eMetrics Marketing Optimization Summit

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  Vicky Brock - Training, Privacy and the Future [video]
  In this interview with Vicky Brock, Co-Founder of Highland Business Research, we discuss some of the difficulties people have when it comes to Web Analytics. As an experienced trainer, she shares some examples of concepts and features newbies don't easily understand.
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  Marketing Metrics at Best Buy - Part 2 [video]
  In Part 2 of the Marketing Metrics at Best Buy, Eric T. Peterson and Lynn Lanphier describe the process they went through while implementing the Analytics process at Best Buy. They go over the internal politics and personnel involvement with the process as well as their relationship with Omniture, the tool Best Buy uses for website measurement.
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  Marketing Metrics at Best Buy - Part 1 [video]
  In this presentation, delivered at the eMetrics Marketing Optimization Summit San Francisco 2011, Eric T. Peterson and Lynn Lanphier talk about how Best Buy has been doing Web Analytics and really working to transform their ability to succeed in a very competitive environment.
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  What's Wrong with Metrics? Part 2 [video]
  In this part 2 of 'What's Wrong with Metrics', Larry Freed provides a summary of what's is actually wrong with metrics often used by marketers. He also discusses the differences between feedback and measurement and how we can better satisfy our customers.
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  What's Wrong with Metrics? Part 1 [video]
  Often, metrics used to assess success are misunderstood, misinterpreted, and misleading. They measure KPIs important to the organization instead of what is critical in the customers’ eyes. This leads companies down a path of reactive management, but how can organizations proactively manage when most metrics look backwards.
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  Interview with Bryan Eisenberg - Online Marketing Pioneer [video]
  In this interview with Bryan Eisenberg, Online Marketing speaker and author, he shares insights on how to optimize websites and increase conversion rates. As he says: "that's what conversion optimization is all about: understanding customers and making changes.
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  Joe Megibow - VP & General Manager, Expedia [video]
  Joe Megibow, VP and General Manager of Expedia.com, the world's leading online travel provider, shares with us his view on the Online Analytics world. He starts by discussing the latest trends on the field, such as how companies are starting to act on the data; he also mentions an opportunity: the convergence of platforms in our space as we recognize that Web Analytics is not the only Analytics we should be looking at.

Watch additional eMetrics Marketing Optimization videos, provided by Daniel Waisberg, an avid supporter of eMetrics and Founder of Online Behavior.