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Toronto
MAR 29 - APR 1
München
APR 22-23
San Jose
MAY 4-7
London
MAY 18-19
Madrid
JUNE 3-4
São Paulo
AUG 4
Stockholm
OCT 12-13
Washington DC
OCT 19-23
México D.F.
NOV 11

Web Analytics Association Base Camp
Website Measurement from the Ground Up

Overview | Course Details | Instructors

Web Analytics Workshops - OverviewEarly Bird only $695 per workshop

Get grounded in the fundamentals and best practices of web analytics at the official Web Analytics Association (WAA) Base Camp workshops.

Workshops offer a solid foundation of web analytics knowledge and authoritative course material delivered by industry leaders:

  • Learn about your most important website visitor metrics
  • Learn how to change visitor data into meaningful insights
  • Learn how to increase conversions from your online campaigns
  • Learn how to improve results of your website promotions

WAA Base Camp workshops are produced by eMetrics Marketing Optimization Summit on behalf of the Web Analytics Association.

What? Up to three workshops to choose from:

  1. Introduction to Web Analytics – ½ day
  2. Online Marketing Campaign Measurement – full day
  3. Web Analytics for Site Optimization – full day

Next Cities

Please note that technical subjects such as installation, page tag modification, configuration, and maintenance of a web analytics tool are not covered in these courses. Please contact your tool vendor for classes on these topics.

How Much? Save $100 and register early for only $695

50% Discount to Charities and Government
20% Discount to WAA Members

Where & When:

Each course starts at 9:00am (Registration and coffee from 8:00am) and finishes at 4:30pm. Lunch is provided.

Web Analytics Association Base Camp is produced in partnership with eMetrics Marketing Optimization Summit
eMetrics Marketing Optimization Summit and the Web Analytics Association

Next Cities

Register Soon for:
Wash. DC, Oct. 18 & 19

Blogger’s Report from Base Camp

Overall the WAA Base Camp was an extremely worthwhile investment in time and education. The presentations were interactive, informative and entertaining - leaving me wanting more. I applaud Jim Sterne’s tireless efforts at organizing and providing access to the industry’s best and brightest stars of web analytics.

Read the whole blog report at: WAA Base Camp -- An Analyst’s View

“Learned a ton. Really got a lot out of the day.”

“Appreciated the flexibility in the presentation to go off course to respond to questions we had.”

“Thanks for making me more knowledgeable and valuable as an employee.”