Digital Analytics Association Base Camp
Website Measurement from the Ground Up
Overview | Course Details | Instructors
Digital Analytics Workshops - Overview
Get grounded in the fundamentals and best practices of digital analytics at the official Digital Analytics Association (DAA) Base Camp workshops.
Workshops offer a solid foundation of digital analytics knowledge and authoritative course material delivered by industry leaders:
- Learn about your most important website visitor metrics
- Learn how to change visitor data into meaningful insights
- Learn how to increase conversions from your online campaigns
- Learn how to improve results of your website promotions
DAA Base Camp workshops content is produced by professional members of the Digital Analytics Association. Workshops are delivered by eMetrics Marketing Optimization Summit on behalf of the Digital Analytics Association.
Which Workshop Should I Register for?
The DAA Base Camp Introduction to Digital Analytics workshop will prepare you for your climb to the summit of digital analytics knowledge. Combine the Introduction workshop with either Applied Digital Analytics 102 or Search Analytics 201 to lay the foundation for you to understand your digital analytics data and begin to act on it.
If you are new to digital analytics or need to refresh your understanding, register for the Introduction. If you've been doing digital analytics for a while and understand the DAA Standard Definitions, register for Applied Digital Analytics 102 or Search Analytics 201 for proven strategies to make the most out of your investment in digital analytics.
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Introduction to Digital Analytics 101:
- Early Bird Price - $445
- Regular Price - $545
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Applying Digital Analytics 102:
- Early Bird Price - $545
- Regular Price - $645
- Combination any two delivered over two consecutive days:
- Early Bird Price - $990
- Regular Price - $1090
Next Cities
- Toronto, April 23-24, 2012
- Chicago, June 24-27, 2012
- Boston, Sept 3-Oct 2, 2012
Please note that technical subjects such as installation, page tag modification, configuration, and maintenance of a digial analytics tool are not covered in these courses. Please contact your tool vendor for classes on these topics.
Blogger’s Report from Base Camp
Overall the WAA Base Camp was an extremely worthwhile investment in time and education. The presentations were interactive, informative and entertaining - leaving me wanting more. I applaud Jim Sterne’s tireless efforts at organizing and providing access to the industry’s best and brightest stars of web analytics.
Read the whole blog report at: WAA Base Camp -- An Analyst’s View
“Learned a ton. Really got a lot out of the day.”
“Appreciated the flexibility in the presentation to go off course to respond to questions we had.”
“Thanks for making me more knowledgeable and valuable as an employee.”
