Michelle Andrews is eMetrics Toronto Conference Agenda Manager and Manager, Digital Marketing & Special Projects at ClickInsight, a consulting firm focused on digital analytics and marketing optimization. ClickInsight is a Google Certified Partner in Google Analytics and Google AdWords, and also works with Adobe, WebTrends and other tools. Michelle Andrews has 11 years of marketing and sales experience including e-business, retail operations & territory management, database marketing, industrial marketing, card marketing, partnership marketing and loyalty marketing. Michelle is individually qualified in Google AdWords.

With stops at TheGlobeandMail.com, Syncapse and now Kobo, Greg Araujo has seen and experienced the rise of e-commerce business, online news proliferation, and social media. As the internet continues to introduce the world to new methods of communication and interaction, Greg Araujo has been there to interpret what all this data exactly means.

Marco Bailetti builds Marketing Analytics capabilities that enable businesses to gain a competitive edge. Marco is passionate about data-driven Marketing, and influencing decision making with timely, actionable insights. Marco has a proven track record of building great teams and generating new revenue.

His tactics-focused approach proves the value of analytics through incremental wins and fosters a data-driven culture. He’s currently responsible for building a team of ‘trusted advisers’ that inform and guide marketing and sales strategies with client insights.

Marco has been fortunate to have worked with, and learn from, great companies including: Bank of Montreal, BlackBerry, Canadian Tire, Chrysler, Colliers International, Franklin Templeton, General Mills, Harley Davidson, Hyatt, Kraft, Loblaw, Mazda Canada, National Ballet of Canada, Rogers, Royal Bank of Canada, Target, The Weather Network and Workopolis.

In his spare time, Marco enjoys playing chess and spending time with his wife and baby boy.

Christopher Berry is Co-Founder, Chief Science Officer at Authintic, an analytics technology company. Prior to Authintic, Christopher built the measurement science and labs groups at Syncapse, a leading social media technology company, and the marketing science department at top-ranked digital agency, Critical Mass. Christopher has developed breakthrough global social analytics programs for AB-Inbev, Research In Motion, and Coca-Cola. He participated in eCommerce redesigns at Gucci and Dell, mobile integrations for Best Buy USA, banking innovation at Citi, and social at JP Morgan Chase and USAA. He was also part of the team responsible for the Webby awarded redesign of NASA.gov. He’s an organizer of the Toronto Data Science Group, and active among INFORMS researchers. He is co-chair of the Web Analytics Association’s Research Committee and leads the Peer Review Journals Project. He is published in the Canadian Journal of Transportation, wrote the 2010 “Value of a Facebook Fan” paper (65,000 downloads and counting), and completed over ten reviews for the Digital Analytics Association.

A passionate direct marketer, Max understands the fundamental business value of data and getting to the heart of who your customers are. Currently as Manager of Loyalty and Retention at Mobilicity, Max brings nine years of experience leading loyalty and digital marketing initiatives from both the agency and client side to solving CRM problems of customer engagement and churn.

Max’s career clickstream with leading Canadian brands including LoyaltyOne, Kraft, Rogers Wireless, Ford, and Pfizer has helped him to appreciate the need to integrate digital marketing campaigns with quantifiable customer results.

Angie Brown has over a dozen years of web analytics experience, both on the vendor and practitioner side. She is currently a Senior Digital Analyst at IBM, specializing in metrics strategy and process improvement. In her prior role at Elsevier, a medical publisher, Angie led implementation, analysis, and data integration efforts for more than 100 websites. Prior to her practitioner days, Angie led the Professional Services Group for IBM’s SurfAid, then moved into Strategic Services consulting for Coremetrics. She is past Co-Chair for the DAA Standards Committee.

In 2002, Naaz Butt commenced her career in digital marketing with a focus on online customer acquisition in both B2C and B2B markets. She developed and lead the execution of digital marketing campaigns (email marketing, social media, paid search, and landing page optimization) to increase traffic and improve site conversions. Her previous employers include ATI Technologies, IT World Canada, Microsoft Canada, and Accenture.

Today, Naaz’s role at Intuit Canada is dedicated to conversion testing, site optimization and rapid experimentation targeted at increasing both web revenues and conversion rates. With a strong focus on iterative, A/B and MVT testing, she is continuously generating creative test ideas via a robust combination of strategic thinking and web analytics supported by deep customer insights. Naaz also recently completed an MBA in marketing and strategy from the Schulich School of Business. Naaz is also a member of the Which Test Won Advisory Board.

Barbara “WebMama” Coll is an internationally recognized expert in search engine marketing (SEM) with a firm grasp on the industry offerings and their direction. Her current focus is in taking companies that have done all the basics and looking at ‘what is next?’ with search marketing. She founded WebMama.com in 1996 and has been highly successfully in helping start-up companies and brand-name clients achieve their goals of driving high quality visitors to their websites. She prides herself in understanding the ins and outs of B2B enterprise marketing and the unique challenges B2B companies face in implementing SEO and paid search optimization recommendations. Barbara has been involved with product and program marketing in Silicon Valley for 24 years, including marketing positions with Sun Microsystems and other leading edge startups. Barbara was a co-founder, first President, and the first Chair of the Search Engine Marketing Professionals Organization (SEMPO). Her passion about the industry leads her to be an entertaining speaker and an advisor to many Valley start-ups and venture capitalists. She was instrumental in promoting the value of search engine advertising to enterprise businesses and influential in the feature set and construct of the past and current evolutions of the search advertising products available today.

Kelly has been carrying the torch while pushing the boundaries forward on enterprise optimization for 26 years. She’s a diehard data geek who has earned the respect of many senior executives by sharing her experience, strategies and tactics for understanding the key levers of their businesses.

As the director of Product and Business Development for Dash Digital Group, Kelly is bringing that insight to a broad set of customers defining business intelligence architecture to guide organizations in exploring new data concepts, improving knowledge work productivity, and training teams on the impact of pervasive communications, applying and weaving them into operational processes. Building on past successes with customers like Biosensors, Wireless Telecomm Group, Metagenics, Saint-Gobain, Caterpillar Inc., Alltech, and Kolbe Corp., she continues to push boundaries with new data and enterprise technologies.

Kelly brings insight, experience, and an effusion of humanity to her writing, her speaking, her work, and her teams.

Nancy Duley has spent much of her 15+ year career working in the non-profit space. Since 2005 she has led ASCO’s growing web and mobile analytics program in addition to managing data integration, website redesign and SEO projects. Prior to ASCO, she held a number of positions at United Way of America in the areas of research, outcomes measurement and new online initiatives including an extranet supporting 1,400 local United Ways. Nancy is also a member of the Digital Analytics Association (DAA) and volunteer on the DAA DC Symposium Committee.

As Senior Director of Mobile, Media & Entertainment, Eric provides leadership to ForeSee’s mobile solutions as well as solutions related to the media and entertainment industries. He is responsible for working with product, delivery, sales, and marketing teams to ensure that ForeSee continues to bring innovation and operational excellence to its mobile offerings. Since joining ForeSee in 2004, Eric has been contributing to the strategic growth of the organization. He brings 15 years of customer-focused experience to the team, and is a frequent presenter at conferences in the U.S. and UK.

Eric is currently on the Board of Directors for the Digital Analytics Association (DAA) and serves as an instructor for various trade groups on the importance and application of attitudinal analytics. Previously, he has held positions that include web analyst, multichannel strategy consultant, usability specialist and focus group moderator. His goal is to best understand and motivate multi-channel consumers on behalf of his clients.

Eric is a graduate of the University of Michigan.

Fehmi Fennia is a partner and Lead consultant at Digito.ca, his specialty is web analytics, strategic planning and project management for online and mobile environments.

Leveraging a long experience in Canada and Europe helping companies in multiple verticals including: fashion, travel, media, government, retail, and telecommunications, Mr. Fennia is now dedicated to helping Canadian SMEs improve their online presence.

He spent the last two years as an internet strategist for the Business Development Bank of Canada, focusing on web analytics, optimization, mobile environments, online marketing, social media strategies and internet project management for the BDC clients.

John manages Search Engine Marketing (SEO & PPC), web analytics, social media, corporate blog, website content and lead conversion optimization at IntraLinks, the leading provider of critical information exchange solutions. Previously, he had senior marketing, business development, and management positions at Twing, Accoona, X3D and Chessclub.com.

An industry thought leader, Mr. Fernandez has spoken at conferences such as Coremetrics Client Summit and eMetrics Marketing Optimization Summit, and has appeared on television stations as CNN Headline News and RTV. John is a member of many professional organizations such as the American Marketing Association (AMA), Association of Chess Professionals (ACP), Search Engine Marketing Professionals Organization (SEMPO), and the Web Analytics Association (WAA).

As President and CEO of ForeSee, Larry is responsible for managing the company’s strategy and growth. Since the company’s founding in 2001, he has overseen significant growth in its client base, revenues and staff. Larry brings more than 20 years experience in senior management and in directing e-commerce and technology initiatives to ForeSee.

An expert on web customer satisfaction, Larry speaks extensively on the topic at private and public sector industry events and has been quoted in numerous publications and media, including CNN, the Wall Street Journal, the Washington Post, Investor’s Business Weekly, Internet Retailer, Multichannel Merchant, DM News, Computerworld, Federal Computer Week and Government Executive, among many others. Larry is the author of a new book on customer satisfaction released in 2011, Managing Forward: How to Move from Measuring the Past to Managing the Future.

Previously, Larry held several senior executive positions at Compuware Corporation, leading a variety of e-commerce and professional services programs. Most recently, he served as Vice President of e-Business, where he was responsible for directing the national e-Business practice and for the design, development and implementation of e-Business strategies for numerous companies.

Before joining Compuware, Larry held various positions including Chief Technology Officer at Bank One (formerly First Chicago NBD and NBD Bank).

Larry is currently on the Board of Directors and the executive committee of the Ann Arbor IT Zone, and previously held leadership positions at ASC X12, a national EDI standards group, and various other industry groups.

Larry holds a B.S. in computer science from the University of Michigan and an M.B.A. from Wayne State University.

Drawing on 10+ years as a business analyst, strategic planner, web analytics consultant, business process designer and experience architect, Patrick manages Idea Couture’s planning and service design disciplines. Comfortable in the boardroom, the lab, and the field, Patrick ensures that the design of applied innovation projects take into account the myriad of stakeholders involved in any design project, balancing customer empathy with organizational economic reality. In his role, he designs and evolves Idea Couture’s approach to project planning, service value identification, service experience architecture, and touchpoint implementation, while also overseeing a team of talented innovation strategists.

Patrick has held senior roles for an impressive list of clients ranging pharmaceuticals, financial services, loyalty, automotive, retail and media. His project work has changed consumers lives, evolved methodologies, changed organizational cultures, and helped create new industries. But he’s happiest with a blank dry-erase board and a package of Post-it Notes.

Named one of the most influential industry contributors by the Digital Analytics Association. With over twenty years’ experience empowering organizations to analyze and optimize their online channels, Stéphane has cemented his position as a leading voice for online analytics and optimization.

Innovator, speaker and renowned consultant, Stéphane holds an MBA in eBusiness from Laval University (Québec City) where he teaches a graduate class on web analytics.
He is Director of Strategic Services at Cardinal Path, where his responsibilities include creating innovative company-wide solutions and digital measurement strategies to deliver maximum value and insight for Cardinal Path clients.

Jonathan is a marketing pioneer with a track record of helping Canada’s most successful and iconic brands deliver on the promise of Customer Relationship Management, Loyalty Programs, and Online Communities.

He has held senior marketing roles at AIR MILES, Canadian Tire, Scotiabank, and Indigo. His teams’ work has won over twenty national and international marketing and database awards.

As VP Digital and Database Marketing at Scotiabank, he transformed the bank into an industry leader for customer relationship management, email, and data-driven marketing. His programs drove over $1 billion in annual revenue for the bank’s Retail, Small Business, Wealth, and Insurance divisions.

At Indigo, he transformed customer data into profitable 1-to-1 book recommendations. He led the building of a customer database, a CRM delivery platform and the award-winning Plum Rewards program.

In June 2010, Jonathan co-founded Conversion Marketing-Communication, a digital marketing and loyalty consultancy.

Ross Jenkins has over 12 years of digital strategy consulting experience and is a recognized thought leader in the fields of integrated search, behavioral marketing, digital technology and advanced data analytics. He is SVP, Analytics for RAPP Los Angeles, one of the largest direct marketing and customer relationship agencies in the world. Ross has significant experience in working in the financial services industry, consumer packaged goods, lead generation, high tech, retail, and healthcare sectors, and his department manages some of the largest and most recognized brands in the country.

Ross is an international speaker whose expertise is well documented among prominent media outlets such as Internet World, B2B Magazine, Sherpa Marketing, Computer World and EI Magazine. His experience includes managing the digital channel strategy for Comcast.com and developing end to end, lead cultivation tracks for many of the largest Telecommunications companies in the world.

Phil Kemelor is Vice President of Strategic Analytics at Semphonic. Kemelor, a noted author and speaker on Web analytics, is the head of Semphonic’s Washington, DC office. He has spent over a decade supporting enterprise level clients and has a breadth of hands-on Web analytics experience.

Since joining Semphonic in 2007, Kemelor has led the company’s strategic planning, government and nonprofit practices. He is the lead analyst for The CMS Watch Web Analytics Report, a semi-annual evaluation of web analytics software vendors and the author of The Executive’s Guide to Web Site Measurement and Testing.

Prior to joining Semphonic, Kemelor co-founded and served as Principal Consultant for NetGenesis. He also headed the Web analytics programs at Bell Atlantic and Web development, business process and operations initiatives for Verizon, SAIC and the United States Postal Service. Kemelor received a Bachelor of Arts in Radio-TV-Film from The University of Maryland.

Natalie Kortum is a Decision Sciences Manager at Dell in Investment Optimization. She works in measuring and optimizing long-term impacts of difficult to measure influences such as brand campaigns, corporate social responsibility, product quality and customer service offerings and has recently received a patent for her cutting-edge modeling design. Recently, she has created an innovative method of modeling brand impacts and has expanded her scope outside of marketing to model total quality management projects and services initiatives.

In previous roles, she has worked in pricing analysis, promo management, web analytics, financial planning, and remote employee management.

She received her undergrad in Mathematics from Texas A&M and her MBA in Marketing and Financial Consulting from Southern Methodist University.

www.marketingmathgirl.com

Former Director of eCommerce Development with Time Inc., Time Warner’s publishing division in New York, Kelly Kubrick provides objective analysis about how her clients’ online efforts are performing. She helps organizations understand if their website is working for or against them, and what to do about it. Kelly also serves on the board of directors of her third-generation family business, holds an MBA from NYU and has been a proud member and volunteer with the Web Analytics Association since 2006.

Cardinal Path is three leading companies that have come together to deliver the forefront of online marketing and digital intelligence to the people that matter most to us: our clients. Our goal is simple: we help our clients learn by listening to the stories in their data and help them succeed by acting upon the truths we uncover. Alex Langshur is the Past-President of Web Analytics Association and an instructor for WAA Base Camp workshops.

June Li is eMetrics Toronto Conference Program Chair and Managing Director of ClickInsight, a consultancy focused on digital analytics and marketing optimization. ClickInsight is a Google Certified Partner in Google Analytics and Google Adwords, and also works with Adobe, WebTrends and other tools. A recognized independent expert in Digital Analytics and a Certified Web Analyst, June is an instructor for two courses at University of Toronto’s iSchool Institute also serves on the Web Analytics Advisory Board for McMaster University. For the University of British Columbia (UBC), she helped create their online Web Analytics Course Program, the first of its kind in the world.

At Critical Mass, Dan manages and drives the measurement programs, strategy, processes and teams that develop analysis and recommendations to promote optimized web experiences. This includes a wide variety of brand websites, online marketing campaigns and large projects including product launches, online advertising, landing pages, email campaigns, search, multi-variant testing optimization programs, personalized content delivery implementations and more.

In addition to his eight+ years in digital and analytics where he’s worked with several large organizations such as Terasen Gas, UBC Sauder School of Business, Telus Communications and Shaw Media, Dan has earned both the UBC Web Analytics Award of Achievement and the Certificate in Web Intelligence, University California Irvine.

Ginny Long is the Director of Online and Direct Marketing for Moen, managing a team of more than 15 employees and contractors responsible for the development of strategies across its website, online advertising, paid and organic search, email marketing, and direct marketing. Prior to this role, she was the Director of Public Affairs and Web Marketing, a role that encompassed internal communication and public relations in addition to what was a developing digital and web presence. She has been a critical champion for online marketing and has driven Moen’s strategic vision for digital best practices. She has been with Moen for 12 years.

Prior to that, Ms. Long spent 15 years with BP, most recently managing a $200 million US aromatics business. She has an M.B.A. in marketing/finance from Case Western Reserve University and a bachelor’s degree in economics from Denison University.

Brian Melinat manages the MMM (Marketing Mix Modeling) process within Dell’s Marketing Sciences team. Using these analytic models, he delivers insights which guide marketing mix budget allocations at Dell. Prior to the current role, Brian focused exclusively on Social Media Analytics within the same Marketing Sciences team where he analyzed the performance of Dell’s various Social Media activities.

Brian has also worked in Marketing Operations Sales Planning and Supply Chain roles during the past 6 years at Dell.

He has undergraduate degrees in both Mechanical Engineering (BS) and Economics (BA) from the University of Colorado and an MBA from the McCombs School of Business at the University of Texas.

Known online as “semlady”, Helen is a highly technical Digital Marketer and strategist, who has spent 6 years in E-Commerce and almost 6 additional years on the digital agency side. Helen currently heads up the Conversion Optimization & On-Page SEO group and is the Google Analytics lead at Search Engine People, where she helps businesses increase the ROI on their search marketing budgets. Helen started out as an E-Commerce developer back in 1999, and her core strengths are the ability connect marketing & technology, in order to increase conversions and maximize profits. Through long-range strategic planning and execution, Helen has generated greater than 30% YOY increases in online sales with marketing budgets as small as 2.4%.

Steen Rasmussen is one of Denmark’s most experienced online business profiles and presenters within website optimisation. He is the national representative of the Digital Analytics Association and has 10 years of practical experience with online optimisation of websites and web analytics – references range from strong Nordic brands such as Vestas and Ericsson to international profiles like Oracle and Johnson & Johnson.

Simon is spearheading the aggressive growth and positioning of Walmart as the leading multi-channel retailer in the Canadian market. Responsible for all aspects of the online business, digital marketing and integration with the stores, Simon is building a high performance eCommerce team with the focus of delighting the Canadian consumers on each and every interaction. Before joining Walmart, Simon led the eCommerce and Interactive Marketing teams at Sears Canada and Home Depot Canada, as well as the Site Experience organization for Travelocity North America. Over the past the 10 years Simon has become recognized as a leader in Interactive Marketing, eCommerce and Social Commerce practices.

For over 14 years, Judi has focused on building relationships between brands and their audiences. From creating compelling destination marketing campaigns; to creating experiential marketing programs launching a gaming console in Canada; to playing an integral role on developing thought leadership for next generation loyalty programs – each role locked in on developing deep, long-lasting engagement. Judi believes that genuine audience engagement and dialogue is key to the development of emotional connections, and that it is through those connections that long term relationships and loyalty are formed.
Judi has extensive experiential, social & digital marketing, communications and brand strategy experience working with brands including Fairmont Hotels and Resorts, the Canadian Tourism Commission, Microsoft, MuchMusic and marketing agencies: CIM Ltd. and Maritz Canada Inc. Judi holds an MBA specializing in Hospitality and Tourism from the University of Guelph, is an active member of the Canadian Marketing Association and a professional speaker on Emotional Marketing, Humanizing Business and Social Media.

In her current role, Judi is the Content Strategist at Our Kids Media Inc. – Canada’s Trusted Source for families who are looking into independent education, programs and camps for their children. With her team, Judi focuses on engaging communities across Canada in important discussions on educational decisions for families via blogs, videos, social and partnership outreach, as well as a robust website complete with resources, information and Canada’s largest directory of private and independent schools, programs and camps.

Jonathan Schaff leads Capital One’s mobile app marketing analytics in order to increase adoption and engagement. His specialties include digital – mobile banking and emerging markets and marketing – mobile app adoption and engagement.

Eli Singer is the Founder and CEO of Entrinsic, a digital culture agency based in Toronto. An early social practitioner, Eli was featured in Marketing Magazine’s Ones to Watch 2006, and he has been a regular speaker on the circuit ever since, acting as a translator between digital natives and marketing executives that are still catching up to digital culture.

Henrik has worked in the Nordic Internet industry since 1999, with a focus on result focused online marketing. As a Senior Partner at IIH Nordic A/S, he specialises in online marketing in Scandinavia dedicated to measuring effect and generating revenue from online traffic. An experienced presenter from Copenhagen, Stockholm, Vancouver and Barcelona, his constant focus on online marketing measurement has made him a significant authority on online marketing and conversion rate optimisation. His references among many others includes brands such as IKANO, ELLOS, SAS and Telia.

Jim Sterne is an international consultant focused on measuring the value of the online marketing for creating and strengthening customer relationships since 1993. Sterne has written seven books on using the Internet for marketing, produces the eMetrics Summit – www.emetrics.org and is co-founder and current Chairman of the Digital Analytics Association – www.DigitalAnalyticsAssociation.org.

With 7 years of recruitment experience, Jennifer specializes within IQ PARTNERS’ digital marketing group. Jennifer has worked with clients and placed candidates from mid to senior level across North America. In her previous experience, she has recruited for finance, industrial skilled trades, creative and marketing. Jennifer plans to bring her “passion for people” attitude towards her recruitment, account management and business development.

An award winner from Conestoga College’s Marketing program, Jennifer is now attending Harvard Extension School from abroad, becoming an even better recruiter. Before IQ PARTNERS, Jennifer worked with The Staffing Group, Michael Page and Aquent.

Anuschka van Dijke has worked in different digital marketing roles at professional services firms such as Deloitte and KPMG, focusing on (multi-channel) content strategy and lead management. In a previous role as business consultant at comScore, she worked with a variety of companies to implement analytics tools and strategies, measure and optimize online marketing campaigns against business objectives, as well as advising on optimal use of reporting capabilities and skill-sets available within an organization or that could be achieved through training. At KPMG, Anuschka currently leads a team of content managers, (internal) digital marketing consultants and web analysts.

Jacques Warren has been working in online marketing for the last sixteen years. He started getting involved full-time in Web Analytics ten years ago. He has worked with over 80 organizations in Canada, the US, and Europe. His engagements cover Web Analytics implementation, training, KPIs & dashboard, diagnosis analysis, and consulting. His current interests are multichannel analytics, data integration, and mobile analytics. He shares in thoughts in his blogs: Analytics Notes and in Web Analytique & Optimisation. He also published Web Analytics at Eyrolles, Paris, in October 2009, which is currently the top selling book on the topic in French.

A marketing strategist with a talent for numbers, Emma Warrillow uses analytics as the foundation for customer-centric marketing strategies. Emma has worked in both the corporate and consulting side of customer management and marketing analytics for more than two decades.

Through her company, DiG (Data Insight Group Inc.), Emma and her team of senior database and analytics professionals help companies understand their customer data and what it is saying about their customers.

With a Masters degree in Management Sciences (Waterloo) and an undergraduate degree in Mathematics and Statistics (Queen’s), Emma is uniquely qualified to understand the analytics and business of customer relationship strategies.

Prior to DiG, Emma worked for Royal Bank and Bank of Montreal, IBM and Ernst and Young. She has developed and taught post graduate courses at George Brown College, has judged awards for both NAMMU and the CMA, and has served as Vice Chair of the CMA’s Council on Marketing Intelligence and Database Technology.

Scot Wheeler is Marketing Science Sr. Director at Critical Mass in Chicago, where he helps companies develop measurable objectives from business and marketing goals. He advises clients in web and social media analytics strategy, directs marketing sciences technology planning and guides online optimization in data-driven marketing and management practices.

Scot is also a Founding Partner of Intelitecht Solutions, which provides resources for emerging Social Business and Semantic Web technologies and practices. He is a member of the Web Analytics Association where he is leading the effort to develop a set of foundational social media measurement standards. Scot is a frequent speaker and moderator on the topics of social media and digital analytics, data-driven strategy and digital experience delivery.

Scot received his MBA in strategy, finance and marketing from Northwestern University’s Kellogg School of Management. Scot’s professional background includes senior leadership in marketing analytics technology and consulting services and over 15 years of technology experience.