Manager, Digital Marketing & Special Projects
Moderator: eMetrics Social
Online Web Analyst
VP, Client Insights
Franklin Templeton Investments
His tactics-focused approach proves the value of analytics through incremental wins and fosters a data-driven culture. He’s currently responsible for building a team of ‘trusted advisers’ that inform and guide marketing and sales strategies with client insights.
Marco has been fortunate to have worked with, and learn from, great companies including: Bank of Montreal, BlackBerry, Canadian Tire, Chrysler, Colliers International, Franklin Templeton, General Mills, Harley Davidson, Hyatt, Kraft, Loblaw, Mazda Canada, National Ballet of Canada, Rogers, Royal Bank of Canada, Target, The Weather Network and Workopolis.
In his spare time, Marco enjoys playing chess and spending time with his wife and baby boy.
Co-Founder, Chief Science Officer
Manager of Loyalty and Retention
Max’s career clickstream with leading Canadian brands including LoyaltyOne, Kraft, Rogers Wireless, Ford, and Pfizer has helped him to appreciate the need to integrate digital marketing campaigns with quantifiable customer results.
Senior Digital Analyst
Web Marketing Manager
Today, Naaz’s role at Intuit Canada is dedicated to conversion testing, site optimization and rapid experimentation targeted at increasing both web revenues and conversion rates. With a strong focus on iterative, A/B and MVT testing, she is continuously generating creative test ideas via a robust combination of strategic thinking and web analytics supported by deep customer insights. Naaz also recently completed an MBA in marketing and strategy from the Schulich School of Business. Naaz is also a member of the Which Test Won Advisory Board.
Director of Product and Business Development
Dash Digital Group
As the director of Product and Business Development for Dash Digital Group, Kelly is bringing that insight to a broad set of customers defining business intelligence architecture to guide organizations in exploring new data concepts, improving knowledge work productivity, and training teams on the impact of pervasive communications, applying and weaving them into operational processes. Building on past successes with customers like Biosensors, Wireless Telecomm Group, Metagenics, Saint-Gobain, Caterpillar Inc., Alltech, and Kolbe Corp., she continues to push boundaries with new data and enterprise technologies.
Kelly brings insight, experience, and an effusion of humanity to her writing, her speaking, her work, and her teams.
Web Analytics Manager, Integrated Media & Technolo
American Society of Clinical Oncology (ASCO)
Session: Analytics in Real Life
Senior Director of Mobile, Media and Entertainment
Eric is currently on the Board of Directors for the Digital Analytics Association (DAA) and serves as an instructor for various trade groups on the importance and application of attitudinal analytics. Previously, he has held positions that include web analyst, multichannel strategy consultant, usability specialist and focus group moderator. His goal is to best understand and motivate multi-channel consumers on behalf of his clients.
Eric is a graduate of the University of Michigan.
Remark: DAA Welcome Remarks
Senior Internet Consultant, Strategic Planner
Leveraging a long experience in Canada and Europe helping companies in multiple verticals including: fashion, travel, media, government, retail, and telecommunications, Mr. Fennia is now dedicated to helping Canadian SMEs improve their online presence.
He spent the last two years as an internet strategist for the Business Development Bank of Canada, focusing on web analytics, optimization, mobile environments, online marketing, social media strategies and internet project management for the BDC clients.
Director, Online Marketing
An industry thought leader, Mr. Fernandez has spoken at conferences such as Coremetrics Client Summit and eMetrics Marketing Optimization Summit, and has appeared on television stations as CNN Headline News and RTV. John is a member of many professional organizations such as the American Marketing Association (AMA), Association of Chess Professionals (ACP), Search Engine Marketing Professionals Organization (SEMPO), and the Web Analytics Association (WAA).
President and CEO
An expert on web customer satisfaction, Larry speaks extensively on the topic at private and public sector industry events and has been quoted in numerous publications and media, including CNN, the Wall Street Journal, the Washington Post, Investor’s Business Weekly, Internet Retailer, Multichannel Merchant, DM News, Computerworld, Federal Computer Week and Government Executive, among many others. Larry is the author of a new book on customer satisfaction released in 2011, Managing Forward: How to Move from Measuring the Past to Managing the Future.
Previously, Larry held several senior executive positions at Compuware Corporation, leading a variety of e-commerce and professional services programs. Most recently, he served as Vice President of e-Business, where he was responsible for directing the national e-Business practice and for the design, development and implementation of e-Business strategies for numerous companies.
Before joining Compuware, Larry held various positions including Chief Technology Officer at Bank One (formerly First Chicago NBD and NBD Bank).
Larry is currently on the Board of Directors and the executive committee of the Ann Arbor IT Zone, and previously held leadership positions at ASC X12, a national EDI standards group, and various other industry groups.
Larry holds a B.S. in computer science from the University of Michigan and an M.B.A. from Wayne State University.
Sponsor Presentation: Diamond Sponsor Presentation: Measure Right, Manage Forward, Make a Difference
Head of Service Design & Planning
Patrick has held senior roles for an impressive list of clients ranging pharmaceuticals, financial services, loyalty, automotive, retail and media. His project work has changed consumers lives, evolved methodologies, changed organizational cultures, and helped create new industries. But he’s happiest with a blank dry-erase board and a package of Post-it Notes.
Author of the Online Analytics Maturity Model (OAM
Innovator, speaker and renowned consultant, Stéphane holds an MBA in eBusiness from Laval University (Québec City) where he teaches a graduate class on web analytics.
He is Director of Strategic Services at Cardinal Path, where his responsibilities include creating innovative company-wide solutions and digital measurement strategies to deliver maximum value and insight for Cardinal Path clients.
He has held senior marketing roles at AIR MILES, Canadian Tire, Scotiabank, and Indigo. His teams’ work has won over twenty national and international marketing and database awards.
As VP Digital and Database Marketing at Scotiabank, he transformed the bank into an industry leader for customer relationship management, email, and data-driven marketing. His programs drove over $1 billion in annual revenue for the bank’s Retail, Small Business, Wealth, and Insurance divisions.
At Indigo, he transformed customer data into profitable 1-to-1 book recommendations. He led the building of a customer database, a CRM delivery platform and the award-winning Plum Rewards program.
In June 2010, Jonathan co-founded Conversion Marketing-Communication, a digital marketing and loyalty consultancy.
RAPP Los Angeles
Ross is an international speaker whose expertise is well documented among prominent media outlets such as Internet World, B2B Magazine, Sherpa Marketing, Computer World and EI Magazine. His experience includes managing the digital channel strategy for Comcast.com and developing end to end, lead cultivation tracks for many of the largest Telecommunications companies in the world.
Vice President of Strategic Analytics
Since joining Semphonic in 2007, Kemelor has led the company’s strategic planning, government and nonprofit practices. He is the lead analyst for The CMS Watch Web Analytics Report, a semi-annual evaluation of web analytics software vendors and the author of The Executive’s Guide to Web Site Measurement and Testing.
Prior to joining Semphonic, Kemelor co-founded and served as Principal Consultant for NetGenesis. He also headed the Web analytics programs at Bell Atlantic and Web development, business process and operations initiatives for Verizon, SAIC and the United States Postal Service. Kemelor received a Bachelor of Arts in Radio-TV-Film from The University of Maryland.
Session: Analytics in Real Life
Marketing Decision Scientist
In previous roles, she has worked in pricing analysis, promo management, web analytics, financial planning, and remote employee management.
She received her undergrad in Mathematics from Texas A&M and her MBA in Marketing and Financial Consulting from Southern Methodist University.
Moderator: eMetrics Strategy
Co-Founder & Senior Partner
Founder and Managing Director
Marketing Science Group Director
In addition to his eight+ years in digital and analytics where he’s worked with several large organizations such as Terasen Gas, UBC Sauder School of Business, Telus Communications and Shaw Media, Dan has earned both the UBC Web Analytics Award of Achievement and the Certificate in Web Intelligence, University California Irvine.
Moderator: eMetrics Web
Online and Direct Marketing
Prior to that, Ms. Long spent 15 years with BP, most recently managing a $200 million US aromatics business. She has an M.B.A. in marketing/finance from Case Western Reserve University and a bachelor’s degree in economics from Denison University.
Social Media Listening Consultant
Brian has also worked in Marketing Operations Sales Planning and Supply Chain roles during the past 6 years at Dell.
He has undergraduate degrees in both Mechanical Engineering (BS) and Economics (BA) from the University of Colorado and an MBA from the McCombs School of Business at the University of Texas.
Director of Marketing & Training
Search Engine People
Senior Partner and Scandinavian Online Optimisation Specialist
VP/GM – eCommerce
Our Kids Media Inc.
Judi has extensive experiential, social & digital marketing, communications and brand strategy experience working with brands including Fairmont Hotels and Resorts, the Canadian Tourism Commission, Microsoft, MuchMusic and marketing agencies: CIM Ltd. and Maritz Canada Inc. Judi holds an MBA specializing in Hospitality and Tourism from the University of Guelph, is an active member of the Canadian Marketing Association and a professional speaker on Emotional Marketing, Humanizing Business and Social Media.
In her current role, Judi is the Content Strategist at Our Kids Media Inc. – Canada’s Trusted Source for families who are looking into independent education, programs and camps for their children. With her team, Judi focuses on engaging communities across Canada in important discussions on educational decisions for families via blogs, videos, social and partnership outreach, as well as a robust website complete with resources, information and Canada’s largest directory of private and independent schools, programs and camps.
Sr. Business Analyst
President and Founder
Senior Partner & Scandinavian Online Marketing Specialist
Keynote: Sterne Measures
Keynote: Formal Roundtable Discussion: First, Admit You Have a Problem
Reception: Newcomers Orientation
Jennifer van Amerom
Senior Director, Client Services
IQ PARTNERS Inc
An award winner from Conestoga College’s Marketing program, Jennifer is now attending Harvard Extension School from abroad, becoming an even better recruiter. Before IQ PARTNERS, Jennifer worked with The Staffing Group, Michael Page and Aquent.
Anuschka van Dijke
Senior Manager, Global Digital Marketing
Session: Analytics in Real Life
WAO Marketing Inc.
Data Insight Group
Through her company, DiG (Data Insight Group Inc.), Emma and her team of senior database and analytics professionals help companies understand their customer data and what it is saying about their customers.
With a Masters degree in Management Sciences (Waterloo) and an undergraduate degree in Mathematics and Statistics (Queen’s), Emma is uniquely qualified to understand the analytics and business of customer relationship strategies.
Prior to DiG, Emma worked for Royal Bank and Bank of Montreal, IBM and Ernst and Young. She has developed and taught post graduate courses at George Brown College, has judged awards for both NAMMU and the CMA, and has served as Vice Chair of the CMA’s Council on Marketing Intelligence and Database Technology.
Marketing Science Sr. Director
Scot is also a Founding Partner of Intelitecht Solutions, which provides resources for emerging Social Business and Semantic Web technologies and practices. He is a member of the Web Analytics Association where he is leading the effort to develop a set of foundational social media measurement standards. Scot is a frequent speaker and moderator on the topics of social media and digital analytics, data-driven strategy and digital experience delivery.
Scot received his MBA in strategy, finance and marketing from Northwestern University’s Kellogg School of Management. Scot’s professional background includes senior leadership in marketing analytics technology and consulting services and over 15 years of technology experience.