DAA Base Camp Workshop
Toronto, Monday, April 23, 2012

Introduction to Web Analytics 101 - full day

The official Digital Analytics Association Base Camp workshops deliver a solid foundation of online marketing analytics knowledge and authoritative course material in a workshop environment. DAA Base Camp workshops are designed for marketers and analysts just getting started with web analytics and provide an excellent introduction.

Toronto Workshop Program:	April 23, 2012 Introduction to Web Analytics 101 - full day 9:00am to 4:30pm – Includes lunch and two 15-minute breaks Regular Price: $900 Onsite Price: $1,000 )
Promotions and Discounts:	DAA Members save 20%
Venue:	Metro Toronto Convention Centre 222 Bremner Boulevard Toronto, Ontario M5V 2W6

What Will You Learn?

Introduction to Web Analytics 101 - full day

June Li, Founder and Managing Director, ClickInsight

Whether you are new to web analytics, new to web management or just need to be sure that you are seeing the forest for the trees, this is the best place to get grounded in the basics. In this introductory workshop you will learn about:

Web metrics terminology and technology
The most critical web metrics
Key Performance Indicators
How to derive business value from web analytics
The skills you need (or need to look for in others) to build a web analytics powerhouse
A process for creating a web analytics culture and making it stick in your organization
How to gain executive buy-in
Insight into optimizing your business with web analytics
Getting started with visitor data analysis