Agenda: eMetrics Summit Sessions, Meetings and Workshops

Toronto Ontario, March 29 - April 1, 2009

Agenda

Keynotes

Thought Leaders and Visionaries from Major Brands, Public Service and Online Publishers

General Sessions

Web Analytics – Marketing or Business Intelligence?
Jump Starting Your Web Analytics Implementation
Hearing and Acting on the Voice of the Customer
KPI for Measuring the Value of Massive Amounts of Content

Tracks and Sessions

Content Rich: Where Online Publishers, Advertisers & Marketers Meet on Measures
- Panel: What Marketers Measure vs What Publishers Report: Page Views, Engagement, Conversion
- Panel: Digital Media Metrics that Improve Online Storytelling: Online Writers, Editors and Bloggers share Content Measures that Matter
- Measuring Distributed Content: RSS, Video and Blogs
- Consumer Generated Content: Turning Threats into Opportunities
Communications, Public Service and Mission Driven Metrics: Optimization When a Sale is NOT a Primary Success Metric:
- Is your website aligned with your Mission? Defining Success Measures
- The Metrics Behind Opinions & Conversations and the Impact of Communications on Buzz
- Global Metrics – Extending Your Mission and Brand Beyond Borders
- (Panel) Social Media Metrics: How are we Measuring Success?
Online Marketing Analytics : Campaigns, Promotions and Ecommerce
- Strategies for Measuring and Valuing “Brand” online
- Optimizing the Purchase Process: Purchasing Systems, Booking Engines & Shopping Carts
- Using Search Analytics to develop customer insights: SEO
- Getting the Outcomes you want – Optimizing Landing Pages, Forms & Funnels
- Marketing with Video: Best Practices for Measuring Results
Online Marketing Analytics : Advanced Series
- Loyalty and Retention: Engaging Customers Online
- Integrating Loyalty Measures with Web Metrics
- Advanced Paid Search Optimization and Analytics
- Advanced Email Marketing Analytics
- The Campaign Dashboard: Measuring Success and Planning for the Future
Analytics on the Edge
- Dashboards that Work: Web Analytics and the “Balance Scorecard”
- (Panel) Integrating Mobile Marketing Metrics
- A/B and Multivariate Testing (MVT) – Case Studies
- Integrating Behavioural Observations and Attitudinal Feedback
- Monetizing Online Behaviour
- Stop Wasting Time on Web 2.0 – Measure What Matters

Pre and Post Summit Workshops & Training:

Web Analytics Association Base Camp Workshops
- Introduction to Web Analytics - Mar 29th, 2009
  - ½ day workshop 1:00 to 4:30pm
- Web Analytics for Site Optimization – Mar 30th, 2009
  - Full day workshop 9:00am to 4:30pm
Google Analytics Conversion Workshop March 30th, 2009
- Putting Google Analytics to Work
  - Full day workshop 9:00am to 4:30pm
Predictive Analytics – April 2 & 3rd, 2009
- Predictive analytics made useful, practical and valuable
  - Day 1: 9:00am to 5:00pm
    Day 2: 9:00am to 4:00pm

Exhibit Hall Hours:

Monday March 30th, 2009 Exhibit Hall Open 4:30 – 7:30 PM
Tuesday March 31st, 2009 Exhibit Hall Open 8:30 AM – 7:30 PM
Wednesday April 1st, 2009 Exhibit Hall Open 8:30 AM – 5:30 PM

Exhibitor Tear down 5:45 PM – 8:00 PM