eMetrics Marketing Optimization Summit
Toronto 2012 - Sponsors
Lifetime Association Partner
Digital Analytics Association -
The DAA is a not-for-profit, volunteer-powered association that helps members like Adobe, Expedia SAS and Yahoo! become more valuable through education, community, research and advocacy. The DAA was founded as the Web Analytics Association in 2004. The organization has more than 2000 members worldwide, representing forty countries and a broad spectrum of expertise. For more information about the DAA, or to become a member, visit the DAA website at: www.digitalanalyticsassociation.org.
ForeSee - www.foresee.com
As a pioneer in customer experience analytics, ForeSee continuously measures satisfaction across customer touch points and delivers critical insights on where to prioritize improvements for maximum impact. Because ForeSee’s superior technology and proven methodology connect the customer experience to the bottom line, executives and managers are able to drive future success by confidently optimizing the efforts that will achieve business and brand objectives. The result is better business for companies and a better experience for consumers. Visit us at www.ForeSee.com for customer experience solutions and original research.
iPerceptions - www.iPerceptions.com
iPerceptions is a leading online Voice of Customer analytics provider, whose unique survey methodology has been implemented across thousands of websites to gather feedback from representative samples of actual visitors. iPerceptions was founded with a simple yet noble goal: to help improve and optimize the online channel by capturing the feedback of actual customers in the context of actual online experiences. Along the way, iPerceptions has brought forward major innovations in the areas of online surveying, real-time reporting, open-ended text analysis and mobile feedback. iPerceptions turns millions of data points into easy-to-understand, strategic and tactical decision-support for digital marketers. iPerceptions' clients include well-known brands such as Dell, FedEx, InterContinental Hotels, Lego, General Motors, Harvard Business Review, Choice Hotels International, BMW and Monster Worldwide. For more information, please visit www.iperceptions.com.
opinionlab.com - www.opinionlab.com
OpinionLab is the global leader in Voice of Customer (VoC) feedback innovation, serving a prestigious client list that includes nearly half of Fortune 50 organizations such as Walmart, Bank of America, Ford Motor Company, and many more. With real-time listening solutions for every brand touch point, this pioneering VoC platform invites consumers to share input in their own words, at anytime, from anywhere, helping organizations collect, understand, and leverage both structured and unstructured customer data. For over a decade, hundreds of the world’s leading brands have looked to the familiar [+] feedback symbol to better acquire, engage, and retain customers through an approach so streamlined it’s groundbreaking: listen always, listen everywhere. The result is actionable customer insight that sparks foundational improvement to companies’ products, people, and brands.
The Wednesday night Reception at 6:10pm in the foyer is sponsored by OpinionLab.
University of British Columbia - www.cstudies.ubc.ca
The University of British Columbia (UBC) Continuing Studies provides flexible and innovative educational opportunities for individuals who wish to upgrade their skills for career reasons or explore topics out of general interest. With approximately 16,000 registrations annually, UBC Continuing Studies offers a wide range of online and on-campus programs to participants from local, national and international markets.
UBC Continuing Studies' Technology, Media and Professional Programs division offers award winning courses and programs in topics ranging from web analytics, social media, web intelligence, project management, program management, business analysis, web design and development, and IT certification.
Our offices and classrooms are conveniently located at UBC Robson Square, 800 Robson Street, in downtown Vancouver.
Unilytics - www.unilytics.com
Unilytics, a preeminent web analytics consultancy since 2001, has successfully implemented web analytics and optimization solutions for a growing client base of over 800 customers including leading firms in a diverse range of sectors such as finance, technology, communications, healthcare, CPG, media, and all levels of government. Consulting services include web analytics strategy, customization and training, website optimization, Key Performance Indicator (KPI) analysis, and web analytics governance. Specializing in Webtrends, Google Analytics and Adobe SiteCatalyst, Unilytics also integrates data from other channels such as SharePoint, email marketing, CRM, CMS, and many line-of-business databases. Unilytics has developed proprietary technology for product solutions including Mergence® to enhance reporting for Microsoft SharePoint®, and Montage to produce automated dashboards. Unilytics Managed Services for Webtrends delivers a hybrid service with the best features of both the on premises and On Demand versions of Webtrends. Unilytics is a privately held corporation with offices in Toronto, Canada and San Jose, USA.
Marketing Lab Sponsor
DAC Group - www.dacgroup.com
Founded in 1972, DAC Group (www.dacgroup.com) has grown to become one of the largest and most successful digital and directory agencies in North America with offices in Toronto, Montreal, Vancouver, Rochester, Louisville, New York and Cleveland. DAC Group combines consumer insight, proprietary technology and media expertise to create innovative marketing and lead generation solutions. A leader in developing ROI based strategies, DAC Group drives business and revenue via local, regional and national programs integrating a broad range of online and offline channels including search engines (SEM/SEO), directories, social and mobile media. The agency is owned by its management.
Observepoint - www.observepoint.com
With an obsessive drive to improve web analytics, ObservePoint has become the market leader in web analytics auditing, testing, and data quality certification. Web Analytics managers rely on SiteAudit to ensure that their websites are correctly tagged, and receive alerts whenever data is lost. ObservePoint also offers a free web analytics auditing plugin that identifies all analytics tags, and other page elements. With SiteAudit, ObservePoint is proud to be helping the world's largest brands trust their data.
Backbone Magazine - www.backbonemag.com
Backbone magazine is a broad-based business magazine that focuses on technology for business executives who need to stay up to date on important trends in technology. It provides a tangible tool to enhance productivity and agility in Canada’s changing economy. It is the only magazine in Canada that has this focus and reaches this large senior business executive audience.
Backbone has a proven track record with its 300,000 plus readers and is supported by some of the largest technology companies in the world. It survived the technology challenges in 2001- 2003 and is now in its 8th year of publishing.
CustomerThink - www.customerthink.com
Customer Think CustomerThink is a global online community of business leaders striving to create profitable customer-centric enterprises. Each month, the site reaches over 200,000 subscribers and visitors from 200 countries via email, RSS, LinkedIn and Twitter. CustomerThink currently serves over 80,000 visitors per month. Our main areas of coverage are Customer Relationship Management, Customer Experience Management and Social Business. This is the place to learn about every facet of customer-centric business management in articles, blogs, interviews, and news.
Top SEO's - www.topseos.com
The independent authority on search vendors, topseos.com, evaluates and ranks the top internet marketing companies. Categories ranked by topseos include: search engine optimization, pay per click management, affiliate marketing, social media optimization, and many more. Since 2002, topseos has been a trusted resource for businesses looking to launch or improve internet marketing campaigns. The pathfinder service allows topseos to work directly with you to help find companies that best fit your business needs. Why waste time searching through thousands of sites with false promises? Go straight to the authority, gain insight into the industry, and work with the best.
Visibility Magazine - www.visibilitymagazine.com
Visibility Magazine, founded in 2007, has become the guide to latest trends in internet marketing. Visibility conducts interviews with CEOs, shares opinions, reviews products, and provides a wealth of information about the movements in the industry. Additionally, Visibility will reach many fringe businesses that may have been contemplating entering or expanding their Internet marketing campaigns. Visibility is published quarterly and covers a wide range of topics including, but not limited to, organic optimization, pay-per-click marketing, website analytics, affiliate marketing, and press release distribution. Visibility embodies high-quality content, good sense, superior taste, and the character of conscientious journalism.