München
Mar 23-24, 2010
Toronto
Apr 6-9, 2010
Sydney
Apr 22-23, 2010
San Jose
May 3-7, 2010
London
May 17-18, 2010
Madrid
June 3-4, 2009
São Paulo
Aug 4, 2009
Stockholm
Oct 12-13, 2009
Washington DC
Oct 3-7, 2010

Web Analytics Association Base Camp
Website Measurement from the Ground Up

Overview | Course Details | Instructors

Early Bird March 5th Register Now!Web Analytics Workshops - Overview

Get grounded in the fundamentals and best practices of web analytics at the official Web Analytics Association (WAA) Base Camp workshops.

Workshops offer a solid foundation of web analytics knowledge and authoritative course material delivered by industry leaders:

  • Learn about your most important website visitor metrics
  • Learn how to change visitor data into meaningful insights
  • Learn how to increase conversions from your online campaigns
  • Learn how to improve results of your website promotions

WAA Base Camp workshops content is produced by professional members of the Web Analytics Association. Workshops are delivered by eMetrics Marketing Optimization Summit on behalf of the Web Analytics Association.

Which Workshop Should I Register for?

The WAA Base Camp Introduction to Web Analytics workshop will prepare you for your climb to the summit of web analytics knowledge. Combine the Introduction workshop with either Applied Web Analytics 102 or Search Analytics 201 to lay the foundation for you to understand your web analytics data and begin to act on it.

If you are new to web analytics or need to refresh your understanding, register for the Introduction. If you've been doing web analytics for a while and understand the WAA Standard Definitions, register for Applied Web Analytics 102 or Search Analytics 201 for proven strategies to make the most out of your investment in web analytics.

  1. Introduction to Web Analytics 101:
    • Early Bird Price - $445
    • Regular Price - $545
  2. Applying Web Analytics 102:
    • Early Bird Price - $545
    • Regular Price - $645
  3. Combination any two delivered over two consecutive days:
    • Early Bird Price - $990
    • Regular Price - $1090

Next Cities

Please note that technical subjects such as installation, page tag modification, configuration, and maintenance of a web analytics tool are not covered in these courses. Please contact your tool vendor for classes on these topics.

Overview | Course Details | Instructors

Next Cities

Register Now for:
Toronto, Apr 6-7, 2010
San Jose, May 2-3, 2010

Blogger’s Report from Base Camp

Overall the WAA Base Camp was an extremely worthwhile investment in time and education. The presentations were interactive, informative and entertaining - leaving me wanting more. I applaud Jim Sterne’s tireless efforts at organizing and providing access to the industry’s best and brightest stars of web analytics.

Read the whole blog report at: WAA Base Camp -- An Analyst’s View

“Learned a ton. Really got a lot out of the day.”

“Appreciated the flexibility in the presentation to go off course to respond to questions we had.”

“Thanks for making me more knowledgeable and valuable as an employee.”