temby

Vice-President

Digital Platforms, DAC Group

Hailing from Adelaide, Australia, Dan Temby's passion for numbers, technology and computing began in childhood. After successfully co-founding a web-development business in 1997, he has been directly involved in web and Internet technologies ever since. Dan came to Canada in 2004 and prior to joining DAC Group, was the VP of Technology for a global Internet Marketing organization. Since joining the DAC Group team in 2008, Dan has led the design and development of the PAGEtorrent™ and DiMITRI™ platforms which now provide the backbone of our digital and search offerings. He is directly responsible for the agency's technology governance and strategy, while overseeing tactical execution for client programs in all DAC Group offices. Dan effectively and successfully bridges the gap between the technological and business facets of DAC Group's solutions and frequently engages with clients to help drive programs, while providing keen insight for how to digitally advance their businesses.

Marketing Lab: Harmonizing Decision-Driving Data in the Real World

Robert Volz

Sr. Audience Insights Manager

Thomson Reuters

As both an Entrepreneur and Corporate Director Robert has over 20 years of experience in data analytics, data architecture and data systems with 14 years in Web and Media Marketing Analytics. Robert started his first technology company in 1988, performing IT Support and Data Base Development for small business. Then in 1998 Robert joined Starwood Hotels and Resorts just after they were formed. At Starwood Robert began his corporate career leading Web Analytics and Business Unit Reporting and Analysis designing, managing, and implementing Web and Internet Marketing Analytics solutions. In 2003 Robert returned to the entrepreneurial world starting ITARO LLC a Media Marketing and Web analytics strategic and tactical analytics consulting firm. During that time he worked with some of the media industry’s leading digital agencies such as Modem Media, MECi, Digitas, and Mindshare, as well as a roster of major clients that include Delta Airlines, DIRECTV, Sony Electronics, Fidelity Investments, Merrill Lynch, and American Express. In 2010 Robert joined Thomson Reuters and it the Global Lead of Audience and Data for Reuters.com.

Media Analytics: Web Analytics and Audience Measurement: Mayhem or Harmony?

Jacques Warren

CEO, PDG

WAO Marketing Inc.

Jacques Warren has been working in online marketing for the last sixteen years. He started getting involved full-time in Web Analytics ten years ago. He has worked with over 80 organizations in Canada, the US, and Europe. His engagements cover Web Analytics implementation, training, KPIs & dashboard, diagnosis analysis, and consulting. His current interests are multichannel analytics, data integration, and mobile analytics. He shares in thoughts in his blogs: Analytics Notes and in Web Analytique & Optimisation. He also published Web Analytics at Eyrolles, Paris, in October 2009, which is currently the top selling book on the topic in French.

Interaction Optimization: Tight Conversion Optimization can be a Killer

Kenny Yum

Managing Editor, HuffPost Canada and AOL

AOL Huffington Post Media Group

Kenny Yum is Managing Editor of The Huffington Post Canada and AOL Canada, which includes the portal AOL.ca and such sites as Spinner.ca, Autoblog Canada and Moviefone. A digital native, Kenny was previously Managing Editor, Digital, for The National Post, an in-depth producer at the CBC and spent eight years at The Globe and Mail, where he helped launch the site in June, 2000. He returned to The Globe in 2009 to be editor of globeandmail.com.

Media Analytics: Measuring Sharable Content