Web Analytics Association Base Camp
Website Measurement from the Ground Up
Overview | Course Details | Instructors | Pricing
Web Analytics Workshops - Overview
Get grounded in the fundamentals and best practices of web analytics at the official Web Analytics Association (WAA) Base Camp workshops.
Workshops offer a solid foundation of web analytics knowledge and authoritative course material delivered by industry leaders: 
- Learn about your most important website visitor metrics
- Learn how to change visitor data into meaningful insights
- Learn how to increase conversions from your online campaigns
- Learn how to improve results of your website promotions
WAA Base Camp workshops are produced by eMetrics Marketing Optimization Summit on behalf of the Web Analytics Association.
What? Up to three full-day workshops to choose from:
- Introduction to Web Analytics
- Online Marketing Campaign Measurement
- Web Analytics for Site Optimization
Not all workshops are offered in all cities. See city pages for choice of workshops offered and registration.
How Much? Save $100 and register early for only $695
50% Discount to Charities and Government
20% Discount to WAA Members
Where & When:
Each course starts at 9:00am (Registration and coffee from 8:00am) and finishes at 4:30pm. Lunch is provided.
Web Analytics Association Base Camp is produced in partnership with eMetrics Marketing Optimization Summit
Next Cities
Register Now for:
Toronto Mar. 29-30
Blogger’s Report from Base Camp
Overall the WAA Base Camp was an extremely worthwhile investment in time and education. The presentations were interactive, informative and entertaining - leaving me wanting more. I applaud Jim Sterne’s tireless efforts at organizing and providing access to the industry’s best and brightest stars of web analytics.
Read the whole blog report at: WAA Base Camp -- An Analyst’s View
“Learned a ton. Really got a lot out of the day.”
“Appreciated the flexibility in the presentation to go off course to respond to questions we had.”
“Thanks for making me more knowledgeable and valuable as an employee.”



