Tracks

TORONTO, APRIL 24-26, 2012

Managing Insights and Analytics: Increase the value of your digital investment by becoming better educated on the techniques, processes and tools that help improve performance of your online campaigns, content, communications and community development efforts. Learn why you should invest in online analytics, how to move forward, what resources are needed, and what processes, techniques and tools are leading the way.
Media Analytics: Stay current as new methods for measuring audiences evolve; advertising measurement standards emerge; techniques for measuring shared content are established; and new revenue models and currencies are discussed.
Interaction Optimization: This track is core to improving the results of your Web, Social and Mobile initiatives. Learn the latest on how to define and measure engagement; find out how leading brands are establishing and integrating Social and Mobile KPI; see case studies on micro-conversions and evaluating active and passive interactions so we better understand our customers decision making process; and learn about self help that works and KPI that measure when it doesn’t.
Site Optimization: Site optimization is the ongoing process of improving the performance of your website. This track is where you will learn how to uncover visitor intent, techniques for improving customer satisfaction, processes for optimizing task completion, and how leading brands are staying ahead of their competition by putting multivariate testing to work.
Acquire, Attribute, Predict: We’ll do our best to simplify some of the more advanced topics such as behaviour-based marketing, personalization, practical predictive marketing and attribution models that help us understand how much each campaign contributed to reaching our goals.

The eMetrics Marketing Optimization Summit: How to Measure What Works Best. Check back as we continue to update our site with new sessions, speakers, and events. You can also sign up for the eMetrics Newsletter (see the menu on the left) for email announcements and follow us on Twitter @eMetrics.