DAA Base Camp Workshop
Toronto, Tuesday, April 24, 2012

Applying Web Analytics 102 - full day

The official Digital Analytics Association Base Camp workshops deliver a solid foundation of online marketing analytics knowledge and authoritative course material in a workshop environment. DAA Base Camp workshops are designed for marketers and analysts just getting started with web analytics and provide an excellent introduction.

Toronto Workshop Program:	April 24 , 2012 Applying Web Analytics 102 - full day 9:00am to 4:30pm – Includes lunch and two 15-minute breaks Regular Price: $900 Onsite Price: $1,000 ) Combo Price: Register for both, get the second half price Register for both the Intro to Web Analytics 101 and Web Analytics 102 Regular Price: $1,350
Promotions and Discounts:	DAA Members save 20%
Venue:	Metro Toronto Convention Centre 222 Bremner Boulevard Toronto, Ontario M5V 2W6

What Will You Learn?

Applying Web Analytics 102 - full day

Jim Novo, Owner, The Drilling Down Project

This workshop picks up where the Introduction left off, by taking attendees deeper into applying web analytics processes and insight into the pitfalls to avoid. You will learn the first steps to using web analytics to improve site design, email marketing/visitor life cycle, social media marketing, conversion/lead optimization, improving return on ad spend (ROAS), search marketing, visitor satisfaction and goal completion. Other topics covered include: